The document discusses trends in the mobile app market. It notes that the app store is growing rapidly, with over 2 billion iPhone apps downloaded and 100,000 apps available. To succeed, apps need high download rates, frequent usage, longevity, engagement from users, and calls to action. The document also provides tips on strategically positioning an app, promoting it, and using analytics to optimize business processes and the user experience.

1. App or Treat Largest Mobile Ad Exchange Analytics

2. Agenda 2 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

3. Largest Mobile Ad Exchange Largest Mobile Ad Exchange 20+ Ad Networks. 3500+ Publishers. 4+ Billion Impressions. 3 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

4. Mobile App Trends Over 2Billion+ iPhone Applications Downloaded Over100,000 Applications in the App Store $25+ Billion Marketplace in the next 5 years Largest Mobile Ad Exchange App Store is growing at 28% per month; adding ~200 apps/day Pricing Trends: 23 percent of apps are free; 41 percent cost $0.99 Buzz Index: 60 percent of all comments made are regarding free apps; 16 percent of comments are made around $0.99 apps Device Breakdown: 56% are iPhone; 43% are iPod Touches Data Usage: 58% WiFi traffic; 33% carrier traffic; 9% None (no data connection present) 4 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

6. 73% have more than 5 Apps

7. Pre-iPhone: Most users downloaded 2-3 apps and give up

8. Metrics for Application Success

9. Downloads

10. Use Frequency

11. Longevity

12. Usage Time

13. Engagement

14. Calls to ActionLargest Mobile Ad Exchange 5 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

16. 73% have more than 5 Apps

17. Pre-iPhone: Most users downloaded 2-3 apps and give up

18. Metrics for Application Success

19. Downloads

20. Use Frequency

21. Longevity

22. Usage Time

23. Engagement

24. Calls to ActionLargest Mobile Ad Exchange 6 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

25. Usage Frequency and Time Falls Rapidly Deletion and shift to newer applications Average usage time declines by a third during the first month, ~5 minutes average Average application audience retention 5% after 1 month and 1% after 3 months 7 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

27. September 2008: $15,000

28. Feb 2009: $150,0008 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

30. Solves problem in a way that no other app does, can’t be found elsewhere

31. Requires timeliness and insight

32. Ubiquitous

33. Go to resource for a need

34. Most downloaded application for a problem

35. Requires creating something that goes viral spreads quickly and deeply9 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

37. People should want to blog/tweet/email about the app

38. Users should want to show it off to people online

39. Understand your App Category

40. Time Saver

41. Time Killer10 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

43. Top 100 List increases new users by 5x-10x

44. Multiple Launch Promotions

45. Blog/News Stories

46. Mobile Media

47. Promote on Websites

48. Setup Analytics

49. Utilize Advice from User Comments11 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

50. Data Aggregation – Technical Insights Analytics - Crash Reporting - Application Optimization - User/Device/Connection Largest Mobile Ad Exchange 12 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

51. Data Aggregation – Business Insights Analytics Largest Mobile Ad Exchange - Crash Reporting - Application Optimization - User/Device/Connection 13 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

52. Analytics - Business Process 14 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

53. Demo 15 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.

54. Thank You vishal@mobclix.com www.twitter.com/mobclix www.mobclix.com 16 Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.