Sharing all of the info gathered around workshops, speaker panels, and networking events at South by Southwest Interactive. This will include topics from iPad to UX to Social Media to Gaming to the next big things.

1. i went to
for 5 days and missed everything"
ara berberian | allyson meyer | orlando ornelas
march 2011"

2. BIG BROTHER ON THE BIG SCREEN | CARGO CONTAINERS: THE NEXT BIG
SOCIAL NETWORK? | DAY STAGE PRESENTED BY OGILVY | 1500 PRESENTERS |
DEATH OF THE TEXTBOOK, EMERGENCE OF GAMES | ABOLISH THE HOURLY:
HOW VALUE PRICING WINS CLIENTS | BEING YOUNG AND ROCKING IT |
CONFERENCE STARTUPS: GRASSROOTS INNOVATION ROCKING THE EVENT
WORLD | HOW TO NOT BE A DOUCHEBAG AT SXSW | LIGHTEN YOUR LOAD:
SUCCESSFULLY LEVERAGE VOLUNTEERS AND INTERNS | MAKING TOMORROW
BETTER THAN TODAY IS HARD WORK MY KINDERGARTNER MARKETS BETTER
THAN YOU | CAN YOU TRUST ME? | 30,342 IPAD2S SOLD (ARA & ORLANDO
EACH BOUGHT 1) | FAN TO FANATIC: TRUE BLOOD'S MARKETING HOOK |
GOOGLE'S MARISSA MAYER PRESENTS | THE NEW FRONTIER OF SOCIAL
GAMING | BLOCK PARTY CAPITALISM: WHERE ANALOG AND DIGITAL
INTERSECT | CULTURAL PROTECTIONISM: IMAGE USE AT BURNING MAN | OMG
- MY PANCREAS JUST TEXTED | YOUR MOM HAS AN IPAD: DESIGNING FOR
BOOMERS | INCLUSIVE MOBILITY - MAKING MOBILE APPS ACCESSIBLE |
MISTAKES I MADE BUILDING NETFLIX FOR THE IPHONE | SUPER-TALENTED: A
CONVERSATION WITH JAMES GUNN, ELLEN PAGE AND RAINN WILSON |
DESIGN ACROSS DISCIPLINES | 58.2 MILES ON FOOT | DESIGN ACROSS
DISCIPLINES | IPHONE DEVELOPER MEET UP | KICKING COMMUNITY

3. agenda
• Introduction
04
• SapientNitros Presence
19
• Sessions
30
• How Not to be a Douchebag at SXSW
32
• OMG My Pancreas Just Texted
34
i went to sxsw for five days and i missed • iPad Design Headaches
36
everything.
• The Untapped iPad Market: Is Your Site POUR?
38
• Saying it Short
40
• Ideas Not Objects
42
• Kiosks, Mobile and the Evolving Retail Experience
44
• Anatomy of a Design Decision
46
• 5 Steps to Bulletproof UX Strategy
48
• Closing
50

4. at sxsw crazy stuff goes down. chipmunks dance.

5. and greet attendees.

6. navigate through crazy crowds.

7. intimate morning sessions + coffee.

8. lunch break + micheladas.

9. start up schwag. everywhere.

10. keynote rock stars.

11. intimate afternoon session + coffee.

12. catch up on email + work.

13. happy hour.

14. bbq + drinks and more bbq.

15. social networking.

16. excessive social networking.

17. 4 a.m snack. more bbq.

18. shower & repeat

19. SapientNitro @ sxsw"

20. SapientNitro was everywhere.

21. registration + lanyards.

