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Corporate Overview
      Chris Helgeson
Who Are We?




         Presentation
         effectiveness
m62 visualcommunications




$10 billion+   160,000           20%+



                             Client win rates
m62 visualcommunications




                   Dublin
                                Stockholm
                Liverpool
Chicago                        Dusseldorf
                   Paris
Charlotte                     Munich
                New York


                                 Singapore
Presentation Effectiveness



            Content management

                         Rational       Emotional
                         argument       argument

           Visual info                                 Presenter
Message   Information     Design        Multi media
           Verbal info                                  support




          Pedagogy                  Sales psychology
Clients
• Click to edit Master text styles
           – Second level
                  Impressive                     Engaging
              • Third level
                 – Fourth level
                     » Fifth level




                                     Memorable


1/10/201
                                                            7
2
• Click to edit Master text styles
           – Second level
                  Impressive                     Engaging
              • Third level
                 – Fourth level
                     » Fifth level




                                     Memorable


1/10/201
                                                            8
2
Impressive
m62 Impress


      I wanted to say that the last 2 presentations
were a really big success.
      The audience for the leadership presentation
loved it so much they wanted to be able to
use it. I said no, and will be giving them your
number


                        Madeleine Abdoh
                    Head of Employee Brand
• Click to edit Master text styles
           – Second level
                  Impressive                     Engaging
              • Third level
                 – Fourth level
                     » Fifth level




                                     Memorable


1/10/201
                                                            11
2
Killer Presentations
Are those that get the audiences’ attention

Are those that pass the information over to the audience

Use words the audience can understand

Have well defined messages that are relevant

Eliminate distractions for the audience
Killer Presentations




              Are those that get the audience's attention

Are those that pass the information over to the audience

               Use words the audience can understand

           Have well defined Messages that are relevant

                     Eliminate distractions for the audience
Killer Presentations


      Barriers



Presenter                      Audience




Message

                        Distractions
Killer Presentations




                       ???

                       ???

                       ???

                       ???

                       ???
message
or
Presentation Effectiveness Evolution


Effectiveness
    Presenter focused                               Audience focused




                                     Visual illustration
        Visual         Phonetic
     illustration     description




1970                1990            2000               2010
Presentation Effectiveness Evolution


Effectiveness
    Presenter focused                               Audience focused




                                     Visual illustration
        Visual         Phonetic
     illustration     description




1970                1990            2000               2010
Presentation Effectiveness Evolution


Effectiveness
    Presenter focused                               Audience focused




                                     Visual illustration
                                                           Engaging
        Visual         Phonetic
     illustration     description




1970                1990            2000               2010
• Click to edit Master text styles
           – Second level
                                                 Engaging
              • Third level
                 – Fourth level
                     » Fifth level




                                     Memorable


1/10/201
                                                            21
2
Forgetting Curve



Recall %
              Info
100
            attained

 80

 60

 40

                                                                    Info
 20
                                                                  retained

  0
              1   2            6                             31
                       Days elapsed since learning
                                                     Source - Ebbinghaus 1883
Memorable
Memorable



Recall %
             Info
100
           attained

 80

 60

 40

                                                           Info
 20
                                                         retained

  0
             1   2            6                     31
                      Days elapsed since learning
Mnemonic Processes




Relevance          Mnemonic processes
Mnemonic Processes




Relevance    Chunking
Mnemonic Processes




  Soil         Seed      Shoot         Bud        Blossom




Relevance    Chunking   Rehearsal   Association Visualisation
Memorable
Memorable



Recall %
100

 80

 60

             Info
 40
           attained

 20
                                                           Info
  0                                                      retained
             1   2            6                     31
                      Days elapsed since learning
Presentation Effectiveness Evolution


Effectiveness
    Presenter focused                               Audience focused
                                                                  Effective


                                                                 Memorable




                                                           Engaging


                                     Visual illustration
        Visual         Phonetic
     illustration     description


1970                1990            2000               2010
• Click to edit Master text styles
           – Second level
              • Third level
                 – Fourth level
                     » Fifth level




                                     Memorable


1/10/201
                                                 31
2
• Click to edit Master text styles
           – Second level
                  Impressive                      Engaging
              • Third level
                 – Fourth level
                     » Fifth level
                                      Effective



                                     Memorable


1/10/201
                                                             32
2
m62 Services


                                                  4-6 Months

          Rush Work




                                   Interactive       Sales
Linear sales        Online sales
                                      sales      effectiveness

