The document discusses various concepts including denotation and connotation of words like snake, flag, and gun. It also discusses techniques used in film trailers to change the tone and genre of movies. For example, a horror film trailer is analyzed using lighter music and happier scenes to make it seem like a romantic comedy. Soundtracks are also discussed and how they can build tension. Common stereotypes related to gender, class, age and more are listed. Finally, iconography in different genres like western, sci-fi and fantasy are mentioned along with definitions of linear and non-linear narratives and examples of each.

1. Theory- Meaning
Your Name

2. Snake
• Denotation
– A limbless creature with
scales.
• Connotation
– Sly, cold blooded,
untrustworthy, slimy

3. Flag
• Denotation
– A piece of material with a
pattern and colours on
which represents a country
• Connotation
– Patriotism, historical,
united kindom,

4. Gun
• Denotation
– A piece of wood and metal
created to make a weapon
• Connotation
• A weapon which is used to
harm or kill people.

5. In this film poster there
are lots of evil like colours
involved such as orange,
reds black and grey these
all add an eerie vibe to
the cover.
The people on the front
are looking terrified so
you can tell that is a
horror. The location looks
like its in a city or the sea
which has been destroyed
by a tornado.

6. In the poster the dark
colours conotate the dark
undertones of the film. The
women is the centre of the
poster as she is the main
character, there are many
props visible for example a
gun some cigarettes and
other things. The Red and
darker colours represent
danger.

7. In this film poster there
is focus on the
characters all wearing
black which makes it
seem like a dark film,
you can tell it’s a gangsta
film as there is a dead
man on the floor and
looks mysterious, the
silhouette of the
buildings in the
background also
suggests this.

8. Soundtrack
• Clip 1
– The First ones got an action
feel to it like something is
about to happen
• Clip 2
– On this one it sound a lot
happier and romantic.

9. Shining
• In the trailer they used techniques to make
this horror/thriller into a romantic comedy.
They used light and up beat music which gave
the film a happier effect. They also showed a
scene of the family all together having fun.

10. Scary Mary
• Scary Mary uses scary/ eerie music to change
the vibes of the trailer to make it more of a
creepy atmosphere, many of the of scenes are
flashing past to gain tension as the music gets
more up beat throughout the trailer.

11. Stereotypes
Men
• Men play video games
• Men play sport
• Men are lazy and/or messy
• Men do not cook, sew, or do crafts
• All men enjoy working on cars
• Men do not do housework and
they are not responsible for taking
care of children
Women
• Women are not politicians
• Women don’t play sports
• Women don’t need to go to college
• Women are not as strong as men
• Women are supposed to cook and do
housework
• Women are responsible for raising
children
• Women are flirts

12. Stereotypes
Upper Class
• Rich
• Luxury life
• Nice cars
• Big gaf
• Land
• Spare money
Working Class
• Poor
• Council house
• Struggles to pay the
bills
• Cheap car
• not clever
• Drugs and alcohol

13. Stereotypes
Old People
• Helpless
• Wisdom
• Doodle
• Pensioners
• Lonely
Young People
• Drugs
• Alcohol
• Immature
• Vandalism
• Loytaling

14. Iconography- Western

15. Iconography- Sci-Fi

16. Iconography- Fantasy

17. Narrative
• Narrative Definition
– A products storyline
• Linear Narrative Definition
– A storyline that is presented in the order;beginning,middle and
end
• Linear Narrative Film Example
– Toy story
• Non-Linear Narrative Definition
– A storyline that jumps around the products timeline out of order
, flashbacks
• Non-Linear Narrative Film Example
• Titanic

18. Clip Analysis
• In this clip the costumes mean a lot for
example darth vader wears black which
symbolies darkness and death. The lighting is
key in making the characters the main focal
point.