Higher Ed in the Now: Building Our Brands in Real-TimeGeorgiana Cohen
Five ways universities can leverage the real-time web to advance their brands, building on the core principles of trust, relationships and context. As delivered at #140conf Boston, Sept. 14, 2010
Read an adaptation of the talk: http://doteduguru.com/id5770-higher-ed-the-real-time-web.html
Digital Privacy, An Illusion? discusses how the growth of social media and increased internet usage has led to more personal data being collected and shared online. The document notes that hundreds of millions of people use platforms like Twitter, Facebook, and Instagram daily and share vast amounts of data. It explains that even anonymous-seeming pieces of information can be combined to uniquely identify individuals. The article argues that privacy policies do little to truly inform users about how their data is collected and used. It calls for regulators to improve transparency around data practices and give people meaningful control over their personal information online.
Ross Breadmore from Nixon McInnes talks at the Social Media World Forum Europe on making social work for big brands. (http://www.socialmedia-forum.com/europe/)
Taking Your Website to the Next Level 2010Chas Grundy
The document discusses how websites should be strategic, actionable, measurable, usable, tell a story, be flexible, and part of a company's marketing mix. Websites should make users happy and be the right tools for the job rather than just tactics. The presentation was given by Chas Grundy and provides his contact information.
This document discusses how to humanize businesses by focusing on human principles rather than machines. It advocates for management to embrace qualities like agility, focus, engagement and decentralization. Social media is succeeding where traditional management is failing by fostering transparency, truth, ownership and an open culture of learning from experimentation and failure. The key is building organizations around human values of authenticity, collaboration, relationship-building and personal development.
How Social Media Has Changed Business CommunicationsJeffrey L. Cohen
Social media is a real-time approach to communications and engagement that allows public relations professionals to more effectively tell stories for their companies and clients. Presented to the Charlotte NC PRSA Chapter on June 22, 2011.
The document discusses the basics of using Yammer for knowledge sharing and finding connections between people. It explains key Yammer terminology like @mentions for tagging people, #topics for tagging conversations, and groups for organizing discussions. It provides guidance on how to participate effectively in Yammer through listening, asking questions, offering help, and discussing ideas to create value through collaboration and networking.
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
Most nonprofits have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations for your nonprofit? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for nonprofits.
Higher Ed in the Now: Building Our Brands in Real-TimeGeorgiana Cohen
Five ways universities can leverage the real-time web to advance their brands, building on the core principles of trust, relationships and context. As delivered at #140conf Boston, Sept. 14, 2010
Read an adaptation of the talk: http://doteduguru.com/id5770-higher-ed-the-real-time-web.html
Digital Privacy, An Illusion? discusses how the growth of social media and increased internet usage has led to more personal data being collected and shared online. The document notes that hundreds of millions of people use platforms like Twitter, Facebook, and Instagram daily and share vast amounts of data. It explains that even anonymous-seeming pieces of information can be combined to uniquely identify individuals. The article argues that privacy policies do little to truly inform users about how their data is collected and used. It calls for regulators to improve transparency around data practices and give people meaningful control over their personal information online.
Ross Breadmore from Nixon McInnes talks at the Social Media World Forum Europe on making social work for big brands. (http://www.socialmedia-forum.com/europe/)
Taking Your Website to the Next Level 2010Chas Grundy
The document discusses how websites should be strategic, actionable, measurable, usable, tell a story, be flexible, and part of a company's marketing mix. Websites should make users happy and be the right tools for the job rather than just tactics. The presentation was given by Chas Grundy and provides his contact information.
This document discusses how to humanize businesses by focusing on human principles rather than machines. It advocates for management to embrace qualities like agility, focus, engagement and decentralization. Social media is succeeding where traditional management is failing by fostering transparency, truth, ownership and an open culture of learning from experimentation and failure. The key is building organizations around human values of authenticity, collaboration, relationship-building and personal development.
How Social Media Has Changed Business CommunicationsJeffrey L. Cohen
Social media is a real-time approach to communications and engagement that allows public relations professionals to more effectively tell stories for their companies and clients. Presented to the Charlotte NC PRSA Chapter on June 22, 2011.
The document discusses the basics of using Yammer for knowledge sharing and finding connections between people. It explains key Yammer terminology like @mentions for tagging people, #topics for tagging conversations, and groups for organizing discussions. It provides guidance on how to participate effectively in Yammer through listening, asking questions, offering help, and discussing ideas to create value through collaboration and networking.
