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The Social Media Landscape in Canada: Engagement, Relationships and Conversations

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ME Consulting
ME Consulting

Social media has become very popular in Canada, with 13.2 million Facebook users and 3 million Twitter users. Most online Canadians use social networks at least once a month, especially those in Generation Y. Companies use social media to engage with customers, build relationships, monitor their brand, improve customer service, and gain competitive insights. While there are many social media platforms to choose from, only a few really matter. Blogs are still an effective way to share updates more frequently than a blog allows for real-time discussions.

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The Social Media Landscape
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Only a Small Number Matter
Blogs…Still Alive and Well
 
 
 
 
 
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There are 3 million Canadian Twitter users Source: Sysomos
 
Facebook Users (Globally)
 
 
 
Canadians Love Watching Videos
 
 
 
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The Social Media Landscape in Canada: Engagement, Relationships and Conversations

Editor's Notes

  1. Top Facebook countries: U.S., U.K., Turkey, France (source: checkfacebook.com)
  2. Canadian benefits
  3. Canadian numbers
  4. Canadian demographics
  5. Facebook Pages: http://www.facebook.com/advertising/?pages How To Develop A Facebook Page That Attracts Millions of Fans - http://www.allfacebook.com/2009/03/facebook-page-strategy/
  6. Slide of comments – what are they doing, what are they doing well, what are they not doing well.
  7. What are they using it, and how it is beneficial to them?