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Corporate Citizenship UKDeutsche BankFor internal use onlyGetting the most from Charity of the YearpartnershipsAmy Parker,...
Corporate Citizenship UKDeutsche BankCharities of the Year (CotY) is a staff fundraising programme for two elected chariti...
Corporate Citizenship UKDeutsche BankTips for applications and winning partnerships5/24/2013 2010 DB Blue template3— Don’t...
Corporate Citizenship UKDeutsche BankDeutsche Bank’s Charity of the Year5/24/2013 2010 DB Blue template4― Two charities to...
Corporate Citizenship UKDeutsche BankAnnual fundraising totals24/05/20135£-£250,000£500,000£750,000£1,000,000£1,250,000£1,...
Corporate CitizenshipDeutsche Bank Amy ParkerStaff are invited to donateOne Day of their salary (viapayroll) which is then...
Corporate CitizenshipDeutsche Bank Amy ParkerTeams of employees aregiven a small budget (£20)and have one day tocompete ag...
Corporate CitizenshipDeutsche Bank Amy ParkerStaff register teams of 8 at acost of £10 per head.Professional quizmaster or...
Corporate CitizenshipDeutsche Bank Amy ParkerEmployees bring in bakedgoods to sell to their teams.It’s also a great way to...
Corporate Citizenship UKDeutsche Bank— Know your audience— Learn from previous partners— Think beyond the one year partner...
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Getting the most from charity of the year partnerships

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Getting the most from charity of the year partnerships

  1. 1. Corporate Citizenship UKDeutsche BankFor internal use onlyGetting the most from Charity of the YearpartnershipsAmy Parker, Charities & Fundraising Manager, Deutsche Bank
  2. 2. Corporate Citizenship UKDeutsche BankCharities of the Year (CotY) is a staff fundraising programme for two elected charitiesEach year two charities, which have been nominated and voted for by staff, work with theCorporate Citizenship UK team to arrange a variety of fundraising initiatives and eventsthroughout the one year partnership to engage Deutsche staff and raise funds for theircharities.What is Charity of the Year?2
  3. 3. Corporate Citizenship UKDeutsche BankTips for applications and winning partnerships5/24/2013 2010 DB Blue template3— Don’t apply if it doesn’t fit— Use pictures— Use statistics (and back them up)— Understand who you’re applying to and tailor the application to theaudience— Double check for typos— Practise your interview / pitch with your team— Think carefully about who to bring to an interview / pitch— Why are you unique
  4. 4. Corporate Citizenship UKDeutsche BankDeutsche Bank’s Charity of the Year5/24/2013 2010 DB Blue template4― Two charities to be selected for 2014― Annual income of charity must be between £0.5m - £5m― One year partnership (with two months prior to commencement forplanning)― Must directly benefit young people― Stand alone charity with own UK registered charity number― Must be nominated by at least one Deutsche Bank employee in theUKNominations open next week
  5. 5. Corporate Citizenship UKDeutsche BankAnnual fundraising totals24/05/20135£-£250,000£500,000£750,000£1,000,000£1,250,000£1,500,000£1,750,000£2,000,0001999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Meningitis Research FoundationHelp a Capital ChildWar ChildEve AppealAfriKidsMarine ConservationTeenage Cancer TrustCHICKSALMTSPARKSBritish Red CrossGreat Ormond StreetMarie CurieNCHMencap and EnableMacmillanNSPCC
  6. 6. Corporate CitizenshipDeutsche Bank Amy ParkerStaff are invited to donateOne Day of their salary (viapayroll) which is thenmatched by the bank.2012 - £642k2011 - £616k2010 - £709k2009 - £366k2008 - £237kStaff ask for sponsorship fromfriends & colleagues for takingpart to achieve a minfundraising target.2012 Giro cycle 16 employees- £37k2011 Great Wall of China 93employees - £198k2010 Experience Ghana 46employees - £207kExamples of eventsOne Day Treks and challenges624/05/2013Tickets sold online and infoyer. Generally priced at£20 each or 3 for £502012 Fly first class with BA£27k2011 Tickets to the Brits£7.2k2010 Northern Lights cruise- £8.3k2009 African Safari - £10.8kHoliday/ Exclusive prizeraffle
  7. 7. Corporate CitizenshipDeutsche Bank Amy ParkerTeams of employees aregiven a small budget (£20)and have one day tocompete against each otherto turn it into as much asthey can. Great volunteeringchallenge2013 £6.7k2011 £7.5kDonated pieces displayed instaff restaurant and bids takenonline. Also done as liveauction as part of Frieze2011 Frieze Art Fair (online inadvance) - £53.6k2011 online £4.8k2010 online £5.8k2008 Frieze Art Fair £34.5kShopping list style campaign(eg £25 can pay for x, £50can pay for y, etc) which ismatched by the Bank.2012 HACC - £32.5k2011 War Child - £30.3k2010 AfriKids - £47.7kExamples of eventsOnline appeals Art Auctions724/05/2013Apprentice Challenge
  8. 8. Corporate CitizenshipDeutsche Bank Amy ParkerStaff register teams of 8 at acost of £10 per head.Professional quizmaster orsenior staff member asksquestions. Raffle on thenight with donated prizes.Venue free.4 – 5 quizzes per year with ~280 staff attending eachtime. Raises avg £7k ea.Sealed collection tins left onreception desks, staffrestaurants, pass office2012 - £20.5k2011 - £2.2k2010 - £3.9k2010 floorwalk collection -£6.3kPromoted to staff as “Raise£500, jump for free” (cost tous for jump is ~ £190).Popular with new grads.Avg amount raised perskydiver - £596Examples of other eventsPub Quiz Sky Dives Collection Tins824/05/2013
  9. 9. Corporate CitizenshipDeutsche Bank Amy ParkerEmployees bring in bakedgoods to sell to their teams.It’s also a great way to meetnew potential supporters (atthe sale)2013 £9.9k2012 £6.2kEmployees sign up in teams of4 and are given a map of ageneral area where all theclues can be found. Teamsare asked to answerquestions, collect brassrubbings or small items likebusiness cards, and takephotos of specific items2012 - £3.4k2011 - £4.2kMarathon and half marathonplaces at organised events.Employees agree to raisemin level of sponsorship2012 NY marathon £2.5kavg per runner2011 Royal Parks Half &Run to the Beat – avg perrunner £1.1k2010 Brighton Marathon –avg per runner £1.5kExamples of other eventsBake sale Running Events Treasure Hunt924/05/2013
  10. 10. Corporate Citizenship UKDeutsche Bank— Know your audience— Learn from previous partners— Think beyond the one year partnership— Payroll giving— Giving circles— Who can they introduce you to?— Is there an opportunity to work with clients?— Thank supporters regularly and update on successes— Look for opportunities at existing events— Network!Top tips for success5/24/2013 2010 DB Blue template10

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