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
Most nonprofits have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations for your nonprofit? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for nonprofits.
Social media allows people to curate idealized versions of their lives and form online identities distinct from their real selves. This disconnect, combined with social comparison and echo chambers, can lead to negative mental health effects as users strive to gain approval from their online networks. Teenagers are particularly vulnerable as nearly all use multiple social media accounts, and many witness or experience cyberbullying.
NEPA BlogCon 2015: Building A Community For Your PodcastNEPA BlogCon
This document provides tips for building a community for your podcast, including being social with your audience on platforms like Flickr, asking your audience questions and taking requests for topics and guests, featuring influential listeners, determining influencers to create an ambassador program, and being audience-centric in your content and approach. The overall message is that building community for your podcast takes time and focus on your audience.
This document discusses ways that librarians can provide creative reference services beyond just answering questions. It suggests that librarians meet users where they are, both physically outside the library and online, in order to better serve community information needs. Examples provided include contributing to community discussions on sites like Facebook, local news sites and blogs. The goal is for librarians to find where their patrons spend time online and identify opportunities to participate and provide helpful information.
Presentation with bonus Pinterest related slides as presented during the PeopleFund Innovation Week in Austin, TX
For more in depth reading on the topics highlighted during the session, please check out the following:
LinkedIn Innovations - http://authoritylabs.com/blog/linkedin-secrets-by-marty-weintraub/
Facebook Innovations - http://authoritylabs.com/blog/getting-ahead-facebook-marketing-curve-part-1/
Twitter Innovations - http://authoritylabs.com/blog/tips-optimizing-tweets-search/
Bonus Pinterest - http://authoritylabs.com/blog/winning-pinterest-9-ways-increase-traffic-using-pinterest/
Marketers are increasingly using more subtle techniques that don't rely on overt advertising messages. This "stealth marketing" aims to build authentic connections with potential customers through engaging content and conversations rather than traditional promotional tactics. As brands look to establish trust in this way, the line between marketing and other communications will continue to blur at events like SXSW.
Social networking has fundamentally changed how relationships are formed, experienced, and ended. Dating is now based on "Facebook stalking" potential partners to learn about them before meeting in person. Relationships are shaped by their online audience and presence on social media, rather than just between the two individuals. This new mode of social interaction through technology has inherently altered the nature of relationships.
This document provides guidance on using social media effectively. It discusses finding your target audience and determining why they would want to hear from you. It also addresses creating a social media plan with realistic targets and metrics for success. The final section covers maintaining momentum by giving your time, knowledge and efforts to help others in order to build relationships and community. Overall the presentation aims to help organizations maximize their social media efforts.
This presentation gives an overview of some of the barriers to technology enhanced learning (TEL) in NHS locations presented at the NHS-HE Forum meeting held on 25 November 2014. It summarises some of the key points being presented in a paper for the NHS HEE - HEA TEL Hub Technology Working Group prepared by Malcolm Teague of Jisc (Janet) and Natalie Lafferty, University of Dundee.
How to Empower Your Nonprofit Using Social MediaTracy Gold
This is the backdrop to a talk I gave at Baltimore's GiveCamp. It covers the basics of social media--what's what, and what does it all mean for a small nonprofit. While these slides are mostly images, a detailed outline with links to other resources can be found here: http://bit.ly/pGKqSW.
This document is a professional persona project by Kristofer D West that consists of 30 short sections, each linked to a Flickr photo. The sections provide advice on developing a professional persona and online identity, including working to live rather than living to work, telling compelling stories, perfecting one's craft, learning through experience, developing skills while also being aware of weaknesses, allowing one's writing to develop naturally, taking time to go outside and hesitate before speaking or writing, and the importance of words, love and reading.
The document discusses the history and strategies of Friendship Circle, a nonprofit organization founded in 1994 that provides support for children with special needs. It summarizes Friendship Circle's growth from its founding to serving communities across the US and internationally. The document also outlines Friendship Circle's viral marketing campaigns on social media that helped raise its profile, including targeting influencers and maximizing shareability of posts. Metrics are provided showing large follower counts and engagement that helped promote the organization's mission.
How to win friends and influence people using Big DataDarren Sharp
Presentation to the Web 3.0: Investigating the Future of Social Media conference 25-27 June 2012 Sydney. This presentation explores how to leverage Big Data for your company or brand; why it's important to capture and analyse structured and unstructured data; and how "Voice of the Customer" platforms can improve social listening & customer experience.
