App Academy Oslo is a startup founded by Inge Andre Sandvik that began as a mobile social jukebox app but evolved into a real-time music platform called Soundrop. Soundrop allows users to discover and share music experiences together across devices. It solves problems for music streaming services and labels by increasing engagement and traffic. The company has grown significantly, raising $3 million from Spotify investors and reaching over 300 million streams. Soundrop offers analytics and promotional tools to help artists and labels connect with fans and accelerate traffic to Spotify. The company's mission is to help people find and enjoy engaging music moments through social collaboration.

1. App Academy, Oslo
Inge Andre Sandvik
Co-Founder & CEO
@ingesandvik

2. How did we start?
Mobile social jukebox that
was local...

3. How did we start?
It was a technology driven
hack with limited product
uniqueness.
On top of that… The
business model was not
scalable

4. How did we start?
The good news….
The right people got
together.

5. How did we start?
How to take our product
visions to a new level and
make it scalable in a internet
distribution model?

6. How did we start?
Enter into a highly
competitive market with no
financial backing, yea right!!

7. Strategy
Solve problems that existing
players in the market need to
solve.

8. Strategy
We needed content and a
way to get distribution for
free….

9. Strategy

10. We solve the two biggest
problems in streaming music
How to discover How to increase
music in a simple engagement and
and scalable way? thus revenues for
artists and labels?

11. Fundamentally new business
model!
Its all about keeping the music
consumers engaged every day!

12. Our mission
We want to help people to better find
and enjoy engaging music moments.
Soundrop will offer the best way to discover music through the power of social collaboration.
We want to let people find, experience and interact with music on any device regardless of
where they are.

14. 300 million streams
60000
50000
40000
30000
20000
10000
0

15. Real-time Web Platform
Users End-Users Customers
Soundrop in Soundrop Mobile Soundrop in the Promote, Analytics, CR
Clients web/embedded M.
Spotify (iOS, Android, Mobile Web)
Dev.tools JavaScript SDK Mobile SDK JavaScript SDK
WEBSOCKET API REST API WWW
Back-end
Soundrop Platform
Apps Chat Playlist Membership Events Artist chat New New New
Analytics/CRM Recommendation engine
Data
User data

16. Milestones
$3 million Soundrop
investment 300 million Soundrop Soundrop web
Debut as one of led by Spotify tracks 2.0 Developer player
Spotify’s most investor, Nort streamed launches program goes in
popular apps hzone launches. beta
Nov. June August October November Desember
2011 2012 2012 2012 2012 2012
Best startup

17. Soundrop
Real time Multi Screen experience
CONFIDENTIAL

18. Soundrop everywhere
CONFIDENTIAL

19. Soundrop everywhere
CONFIDENTIAL

20. Soundrop everywhere
CONFIDENTIAL

21. Soundrop analytics
• Unparalleled insight into
Soundrop’s deep user data
• Available to room owners
CONFIDENTIAL

22. Working with us

23. Our value propositon to the labels
• We will offer the best way to
accelerate Spotify traffic
• We will help you connect with fans and
create unique music moments
• Our tools will provide exceptional
analytics and powerful insights
• Our platform will help you reach the
fans you want
• We deliver exceptional service

24. Help artists and labels to
accelerate traffic in
Spotify!

25. Accelerate Spotify traffic
• Artist rooms / Events
• Label rooms
• Thematic rooms

26. Artist rooms / Events

27. Artist event:
House party with Ingrosso and Alesso
17,000 unique users in one day
2.5 million+ songs streamed
50,000+ unique users

29. Whats next?
• Live events
• Virtual rooms meet
physical rooms.
• Music becomes a strategic
tool for brand owners to
engage their customers
with.
CONFIDENTIAL

30. Thanks
Inge Andre Sandvik
Co-Founder & CEO
@ingesandvik