With the abundance of competition and new opportunities, It's easy for a startup to lose sight of what really matters. This is why we created 6 core company values. They serve as a reminder for why we're here and what we can become. "Whatever the market conditions or current trends, these are the values that guide us. In work or play, private or public, this is who we are."

1. Companycorevaluesfostergreaterclarityand
integrityasawhole.Theysupportusinmaking
decisionsthatareinalignmentwithwhatis
fundamentallymostimportanttoourbeing,to
ourpurpose–the“whywearehere”.
Title
Core Values

2. Taking stock – what are we doing, and how are we doing it?
Are we moving forward and growing effectively?
Where are we falling short?
Who are we, and for what do we stand?
Where it all began and why

3. Core company values foster greater clarity and integrity as a
whole. They support us in making decisions that are in
alignment with what is fundamentally most important to
our being, to our purpose – the “why we are here”.
There is great power in standing in one’s fundamental truth,
in being wholly authentic, with integrity.
Why core values are important?

4. Principles
Tenants
Govern relationships
Filter for decision making
Compass
What are core values?

5. Non-negotiable
Limited by time, space
Strategies
They do not change in response to condition
What core values are NOT

6. Research
Executive presentation and discussion
Assembling a team of six company representatives
Team meetings, processing, hashing and mashing meanings and language
Company survey
More team meetings, processing, and creative collaboration
50+ hours
Our process

7. 1. They began as a collection of words
2. Which became a statement
3. Which evolved into a tag line
Our core values

8. Passion | commitment | inspiration | excitement:
Wedowhatweloveandwemakecools#!+
Make Cool S#!+

9. Wegetexcitedaboutworkinghardandhavingfun.
Work n’ whistle
Spirited | playful | fun | quirky | deviant | wehavescooters:

10. Werollupoursleeves,getintheringandgetitdone.
Get it done
Scrappy | adept | agile | flexible | resourceful | courageous | tenacious | innovative | fearless

11. Webuildtrustthroughtotalaccountability.
Own It
Trust | integrity | truthful | accountable | aware:

12. Wegenuinelycareaboutourcustomersandeachother.
Welovesharingourgood.
Share the Love
Helpful | giving | heartfeltcare | family | community | belongingtosomethingbigger:

13. Webelieveinourinfinitepotential.
Don’t Stop
Unlimitedpossibilities | abundance | freedom | innateabilities | expansiveness | faith: