TheSeen is a mobile app and social network that allows users to challenge friends to share stories on video. Users can film and post their friend's story, and have other approved fans view and comment on the video. The goal is to help people stay better connected with friends by sharing meaningful stories and memories. The company plans to generate revenue through branded topic sponsorships and targeted video advertisements. The team has experience in strategy, design, development and operations to build and support the video sharing platform.

1. theseen
December 2012 tn@theseen.mobi
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Thursday, December 27, 12

2. Executive Summary
TheSeen is for friends filming friends.
friends
friends
Vision: Help build a more informed, How it works:
connected, and empowered society 1- Challenge a friends to share a story about
through creating and sharing media that anything and everything
matters between people who care. 2- Film the story your friend tells
3- People you approved as "fans" get the video in
Problem: Life goes by really fast and their feed and comment on it.
we don't play and connect with friends as
often as we'd like. We are missing out on Technology: iPhone App in App Store.
the fun of playing & sharing stories with
friends everyday. Market Timing: Mobile video is the highest-
growth segment in the industry.
Solution: TheSeen is a storytelling game
friends play to connect and get to know Positioning: Video-based social network
each other better. TheSeen is the definitive (vs content sharing platform).
source of stories that matter to you as told
by people you know. Business model: B2B sales of brand-
engagement and targeted advertisement.
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3. Help you celebrate the people in your life.
1 min demo reel
Click to
play>
Reel!
http://youtu.be/
5vNg6vi5XSA
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4. Our vision: build a more informed, connected, & empowered
society through creating and sharing media that matters.
WE’RE HERE! Video
Video combines
Layer 3 Non-Verbal data all layers of
Images communication
in one medium
-Easier and more
Layer 2 Visual data Visual data effective to use
Text than than typing
and reading.
Layer 1 Conceptual data Conceptual data Conceptual data
1980 2000 2012 2020
Example Usenets & Text-based Photo-Sharing Video-Sharing Photo-Based Video-Based
Forums Social Networking Platforms Platforms Social Networking Social Networking
90% of
comm. i
s
nonverb
al
Is video the next big step in many-to-many asynchronous communications?
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5. Life goes by fast and we are missing out on the fun
of playing & sharing stories with friends everyday.
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6. TheSeen is a free storytelling game you can enjoy
with friends to play and share stories.
Here’s to celebrating the people that make life wonderful!
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7. TheSeen is a storytelling game friends play.
TheSeen is your own personal talk show!
friends
friends
Post a topics and inspire conversations Film your own guests
Interact with others
Click to
play>
demo!
Visit your friend’s shows
>Become a fan
>Send a message
WEB: IN DEVELOPMENT... >Check guests
>Check fans
http://youtu.be/
>Watch episodes GvI2V6-0TlU
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8. Positioning: Video-based Social Networking
Video-based
Photo-based
Content-sharing Social Networking
Focus on video-based social networking
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9. Why now? Video going up... mobile also going up.
Video: ~86% of consumer traffic by ‘16 Mobile data traffic: 18x from 2011-16
7800 11000
Mobile data (PB / month)
Consumer Mobile Video (PB/month)
5850 8250
CAGR: 90%
3900 5500
CAGR: 78%
1950 2750
0 0
2011 2012 2013 2014 2015 2016 2011 2012 2013 2014 2015 2016
Uniquely positioned at the cross-section of 2 high-growth segments.
(1) Cisco Visual Networking Index: Forecast and Methodology, 2011–2016 -
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360.pdf
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10. Why now? Technology & users are ready for video.
Technology is ready... ...users are also ready
Mobile data plans: increasingly affordable Users seeking more “authentic” content
Smart phones increasingly prevalent New generation more comfortable with
posting videos online
Active Mobile App Users Worldwide % of cell owner who record a video on their phone
60%
2.1B
1.9B
1.6B 39%
1.3B
1B
14%
5%
2012 2013 2014 2015 2016 18-29 30-49 50-64 65+
Source:Yankee Group “Mobile Apps and Cloud Forecast”, April 2012 as cited in company blog, May 9, 2012 and Pew Research Center’s Internet &
American Life Project. April 29-May 30, 2010
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11. B2B sales of brand engagement via branded topics.
Example: can help Nike & Adidas meaningfully engage with customers.
Can stimulate brand-relevant conversations and consumer engagement Primary
Revenue
Model
Sponsored topics Brand-focused videos Consumer engagement
Add’l Rev Streams: Sentiment analysis, Targeted advertisement & Promoted Videos
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12. Team: Background in strategy, science, art and
Fortune-500 standards technical execution.
2 {vision-driven} co-founders... + awesome technical team:
Design & UX
1 Senior Artistic Director designed 1
Brand + All UI elements.
iPhone App
1 senior iPhone developer wrote & 1
supports the iPhone app.
Front-end
1 senior front-end developer built 1
and supports the current front-end.
Backend
2 senior JAVA developers built and 2
support the platform as needed
System admin
- Real Estate Investor
1 senior cloud expert & 1 senior 2
- BCG Strategy Consulting hardware system administrator
- Harvard Medical School - Classical Music QA
Surgical Residency Composer and Organist 1 QA director + 2 QA testers tested 3
and regressed front & backend bugs
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