22. 38 SapientNitro attendees"
7 SapientNitro sessions
• Thin is in. The future of digital wallets"
Christina White"
http://schedule.sxsw.com/events/event_IAP7267"
• Designing Things Kids Will Use and Love"
Dan Willis"
http://schedule.sxsw.com/events/event_IAP6591"
• We are Browncoats. Leveraging Fan Communities for Charity"
Steve Fisher"
http://schedule.sxsw.com/events/event_IAP7181"
SapientNitro presented at sxsw
• The Crisis of Trust in a Social Age. Issues and Opportunities"
Guy Gould?Davies/Kevin MacLean"
http://schedule.sxsw.com/events/event_IAP000420"
• All Grown Up. Brand Mascots in the Digital Age"
Derek Fridman"
http://schedule.sxsw.com/events/event_IAP6033"
• The Great Paywall Experiment. Evolving Digital Subscription Models"
Donald Chesnut"
http://schedule.sxsw.com/events/event_IAP6482"
• Kiosks, Mobile and the Evolving Retail Experience"
Hilding Anderson & FK Funderburke"
http://schedule.sxsw.com/events/event_IAP6565

23. SapientNitro sponsored opening party

24. interactive contest with macbook pro giveaway

25. SapientNitro logo was everywhere

26. making new SapientNitro friends

27. SapientNitro sponsored influential music. the pains of being pure
at heart – named by pitchfork “best new music”

28. SapientNitro knows how to ignite a crowd"

29. SapientNitro burns the house down"

30. sessions

31. we went to lots of sessions, yet missed everything
• 1500 sessions > attended 43 > presenting 9

32. how not to be a douchebag at sxsw

33. how not to be a douchebag at sxsw
Amber Osborne, Ed Hunsinger, John Adams, Scott Beale
http://schedule.sxsw.com/events/event_IAP6053
“Hold on…I haven’t checked in here yet”
Douchebags You’ll Meet:
• The Badgesurfer – The dude who will stare at you’re badge before deciding to talk to you
• The Mansplainer: Talking to women assuming they don’t get tech
• Mr. Right-to-Demo: The dude who goes right to showing you his startup on his iPhone.
• The Complainer: This free food and drink at this party sucks!
Other Key No-Nos:
• Don’t pitch your company when you’re asking a panelist a question
• Staring at your phone the whole time, especially when walking anywhere.
• Excessive SXSW tweets and spamming using check-ins. Lot of people following "
you AREN’T here and could care less.
Top Douchebag exit strategy: Say you have to run because your server just went down.

34. omg - my pancreas just texted

35. omg - my pancreas just texted
John Pettengill"
http://schedule.sxsw.com/events/event_IAP5443
“People need a community to feel normal.”
• The current model of care doesn’t support patients who must manage chronic
disease daily.
• There is a clinical emphasis on disease and numbers, rather than on lifestyle
and patients.
• Facilitate the discussions patients are already having.
• Recording behavior and medication is a lot more interesting if it’s social, rooted
in emotion.
• Place the emphasis on bite-sized, daily goals to help maintain patient
engagement.

36. iPad design headaches

37. iPad design headaches
Josh Clark
http://schedule.sxsw.com/events/event_IAP5507
“be inspired by how kids use ipads.”
• complex is ok, make it uncomplicated
• don't be different to be different
• let people ask and discover
• content should define application
• familiarity + intimacy invite touch
• emotional satisfaction is important to successful user experience
• interface should suggest how to use the application
• introduce natural navigation
• greedy pixel syndrome - avoid using every pixel on the screen, know the value of
white space.

38. the untapped iPad market: is your site POUR?

39. the untapped iPad market: is your site POUR?
Glenda Watson Hyatt
http://schedule.sxsw.com/events/event_IAP7499
“The perfect app is code filled with humanity”
• People with disabilities: 2X spending power of teen market –$220 billion.
• 1/5 of the American population have some sort of disability
• POUR = Perceivable (clear sight, hearing and/or touch), Operable (support various
input methods, easy error recovery), Understandable (eliminate jargon, alternative
representations), Robust (comparable functionality)
• Phones or using a mouse can be VERY difficult. The iPad (tablets) provides a whole
new opportunity for communication and application accessibility for people with
disabilities.
• Added benefit is that an iPad is not some “odd” communicator device that can create
a sense of social distance.
• Helpful to the elderly as well: Virginia Campbell – 99 yr old woman with glaucoma can
read and write again: http://www.youtube.com/watch?v=ndkIP7ec3O8
• So Is your site POUR?: http://wave.webaim.org/

40. saying it short

41. saying it short
Helen Klein Ross
h"p://schedule.sxsw.com/events/event_IAP7579
“Stop before you finish.”
• The less you say, the more people remember.
• Take a long time to craft a story…."
“I didn’t have time to write a short story so I wrote a long one
instead.” – Mark Twain
• Because it’s short, every word counts. Choose words
carefully... "
"For sale: baby shoes. Never worn.” – Ernest Hemingway
• Tell stories. Our brains are wired to remember stories.

