2. What is Social Media ?
• “Social” – refers to impulsive needs that humans have to
connect with other humans.
• “Media” – what we use to make connections with other
humans.
• “Social Media” – Media used for social interaction by
humans, among humans.
• Social Media is a type of electronic communication by which
people share information, ideas, messages and other content
like audio/ video call etc.
3. Usage of Social Media
• 22% of teenagers log on to their favourite social media site
more than 10 times a day.
• More than half of youngsters log on to a social media site
more than once a day.
• Teenagers using social media,
text and instant messaging:
51%
24%
25%
Texting
Social Media
Instant Messaging
5. • Social Networks
• Social Review Sites
• Community Blogs
• Online Bookings Sites
• Online Shopping Sites
• Discussion Sites
• Image Sharing Sites
• Video Hosting Sites
Types of Social Media
6. Social Networks:
Social networks, sometimes called
“relationship networks,” help
people to stay in touch with their
loved ones and organizations to
share information and ideas easily.
For Example:
Facebook, Whatsapp, Instagram,
Snapchat, Twitter etc.
Types of Social Media
7. Media Sharing Networks:
Those websites that enables users
to store and share their
multimedia files (photos, videos,
music) with others. A media
sharing site can also be used to
back up files.
For Example:
YouTube, Dropbox, Google Drive,
Dailymotion, Pinterest etc.
Types of Social Media
8. Social Review Sites:
Review sites are websites on
which reviews can be posted about
people, businesses, products, or
services. These sites are used to
find reviews about restaurants,
travel destinations, and more.
For Example:
Yelp, Zomato, OpenTable,
Urbanspoon, TripAdvisor etc.
Types of Social Media
10. Advantages of Social Media
E-Learning:
E-learning, also referred to as
online learning or electronic
learning is a learning system
based on formalised teaching but
with the help of electronic
resources.
For Example:
Wikipedia, TedEd, E-Learning
App, Khan Academy etc.
11. Advantages of Social Media
Health Information:
Social Media helps to
anonymously get information
about health issues. It helps to
debate health care policy, practice
issues, to promote health care and
for creating awareness.
For Example:
Triaj App, Cancer.Net Website,
Trainer Rx, Heal etc.
12. Advantages of Social Media
Online Business:
Online Business or e-business is
any kind of business or
commercial transaction that
includes selling products and
sharing information across
the internet.
For Example:
Daraz.Pk, Olx, Ebay, Amazon,
Ali Express etc.
13. Disadvantages of Social Media
Cyber Bullying:
Cyber bullying or online
harassment is when a person is
threatened, harassed, or targeted
by another person using the
Internet, interactive and digital
technologies or mobile phones.
For Example:
Sending or receiving bad
messages or comments etc.
14. Disadvantages of Social Media
Relationship Issues:
People don’t speak to their
parents and spend time with
family any longer; they like
statuses, share articles with each
other and chat about trifles of the
day.
For Example:
Youngsters using mobiles during
a family sitting etc.
15. Disadvantages of Social Media
Hacking:
There are many hackers on social
media they can hack your social
accounts and after getting your
personal information (pictures,
videos, messages) can threat you,
misuse etc.
For Example:
PTA official website got hacked
after banning PUBG etc.
17. Applicability of Social Media
Applicability:
Applicable means to engage
something in society; under
different rules and regulations.
Social media is absolutely
applicable in our society. As we
all use so many and different
types of social media apps; which
connects us to so many people
around the world.
18. • “Power comes with responsibilities” positive usage of social
media sites/apps.
• For e-learning, for gathering data about your academic
subjects and for assignments or projects.
• Social media help teacher and student to communicate and
discuss about the difficulties in lecture.
• Lectures can be delivered through social media by live video.
• For entertainment purpose (watching videos, listening to
music etc) but for limited time.
Applicability of Social Media
19. • For starting online business or to promote already held
business or organization.
• It allows you to interact with the customer. And keep people
updated about the products and different discounts to regular
customers.
• Many people are blogging and sharing stories about life,
travel, adventures, sharing personal experience related to any
product.
• Vlogging in which posts are comprises of video format.
Applicability of Social Media
20. • Just like a coin everything in this world has two sides, positive
and negative.
• Social media is important in our life as well as destructive for
life, character and career.
• It’s totally up to us rather we use social media in a positive
way or in a negative way.
Conclusion
“This world is a place to live, it’s up to us
rather we make it a hell or a heaven.”
Thank you for listening, any questions?