Visual resume : Pimpisa

www.themegallery.com
Contents
my ACHIEVEMENTS
my OBJECTIVES
my EDUCATION
my EXTRA TRAINING
my EXPERIENCES
Self INTRODUCTION
my CONTACT DETAILS

My OBJECTIVES
Quickly impress you with my experience,
knowledge, and presentation skills;
thereby compelling you to reach out and
offer me the job of a lifetime (full time or
consultancy).

self INTRODUCTION
我叫陈惠贤。我今年40岁。我是泰国人。我研究生毕业。我有十七年工作经验。
My name is Pimpisa. I am 40 years old. I am Thai. I had graduated in Master
of Business Administration with 17-year of experiences.
my PERSONAL DETAILS

self INTRODUCTION
我爱旅游，念书，上网，等等，。。。。
I love travelling, reading, and internet surfing and also prefer home decoration
and meditation.
my HOBBIES & INTERESTS

i live in Samutprakarn
Central of Thailand (near Bangkok)
self INTRODUCTION

self INTRODUCTION
Thai
泰文
Foreign languages
2. Chinese
中文
1. English
英文
my LANGUAGE PROFICIENCY
HSK Level 7
听力 82
语法 82
阅读 85
综合 70
TOEIC Score 730
Listening 315
Reading 415
Native speaker

self INTRODUCTION
Negotiation skills
Result-oriented
Good knowledge of shopper
research, consumer panel, retail
audit and consumer behavior
Sales & Marketing Skills
People & Coaching skills
Leadership skills
Team player
Independent
Analytical skills
Communication skills
Presentation skills
Out-of-the box initiatives
Entrepreneur spirit
Strategic vision
Self motivated
Category &
space
management
Sales & key
account
management
Marketing
Consulting
Purchasing &
merchandising
Trade
marketing
my
SKILLS &
EXPERTISES

self INTRODUCTION
Achieve sales, margin and profit target
my STRENGTHS

my EDUCATION
Vocational
Assumption
Commercial
College
Y1994
Y1998
Y2002
Y2005
Bachelor’s
Master’s
Certificate
Assumption
University
(BBA)
Qingdao
University
Assumption
University
(MBA)

my EXTRA TRAINING
• Category Management by 3M (Thailand)
• Customer Management Best Practice/ Category Management/ POP Driver by Nestle
• Key Account Management by Cyberdict Technology Ltd.
• Quality Leadership Programme by Crestcom
• Content Strategies for web, social media and new media channels by The Asia
Business Forum
Category Management
Path to Purchase
Customer Management
Best Practices
Quality Leadership Program
Content Strategies & New Media Channels Key Account Management

my EXPERIENCES
我经验过了好多公司比如说万客隆，雀巢公司，等等。。。
I had worked in many companies e.g. Makro, Nestle, etc.

my EXPERIENCES
Balance bargaining power
Achieve Sales & Profit Target
Maintain relationship with store level
to ensure smooth operation &
promotion efficiency
Review assortment, price,
promotion, and merchandising
Negotiate with vendors
Develop direction & differentiation
strategy for Non-Food Division Improve vendor performance
Position : Assistant Merchandise Manager
Period : May 1998 - Mar 2002
Category : Office Automation, Office & Home Furniture, Stationery
Reason to leave : Got new job

my EXPERIENCES
Position : Category Management Assistant Manager
Period : Mar 2002 - Jun 2003
Category : Coffee, Creamer, Tea
Brand : Nescafe, Coffee-mate, Krematop, Nestea, Nestle Tea Time
Channel : Modern trade
Space management
Develop regular & ad-hoc analysis for
sales & marketing team
Relationship with internal &
External stakeholders
Initiate category strategy/tactics Develop category
merchandising guideline
Develop business partner with MT
customers to ensure customer satisfaction
Develop Category &
Channel Strategy
Assortment Review and
Category Management Path-to-purchase & in-store activation

my EXPERIENCES
Space management
Initiate category strategy/tactic
Shopper & customer insight
Develop business partner with MT customers
to ensure customer satisfaction
Assortment Review and
Category Management
Home Shelf decoration
Price competitiveness
Category Management TrainingDevelop regular & ad-hoc analysis
for sales & marketing team
Premium sourcing
Position : Trade Marketing Assistant Manager
Period : Jul 2003 – Feb 2004
Category : Tissue “Cellox”
Channel : Modern Trade especially Tops, Traditional Trade
Reason to leave : Study abroad

my EXPERIENCES
Position : Marketing Manager
Period : Dec 2005 – Mar 2011
Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”
Reason to leave : Took care of mom after a severe accident
Increase Market Share
Increase brand awareness
Event MarketingMarketing Communication Plan
Develop digital Content
Product Knowledge &
Chinese Training
Develop market intelligence
Chinese Hotline
Retargeting
Marketing Budget Allocation

my EXPERIENCES
Position : Marketing Manager
Period : Dec 2005 – Mar 2011
Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”
Reason to leave : Took care of mom after a severe accident
Target Marketing
PR News
Product Launch Plan
Product Positioning
Sponsorship
Public RelationContent Marketing
Partnership
Increase Brand
Visibility
Marketing Campaign
Media Agency Relationship
POP Development

