The document discusses how marketing and business goals have remained largely the same over time, with the goal being to generate profit through sales. While technology has changed, human behavior and motivations have not. The document outlines how the web allows businesses to amplify advantages in areas like price, location, service quality, and business intelligence to attract customers and maximize profits.
Searching for an independent company promoting thoughts? You have arrived at the ideal locations. We realize that not at all like enormous organizations with greater money vaults and surprisingly a greater number of promoting choices...
Learn Why (Nearly) All Of Your SEO & Traffic Generation Might Be A Waste Of TimeMatthew Woodward
If you've been left wondering why all of your hard work with traffic generation & SEO hasn't paid off in your income, then you'll probably find you are missing this crucial ingredient...
Searching for an independent company promoting thoughts? You have arrived at the ideal locations. We realize that not at all like enormous organizations with greater money vaults and surprisingly a greater number of promoting choices...
Learn Why (Nearly) All Of Your SEO & Traffic Generation Might Be A Waste Of TimeMatthew Woodward
If you've been left wondering why all of your hard work with traffic generation & SEO hasn't paid off in your income, then you'll probably find you are missing this crucial ingredient...
The first thing that you have to bring to your business is an absolute determination to succeed. From the very beginning, you have to be completely, 100% determined that whatever you do is going to succeed, without exception. You have to be willing to do whatever it takes to achieve that success, even acknowledging that there will sometimes be a ‘cost’ involved (e.g. less time with your family in the early days).
You must also accept that there is work to be done.
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
Tired of Slaving Away From 9-5? Laid off? Need Extra Cash? Medical Bills? Is the Recession Raining On Your Parade? Why not start your own website? Start Your Very own Online Internet Marketing Business In Less Than One Month!
onemonthownonlin
These strategies for setting up an internet marketing business quickly will have you up and running your own virtual money making machine faster than any bank could ever foreclose on your house. In fact, you might find it embarrassing that you have so much extra cash while your friends and colleagues still struggle to make ends meet!
Are you looking to increase the amount of leads and sales you receive through your website?
Find out how to instantly grow your email subscriber lists and increase the leads and sales you receive through your website. This free guide is guaranteed to give you the advantage you're looking for in your business.
With this guide you will discover...
How to identify and target your ideal customer.
Massively Increase your email subscriber lists and increase leads and sales.
Build effective landing pages and sales pages for your website.
Find and remove the elements stopping you from making even more sales on your website.
The tools required to help you measure your results and make meaningful adjustments.
Uncover the secrets to everything you've ever wondered about regarding making money online!
Find out how to easily get started with your own domain, hosting, blog, and more, even if you have no experience whatsoever!
Discover the easiest ways to find free and inexpensive tools, and how to use those tools effectively!
Learn about the best resources for internet marketers, including the best places to host your site, get a domain name and find legal images to use!
And much, much more!
Gerald
gerald-pilcher.com
This guide explains how inbound marketers can qualify leads and stop sales teams from complaining. The guide presents a brief analysis of lead generation, common framework for sales and marketing and inbound marketer's lead qualification toolbox. The guide is enriched with quotes of Chris Makara and Matt Heinz - top sales&marketing experts.
Content Marketing in a Digital World Presentation at the 2018 CEANY ConferenceIT Consultant
David Stevens and Goher Murtaza's presentation at the 2018 CEANY Conference in Saratoga Springs, NY. The session outlines the collaboration between David Stevens' Web Services Team, Dr. Goher Murtaza's Continuing Education team, and the technical integration with the online registration system, CampusCE. The main theme of the session describes the team's Agile Scrum approach to incremental enhancements, and the planning and executing of the content marketing components, SEO, Social Media Marketing, Email Marketing, CRM, Affiliate Marketing, and more.
Using social networks and SAAS to promote your chapter.
This presentation was given during the LT outing arranged for the English speaking BNI chapters in Bangkok
“...CUSTOMERS don’t BUY from businesses.
