The President’s Role in
Fostering Innovation and
Entrepreneurship
John Liddy
NACCE Entrepreneurship Fellow
Heather Van Sickle
President & CEO, NACCE
Agenda
• Why are we here?
• How do entrepreneurs think?
• Presidents for Entrepreneurship Pledge
• Exercise & Wrap
My name is John and I’m an….
Entrepreneur
Education Entrepreneurship
Education Entrepreneurship
Big E and Little e
Entrepreneur-
ship
Education
Entrepreneurial
Tuition Expense Increase
(2008-2013)
• 40 States have increased 15%
• 18 States have increased 25%
• 7 States have increas...
Student Burden of tuition
What about you?
• Statistics frequently provided from
the student point of view.
• What challenges do college
presidents f...
Eric Ries on Higher Education
• The problem is that this worked with
the older social contract: you attend,
get degree, ge...
• Creating an ecosystem that’s
conducive to entrepreneurial
ventures is absolutely essential to
building a foundation for ...
Effectuation
• A set of decision-making principles
expert entrepreneurs are observed
to employ in situations of
uncertaint...
Legendary Roadmap
1. “Entrepreneur” searches for “new” and “high-
potential” opportunity.
2. Light bulb goes on.
3. Writes...
Entrepreneurial Method
- Effectual Entrepreneurship
Read, Sarasvathy, Dew, Wiltbank, Ohlsson
• Values
• Knowledge
• Connections
- Effectual Entrepreneurship
Read, Sarasvathy, Dew, Wiltbank, Ohlsson
Who I am? Whom I ...
Solution
• Method - Start with what you have
• Schools – Look for grant to fund (and
define) program – Look outside
• Entr...
Educational Strengths
• Regional colleges and universities in 12-
county region educate more than 138,000
students, includ...
- Effectual Entrepreneurship
Read, Sarasvathy, Dew, Wiltbank, Ohlsson
• Understanding of potential loss
• Don’t seek all o...
A loser doesn’t know what he’ll do if he loses,
but talks about what he’ll do if he wins.
And a winner doesn’t talk about ...
Solution
• Method - Risk little, fail cheap
• Schools - Concern by administrators that
they will look bad – avoid risk
• E...
• Build with self selecting stakeholders
• By obtaining pre-commitments from key partners (early)
• Uncertainty is reduced...
Solution
• Method - Form partnerships
• Schools – Generally act in silos
• Entrepreneurs – Engage EVERYBODY
• Sandbox – In...
• Unexpected information
• Unexpected meetings
• Unexpected events
Contingency
Changed means
New things to do
Novel outcom...
Solution
• Method - Leverage surprise
• Schools – HATE surprise
• Entrepreneurs – Whatever makes $
• Sandbox – Turned disp...
Complete adaption to environment
means death. The essential point in
all response is the desire to control
environment.
-J...
Solution
• Method- Understand non-predictive control
• Schools – Process is king, not people
• Entrepreneurs – Fake it til...
“Action is what enables entrepreneurs to exert
control on things that would be otherwise
impossible to predict” - Sarasvat...
Presidents for
Entrepreneurship Pledge
1. Create or Expand Internal & External Teams
Dedicated to Entrepreneurship.
2. Inc...
NACCE Entrepreneurial College in
Action Grant, Powered By The
Coleman Foundation – Awards of up
to $15k to colleges that c...
Presidents for
Entrepreneurship Pledge
1. Create or Expand Internal & External Teams
Dedicated to Entrepreneurship.
2. Inc...
Presidents for
Entrepreneurship Pledge
1. Create or Expand Internal & External Teams
Dedicated to Entrepreneurship.
2. Inc...
Presidents for
Entrepreneurship Pledge
1. Create or Expand Internal & External Teams
Dedicated to Entrepreneurship.
2. Inc...
Presidents for
Entrepreneurship Pledge
1. Create or Expand Internal & External Teams
Dedicated to Entrepreneurship.