[WEBINAR] 5 Specific Perspectives to Be a More Strategic Meeting PlannerDMAI's empowerMINT.com
Everyone in the meetings industry is talking about being more strategic! But what exactly does that mean? Being strategic would first indicate the need to be aware of the current environment, and then to identify and plan to meet your long term goals and objectives. Ultimately, it is about assessing the current situation and getting beyond “in the moment” thinking and logistics planning, in order to achieve a bigger picture of your meeting’s success.
This sentence, illustrating the use of the word strategic, certainly pertains to planners in the current seller’s marketplace.
“The organizations should take strategic actions to cope with the fundamental changes in the environment.”
Join Jeff Hurt, from Velvet Chainsaw Consulting, to understand key shifts in your thinking that need to occur to help you be more strategic. He will be joined by Mike Tarr, from Choose Chicago, who will then demonstrate how destination experts can serve you to support and deliver on your vision.
In this webinar you will gain:
**Understanding of what being strategic is all about
**5 specific perspectives to support strategic meeting planning
**Actionable ways to get the help and support from local experts in your meeting’s destination
Social networking has changed the nature of relationships by altering how they are formed, experienced, and ended. It has shifted dating from an unknown process to one based on "Facebook stalking" potential partners. Maintaining online profiles and connections with exes can delay emotional recovery from breakups. Relationships are now shaped for their online audience rather than just between partners. This new mode of social interaction through technology has intrinsically changed relationships.
Face2Face: Using social tools to make Great Customer ConnectionsDavid King
The document discusses how libraries can use social tools to create great customer connections by embracing a more "face to face" approach online. It recommends that libraries focus on listening to customers, engaging in basic online communication through conversational writing and multimedia, and doing more in the community by responding to feedback and participating. The goal is to use social tools to foster connections and conversations as if customers were interacting in person.
Workshop presentation by Darren Sharp Resonate Solutions to SOCAP Australia FMCG group. Presented at SOCAP 2012 annual conference in Melbourne Australia 29 August 2012.
How to Build a Market-based Social Media StrategyBrandon Chesnutt
This presentation is a presentation from Lunch Ann Arbor Marketing on how to build a social media strategy around a specific target market and leverage location-based search tools.
There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by knowing your Why, instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and open spaces, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create Betterness.
How to Recover from Google Phantom 2 | Position2Position2
This blog lists effective steps which should be implemented in order to minimize the adverse impact of Google Phantom algorithm update. These steps improve user experience.
Apart from marketing platforms like Facebook and Twitter, other platforms like Pinterest, Instagram, Snapchat, etc have emerged as a game changer for businesses.
Social media allows people to curate idealized versions of their lives and form online identities distinct from their real selves. This disconnect, combined with social comparison and echo chambers, can lead to negative mental health effects as users strive to gain approval from their online networks. Teenagers are particularly vulnerable as nearly all use multiple social media accounts, and many witness or experience cyberbullying.
NEPA BlogCon 2015: Building A Community For Your PodcastNEPA BlogCon
This document provides tips for building a community for your podcast, including being social with your audience on platforms like Flickr, asking your audience questions and taking requests for topics and guests, featuring influential listeners, determining influencers to create an ambassador program, and being audience-centric in your content and approach. The overall message is that building community for your podcast takes time and focus on your audience.
This document discusses ways that librarians can provide creative reference services beyond just answering questions. It suggests that librarians meet users where they are, both physically outside the library and online, in order to better serve community information needs. Examples provided include contributing to community discussions on sites like Facebook, local news sites and blogs. The goal is for librarians to find where their patrons spend time online and identify opportunities to participate and provide helpful information.
Presentation with bonus Pinterest related slides as presented during the PeopleFund Innovation Week in Austin, TX
For more in depth reading on the topics highlighted during the session, please check out the following:
LinkedIn Innovations - http://authoritylabs.com/blog/linkedin-secrets-by-marty-weintraub/
Facebook Innovations - http://authoritylabs.com/blog/getting-ahead-facebook-marketing-curve-part-1/
Twitter Innovations - http://authoritylabs.com/blog/tips-optimizing-tweets-search/
Bonus Pinterest - http://authoritylabs.com/blog/winning-pinterest-9-ways-increase-traffic-using-pinterest/
Marketers are increasingly using more subtle techniques that don't rely on overt advertising messages. This "stealth marketing" aims to build authentic connections with potential customers through engaging content and conversations rather than traditional promotional tactics. As brands look to establish trust in this way, the line between marketing and other communications will continue to blur at events like SXSW.