They buy FROM PEOPLE THEY TRUST...” Neil Patel
In business, TRUST MEANS SURVIVAL.
Unless customers trust you, they won’t part with their money.
This presentation will teach you how to use your website to increase your credibility.
The first thing that you have to bring to your business is an absolute determination to succeed. From the very beginning, you have to be completely, 100% determined that whatever you do is going to succeed, without exception. You have to be willing to do whatever it takes to achieve that success, even acknowledging that there will sometimes be a ‘cost’ involved (e.g. less time with your family in the early days).
You must also accept that there is work to be done.
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
Tired of Slaving Away From 9-5? Laid off? Need Extra Cash? Medical Bills? Is the Recession Raining On Your Parade? Why not start your own website? Start Your Very own Online Internet Marketing Business In Less Than One Month!
onemonthownonlin
These strategies for setting up an internet marketing business quickly will have you up and running your own virtual money making machine faster than any bank could ever foreclose on your house. In fact, you might find it embarrassing that you have so much extra cash while your friends and colleagues still struggle to make ends meet!
Are you looking to increase the amount of leads and sales you receive through your website?
Find out how to instantly grow your email subscriber lists and increase the leads and sales you receive through your website. This free guide is guaranteed to give you the advantage you're looking for in your business.
With this guide you will discover...
How to identify and target your ideal customer.
Massively Increase your email subscriber lists and increase leads and sales.
Build effective landing pages and sales pages for your website.
Find and remove the elements stopping you from making even more sales on your website.
The tools required to help you measure your results and make meaningful adjustments.
Uncover the secrets to everything you've ever wondered about regarding making money online!
Find out how to easily get started with your own domain, hosting, blog, and more, even if you have no experience whatsoever!
Discover the easiest ways to find free and inexpensive tools, and how to use those tools effectively!
Learn about the best resources for internet marketers, including the best places to host your site, get a domain name and find legal images to use!
And much, much more!
Gerald
gerald-pilcher.com
This guide explains how inbound marketers can qualify leads and stop sales teams from complaining. The guide presents a brief analysis of lead generation, common framework for sales and marketing and inbound marketer's lead qualification toolbox. The guide is enriched with quotes of Chris Makara and Matt Heinz - top sales&marketing experts.
Content Marketing in a Digital World Presentation at the 2018 CEANY ConferenceIT Consultant
David Stevens and Goher Murtaza's presentation at the 2018 CEANY Conference in Saratoga Springs, NY. The session outlines the collaboration between David Stevens' Web Services Team, Dr. Goher Murtaza's Continuing Education team, and the technical integration with the online registration system, CampusCE. The main theme of the session describes the team's Agile Scrum approach to incremental enhancements, and the planning and executing of the content marketing components, SEO, Social Media Marketing, Email Marketing, CRM, Affiliate Marketing, and more.
Using social networks and SAAS to promote your chapter.
This presentation was given during the LT outing arranged for the English speaking BNI chapters in Bangkok
“...CUSTOMERS don’t BUY from businesses.
They buy FROM PEOPLE THEY TRUST...” Neil Patel
In business, TRUST MEANS SURVIVAL.
Unless customers trust you, they won’t part with their money.
This presentation will teach you how to use your website to increase your credibility.
The goal of this presentation is to help you
increase your BNI Return-On-Investment by teaching you how to following up on referrals
In a nutshell: “Can you get your customers to refer you to their contacts?”
This presentation is part of the materials I use in my role as Networking Education Coordinator at BNI United Bangkok. For all my BNI related materials visit: http://kpis.co/tag/bni
A lot of people have been asking me whether they can use these presentations in their own chapter. My answer is YES!
By all means please use this presentation as you see fit, that's why I've set the licensing for it to "CC Attribution". My only request is that you give the due credit and link back to my http://KPIs.co website.
Enjoy!
Mike
: )
The goal of this presentation is to help you
increase your BNI Return-On-Investment by teaching you how to expand your referral base.
In a nutshell: “Can you get your customers to refer you to their contacts?”
