The World Cup has become one of the most anticipated and celebrated sporting competitions on the planet, watched by about half of the world’s population. Countries spend years and billions of dollars preparing to compete—not to mention hosting the Cup. Brazil spent $14 billion this year. Clearly, this is a branding success story of phenomenal proportions. How has the World Cup brand evolved over time? Every four years, FIFA selects a host nation and they design the event in their vision, revealing not just how the host country views itself, but how our world has changed—and design along with it. Believe it or not, the World Cup had no logo until the 1950s; by 2014, the logo was created with animation in mind demonstrating the kinetic nature of brands today. What stories do these graphic identities tell about their moments in time and our shared global experience? We reached back in branding history to find out.
7 P Analysis, Competitor Analysis, Service Blueprint, Gap Model, Marketing Research and Marketing Plan for ITC Luxury Hotels. The study was a part of academic project.
Mission Possible aims to provide support to people who need us. By Organizing various online events, we are trying to raise funds and help the less privileged of the society through our NGO Partners
Visit our website to know more: https://missionpossible21.live/
7 P Analysis, Competitor Analysis, Service Blueprint, Gap Model, Marketing Research and Marketing Plan for ITC Luxury Hotels. The study was a part of academic project.
Mission Possible aims to provide support to people who need us. By Organizing various online events, we are trying to raise funds and help the less privileged of the society through our NGO Partners
Visit our website to know more: https://missionpossible21.live/
Is investing in the Metaverse a great idea or not? First of all what is the Metaverse and what will be the investment opportunities?
https://youtu.be/x2G8aaHk6fw
This is the quiz I conducted at the first edition of the Kolkata Sports Quiz Festival, this was a lone wolf quiz titled 'Sports Quizzer of the Year'. The buzzer questions would be uploaded separately.
Prelims and finals of the Sports Quiz organized by Illuminati, the quizzing society of Hans Raj College as part of its annual fest Con Qurso 2016. The quizmaster was Shraishth Jain.
Bali Community-Based Tourism Association (BALI CoBTA)Wild Asia
Bali Community Based Tourism Association (Bali CoBTA) is a non-profit and non-governmental organization that promotes sustainable tourism. By facilitating the development of community based tourism villages, tourists are given a unique opportunity to experience local culture and community life, while communities are empowered to earn an additional income by preserving and showcasing their culture and heritage.
In this presentation Bali CoBTA shares their efforts in poverty alleviation through tourism.
Absolut Vodka does not only taste great but also has a unique brand and a great marketing strategy and advertising material. This presentation digs deeper into Absolut Vodka's brand positioning and introduces possible enhancements to the company's strategy and products.
Innovation by Design exhibition catalogLiquid Agency
At Liquid Agency we're interested in the potential of design to improve the human condition, and we appreciate innovations that offer us new and better ways to interact with the world and with each other. The recent "Innovation by Design" exhibition at Liquid Space PDX, our experimental gallery in Portland, features a collection of diverse products that challenge the status quo in the worlds of furniture, art, apparel, medical devices, toys, typography, photography, jewelry and more. We hope you'll get a chance to stop by and see it, but in case you can't, this is a digital version of the exhibition.
Is investing in the Metaverse a great idea or not? First of all what is the Metaverse and what will be the investment opportunities?
https://youtu.be/x2G8aaHk6fw
This is the quiz I conducted at the first edition of the Kolkata Sports Quiz Festival, this was a lone wolf quiz titled 'Sports Quizzer of the Year'. The buzzer questions would be uploaded separately.
Prelims and finals of the Sports Quiz organized by Illuminati, the quizzing society of Hans Raj College as part of its annual fest Con Qurso 2016. The quizmaster was Shraishth Jain.
Bali Community-Based Tourism Association (BALI CoBTA)Wild Asia
Bali Community Based Tourism Association (Bali CoBTA) is a non-profit and non-governmental organization that promotes sustainable tourism. By facilitating the development of community based tourism villages, tourists are given a unique opportunity to experience local culture and community life, while communities are empowered to earn an additional income by preserving and showcasing their culture and heritage.
In this presentation Bali CoBTA shares their efforts in poverty alleviation through tourism.
Absolut Vodka does not only taste great but also has a unique brand and a great marketing strategy and advertising material. This presentation digs deeper into Absolut Vodka's brand positioning and introduces possible enhancements to the company's strategy and products.
Innovation by Design exhibition catalogLiquid Agency
At Liquid Agency we're interested in the potential of design to improve the human condition, and we appreciate innovations that offer us new and better ways to interact with the world and with each other. The recent "Innovation by Design" exhibition at Liquid Space PDX, our experimental gallery in Portland, features a collection of diverse products that challenge the status quo in the worlds of furniture, art, apparel, medical devices, toys, typography, photography, jewelry and more. We hope you'll get a chance to stop by and see it, but in case you can't, this is a digital version of the exhibition.
Use this presentation when you feel a little stuck and need some help coming up with new ideas and ignite creative growth. Would love to hear what you think about Marty’s tips, and of course if you have any tips of your own it would be great if you could share them through our comments button.
