This document provides a marketing plan for expanding the Pandora radio mobile app into India. Pandora currently serves the US, New Zealand, and Australia. The plan outlines Pandora's core competencies in diverse content, personalized recommendations, and technology adoption. It discusses strategic assets like in-app advertising and purchases. Potential customers in India are identified as the young, middle-aged, and older generations. The plan proposes partnerships, advertising tactics, free and premium subscription products and prices, and discusses distribution across mobile platforms.
10. • Diverse Content, Reliable Services And
Impressive Number Of Sharing Options.
• Adoption Of Latest Technologies To Personalise
And Simplify Experience.
• Smart Options Of Predicting And Suggesting
The Taste Of User’s Music.
12. • In app advertisements that will
generate maximum revenue
• In app purchases to subscribe,
also with premium offers
• Multinational communication
partners.
13. WELL RECOGNIZED IN OTHER
PARTS OF THE WORLD.BIG
OPPORTUNITY AND POTENTIAL IN
INDIAN MARKET,BUT A
SIGNIFICANT THREAT TO ENTER A
NEW MARKET DUE TO EXTREME
COMPETITION.
21. Partnership with South Indian Music
Companies Association to acquire rights to
music from 79 different labels. Consequently,
access to more than fifty thousand songs.
22. • ADVRTSING AGENCIES
• SOCIAL MEDIA AND NETWORKING WEBSITES.
COLLABORATORS
ADVERTISING AGENCIES
SOCIAL MEDIA & NETWORKING
WEBSITES.
BANNER ADS.
25. •Search and play your
favourite songs and albums
on-demand
•Create playlists, not
wordlists - on your own or
powered by Pandora
•Download the music you
want and listen offline with
our music app
•Unlimited skips and replays
•Higher quality audio
•Listen to music with no ads
26. • Unlimited skips and
replays
• Higher quality audio
• Offline listening for
your favourite stations.
29. Free Subscribing is available for over a period of two
months with further subscribing packages like-
Pandora Premium™
Personalized radio meets on-demand listening for
$9.99/month.
Pandora Plus™
Listen to music with more control and no ads for
$4.99/month.
30.
31. Meaning:
“The name Pandora means ‘all gifted’ in Greek.
In ancient Greek mythology, Pandora received many gifts
from the gods, including the gift of music, from Apollo”.
“She was also, as we all know, very curious. Unlike those
gods of old, however, we celebrate that virtue and have
made it our mission to reward the musically curious
among us with a never-ending experience of music
discovery.”
33. Pandora obtains its advertisers by explaining that the company
reaches a narrower audience compared to terrestrial radio.
"Pandora's pitch to advertisers is that its technology can cater to
consumers with far greater precision than radio – it can pinpoint
listeners by age and sex, ZIP code or even musical taste."
35. • Pandora is available on iOS devices . It is ad-
supported and retains the original skip limits.
Pandora is also available on Android (for tablets
and mobile phones), and BlackBerry 10 handsets
via the Amazon app store.
• The Windows Mobile client is limited to a select
number of handsets; however, the installer is
available from 3rd party sources and works fine or
with only minor display glitches on most devices
• The Pandora for BlackBerry OS (7.1 and earlier)
application is limited to AT&T, Sprint, Verizon, T-
Mobile, Boost Mobile, but visiting the Pandora
website directly other BlackBerry users have been
successful in downloading the application.