This presentation is part of the materials I use in my role as Networking Education Coordinator at BNI United Bangkok. For all my BNI related materials visit: http://kpis.co/tag/bni
A lot of people have been asking me whether they can use these presentations in their own chapter. My answer is YES!
By all means please use this presentation as you see fit, that's why I've set the licensing for it to "CC Attribution". My only request is that you give the due credit and link back to my http://KPIs.co website.
Enjoy!
Mike
: )
Effective 60 Second BNI Presentations - Mike Darnell, BNI United Bangkok
The full post is here:
http://kpis.co/2010/10/07/effective-60-second-business-networking-introductions-5-keys-to-success
Feel free to use this at your BNI chapter meetings : )
My only request is you give me the following credit:
Mike Darnell - Web Project Manager
http://KPIs.co - The Key Performance Indicator blog
BTW you can find all my BNI posts here:
http://kpis.co/tag/bni
Enjoy...!
Mike : )
The traditional idea of the agency is a relic. The days of clients willing to spend their marketing budget on a "let's throw some creative ideas at the wall and see what sticks" strategy are long gone. Digital has changed the landscape. Clients want predictable and measurable results. And they should. But agencies have been slow to adopt Digital. And by that, I don't mean slow to adopt digital technologies (tactics and executions). I mean slow to adopt the digital culture (collaboration, strategy and planning). And this, friends, is where the tale begins.
Doing business today in a challenging global economic environment require that you have a powerful online presence. Having a website is important even if you are a small business, it will allow you hook your customers.
Getting found online among many competitors by your potential customers is important. More and more people are now using the internet to search for services and products that they will like to buy, and if they don't see you online you will lose money.
Discover how creating a robust online presence can help boost your sales in this short and powerful presentation
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
some information on Discussion an example for your experience about any company conductive e-commerce? you can include any necessary chats, groups, etc. which were harmful or helpful to your experience.
Mr. Anthony Pash (https://www.linkedin.com/in/anthony-pash-582603aa), a core member of Proseed’s mentorship team and avid investor for 40 years, shares his insights into what makes a startup worthy of seed investment:
1) INNOVATE – NO MATTER WHAT
2) MULTIPLE (BALANCED) FOUNDERS
3) BE A GREAT FOUNDER – PARTLY “NUTS”
4) BUILD GREAT TEAM(S)
5) SEEK OUT SYNERGISTIC INVESTORS – 6 DEGREES
6) INTEGRATE SWEAT EQUITY
7) BUILD THAT TRUST RELATIONSHIP – ITS CRITICAL
After spending 20+ years in the corporate world, Mr. Pash now reviews and invests in startup for a living
Based on the ideas Wharton Professor Adam Grant illustrates in his book "Give and Take: A Revolutionary Approach to Success", this presentation examines our approaches to reciprocity
GIVING, MATCHING & TAKING are fluid states. We all shift modes to match the roles & relationships in our lives while selecting one as our default option. But what are the pitfalls and benefits of a each mindset?
An exploration of the Dunning-Kruger effect and Impostor Syndrome. This presentation is part of a series that investigates common cognitive biases, and how they impact people and businesses
Important concepts around how we all make decisions. This presentation introduces the work of Nobel prize winner Daniel Kahneman on Cognitive Biases, and helps you understand why we make errors in judgement, and how to look for signs you're about make one.
This presentation was delivered by k. Kantee Isareenuruk, Managing partner and lawyer at Law and Inspection By Order Co.,Ltd., at a Proseedasia.com startup networking event in Bangkok
Mr. Kris Withouck shares the story of how becoming a Nokia supplier nearly bankrupted his company, and what are the key takeaways for startups seeking to work with large key accounts.
Mr. Withouck is a core member of Proseed’s mentorship team, and the General Manager at Vitalo Packaging Thailand / Philippines. He has over 20 years of experience in the plastics industry and his factories in Thailand and the Philippines manufacture parts for clients all over the world.
