Back in 2018, we’ve had a great year of social media marketing and promotion. This year, we’ve had some time to sit back and reassess everything we’ve tried and gone through. As it is, with digital marketing, there’s always a long list of what to do and what not to do. Social media platforms are always changing and evolving, including their respective user-base, the technology involved, and the functionality of the platforms. Understanding them and staying on top of the changes is a daunting task at times. But first, ask yourself what separates good marketing from great marketing? In one word, “planning”.