Social Media 101

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Social Media 101 presentation at the Toronto Regional Board of Trade

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Social Media 101

  1. 1. Social Media 101Power Prospecting for Your Small BusinessDev Basu, Founder @ Powered by Searchwww.poweredbysearch.com
  2. 2. This seminar is foryou if you want more:• Targeted Leads• BrandAwareness• Community Engagement• First MoverAdvantages• And More Sales. Period.
  3. 3. What isSocial Media?Conversations+Networking+Relationships
  4. 4. Social Mediais going from THIS to ...
  5. 5. ConversationsWhich is 2 Way, Open, and Honest
  6. 6. Why Should I Care?
  7. 7. o 91% say consumer reviews are the #1 aid to buying decisions -JC Williams Groupo 87% trust a friend’s recommendation over critic’s review -Marketing Sherpao 3 times more likely to trust peer opinions over advertising forpurchasing decisions - Jupiter Researcho 1 word-of-mouth conversation has impact of200 TV ads - BuzzAgent* Slide courtesy of Digital Influence Group & Tactica InteractiveCommunications.Reason # 1
  8. 8. Social media sites are the fastest-growing categoryon the web, doubling their traffic over the last year.o 73% of active online users have read a blogo 45% have started their own blogo 57% have joined a social networko 55% have uploaded photoso 83% have watched video clips* Slide courtesy of Tactica Interactive Communications.Reason # 1
  9. 9. o 40% of Canadian internet users have visited a community or socialnetworking siteo 22% of Canadians over 60o 50% of Internet users under 30o 25% of users 25-29 do so dailyo 43% English speaking Canadians and24% of French speaking Canadians visit these sitesCanada Online, The Internet, Media and Emerging TechnologiesCourtesy: Tactica Interactive CommunicationsReason # 2
  10. 10. • Younger users (under 45) and women use these sites forsocializing• Older users use these sites to obtain and shareinformation ($$$$)• Youth (12-17) use these sites for entertainmentCourtesy: Tactica Interactive CommunicationsReason # 3
  11. 11. So Engaging with CanadianSocial Media UsersCan Mean...Going From Getting Introduced To...
  12. 12. Converting Prospects into Customers
  13. 13. Does Social Media MakeYou Feel LikeThis?
  14. 14. Let’s Discuss as aGroup…• Is Social Media is Useful?• Is Social Media is Too Difficult? Why?• Are You Worried about Social Media and it’sImpact on your Online Reputation?
  15. 15. Great! So Where Do IStart?• Blogging• Twitter• Facebook• Youtube• Integration and TrackingAnd More Sales. Period.
  16. 16. Facebook
  17. 17. o Fastest growing socialnetwork in Canada and theworld(200 million members)o Powerful tools to engage andunderstand your audience:o Brand pageso Custom applicationso Targeted advertisingo Audience insights/metricso Opinion pollso Slide Courtesy:Tactica InteractiveCommuications
  18. 18. o Facebook Profileso Strictly forYou – Not yourBrando Connect with Close Friendso Not as Effective for Prospectingo Facebook Fan Pageso All about your brando Events, Open Houseso Photos,Videos and More.o Facebook Groupso Fan Pages Lite Editiono Face Book Advertising
  19. 19. o Your own homepage onFacebook.o Allow you to post photos,videos, events and othermessages.o Users interact with you byo Writing on your wallo Commenting on your postso Participating in discussionso Post photos to your pageo Friends see your page updatesin their newsfeed
  20. 20. o Locationo Ageo Gendero Keywords (appear in your usersprofile)o Educationo Workplaceo Relationship statuso Relationship interestso Languages
  21. 21. Facebooko Setup A Fan Page and Invite Close Friends and Clients.o Join Local Community Groups and Engage in Conversations.o Use Demographic Targeted Facebook Ads.o Eg: Target Males and Females Aged 27-35, in Toronto, who went tothe University of Toronto, and are currently employed at Microsofto Bulk Message Fans and Group Databaseso Private Message Special Groups of Clientso Publicise your Facebook URL or Fan Page URL on Your Blog,Business Card, or
  22. 22. Integrated Marketing
  23. 23. Customer Service. social media is a great toolto connect with customers and find out what’sbothering them!This Leads To a Better CustomerExperienceAnd Helps Convert Prospects into Customers
  24. 24. The most important part of social media is the social part. It’s all about the peoplePeople Shop SimilaritiesBut Buy TheDifferences
  25. 25. Thank youReach me at dev@poweredbysearch.com

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