DATA driven behavioral DESIGN
FOR YOU
/// standing on the shoulders of giants \\\
VIMI leverages the Nobel prize winning research of psychologists & behavioral economists Daniel Kahneman, Richard Thaler, Robert Cialdini, & Nir Eyal to deliver wins for our friends.
Have you ever missed your freeway exit because you were talking on your phone? That's because concentration has a price, and we humans are actually incapable of multitasking, despite our belief that we can.
We all know that samples, free tasters and campaign donations are cases where our urge to reciprocate is being leveraged for someone’s benefit, but how can we optimize our ROI on commercial giving?
EVOLUTION FAVORS THE LAZY
Science correlates lower metabolic rates & slower lives to better chances of species survival.
WE’RE BUILT TO BE LAZY - For most of our existence, conserving energy for when it was absolutely needed was a survival necessity. The tools we use to avoid thinking are called “Heuristics”, or “Cognitive Biases”.
Understanding these “shortcuts”, that help us make decisions without having to think, is key to the practice of behavioral design because, they’re hard-wired in our brain, AND AFFECT ALL OF US...
What’s the COGNITIVE LIMIT
to the number of people with
whom we can maintain
STABLE SOCIAL RELATIONSHIPS?
Or... "...How many people would you be comfortable joining for a drink if you bumped into them in a bar?..."
http://Vimi.co talks UX & Cognitive Bias at http://impactech.co - An intro for startups to User Experience design & Cognitive Bias. Worksheets: https://goo.gl/uPxBjD
PLEASE SHARE :)
Power or Prestige? (Status)
Which is benefits us more as leaders?
Why are the rich and powerful less inclined to empathy?
What's the inherent danger?
All that and more... :)
Vimi.co is an international app and web agency established in 2010 with offices in Bangkok, Sydney, Tel-Aviv and Hyderabad.
We leverage research of human decision-making processes by Nobel laureates such as psychologist Daniel Kahneman and economist Richard Thaler to give you the edge you need to WIN.
Vimi.co is a international website agency established in 2010 with offices in Bangkok, Sydney, Tel-Aviv and Hyderabad.
We leverage research into human decision making processes by Nobel prize winning psychologists and economists such as Daniel Kahneman, Amos Tversky and Richard Thaler in order to provide you the edge you need to WIN.
2025 A Fool's Odyssey
An Open Letter to My Teenage Girls
1) Also A Brave & Hopeless Attempt At Predictions For The Near Future
2) "The idea that the future is unpredictable is undermined every day by the ease with which the past is explained" - Daniel Kahneman - Nobel Laureate
3) "The Beatles have no future in show business" - Dick Rowe - Decca Records 1962
4) "Any sufficiently advanced technology is equivalent to magic."- Sir Arthur C. Clarke
5) "Under the right circumstances, groups are remarkably smart. Smarter even sometimes than the smartest people in them" - James Surowiecki - Journalist
6) "We already live in the future. It's not like we're waiting for something to happen, it's just a matter of doing it." - Bre Pettis - Makerbot CEO
7) "My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all, the information would just come to you as you needed it. This is the first form factor that can deliver that" - Sergey Brin - Google Co-Founder
8) "Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. That's what we're doing." - Jimmy Wales - Wikipedia Co-Founder
9) "Within 5 to 10 years, most computers will look and feel just like these sheets of printed colour paper." - Roel Vertegaal - Human Media Lab Director
10) "We all live every day in virtual environments, defined by our ideas." - Michael Crichton - Author
11) "That's the old way, that's the old mantra: one machine, one human, one mouse, one screen. Well, that doesn't really cut it anymore." - John Underkoffler - Oblong CEO
12) "When you think of any aspect of life or work, augmented reality is completely going to change how we do it." - Ori Inbar - AR Pioneer
13) "Suddenly you could see my left hand was talking to my brain again and it was magic"- Dennis Aabo Sørensen - Clinical Study Volunteer
14) "At bottom, robotics is about us. It's the discipline of emulating our lives, of wondering how we work." - Rod Grupen - Director of the Laboratory for Perceptual Robotics
15) "Look Ma! No Hands!" - Everyone
16) "Big data is at the foundation of all of the megatrends that are happening today, from social to mobile to the cloud to gaming." - Chris Lynch - Partner at Atlas Venture
17) "Instead of trying to simulate the adult mind, why not rather try to simulates a child's? If this were subjected to an appropriate course of education, one would obtain the adult brain" - Alan Turing - Computer Science Pioneer
18) "We went from mainframes to desktops to laptops to tablets and phones. Everyone who thinks it will stop is wrong, it just keeps going down that curve, driven by Moore's Law." - Brian Krzanich - CEO, Intel
19) "A computer once beat me at chess, but it was no match for me at kick boxing." - Emo Phillips - Comedian
20) Thank YOU!
