Email is a very crucial component of a B2B brand’s marketing strategy. But what are the reasons most B2B brands use email for? How prominently does mobile figure for B2B email? Get answers to all these questions in these cool slides we put together for you…

2. EMAIL WORKS FOR B2B

3. Email Marketing ROI
is a whopping
127%
EMAIL WORKS FOR B2B

4. EMAIL WORKS FOR B2B

5. The average email metrics
for associations include a
98.15% - Delivery Rate
32.36% - Open Rate
21.08% - Click Rate
0.5% - Unsubscribe Rate
EMAIL WORKS FOR B2B

6. PURPOSES OF B2B EMAIL USAGE

7. For every
$1 spent, $44.25
is the average return on
marketing investment
Purposes of B2B Email Usage

8. The most agreed upon
purpose of email
marketing for B2B
is retention
77%
Purposes of B2B Email Usage

9. 40%
of B2B marketers rated
the leads generated by email marketing
as high quality
Purposes of B2B Email Usage

10. Purposes of B2B Email Usage
Other purposes include
• Engagement
• Acquisition
• Brand Awareness

12. 47%
of email opens
are on mobile devices
B2B MOBILE EMAIL

13. 80%
of people delete an email if it
doesn’t look good on their
mobile device
B2B MOBILE EMAIL

14. Responsive design improved
click-through rates by
21-25%
B2B MOBILE EMAIL

15. 75%
of companies do not create
mobile friendly emails and
continue to lose out on ROI
B2B MOBILE EMAIL

16. Sources

17. Thank You
Position2 is a leading Search, Social & Digital media
marketing firm that delivers continuous growth for
its customers.
For more info, visit us at www.position2.com
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