my EXPERIENCES
Position : Sales & Marketing Division Manager
Period : Jun 2011 – Jun 2012
Category : Fire, security , and water-resistant Safes, Steel & Wood Furniture
Brand : Kingdom, Pilot, Sentry Safe, Lucky
Channel : Modern Trade
Achieve Sales &
Profit Target
Develop relationship with both
internal and external stakeholders
Develop channel
strategy and tactic
Improve customer
satisfaction
Regular PC/ Sales
Team Training
Improve after-sales
services
Develop Win-Win relationship with MT
customers
Business Review
Process ImprovementSales Team Lead
Resolve channel
conflict
Increase productivity
of sales team

my EXPERIENCES
Position : Category Marketing Manager (Marketing)
Period : Jun 2012 – Mar 2014
Category : Personal Care, Household, New Category
Product : Cotton, Tooth brush, Wet wipe, Knife, Sprayer, new product
Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand
Reason to leave : Took care of mom after operation
Media Agency Relationship
Marketing Communication Plan
Develop digital Content
Develop market intelligence
Retargeting
Marketing Budget Allocation
Brand Plan
Develop relationship with both
internal and external stakeholders

my EXPERIENCES
Position : Category Marketing Manager (Marketing)
Period : Jun 2012 – Mar 2014
Category : Personal Care, Household, New Category
Product : Cotton, Tooth brush, Wet wipe, Knife, Sprayer, new product
Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand
New product development
Set marketing objectivesTarget Marketing
Product Line Extension
Achieve Sales &
Profit Target
Develop channel
strategy and tactic
Sales & demand
forecast
Increase Market /Share
Increase brand awareness
NPD Launch Product Positioning
Increase Brand
Visibility
Product Training

my EXPERIENCES
Position : Category Manager
Period : Apr 2014 – Sep 2014
Clients : Myanmar retailers (City Mart, Ocean Supercenter ), etc.
Reason to leave : End of 6-month contract
Project Management Consulting & Training
Store Intelligence Promotion Intelligence
Category Management Training
Opportunity
Identification
Honorary Consultant
to owners
Co-develop tailor-made
software with partner
Research designed to help brands
influence shoppers to stop, look, buy
Build trust and
relationship with
clients/ partners
Coaching client management team

my EXPERIENCES
Position : Client Director
Period : Oct 2014 – Jan 2015 (3-month contract)
Reason to leave : End of 3-month contract
Renew Contract
Achieve Revenue Target
Vendor Relationship
Management Consultant to vendors to provide growth solutions
Consumer Insight
Training & Consulting
Data & Science
Customer Loyalty Coaching
client manager
Build trust and relationship
with clients/ partners
Work with retailer
Joint business plan
Retail trends
Dh & TL/ core team

Action Plan
my EXPERIENCES
Position : General Manager
Period : Feb 2015 - Present
Category : Sugarcane, jewelry, harvester, harvester’s spare parts
Reason to leave : still working but want to find permanent job in
Bangkok and vicinity areas
Business direction
Strategies and tactics
Business analysis
Reduce cost
Price restructure
Improve operation process
Increase revenue
Customer loyaltyIncrease margin Customer Satisfaction
Consultant to owner

my ACHIEVEMENTS
• Achieved sales target at 1000 MB
(+15%)
• Achieved margin target at 15%
• Became non-food division’s
representative to develop direction
and differentiation strategy
• Got very good support from store
operation : mountain display
during promotion
• Got salary adjustment 2-3 times a
year
Siam Makro Public Company Limited,
Assistant Merchandise Manager,
May 1998 - Mar 2002
Category : Office Automation, Office &
Home Furniture, Stationery
• Merchandise Manager
• Purchasing Manager
• Category Manager
• Sales Manager
• Marketing strategist
• Project Manager

my ACHIEVEMENTS
Nestle (Thai) Ltd.,
Assistant category manager,
Mar 2002 - Jun 2003
Category : Coffee, Creamer, Tea
• Category management
• Space management
• Assortment review
• Category Analysis
• Category & channel strategy
• Merchandising guideline
• Path-to-purchase & in-store
activation
• Shopper & consumer insights
• Develop strategic partner with
modern trade customers
• Got promoted after working for 6
months
• Reduced out of stock by 5%
• Increased shelf space by 10-20%
• Increased space of tea category
from 1 shelf to 2 bays at Tesco
• Increased sales opportunity at
home shelf display for all categories
at hypermarket channel which had
threat from house brand

my ACHIEVEMENTS
Reason to leave : Study abroad
Berli Jucker (Cellox) Ltd.,
Assistant trade marketing manager,
Jul 2003 – Feb 2004
Category : Tissue paper “Cellox”
• Category management
• Space management
• Assortment review
• Category Analysis
• Category strategies & tactics
• Merchandising guideline
• Home shelf decoration
• Category management training
• Develop strategic partner with
modern trade customers
• 2 times quarterly category review
with Tops
• Reduced out of stock by 5%
• Increased shelf space by 5%
• Increased market share by 1%
• Increased sales opportunity at Tops
by increasing weight of purchase
and home shelf decoration by 5%

