How social media and social networks have affected businesses

1. Higher Education Student Conference 05:07:13
How social media and social
networks have affected
businesses
HE Student Conference
Thiago Resende

2. Higher Education Student Conference 05:07:13
Some definitions
• What is Social Media?
• Online tools used to disseminate content
while allowing some relationship with other
people.
• Can be used by people and/or organizations.

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Some definitions
• What are Social Networks?
• A group of people who have some level of
respect and mutual interest.
• It´s always people interacting with people.

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Some definitions
• Social Media vs Social Networks
 Facebook, for example, can be used as a Social Network
for an ordinary user, but can also be exploited as a Social
Media by an organization.

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Why should I care about this?
 Has more than 1.1 billion active users
 It’s in more than 125 countries in 75 languages
 Worth more than US$ 63 billion
 Would be the 3rd largest country in the world
 340 million tweets daily
 500 million users
 All MNE’s have an account and interact with consumers
 The brand worth more than US$ 100 billion (1st)
 5.2 billion of daily searches (2012 average)
 Revenue in 2012: US$ 50.2 billion

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What about the
consumers?
• 94% of consumers go online to research electronics, computers,
books, music and movies before buying.
• 71% of consumers buy clothes and shoes online.
• 32% of consumers follow brands on social media.
• 63% talk about their shop experiences and products on social
media.
• 52% of consumers research on social media
to obtain more information about the
product or service before buying.

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How NOT to use Social Media
• In 2012, Snickers paid several
celebs in the UK to tweet
pictures of themselves eating
Snickers bars.
• The ad campaign didn't sit well
with the UK's Office of Fair
Trading, which requires
companies to explicitly spell out
when a product is being
endorsed.
 How much can a mistake like this damage a
brand’s image?
 Rio Ferdinand –
Manchester United
footballer
 2 million twitter followers

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Thank you!
Questions?