Emily Casson, digital marketing manager, Cats Protection Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Cats Protection
.
Think BIG, start small, scale quickly

2. Think BIG
• How could digital transform
our organisation?
• How did the organisation need to
change to facilitate this
transformation?

3. Start small
• Creating a team from scratch
• This is what the ‘team’ looked like in 2018:

4. Scale quickly
• This is what the team looks like in 2020:

5. Recruitment, recruitment,
recruitment
• There is not a shortage of amazing digital candidates
• How do I know? Over 2,000 applicants in last two years
• What did we do differently?
• Flexible working
• Transferable skills
• Recruit digital jobs on digital channels

6. Challenges and opportunities of
scaling quickly
• Moving from a ‘team’ of 1 to large remote team
• Changing the culture of the organisation
• De-centralising digital
• Retaining talent

7. Any questions?

8. 4 February 2020
Heads of Digital: The challenge of
recruiting digital talent and retaining
them

9. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk