Great recruitment propositions

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Great recruitment propositions

  1. 1. It’ll never work here:an international perspective ongreat recruitment propositions Tobin Aldrich, Communications and Fundraising Director, WWF Derek Humphries, Creative Director, DTV Group
  2. 2. In the next 40 minutes…1. Three thoughts to help you develop inspiring propositions (locally, nationally, globally).2. Three timeless examples3. Great propositions go global.
  3. 3. PropositionsThree simple questions:• What’s the need?• What’s the solution?• How does it include me?
  4. 4. Nursery Scheme Assistant Supervisor Qualified Playgroup OperativeDedicated Infant Animation and Care Worker
  5. 5. Nursery Scheme Assistant Supervisor Qualified Playgroup OperativeDedicated Infant Animation and Care Worker Wanted: Vomit Wiper
  6. 6. Inspiration Information Indulgence
  7. 7. Heart Head Appeal to: Spirit Guts
  8. 8. 1. Three thoughts to help you develop inspiring propositions (locally, nationally, globally)2. Three timeless examples3. Great propositions go global.
  9. 9. In the next 40 minutes…1. Three thoughts to help you develop inspiring propositions (locally, nationally, globally)2. Three timeless examples3. Great propositions go global.
  10. 10. Why do people give? Meet a need: urgency and tangibility Make a differenceStart or stop something Give thanks Belong Express values Get something: tangible or intangibleBecause we inspired them and made giving easy.
  11. 11. Small regional differences matter less than universal similarities When translated many languages end up being much longer than English (up to 30%)In Hong Kong I might appeal to the power ofthe collective rather than power of the individual In Holland I can show very graphic imagery. In the US I can’t. Some cultures embrace monthly electronic fund transfer. Some don’t (yet)..
  12. 12. WWF UK tiger adoption
  13. 13. WWF Hong Kong tiger adoption
  14. 14. WWF UK hard tiger reg giving
  15. 15. WWF Australia hard tiger adoption
  16. 16. Plan UK child sponsorship
  17. 17. Plan Australia child sponsorship
  18. 18. Save UK regular giving
  19. 19. Save Italy regular giving
  20. 20. Today, one delighted supporter… …tomorrow, the world.

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