Social networking has fundamentally changed how relationships are formed, experienced, and ended. Dating is now based on "Facebook stalking" potential partners to learn about them before meeting in person. Relationships are shaped by their online audience and presence on social media, rather than just between the two individuals. This new mode of social interaction through technology has inherently altered the nature of relationships.
This document provides guidance on using social media effectively. It discusses finding your target audience and determining why they would want to hear from you. It also addresses creating a social media plan with realistic targets and metrics for success. The final section covers maintaining momentum by giving your time, knowledge and efforts to help others in order to build relationships and community. Overall the presentation aims to help organizations maximize their social media efforts.
This presentation gives an overview of some of the barriers to technology enhanced learning (TEL) in NHS locations presented at the NHS-HE Forum meeting held on 25 November 2014. It summarises some of the key points being presented in a paper for the NHS HEE - HEA TEL Hub Technology Working Group prepared by Malcolm Teague of Jisc (Janet) and Natalie Lafferty, University of Dundee.
How to Empower Your Nonprofit Using Social MediaTracy Gold
This is the backdrop to a talk I gave at Baltimore's GiveCamp. It covers the basics of social media--what's what, and what does it all mean for a small nonprofit. While these slides are mostly images, a detailed outline with links to other resources can be found here: http://bit.ly/pGKqSW.
This document is a professional persona project by Kristofer D West that consists of 30 short sections, each linked to a Flickr photo. The sections provide advice on developing a professional persona and online identity, including working to live rather than living to work, telling compelling stories, perfecting one's craft, learning through experience, developing skills while also being aware of weaknesses, allowing one's writing to develop naturally, taking time to go outside and hesitate before speaking or writing, and the importance of words, love and reading.
The document discusses the history and strategies of Friendship Circle, a nonprofit organization founded in 1994 that provides support for children with special needs. It summarizes Friendship Circle's growth from its founding to serving communities across the US and internationally. The document also outlines Friendship Circle's viral marketing campaigns on social media that helped raise its profile, including targeting influencers and maximizing shareability of posts. Metrics are provided showing large follower counts and engagement that helped promote the organization's mission.
How to win friends and influence people using Big DataDarren Sharp
Presentation to the Web 3.0: Investigating the Future of Social Media conference 25-27 June 2012 Sydney. This presentation explores how to leverage Big Data for your company or brand; why it's important to capture and analyse structured and unstructured data; and how "Voice of the Customer" platforms can improve social listening & customer experience.
[WEBINAR] 5 Specific Perspectives to Be a More Strategic Meeting PlannerDMAI's empowerMINT.com
Everyone in the meetings industry is talking about being more strategic! But what exactly does that mean? Being strategic would first indicate the need to be aware of the current environment, and then to identify and plan to meet your long term goals and objectives. Ultimately, it is about assessing the current situation and getting beyond “in the moment” thinking and logistics planning, in order to achieve a bigger picture of your meeting’s success.
This sentence, illustrating the use of the word strategic, certainly pertains to planners in the current seller’s marketplace.
“The organizations should take strategic actions to cope with the fundamental changes in the environment.”
Join Jeff Hurt, from Velvet Chainsaw Consulting, to understand key shifts in your thinking that need to occur to help you be more strategic. He will be joined by Mike Tarr, from Choose Chicago, who will then demonstrate how destination experts can serve you to support and deliver on your vision.
In this webinar you will gain:
**Understanding of what being strategic is all about
**5 specific perspectives to support strategic meeting planning
**Actionable ways to get the help and support from local experts in your meeting’s destination
Social networking has changed the nature of relationships by altering how they are formed, experienced, and ended. It has shifted dating from an unknown process to one based on "Facebook stalking" potential partners. Maintaining online profiles and connections with exes can delay emotional recovery from breakups. Relationships are now shaped for their online audience rather than just between partners. This new mode of social interaction through technology has intrinsically changed relationships.
Face2Face: Using social tools to make Great Customer ConnectionsDavid King
The document discusses how libraries can use social tools to create great customer connections by embracing a more "face to face" approach online. It recommends that libraries focus on listening to customers, engaging in basic online communication through conversational writing and multimedia, and doing more in the community by responding to feedback and participating. The goal is to use social tools to foster connections and conversations as if customers were interacting in person.