2. Inc...
Presidents for
Entrepreneurship Pledge
1. Create or Expand Internal & External Teams
Dedicated to Entrepreneurship.
2. Inc...
Entrepreneurial Method
- Effectual Entrepreneurship
Read, Sarasvathy, Dew, Wiltbank, Ohlsson
What about you?
• Statistics frequently provided from
the student point of view.
• What challenges do college
presidents f...
Breakout
• Discuss challenges
• Apply entrepreneurial method
• Consider presidents pledge
• Pick one solution to report ou...
Breakout
• Discuss challenges
• Apply entrepreneurial method
• Consider presidents pledge
• Pick one solution to report ou...
Report Out
• Name
• School
• Challenge
• Entrepreneurial method applied
• Pledge
• Next steps
NACCE Entrepreneurial College in Action Grant, Powered By
The Coleman Foundation – Awards of up to $15k to colleges
that c...
John Liddy
jliddy1@gmail.com
Heather Van Sickle
vansickle@nacce.com
Nacce e leadership final
Nacce e leadership final
Nacce e leadership final
Nacce e leadership final
Nacce e leadership final
Nacce e leadership final
Nacce e leadership final
Nacce e leadership final
Nacce e leadership final
Nacce e leadership final
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Nacce e leadership final

  1. 1. The President’s Role in Fostering Innovation and Entrepreneurship
  2. 2. John Liddy NACCE Entrepreneurship Fellow Heather Van Sickle President & CEO, NACCE
  3. 3. Agenda • Why are we here? • How do entrepreneurs think? • Presidents for Entrepreneurship Pledge • Exercise & Wrap
  4. 4. My name is John and I’m an…. Entrepreneur
  5. 5. Education Entrepreneurship
  6. 6. Education Entrepreneurship
  7. 7. Big E and Little e
  8. 8. Entrepreneur- ship Education Entrepreneurial
  9. 9. Tuition Expense Increase (2008-2013) • 40 States have increased 15% • 18 States have increased 25% • 7 States have increased 50% • 2 States have increased 70%
  10. 10. Student Burden of tuition
  11. 11. What about you? • Statistics frequently provided from the student point of view. • What challenges do college presidents face? • Money • People • Competition • Etc.
  12. 12. Eric Ries on Higher Education • The problem is that this worked with the older social contract: you attend, get degree, get into a profession, and then retire. • The problem is that this social contract is being re-negotiated by the job market —and colleges are still operating under the old contract. Washington Post - November 30, 2012
  13. 13. • Creating an ecosystem that’s conducive to entrepreneurial ventures is absolutely essential to building a foundation for long-term growth, job creation, and innovation. State of Entrepreneurship -Kauffman Foundation President and CEO Carl Schramm
  14. 14. Effectuation • A set of decision-making principles expert entrepreneurs are observed to employ in situations of uncertainty. • The alternative to effectuation, causality, describes decision- making heuristics rooted in prediction. - Effectual Entrepreneurship Read, Sarasvathy, Dew, Wiltbank, Ohlsson
  15. 15. Legendary Roadmap 1. “Entrepreneur” searches for “new” and “high- potential” opportunity. 2. Light bulb goes on. 3. Writes business plan. 4. Goes out fund-raising (VC’s) 5. Hires great team. 6. Builds product. 7. Orchestrates big launch. 8. Achieves steady or hockey stick growth. 9. Sells or launches IPO. 10.Retires to Bahamas. - Effectual Entrepreneurship Read, Sarasvathy, Dew, Wiltbank, Ohlsson
  16. 16. Entrepreneurial Method - Effectual Entrepreneurship Read, Sarasvathy, Dew, Wiltbank, Ohlsson
  17. 17. • Values • Knowledge • Connections - Effectual Entrepreneurship Read, Sarasvathy, Dew, Wiltbank, Ohlsson Who I am? Whom I know?What I know?