42. ideas not objects

43. ideas not objects
Robert Brunner
“first makes it useable > then make it useful > then make it desirable”
• Do you matter? How great design will make people love your company
• Would your customer shed any tears if you were gone?
• wwsd - what would steve jobs do?
• passion is what matters
• brand is a gut feeling, you cannot control brand, you can only influence
• Innovation = risk
• most people, when they are in trouble, dont take risks. not taking risks
is actually risky

44. kiosks, mobile and the evolving retail experience

45. kiosks, mobile and the evolving retail experience
FK Funderburke, Hilding Anderson
http://schedule.sxsw.com/events/event_IAP6565
“Many different ways you can engage with customers now –
but you no longer have full control over the message.
• Purchasing used to be linear – not anymore.
• Price shopping in real-time with smartphone. Incredibly scary time for retailers.
• Customers now pull their social graph into their shopping experience (and
supported by a growing # of apps)
• What’s in your pocket? Keys, wallet and your phone – two of those are going
away.
• Pre-emptively offer kiosks to build trust and engagement through transparent
information and tailored experiences.
• Linear layout of stores/checkouts will change. You will be able to pay as you leave
on your phone.
• It’s all about effectively tracking data. Communicating to your customer how you
know them better - you can only do that efficiently with data.
• Kiosk UI standardization/heuristics – another big opportunity

46. anatomy of a design decision

47. anatomy of a design decision
Jared Spool
http://schedule.sxsw.com/events/event_IAP8199
“The more advanced the style, the better the design.“
SELF DESIGN"
Designing for you and your needs."
UNINTENTIONAL DESIGN"
Just happens on its own – when we focus on the architecture and not on the output."
GENIUS DESIGN"
This is when we know the users so well that we already know their knowledge, previous experiences,
and contexts. We solve the same problems – but we are designing for people other than ourselves"
ACTIVITY FOCUSED DESIGN"
This is where you are designing for something we’ve never designed for – when we are designing for
new activities, and new users."
EXPERIENCE FOCUSED DESIGN"
It’s about the space between the activities, the merger from one activity to the next.

48. 5 steps to bulletproof ux strategy

49. 5 steps to bulletproof ux strategy
Robert Hoekman, Jr
http://schedule.sxsw.com/events/event_IAP5565
“successful ux vision is born from a strong vision communicated well”
Step 5: MEASURE
Conversations. Engagement. Satisfaction. Production. Iterate Again. Use It.
Step 4: IMPLEMENT
Build it. Learn the constraints. Spend time on good design ideas. Think things thru before you
implement. Think thru problems before building it. Use It.
Step 3: PLAN
Understand constraints. Talk to stakeholders. Wireframing. Sketching. Design the end goal.
Implement one thing at a time, test, iterate. Hire usability experts.
Step 2: DEFINE THE VISION
Clarify why/what you are doing. The clearer the purpose the better the product. UX gives people
a target. Create great design principles. Communicate the vision. Tell everyone. Make the vision
Collaborative - Accountable - Passionate
Step 1: AUDIT
Understand. Take inventory. Understand competitors. The road blocks. The easiest way to
critique a design. Start at the beginning.

50. conclusion

51. ideas and sponsors were everywhere

52. testing new ideas and experiences were everywhere

53. reminding us that idea engineers are sexy was everywhere

54. celebrities were everywhere, yet we missed them all.

55. culture and art was everywhere

56. we went to sxsw for 5 days and missed everything…
repeat next year.

57. thank you. any questions?