Workshop presentation by Darren Sharp Resonate Solutions to SOCAP Australia FMCG group. Presented at SOCAP 2012 annual conference in Melbourne Australia 29 August 2012.
How to Build a Market-based Social Media StrategyBrandon Chesnutt
This presentation is a presentation from Lunch Ann Arbor Marketing on how to build a social media strategy around a specific target market and leverage location-based search tools.
There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by knowing your Why, instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and open spaces, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create Betterness.
How to Recover from Google Phantom 2 | Position2Position2
This blog lists effective steps which should be implemented in order to minimize the adverse impact of Google Phantom algorithm update. These steps improve user experience.
Apart from marketing platforms like Facebook and Twitter, other platforms like Pinterest, Instagram, Snapchat, etc have emerged as a game changer for businesses.
Drip Marketing vs. Lead Nurturing in Lead Life Cycle | Position2Position2
Drip Marketing engages a prospect whereas Lead Nurturing involves understanding the prospect, their associated needs, & develops a better, more qualified sales opportunity.
Should You Go Mobile First Or Mobile Only? | Position2Position2
E-commerce firms like Myntra, Flipkart, etc. leverage discounts and offers to consumers and popularize mobile apps to increase conversion and engagement.
Working the Local Side of SEO | Position2Position2
Optimize your website for local search by leveraging the power of social channels, top web directories, local news sites and neighborhood related search terms inclusion.
With so many different social media platforms, it is difficult to find which one suits you the best. Check out this infographic to know the best platform for your need.
A Retrospect of 2013 Digital Marketing UpdatesPosition2
Google launched several updates around 2013 including Hummingbird which affected 90% of searches, and a Paid and Organic report to provide insight into query performance. Features were also added to AdWords like Conversion Import and Conversion Estimates in the Bid Simulator. Google later introduced viewable impression bidding and Search Network with Display Select campaigns. Bing also launched features like Performance Comparison Graphs and Broad Match Keyword Targeting.
The document is a series of repeated copyright notices for the website www.position2.com and its parent company Position 2, Inc. It also includes contact information for Vinod at Position 2 including an email and phone number, as well as a brief note about discussing helping to grow a business.
This document appears to be contact information for a company called Position2, including a US phone number, email address for general inquiries, and website URL. It also mentions that the company can help discuss how to grow a business.
Tips For Running A Search Re-targeting Campaign Position2
The document contains contact information for Position 2, Inc. including their website, phone number, and email address. It also includes a call to action to discuss how Position 2 can help businesses grow.
This document appears to be a contact information sheet for a company called Position2 that provides contact details including a US phone number, email address, and website. It also includes a brief message indicating the company may be able to help businesses grow.
Beginner's Checklist For Robust International SEM StrategyPosition2
The document contains repeated text with a website URL and copyright notice. It also includes contact information for Position 2, Inc. such as their phone number, an executive's email, the company website, and a call to action to discuss growing a business by reading their blog.
12 Things To Consider Before Implementing Marketing AutomationPosition2
The document repeatedly lists the website www.position2.com and phone number 650 618 8900. It then provides contact information for Vinod at Position 2 including an email and additional website, as well as inviting the reader to discuss how Position 2 can help grow businesses and providing a link to their blog.
Email is a very crucial component of a B2B brand’s marketing strategy. But what are the reasons most B2B brands use email for? How prominently does mobile figure for B2B email? Get answers to all these questions in these cool slides we put together for you…
Webcast- How To Achieve Continuous Growth In A Flat Market Position2
The webcast is about a new approach to your online marketing that will enable you to achieve continuous growth even in this recessionary environment.
Most marketers are seeing some common trends and changes in their costomers' behaviors: longer buying cycles, higher cost per lead using search marketing, more comparison shopping, etc. All this led to showed and unpredictable business growth, and an urgent need for new online mix that can address the changed customer buying process.
Webcast - How To Achieve Continuous Growth In A Flat Market Position2
The webcast is about a new approach to your online marketing that will enable you to achieve continuous growth even in this recessionary environment.
Most marketers are seeing some common trends and changes in their costomers' behaviors: longer buying cycles, higher cost per lead using search marketing, more comparison shopping, etc. All this led to showed and unpredictable business growth, and an urgent need for new online mix that can address the changed customer buying process.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.