  18. 18. Solution • Method - Start with what you have • Schools – Look for grant to fund (and define) program – Look outside • Entrepreneurs – Utilize assets at hand • Sandbox – Human talent
  19. 19. Educational Strengths • Regional colleges and universities in 12- county region educate more than 138,000 students, including 25,000 graduate students, and employ 28,000 “knowledge- industry” workers • The region has the highest concentration of college students (9.7%) in the entire country • The region’s six largest research institutions have over $1.2 billion in annual research and development (10% more per capita than the national average)
  20. 20. - Effectual Entrepreneurship Read, Sarasvathy, Dew, Wiltbank, Ohlsson • Understanding of potential loss • Don’t seek all or nothing opportunities • Goals and actions with upside, even if downside happens
  21. 21. A loser doesn’t know what he’ll do if he loses, but talks about what he’ll do if he wins. And a winner doesn’t talk about what he’ll do if he wins, but knows what he’ll do if he loses. -Eric Berne - Effectual Entrepreneurship Read, Sarasvathy, Dew, Wiltbank, Ohlsson
  22. 22. Solution • Method - Risk little, fail cheap • Schools - Concern by administrators that they will look bad – avoid risk • Entrepreneur – Predict downside, move • Sandbox – Operate outside “norms” to limit risk
  23. 23. • Build with self selecting stakeholders • By obtaining pre-commitments from key partners (early) • Uncertainty is reduced and markets are co-created with interested participants 1. Wide latitude – not constrained to solve the puzzle 2. Quilting is communal – need to work with others 3. Quilt must be both pleasing and useful - Effectual Entrepreneurship Read, Sarasvathy, Dew, Wiltbank, Ohlsson
  24. 24. Solution • Method - Form partnerships • Schools – Generally act in silos • Entrepreneurs – Engage EVERYBODY • Sandbox – Invited everyone to the party
  25. 25. • Unexpected information • Unexpected meetings • Unexpected events Contingency Changed means New things to do Novel outcomes - Effectual Entrepreneurship Read, Sarasvathy, Dew, Wiltbank, Ohlsson
  26. 26. Solution • Method - Leverage surprise • Schools – HATE surprise • Entrepreneurs – Whatever makes $ • Sandbox – Turned disproportionate talent distribution into a positive
  27. 27. Complete adaption to environment means death. The essential point in all response is the desire to control environment. -John Dewey • THE UNCERTAINTY PARADOX – How can you control a future you cannot predict? – You create it • THE CERTAINTY PARADOX – How can you create a future in an environment mostly outside your control? – You co-create it with other stakeholders • THE EQUITY PARADOX – How do you bring other people on board to create a non-existent pie? – You let them self-select for a piece of it • THE AUTONOMY PARADOX – How do you share the pie without losing control of it? – You understand that ownership is not control; ownership is about the meta-rules • THE PERSISTENCE PARADOX – What do you do when things go wrong? – You persist, but pre-commit when to give up • THE PERFORMANCE PARADOX – You have built a great organization, a market that’s maturing and becoming predictable – Voila, you now have little control over it! [control shifts to prediction]. CONTINGENCYRELATIONSHIP Howmuchanindividual’sinterventionmakesa difference - Effectual Entrepreneurship Read, Sarasvathy, Dew, Wiltbank, Ohlsson
  28. 28. Solution • Method- Understand non-predictive control • Schools – Process is king, not people • Entrepreneurs – Fake it till you make it • Sandbox - Models not plans
  29. 29. “Action is what enables entrepreneurs to exert control on things that would be otherwise impossible to predict” - Sarasvathy
  30. 30. Presidents for Entrepreneurship Pledge 1. Create or Expand Internal & External Teams Dedicated to Entrepreneurship. 2. Increase Entrepreneurs’ Engagement in Community Colleges. 3. Engage In Industry Cluster Development. 4. Leverage Both Community College and Community Assets to Spur Innovation and Job Creation. 5. Create Buzz and Broad Exposure of your College’s Commitment to Entrepreneurship.