my ACHIEVEMENTS
Cyberdict Technology Ltd.,
Marketing manager,
Dec 2005 – Mar 2011
Category :
Electronic dictionary “Cyberdict Besta”/
GPS Navigator “Cyberdict Besta”
• Project manager
• Marketing Communication Manager
• PR Manager
• Marketing budget controller
• Marketing Event Manager
• Marketing plan manager
• Digital marketing manager
• Product marketing manager
• Chinese-related training manager
• Got promoted after working for 1.2
years
• Became honorary management
committee
• Increased market share from 40% to
60% within 2 years
• Developed Cyberdict Besta to
become market leader in
electronic dictionary within 2 years
• Invited to see manufacturing facility
and new technology products in
Taiwan
Reason to leave : Took care of mom after accident (need close supervision)

my ACHIEVEMENTS
Siam Steel International PLC.
Sales & Marketing Division Manager,
Jun 2011 – Jun 2012
Category :
Fire & security safe “Pilot”,”Kingdom”/
Water-resistant safe “Sentry Safe”/
Steel & Wood Furniture “Kingdom”
• Project manager
• Sales/ channel manager
• Key account manager
• Training manager
• After-sales services manager
• Modern trade strategist
• Demand planner and sales forecast
• Got promoted after working for 4
months
• Became a management committee
• Gain trust from channel partners
• Increased sales revenue from 3MB
to 5MB (+40% LY) due to new sales
strategies and tactics
• Improved sales capability
• Improved after-sales services

my ACHIEVEMENTS
Moong Pattana International PLC.
Category Marketing Manager,
Jun 2012 – Mar 2014
Category :
Cotton “V-Care”, Tooth brush “V-Care”,
Wet wipe “V-Care”, Knife “Gerlach”,
Sprayer “Foggy/ Smile-V”, Foot care
“Revival Care”, New product category
• Marketing/channel strategist
• Marketing/brand plan manager
• Marketing communication manager
• Marketing budget controller
• New category/product Innovator
• Sales Forecast
• Became honorary management
committee
• Gain trust from strategic channel
partner
• Increased sales revenue to 70 MB
(+34% LY) from new strategies and
tactics
• Ensure new product launch within
timeline with marketing/trade
marketing/sales support
• Increased brand/product visibility
via in-store activation
• Increased product penetration via
digital marketing
• Initiated new product development

my ACHIEVEMENTS
Hypertrade Consulting Ltd.
Category Manager,
Apr – Sep 2014
Clients :
Myanmar & Thai retailers, vendors
• Project manager
• Category & space manager
• Assortment reviewer
• Category Analyst
• Category & channel strategist
• Shopper & consumer insights
• Develop strategic partners
• Opportunity Identification
• Became consultant to business
owners
• Became honorary coach for client
management team
• Gain trust from strategic business
partners e.g. Myanmar retailers, EYC,
Diethelm Health Care
• Develop category management
training for clients
• Initiate category management
template to match with client’s
objectives
Reason to leave : End of contract (6-month)

my ACHIEVEMENTS
Reason to leave : End of contract (3-month)
Dunnhumby (Thailand) Ltd.,
Client Director,
Oct 2014 – Jan 2015
Clients : Thailand vendors
• Project management
• Contract renewal
• Collaborate with Tesco and help
clients grow business with Tesco
• Help clients understand customer
insight from Tesco, and being able to
turn that insight into actionable plans
• Work with clients to train and support
on Tesco-specific approaches and
processes such as range and
promotions
• Became consultant to senior director
• Became coach for client manager
• Gain trust from Tesco and clients
• Be able to help clients turn insights
into actionable recommendations
• Achieved sales and profit target with
7% growth
• Succeeded in contract renewal
• Developed win-win relationship
between Tesco and clients

my ACHIEVEMENTS
Reason to leave : Still working but want to find permanent job in Bangkok
and vicinity areas
Rai Sub Sakun Ltd.,
General manager,
Feb 2015 - Present
Category : Sugarcane, jewelry,
harvester, harvester’s spare parts
• Project management
• Consultant to business owner
• Business direction initiator
• Business analyst
• Business strategist
• Improve the operation process
• 10% cost reduction from divestiture of
harvester’s maintenance business
• 10% incremental revenue from land
expansion for sugarcane business
• 10% revenue growth from price
restructure of harvester spare part’s
business
• 10% margin growth from product
differentiation strategies of jewelry
business

my ACHIEVEMENTS
Magazine ads of Cyberdict 11

my ACHIEVEMENTS
Cyberdict Crossword International Championship Youth Princess Cup 2008
@Central Bangna

my ACHIEVEMENTS
English on Screen project with Cyberdict strategic partner – Major Cineplex
@Major Ratchayathin

my ACHIEVEMENTS
Cyberdict Translation Championship 2009 @SE-ED Chamjuree Square

my ACHIEVEMENTS
Cyberdict sponsored Dutchie Boy & Girls Final Round Contest Y2008
@The Mall Bangkapi

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