This document defines key terms related to theory, meaning, denotation, connotation, iconography for different genres, and narrative structure. It provides examples of denotation and connotation for objects like snakes, flags, and guns. It also defines linear and non-linear narratives and provides film examples for each. Stereotypes for different groups are outlined. Iconography for genres like Western, Sci-Fi and Fantasy are mentioned. Film clips are analyzed for use of color, camera angles, and close ups.

1. Theory- Meaning
Your Name

2. Snake
• Denotation
– Limbless, slimy, slithery
reptile.
• Connotation
– Sly, untruthful,
untrustworthy, cold
blooded.

3. Flag
• Denotation
– A piece of a material with a
photo on it which
represents a country.
• Connotation
– Honour, national pride,
patriotism, representation,
historical.

4. Gun
• Denotation
– Wood and metal object
which fires other objects to
kill or harm other people.
• Connotation
– Weapon which is used to
harm or kill something.

5. In this poster the actor is pictured in a close up photo
with his cap pulled down low over his face so that you
cannot see his eyes, I feel this is done to portray that the
actor doesn’t want to be known like he’s in hiding, this
makes you wonder why he wants to hide and what he’s
hiding from. There is also a razor blade in his cap which is
easily visible in this photo, this is included to make you
feel as though this person could be dangerous, and make
you wonder whether he’s good or bad. The colours are
also dark and quite murkily tainted, this could be to give
the impression of a dark or unclean environment.

6. This poster has a lot of bright attractive colours
which would entice people to look over and read
this poster when they see it as a pose to seeing a
dull boring poster. The sides of the poster show a
strip of clubs and bars which shows that the four
young men in the middle of the shot could be
going to have a good time and portrays the
possibility of a comedy movie.

7. The background is a relatively plain
purple background which doesn’t really
give anything away, however I feel as
though they have included every main
character within the series and this is
showing off what sort of personality they
have without giving too much
information, this poster is the kind of
poster which makes you want to find out
more without seeing anything.

8. Soundtrack
• Clip 1
– Clip one builds tension and
suspense and a feeling of
worry.
• Clip 2
– Clip two promotes a
romantic feeling and an
overall happiness within
the scene.

9. Shining
• By the changing of the editing and including
lots of fast cuts and adding a narrative and
only including happy scenes of the film they
changed it from a horror to a romcom type of
film.

10. Scary Mary
• Instead of this being a family film they
included dark music and ominous seeming
scenes to make to film seem more scary and
they managed to turn it into a horror.

11. Stereotypes
Men
• Should go to work
and bring money
home for the family.
• Should protect the
family.
Women
• Should stay home
and look at after the
family.
• They should do the
cooking and washing
up.

12. Stereotypes
Upper Class
• Look down on the
lower class
• Pretentious and have
expensive cars and
big houses.
Working Class
• No money and think
the upper class are
snobby.

13. Stereotypes
Old People
• Smelly.
• Don’t know about
technology.
Young People
• Rude and
disrespectful.
• Know everything
about technology.

14. Iconography- Western

15. Iconography- Sci-Fi

16. Iconography- Fantasy

17. Narrative
• Narrative Definition
– The storyline of a product.
• Linear Narrative Definition
– A story line that starts with the beginning then middle
then end.
• Linear Narrative Film Example
– Shrek.
• Non-Linear Narrative Definition
– A story which has flash backs and isn’t in the correct order.
• Non-Linear Narrative Film Example
• Deadpool.

18. Clip Analysis
• Used colours on the lightsabers to represent
good and evil.
• Different camera angles were used such as
low camera angles to make Darth Vader look
more powerful.
• Close ups of the good characters to make you
feel like you have a connection with them.