  31. 31. NACCE Entrepreneurial College in Action Grant, Powered By The Coleman Foundation – Awards of up to $15k to colleges that create and expand internal and external teams dedicated to entrepreneurship OR increase entrepreneurs’ engagement on campus. www.nacce.com/grants For Entrepreneurial Leadership
  32. 32. Presidents for Entrepreneurship Pledge 1. Create or Expand Internal & External Teams Dedicated to Entrepreneurship. 2. Increase Entrepreneurs’ Engagement in Community Colleges. 3. Engage In Industry Cluster Development. 4. Leverage Both Community College and Community Assets to Spur Innovation and Job Creation. 5. Create Buzz and Broad Exposure of your College’s Commitment to Entrepreneurship.
  33. 33. Presidents for Entrepreneurship Pledge 1. Create or Expand Internal & External Teams Dedicated to Entrepreneurship. 2. Increase Entrepreneurs’ Engagement in Community Colleges. 3. Engage In Industry Cluster Development. 4. Leverage Both Community College and Community Assets to Spur Innovation and Job Creation. 5. Create Buzz and Broad Exposure of your College’s Commitment to Entrepreneurship.
  34. 34. Presidents for Entrepreneurship Pledge 1. Create or Expand Internal & External Teams Dedicated to Entrepreneurship. 2. Increase Entrepreneurs’ Engagement in Community Colleges. 3. Engage In Industry Cluster Development. 4. Leverage Both Community College and Community Assets to Spur Innovation and Job Creation. 5. Create Buzz and Broad Exposure of your College’s Commitment to Entrepreneurship.
  35. 35. Presidents for Entrepreneurship Pledge 1. Create or Expand Internal & External Teams Dedicated to Entrepreneurship. 2. Increase Entrepreneurs’ Engagement in Community Colleges. 3. Engage In Industry Cluster Development. 4. Leverage Both Community College and Community Assets to Spur Innovation and Job Creation. 5. Create Buzz and Broad Exposure of your College’s Commitment to Entrepreneurship.
  36. 36. Presidents for Entrepreneurship Pledge 1. Create or Expand Internal & External Teams Dedicated to Entrepreneurship. 2. Increase Entrepreneurs’ Engagement in Community Colleges. 3. Engage In Industry Cluster Development. 4. Leverage Both Community College and Community Assets to Spur Innovation and Job Creation. 5. Create Buzz and Broad Exposure of your College’s Commitment to Entrepreneurship.
  37. 37. Entrepreneurial Method - Effectual Entrepreneurship Read, Sarasvathy, Dew, Wiltbank, Ohlsson
  38. 38. What about you? • Statistics frequently provided from the student point of view. • What challenges do college presidents face? • Decreasing state aid • Union issues • Etc.
  39. 39. Breakout • Discuss challenges • Apply entrepreneurial method • Consider presidents pledge • Pick one solution to report out • Present • Before we start….
  40. 40. Breakout • Discuss challenges • Apply entrepreneurial method • Consider presidents pledge • Pick one solution to report out • Present
  41. 41. Report Out • Name • School • Challenge • Entrepreneurial method applied • Pledge • Next steps
  42. 42. NACCE Entrepreneurial College in Action Grant, Powered By The Coleman Foundation – Awards of up to $15k to colleges that create and expand internal and external teams dedicated to entrepreneurship OR increase entrepreneurs’ engagement on campus. www.nacce.com/grants NACCE2013 Awards - Recognize your team members and peers for their commitment to entrepreneurship at the NACCE conference. www.nacce.com/awards HP LIFE Ambassadors - Opportunity for faculty to collaborate with a Fortune 10 global tech brand and explore e-learning in entrepreneurship. www.nacce.com/HPLIFEambassadors Applying an Entrepreneurial Mindset
  43. 43. John Liddy jliddy1@gmail.com Heather Van Sickle vansickle@nacce.com

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