Corporate fundraising: how to get started - the pitfalls and the positives
How to get started:
the pitfalls and the positives!
Rachal Minchinton (MInstF Cert)
Head of Communication & Development
Sue O Brien Community Fundraiser
• To give you an understanding of Corporate
• To enable you to decide if Corporate
Fundraising is right for you
• To give you the tools to get started with
• Research suggests Corporate giving
makes up only a small percentage of
• Corporate Fundraising is not for everyone.
• There are differences between National
and local Corporate Fundraising.
• Corporate Fundraising is not always about
The Corporate / Charity
• Who benefits and how?
• Who sets the objectives?
• An equal partnership?
Is Corporate Fundraising Right
• Points to consider:
How else do you raise money – does this fit
Do you have experience / expertise in the team
– or can you get it?
Do you have the resources?
Exercise: Are we ready for
Think about your organisation…..
What do you want to achieve from Corporate
What resources do you have in place already?
What else do you think you might need?
Feedback to the group
We’re going for it – what next?
What’s your Offer?
Make your pitch
Pitfalls to avoid…..
Don’t let the relationship start without a
target in place
Don’t take on too many relationships
Don’t over promise / under deliver
Don’t be afraid to say its not working, but
come up with a solution
Don’t over estimate how much you’ll raise
Don’t rush into it
Goods / services
Hints & Tips
Institute of Fundraising Codes of Practice
Remember you’re equal partners
Have a plan, set targets
Get your board on board
The right person at the right time at the right
• Be adaptable
• Its not all about the money – understand how
else you can benefit