The document summarizes highlights from the 2014 South by Southwest (SXSW) conference, including various apps and technologies that were featured, such as iBeacon for indoor positioning, UpwordNotes for uploading session notes, and Seen for organizing content with hashtags. It also discusses topics like using meditation apps, organizing work with various productivity tools, maintaining privacy with apps like Ghostery and Secret, and creating content through tools like Medium and Mood Boards.

1. SXSW 2014 Highlights
What Mid-Michigan PR Pros Need To Know
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2. Fun Fact!
The average American web surfer’s
attention span is 8 seconds.
!
That is one second shorter
than that of a goldfish.
!
!
!
2

3. Events
There are lots of people at SXSW,
so it makes sense that they’d know
something about event planning.
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4. iBeacon
Bluetooth indoor positioning system “that can notify
nearby iOS 7 devices of their presence.”
Landed at airport: “Welcome to Austin!”
Arrived at convention center: “Welcome to SXSW!”
and directions to the event registration room with QR
code to simplify process
Sessions: Welcome message at session start, see who
is there and converse using Eventbase SXSW app
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5. UpwordNotes.com (app)
Event host pre-loads session names
Attendees upload notes using link and hashtag
Users search for session notes using name or hashtag
Also works for writing list making
Dropbox sync
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6. Observations:
Need to strongly promote
use of platform in
collateral materials.
Need to actively monitor
Twitter for event hashtags
and encourage users to
submit their notes.
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7. seen.co
Event hashtags are
curated
Content is organized
ranked
Can save permanent
record share link with
others
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8. Sketch Noting Live Events
ImageThink.net - official
graphic recorder of SXSW
Lots of sketch noters in
the crowd
Observation: Having
large-scale displays of
sketch notes draws
attention
8

9. Guppy
Event Photo Booth kiosk
- customizable
Instagram print station
App: $200
(Windows 8 only)
9

10. Impossible Project Lab
the-impossible-
project.com/instantlab
Polaroid-style printer
works with a free
iPhone app
10

11. crowdswell.com
“A free market for doing good”
Find something in the community you want to change
Upload to the platform
People can join in to help solve the problem
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12. Branding
Lots of people at SXSW
want to be well-known, and
it takes a lot to get noticed.
12

13. DigitizeYourBrand.com
USB-enabled business cards
Near Field Communications
QR campaigns
13

14. favicards.com
Square business cards
in style of favicons
Dozens of formats
available
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15. Hyperactivate.com
Hashtag driven
campaigns
Full analytics behind the
scenes
Twitter users’ profile
images generate photo
mosaics
15

16. domain.me
Personalized domain addresses
Full suite of additional platforms
(about.me, hire.me, etc.)
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17. Personal
Organization
Lots of people at SXSW are desperate
to get more work done -
and feel like they’re working less.
17

18. Evernote Post-Its
Use your Evernote app to snap a photo on a Post-It
Auto-tags / files your notes based on color
Several sizes available
Marked packages include 1-3 months of Evernote Premium
Observation: You need really good lighting or the app
doesn’t recognize the colors correctly.
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19. 19

20. Neu Calendar
neuyear.net
“the Moleskine of
calendars”
Year-long planning
calendar
Multiple formats
(academic year,
traditional) and sizes
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21. Yoga Meditation
Many sessions on the creative benefits of personal yoga
meditation practices
Buddhify 2 (beginner’s meditation app)
Yoga Journal iPractice (yoga app)
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22. Organization Apps
Opinion A: Everyone is using an app
(Asana, Trello, Omnifocus)
Opinion B: Creatives are moving away from digital
organization apps
Basically: Use what works for you
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23. Jelly (app - jelly.co)
Created by Biz Stone
Crowdsource answers to
questions, get
recommendations
Search by map, images,
text, voice
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24. Privacy
Lots of people at SXSW are paranoid
and/or want to be left alone.
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25. 3M Privacy Film
Fits newer iPhones (
iPads coming soon)
Blocks people from
viewing screen from the
side
Removable, no residue
25

26. ghostery.com
Add-on for most browsers
See which sites track you what they track
Blocks some tracking on websites
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27. Avoid Humans (app)
Uses GPS to locate nearby “quiet” places
An introverts dream!
Started in Austin with plans to expand
Works off FourSquare data
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28. Secret (app)
Share anonymous posts with friends
Aim: Be more open and promote less “curating” of our
best selves online
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29. Omlet (app)
Similar to WhatsApp
Private chatting platform
Users control how data is stored, controlled and
monetized
29

30. Content
Marketing
Lots of people at SXSW have jumped on the
content marketing bandwagon.
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31. Cook Book Cafe
DIY eBook and app publishing tool
Crowdsource recipes
Being used for cause marketing
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32. medium.com
Minimalist, collaborative blog platform
No sidebars, widgets; focus is on words and photos
Less commitment required than traditional blogs
Cole for Congress - running New Jersey state campaign
on blog site
He’s also crowdsourcing his platform on GitHub
32

33. Mood Board
New usage:
Creating visual audience
personas
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34. Analytics Tools
topsy.com
Twitter analysis, including sentiment score
bottlenose.com or TableuSoftware.com
Includes data visualization
Enterprise friendly
Real-time social, television and radio analysis
34

35. Content Resources
Tweet2Cite - Proper Twitter citation formatting
TheCommunityManager.com
#CMMGRChat - Twitter chat for community managers
NextDraft.com (e-newsletter and app by Dave Pell)
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36. Content Sources
NYTNow (app) - Curated news by The New York Times
storyful.com - Verified social sourced newswire
Source for citizen journalism content
fivethirtyeight.com - Nate Silver’s new site with ESPN,
focusing on data journalism
Good inspiration for infographics and pitch angles
36

37. Digital Assets
Lots of people at SXSW…
(okay, everyone at SXSW)…
takes digital photos and/or video.
37

38. History Pin
Plot old photos on maps
Crowdsource
information to pin down
location information
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39. Findery (app)
Local / social discovery
app
Leave image-based
notes tagged to
locations
Notes can be about past,
present or future
By Flickr co-founder
39

40. TinEye.com
Reverse search for images on the Internet
Similar to Google Search by Images
Locates original upload of image when possible
Use to verify authenticity of images
40

41. WeVideo.com
Video editing application
Cloud-based, paid app
Multi-user allows for group editing
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42. Trello
New usage:
storyboarding videos
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43. visual.ly
Visual content marketplace
Crowdsourcing freelancers for custom projects
43

44. Any Questions?
44

45. Photo Credits
1. Flickr user redstamp
2. Flickr user protographer23
3. Personal photo
6. UpwordNotes.com
7. seen.co
8. Flickr user doctorow
9. Personal photo
10. the-impossible-project.com
12. Flickr user heisenbergmedia
14. favicards.com
15. hyperactivate.com
17. iStock
19. evernote.com
20. neuyear.net
23. jelly.co
24. Flickr user shemp65
25. 3m.com
30. Flickr user sparkfun
33. Apple app store
37. Flickr user heisenbergmedia
38. historypin.com
39. findery.com
42. trello.com
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