: )
Mike Darnell
mi@vimi.co
@pop_art
http://vimi.co
http://facebook.com/digitalart
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. I was born in 1974.
My 1st job was
Hi, modeling underwear
I’m Mike Darnell and Roman toys
Nice Meeting You!
I’m a
Web Project Manager
You can find me at
KPIs.co - The Key
Performance
Indicators blog & at
Vimi.co – my business
19. “The process of promoting products and
services to enhance sales…
…Generating the strategy that underlies
sales techniques, business communication,
and business developments…
…an integrated process through which
companies build customer
relationships and create value for their
customers and for themselves”
20. “The process of promoting products and
services to enhance sales…
Even though this
…Generating the strategy that underlies
definition is based on
sales techniques, business communication,
and business developments…
Wikipedia,
a service that owes its
…an integrated process through Web,
existence to the which
companies build customer it
in no place does
relationships andmentionvalue for the
create we need their
customers and for themselves”
Web to do marketing…
21. For me this is a
key observation
that lies at
the heart of
successful online
marketing
37. The Web offers
businesses that compete
on price a multitude of
options to reduce
operational costs in
order to further increase
their competitive edge
38. The most obvious of
these is using the
Web to sell your
products
39. Offering products
online reduces the
overheads associated
with brick-and-
mortar shops.
Contrary to what
many people think,
you don’t always
have to start your
own Website…
40. …In fact in some cases you’re
better off without one.
The Web offers many
opportunities in this respect.
Ebay and Amazon
Marketplace
are two of the bigger names
41. Identifying a niche
and focusing one’s
efforts on matching its
needs is a great
marketing strategy
42. This is the premise
at the heart of
sites like:
Etsy {handicrafts}…
52. Elance, Odesk, and other sites like them,
are all evidence to one of the most
profound changes the Web has made to
how we do business…
53. …The Web has voided the traditional
correlation between our location,
and our revenue streams…
54. ...Many of us deal daily with clients
and suppliers we’ve never met,
and think nothing of it.
This was inconceivable
just a few years ago…
55. Interestingly over
the past 2-3 years
we’re witnessing a
new phenomenon.
One that owes its
existence to the
ubiquity of the social
Web, and the rapid
ascent of Web-on-
mobile.
56. The Web now connects people
not only Globally, but also at the
Hyper-local level too
57. We’ve become so
accustomed to
Facebook events we
no longer think
much about what a
revolution they
represent in
comparison to the
way we did things
before…
58. …But Facebook is so
all-encompassing that we have a
hard time making events stand out.
Both as guests and as organizers...
59. …Enter sites like Meetup and
Eventbrite.
Both are dedicated exclusively to
organizing and managing events,
each with it’s own particular twist
on the paradigm.
60. Meetup focuses on the
community related
aspects of any given
gathering, and serves as
an excellent platform
for meeting and
interacting with
individuals with like
minded interests and
passions.
