Leslie Townsend Festival of NewMR 2016

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Leslie Townsend presents top mobile predictions for 2016, including: (1) increased security risks from more devices; (2) companies investing more in user experience researchers to outperform competitors; (3) beaconing becoming a basic location service tool to collect untapped data; (4) wearables holding back widespread beaconing adoption for now; and (5) millennials and future generations requiring more attention due to different communication styles.

The Leslie List: Top Mobile Predictions for 2016
Leslie Townsend, US, Festival of NewMR 2016
Mobile Predictions for 2016
More Devices, More Content, More
Apps, More Business Models,
More Cool Stuff
Leslie Townsend
Kinesis Panel
1 February, 2016
#NewMR 2016 Sponsors
Media Partner GreenBook

The Leslie List: Top Mobile Predictions for 2016
Leslie Townsend, US, Festival of NewMR 2016
Introduction:
It’s an App Economy
• 2 Billion smartphone users
worldwide in 2016
• 7B mobile phone users globally
today
• 180B app downloads – 2015
• 35% of all enterprises
developed their own app(s)
during 2015
Yur
Photo

The Leslie List: Top Mobile Predictions for 2016
Leslie Townsend, US, Festival of NewMR 2016
Apps: Are Redefining Basic Concepts
Such As TV

The Leslie List: Top Mobile Predictions for 2016
Leslie Townsend, US, Festival of NewMR 2016
We Love Our Apps So Much
• The number of mobile apps
in use grew 58% last year
• But the growth really comes from
the amount of time spent on the app
• So not only are we using more apps,
we are also spending more time on
each of them

The Leslie List: Top Mobile Predictions for 2016
Leslie Townsend, US, Festival of NewMR 2016
Prediction 1: Security is UGH…ly
More devices = new privacy and security risks
Your
Photo

The Leslie List: Top Mobile Predictions for 2016
Leslie Townsend, US, Festival of NewMR 2016
Prediction 2: More UX Researchers
Companies that invested in great design outperform
the S&P 500 by 228%.
Source: Blog.bloc.io

The Leslie List: Top Mobile Predictions for 2016
Leslie Townsend, US, Festival of NewMR 2016
Prediction 3: Beaconing is “Basic Black”
of Location Services
Endless opportunities to collect untapped data
our
Photo

The Leslie List: Top Mobile Predictions for 2016
Leslie Townsend, US, Festival of NewMR 2016
Prediction #4: Wearables Will Hold
Beaconing Back (for a while)
Source: Analysys Mason, 2014

The Leslie List: Top Mobile Predictions for 2016
Leslie Townsend, US, Festival of NewMR 2016
Prediction #5: Millennials & Beyond
Will Require Much More Attention
• Known for their technological obsession, millennials
respond and communicate differently
• The experience research communities offer will need
to compete with the broader app and web
experiences – we’re back to the UX again

The Leslie List: Top Mobile Predictions for 2016
Leslie Townsend, US, Festival of NewMR 2016
Summary
• Prediction 1: Security is equally UGH…ly for mobile
• Prediction 2: More UX researchers
• Prediction 3: Beaconing is “basic black” of location services
• Prediction 4: Wearables will hold back beaconing for a while
longer
• Prediction 5: Millennials and beyond will require much more
attention
Your
Photo

The Leslie List: Top Mobile Predictions for 2016
Leslie Townsend, US, Festival of NewMR 2016
Thank You!
Your
Photo

The Leslie List: Top Mobile Predictions for 2016
Leslie Townsend, US, Festival of NewMR 2016
Q & A
Leslie Townsend
Kinesis Panel
Your Photo
Ray Poynter
The Future Place
#NewMR 2016 Sponsors
Media Partner GreenBook

this is a report from We Are Social on the digital and mobile market in South East Asia. it covers the demographics aspect of each SEA country and the mobile & internet penetration and usage. This report provides good insight for companies who are interested to know more about the SEA market. South East Asia is recognised to the next region poised for fat growth in the coming years. with over 660m in population overall, over 180m smart phones, over 100% mobile penetration rate and fast adoption of technologies and usage, it will be a region with high adoption rate of mobile and digital services. for those who would like to understand more about SEA region. please feel free to contact me - Robin Ng

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Bức tranh tổng kết linh vực Digital ở khu vực Đông Nam Á đầu 2017, trong đó có: - Chụp nhanh lĩnh vực công nghệ số toàn cầu (Global Digital Snapshot) - Chụp nhanh ở 11 quốc gia Đông Nam Á, trong đó có Việt Nam. Ở mỗi quốc gia đều chứa đựng các nhóm chỉ số cốt yếu: 1. Thống kê trọng điểm (Key Digital Statistics) 2. Tăng trưởng số theo năm (Annual Digital Growth) 3. Phân bổ lưu lượng truy cập web theo loại thiết bị (Share of Web Traffic by Devices) 4. Mức độ sử dụng Facebook (Facebook Usage Analysis) 5. Kết nối thiết bị theo chủng loại (Mobile Connections by Types)

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This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024. This presentation highlights the expanded range of tools available from ResearchWiseAI – an AI tool that summarises research findings from surveys. Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/ Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.

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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

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1. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Mobile Predictions for 2016 More Devices, More Content, More Apps, More Business Models, More Cool Stuff Leslie Townsend Kinesis Panel 1 February, 2016 #NewMR 2016 Sponsors Media Partner GreenBook

2. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Introduction: It’s an App Economy • 2 Billion smartphone users worldwide in 2016 • 7B mobile phone users globally today • 180B app downloads – 2015 • 35% of all enterprises developed their own app(s) during 2015 Yur Photo

3. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Apps: Are Redefining Basic Concepts Such As TV

4. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 We Love Our Apps So Much • The number of mobile apps in use grew 58% last year • But the growth really comes from the amount of time spent on the app • So not only are we using more apps, we are also spending more time on each of them

5. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Prediction 1: Security is UGH…ly More devices = new privacy and security risks Your Photo

6. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Prediction 2: More UX Researchers Companies that invested in great design outperform the S&P 500 by 228%. Source: Blog.bloc.io

7. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Prediction 3: Beaconing is “Basic Black” of Location Services Endless opportunities to collect untapped data our Photo

8. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Prediction #4: Wearables Will Hold Beaconing Back (for a while) Source: Analysys Mason, 2014

9. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Prediction #5: Millennials & Beyond Will Require Much More Attention • Known for their technological obsession, millennials respond and communicate differently • The experience research communities offer will need to compete with the broader app and web experiences – we’re back to the UX again

10. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Summary • Prediction 1: Security is equally UGH…ly for mobile • Prediction 2: More UX researchers • Prediction 3: Beaconing is “basic black” of location services • Prediction 4: Wearables will hold back beaconing for a while longer • Prediction 5: Millennials and beyond will require much more attention Your Photo

11. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Thank You! Your Photo

12. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Q & A Leslie Townsend Kinesis Panel Your Photo Ray Poynter The Future Place #NewMR 2016 Sponsors Media Partner GreenBook

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