SlideShare a Scribd company logo
Target Audience profiles
We conducted target audience research, by asking
people various questions in a focus group to find out
what there interests were as well as how often they
would watch TV, what there favourite shows were etc.,
we have now put all this information we have gathered
into audience profiles to show what we have found out.
Name: Kate Smith
Age: 22
Gender: Female
Occupation: Student at the University of
Birmingham
Likes/Interests: Socialising, Using social media,
Hanging out with her friends.
Favourite shows: The big bang theory, Doctor
Who, EastEnders
Most watched channels:E4, sky1, BBC Three
Interest in documentaries: Sometimes
Documentary watched: Don’t tell the bride,
Bangkok Airport.
Willing to watch a documentary on social media:
Yes
TV usage: Everyday, mostly on evening 8-10pm
Who with: The family, friends
Name: Joe Roberts
Age: 17
Gender: male
Occupation: College Student
Likes/Interests: Using social media, Playing
Football, Going out with friends
Favourite shows: Family Guy, Game of
thrones, Arrow
Most watched channels: BBC Three, sky1,
sky Atlantic, sky sports
Interest in documentaries: At times
Documentaries watched: Crime watch
Willing to watch a documentary on social
media:yes
TV usage: Mostly everyday around 8-11pm
Who with: Mostly with friends or alone
Name: Sabina Ahmed
Age: 24
Gender: Female
Occupation: University Student at Aston
Likes/Interests: Using social media,
socialising with friends, Fashion
Favourite shows: Keeping up with the
Kardashians, Hollyoaks, The Big bang
theory
Most watched channels: BBC Three,
Entertainment, E4
Interest in documentaries: At times
Documentaries watched: Great movie
mistakes, Slum survivors
Willing to watch a documentary on social
media: Yes
TV usage: Mostly everyday 8pm onwards
Name: Ryan Stuart
Age: 20
Gender: male
Occupation: College Student, part time
job at costa
Likes/Interests: social media, Playing
sports, Going out
Favourite shows: Family Guy, Naruto,
Flash
Most watched channels: BBC Three, sky,
sky sports
Interest in documentaries: Not really
Documentaries watched: Sun, Sex and
Suspicious parents
Willing to watch a documentary on social
media: Yes
TV usage: Mostly weekdays around 8-

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Profililng

  • 1. Target Audience profiles We conducted target audience research, by asking people various questions in a focus group to find out what there interests were as well as how often they would watch TV, what there favourite shows were etc., we have now put all this information we have gathered into audience profiles to show what we have found out.
  • 2. Name: Kate Smith Age: 22 Gender: Female Occupation: Student at the University of Birmingham Likes/Interests: Socialising, Using social media, Hanging out with her friends. Favourite shows: The big bang theory, Doctor Who, EastEnders Most watched channels:E4, sky1, BBC Three Interest in documentaries: Sometimes Documentary watched: Don’t tell the bride, Bangkok Airport. Willing to watch a documentary on social media: Yes TV usage: Everyday, mostly on evening 8-10pm Who with: The family, friends
  • 3. Name: Joe Roberts Age: 17 Gender: male Occupation: College Student Likes/Interests: Using social media, Playing Football, Going out with friends Favourite shows: Family Guy, Game of thrones, Arrow Most watched channels: BBC Three, sky1, sky Atlantic, sky sports Interest in documentaries: At times Documentaries watched: Crime watch Willing to watch a documentary on social media:yes TV usage: Mostly everyday around 8-11pm Who with: Mostly with friends or alone
  • 4. Name: Sabina Ahmed Age: 24 Gender: Female Occupation: University Student at Aston Likes/Interests: Using social media, socialising with friends, Fashion Favourite shows: Keeping up with the Kardashians, Hollyoaks, The Big bang theory Most watched channels: BBC Three, Entertainment, E4 Interest in documentaries: At times Documentaries watched: Great movie mistakes, Slum survivors Willing to watch a documentary on social media: Yes TV usage: Mostly everyday 8pm onwards
  • 5. Name: Ryan Stuart Age: 20 Gender: male Occupation: College Student, part time job at costa Likes/Interests: social media, Playing sports, Going out Favourite shows: Family Guy, Naruto, Flash Most watched channels: BBC Three, sky, sky sports Interest in documentaries: Not really Documentaries watched: Sun, Sex and Suspicious parents Willing to watch a documentary on social media: Yes TV usage: Mostly weekdays around 8-