Making sense of the changing environment    It is not the strongest of the species that survive, nor the most intelligent,...
Redfern 2007
Everyone has a plan - until they getpunched in the face.                                 Mike Tyson
Baines, Fill & Page (2011)
Data GatheringPrimary data               Secondary data                           •   Fundraising database•   Interviews  ...
Macro-environment
Interpreting what you findIssue          Impact on     Likelihood   Impact     Time Frame    Progress         Type    Scor...
Micro-Environment
Competitors• How they are doing?• Why they are doing what they’re doing?• What do they want to do in the future?          ...
Internal EnvironmentMenMoneyMachinesMinutesMission
SWOTStrengths             Weaknesses            Match     ConvertOpportunities         Threats                      Convert
From Thinkingfutures.net
Driver
Key points•   Make it a regular process•   Change the environment•   Find your USP/point of differentiation•   Look long t...
Thank You!@claireyjanerclaire.routley@biblesociety.org.uk
Make sense of the changing environment
Make sense of the changing environment
Make sense of the changing environment
Make sense of the changing environment
Make sense of the changing environment
Make sense of the changing environment
Make sense of the changing environment
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Make sense of the changing environment

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Make sense of the changing environment

  1. 1. Making sense of the changing environment It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. - Charles Darwin
  2. 2. Redfern 2007
  3. 3. Everyone has a plan - until they getpunched in the face. Mike Tyson
  4. 4. Baines, Fill & Page (2011)
  5. 5. Data GatheringPrimary data Secondary data • Fundraising database• Interviews • Internal reports• Focus groups • Institute of Fundraising• Observations • NCVO - http://www.3s4.org.uk/drivers• Surveys • NFP Synergy • Agencies • Civil Society Publications • Third Sector • The Guardian • Government sources e.g. HMRC, Charity Commission, OCS • Fundratios • Academic Journals: IJNVSM, NVSQ, Marketing Journals • Social media • Meta-sites
  6. 6. Macro-environment
  7. 7. Interpreting what you findIssue Impact on Likelihood Impact Time Frame Progress Type Score charity High 3 High 3 0-6m4 >increasing 2 + pos 4,5,6 Medium 2 Medium 2 6 - 12 m 3 = static 1 - neg 7,8,9 12 - 24 m 2 < decreasing 0 =? Low 1 Low 1 10,11, 24 + m 1 12New law New focus High 3 High 3 0–6m4 > Increasing =? 12on fur trade for 2being campaigningintroduced and fundraising
  8. 8. Micro-Environment
  9. 9. Competitors• How they are doing?• Why they are doing what they’re doing?• What do they want to do in the future? ...what does this mean for you? ….what’s your point of differentiation?
  10. 10. Internal EnvironmentMenMoneyMachinesMinutesMission
  11. 11. SWOTStrengths Weaknesses Match ConvertOpportunities Threats Convert
  12. 12. From Thinkingfutures.net
  13. 13. Driver
  14. 14. Key points• Make it a regular process• Change the environment• Find your USP/point of differentiation• Look long term• Involve other people
  15. 15. Thank You!@claireyjanerclaire.routley@biblesociety.org.uk

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