  Single product/service           Multiple product/service
m62 Services




       Generic presentations




       Specific presentations

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BoostSales360 Overview 2012

  • 1. Corporate Overview Chris Helgeson
  • 2. Who Are We? Presentation effectiveness
  • 3. m62 visualcommunications $10 billion+ 160,000 20%+ Client win rates
  • 4. m62 visualcommunications Dublin Stockholm Liverpool Chicago Dusseldorf Paris Charlotte Munich New York Singapore
  • 5. Presentation Effectiveness Content management Rational Emotional argument argument Visual info Presenter Message Information Design Multi media Verbal info support Pedagogy Sales psychology
  • 7. • Click to edit Master text styles – Second level Impressive Engaging • Third level – Fourth level » Fifth level Memorable 1/10/201 7 2
  • 8. • Click to edit Master text styles – Second level Impressive Engaging • Third level – Fourth level » Fifth level Memorable 1/10/201 8 2
  • 10. m62 Impress I wanted to say that the last 2 presentations were a really big success. The audience for the leadership presentation loved it so much they wanted to be able to use it. I said no, and will be giving them your number Madeleine Abdoh Head of Employee Brand
  • 11. • Click to edit Master text styles – Second level Impressive Engaging • Third level – Fourth level » Fifth level Memorable 1/10/201 11 2
  • 12. Killer Presentations Are those that get the audiences’ attention Are those that pass the information over to the audience Use words the audience can understand Have well defined messages that are relevant Eliminate distractions for the audience
  • 13. Killer Presentations Are those that get the audience's attention Are those that pass the information over to the audience Use words the audience can understand Have well defined Messages that are relevant Eliminate distractions for the audience
  • 14. Killer Presentations Barriers Presenter Audience Message Distractions
  • 15. Killer Presentations ??? ??? ??? ??? ???
  • 17. or
  • 18. Presentation Effectiveness Evolution Effectiveness Presenter focused Audience focused Visual illustration Visual Phonetic illustration description 1970 1990 2000 2010
  • 19. Presentation Effectiveness Evolution Effectiveness Presenter focused Audience focused Visual illustration Visual Phonetic illustration description 1970 1990 2000 2010
  • 20. Presentation Effectiveness Evolution Effectiveness Presenter focused Audience focused Visual illustration Engaging Visual Phonetic illustration description 1970 1990 2000 2010
  • 21. • Click to edit Master text styles – Second level Engaging • Third level – Fourth level » Fifth level Memorable 1/10/201 21 2
  • 22. Forgetting Curve Recall % Info 100 attained 80 60 40 Info 20 retained 0 1 2 6 31 Days elapsed since learning Source - Ebbinghaus 1883
  • 24. Memorable Recall % Info 100 attained 80 60 40 Info 20 retained 0 1 2 6 31 Days elapsed since learning
  • 25. Mnemonic Processes Relevance Mnemonic processes
  • 27. Mnemonic Processes Soil Seed Shoot Bud Blossom Relevance Chunking Rehearsal Association Visualisation
  • 29. Memorable Recall % 100 80 60 Info 40 attained 20 Info 0 retained 1 2 6 31 Days elapsed since learning
  • 30. Presentation Effectiveness Evolution Effectiveness Presenter focused Audience focused Effective Memorable Engaging Visual illustration Visual Phonetic illustration description 1970 1990 2000 2010
  • 31. • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Memorable 1/10/201 31 2
  • 32. • Click to edit Master text styles – Second level Impressive Engaging • Third level – Fourth level » Fifth level Effective Memorable 1/10/201 32 2
  • 33. m62 Services 4-6 Months Rush Work Interactive Sales Linear sales Online sales sales effectiveness Single product/service Multiple product/service
  • 34. m62 Services Generic presentations Specific presentations

Editor's Notes

  1. What is BoostSales360 and M62?We are a Visual Communications Company!That helps our clients presentations… Increase Attention Shorter Presentations More Effective Presentations
  2. m62 visualcommunicationsSpecialise in presentation effectivenessSince 1997Produced over 153,000 PowerPoint slides Helped clients to win over $10 billion of contracts in pitch situations Helped clients to raise sales conversion rates by average 15% [???]That allows us to know what works and what doesn’t work!
  3. m62 visualcommunicationsOffices: Liverpool New York SingaporeAgents: Denver Barcelona Paris Cape Town Brussels Stockholm London[??? - align with website?]
  4. Pedagogy= (Ped-a-go-gee)The principles, practice, or profession of teaching!
  5. Why BoostSales360?Your presentations will be MORE…EngagingMemorableEffective (overlap with engaging and memorable)
  6. Why m62?EngagingMemorableEffective (overlap with engaging and memorable)WE KNOW WHAT WORKS AND WHAT DOESN’T!
  7. OQS = Objective Quality Standards150 Presentation RulesConsistent SlidesAudience CenteredSome of the rules…How text looks and flowsCan it be seen and read?The right contrast, the right font, the right size!The objects that are on the slideDraws the audience in the right placeThe use of photosToo much informationThe basic slide layout!Minimize the mind for getting confusedAudience Centric
  8. There are THREE KEYS when presenting…Presenter-Without them no presentation!Audience-Again, with them no presentation!And the Message!How to you get it through the different BARRIERS?AcronymsIndustry JargonBad Presenting Bad LightingNoiseEct.
  9. OQS = Objective Quality Standards150 Presentation RulesConsistent SlidesAudience Centered
  10. OQS = Objective Quality Standards150 Presentation RulesConsistent SlidesAudience Centered
  11. OQS = Objective Quality Standards150 Presentation RulesConsistent SlidesAudience CenteredVCD = Visual Cognitive DissonanceVisual= LookingCognitive= Thinking…explaining it!Dissonance= It doesn’t make sense…like an itch!
  12. Why m62?EngagingMemorableEffective (overlap with engaging and memorable)
  13. BoostSales 360 is simply making your presentations MORE…EngagingMemorableEffective (overlap with engaging and memorable)
  14. Why m62?EngagingMemorableEffective (overlap with engaging and memorable)
  15. Why m62?EngagingMemorableEffective (overlap with engaging and memorable)