63. Eventbrite’s approach is perhaps more pragmatic and
oriented towards the commercial aspects of event
organization: Promoting, Managing, Ticketing…
64. …But it has its fair
share of “Clothes
Optional” events too
65. QR Codes and
Location based services
like Google
Latitude and
Foursquare,
are empowering us to
interact with our
contacts and clients not
only based on Where
they are but also
When…
66. QR Your
“Closed” sign
Codes, can now be an
those little
opportunity to
funky Black
send people to
and White
your Website’s
square
“barcodes” “Contact
we see Us” page…
everywhere,
enable users
to use their
mobile
phone’s
camera to
connect to a
URL.
67. Simply enabling Google Latitude on your mobile
device and sharing your location with your
contacts will let you see at a glance
Who’s Where Now
70. The Web has completely
revolutionized how businesses
address their
Customer Service
issues
71. For better or worse
everything ever posted
online will eventually be
available for all to see
72. The real-time
aspects of Web
connectivity we
mentioned before
add a new level of
urgency to
handling these
issues.
One unflattering
tweet can easily
turn into a PR
nightmare…
73. The real-time
aspects of Web
connectivity we
mentioned before
add a new level of
urgency to
handling these My HTC has not yet
issues.
attempted this…
One unflattering
tweet can easily
turn into a PR
nightmare…
78. The scope for optimizing your
Customer Service via the Web
is far from being limited to
Twitter…
79. Designed with
customer service and
support in mind,
services like
Uservoice and
Getsatisfaction
enable you to interact
with your clients
about service and
support issues
80. Every comment
and idea is
accounted for,
and serves as a
platform for
debate
81. Over time you’ll deal less
with recurring issues,
freeing you to dedicate
more time to the new ones
that pop up...
82. For many smaller businesses
this might seem excessive,
however an occasional poll or
survey is still very much a
requirement…
83. Wouldn’t it be great to finally
know what your customers
Really Think
About You?
84. The Web abounds with great free poll
services designed to meet this exact need.
Polldaddy and Surveymonkey are
two of the market leaders in this respect…
85. …But countless others
exist as well.
Including a bunch of
Facebook apps you
can use to add polling
to your business page.
86. At the end of the day the
quality of your Customer
Service depends on how
efficiently you run your
business...
87. …If you’re not yet using a
Customer Relation
Management
system {CRM} now is as good a
time as any to start
88. Designed to address all the aspects of managing your
teams’ relationships with your clients and prospects
as they mature through your sales cycle…
89. …Any one of these systems,
when properly and
meticulously used,
will minimize the risk your
business misses a task or
opportunity because someone
“Dropped the Ball”
90. …Furthermore,
as time passes they’ll
gradually amass and
store all the data your
business accumulates
ensuring changes in
personnel, or
Unforeseeable
Disasters, have a
minimal impact on
your operations
100. The Q-A paradigm has been addressed
a few times on the Web already,
including by the giants:
Yahoo! and Google
{Google’s service is no longer active}
101. The most
promising
service in this
niche today is
Quora.
It’s popular with
early adopters
and When
Properly
Used, can be
a great way to
get the answers
you need
102. When we accept that no matter
what our business our ability to
interact with People is always
a core competence…
103. …It immediately becomes
evident that it’s in our best
interest to know as much as
possible about the individuals
we communicate with
104. Social email services like
Xobni and Rapportive
give a great deal of insight
about the people we’re in
contact with and have the
added benefit of not actually
requiring much from us in
terms of time investment…
Xobni
reveals a
wealth of
data
about our
Outlook
contacts
106. Obviously there are other ways,
beyond those listed here to rise
above the fray,
distinguish ourselves,
and attract customers…
107. …It’s safe to say that whatever
the strategy you’ve been using,
if it provides benefit,
someone probably created a
Web service to leverage it…
{if they haven’t you’ve got a killer startup on your hands!}
108. All you need to do is find that
service and dedicate the time and
effort required to Master It.
Yes, this is Hard
Work…
…But it’s Worth It
109. The past few slides listed a
bunch of sites that,
with Dedication,
will give you the edge you need
in order to succeed
110. Now’s the time to circle back to our
basic premise:
It’s Not About Technology.
It’s About People!