The Dictionary of Brand by Marty NeumeierLiquid Agency
The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid.
Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with” their customers. But thanks to web communications, customers can now “talk back” to companies, turning brand-building into job one for all competitive businesses. Google recently established BrandLab, an innovative workshop-based program and collaborative center dedicated to helping brands get the most out of the web through education, inspiration, and hands-on practice. One of BrandLab’s first acts was to publish The Dictionary of Brand. Google asked Liquid to write and design this groundbreaking book—no easy task in a world where definitions are evolving daily.
Sponsored by Google. Designed in Silicon Valley by Liquid.
Liquid’s Director of Transformation, Marty Neumeier, has written several definitive books on brand strategy, including The Brand Gap, Zag, and The Designful Company. Now he’s written an exciting reference that is destined to join these titles on every brand-builder’s desk: The Dictionary of Brand. The new book—commissioned by Google—is a “relational” glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation, and management. As part of their curriculum to help companies build their brands and connect with global customers, Google BrandLab provides copies of The Dictionary of Brand to every agency and client it collaborates with—a roster that includes companies such as Capital One, Coca-Cola, and Toyota.
Why a dictionary?
Brands are increasingly built by specialists, and specialists can only succeed through collaboration, which depends on a common language. The Dictionary of Brand is the first step in creating a “linguistic foundation”—a set of terms that allow specialists from different disciplines to work together in a larger community of practice. Although many of the terms are widely used by brand specialists, some haven’t yet appeared in other dictionaries. There are no copyright restrictions on republishing any these definitions word for word; all that’s needed is a credit line.
Want a copy, here you go!
As Marty Neumeier says, “Brand is the most powerful business tool since the spreadsheet.” Since we are in the business of helping companies build brand values, we are making The Brand Dictionary—otherwise available only to BrandLab participants—available free online as a SlideShare document. Download your copy of The Brand Dictionary and begin redefining the ways we speak and think about brand experience.
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Steal This Idea: Ladder of Design Leverage Liquid Agency
Design—and design thinking—are powerful processes that are now getting more traction in management circles. While it’s well understood that design can be used to improve products and communications, it’s less understood that it can be used to craft services, customer experiences, internal processes, organizational structures, strategic decisions, and business models.
What kind of name will work hardest for you? Should the name literally describe the offering, or should it suggest a benefit? Is it better to imply an idea, or to invoke a brand’s history? Getting the answer to these questions will help you choose the right name. But before you can do that, you have to know your options.
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
If you’re repositioning a brand, or if you’re curious about where to take your brand after you launch it, this tool will help you understand how and when to renew your zag as it moves through the three stages of the “competition cycle.”
Steal This Idea: The Robot Curve / By Marty NeumeierLiquid Agency
Ever wonder why your skills are constantly out of date? Why your company is always falling behind competitors? Why so many jobs and projects are being outsourced? The Robot Curve is a simple model of innovation that shows how new processes, businesses, and technologies continuously destroy old ones as they create new opportunities for wealth. Where are you on the curve?
The old brand model, which advocated the creation of an external brand image to influence consumers, is a thing of the past. We think it’s time to do things differently. So, we wrote this whitepaper drawing upon the anthropological concept of culture to introduce a new model for brands. We argue that its time for true values to replace the external brand image. In other words, looking good is no longer enough. To compete in today’s fast paced landscape, brands must be better from the inside out. We call this new model Brand Culture—and we think it has the potential to transform companies into truly amazing brands.
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
Serves as a good reference tool to acknowledge own challenges during Strategic Programmes and Projects.
Also during Business and IT Process Implementation.
Having FIFA World Cup withdrawal? Have a look at the infographic we put together so you can relive some of the glory.
We were hard at work pulling stats, facts and everything in-between (not to mention a “certain” internal survey amongst the women about the hottest player of the tournament. Gulp). Check it out!
This is a branding system for the Boston Olympics 2024. What I find great about the olympics is how people from different backgrounds have an opportunity to unite. I wanted to convey this through my brand in a way that felt inclusive to all backgrounds, athletes, and spectators. Boston and the olympics have always been about victory and unity!
Sports Illustrated: The End Of The Brazilian Rhapsody Mirrors The Changes In ...thoughtles
Sports Illustrated India: The End of The Brazilian Rhapsody -- The Seleção and their Bohemian football are things of the past just like the Maracana in Rio And The Rasunda Stadium in Sweden... A change brought about by the evolution of Brazilian society and the shift in its values and guiding philosophies. Brazil's loss To Germany at The World Cup semifinals on July 8 proves the validity of this feature, written by sportswriter Leslie Xavier, which appeared exactly a year back in Sports Illustrated India.
The thorniest question in brand strategy is how to keep growing. At some point in the life of a successful brand, marketers will feel the pressure to extend its success by “leveraging” the brand into other offerings. Brand extensions can make a lot of sense, if the original brand has positive associations for customers.
Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vast business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.
Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vast business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.
Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vast business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.
Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vast business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.
Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vist business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.
Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vist business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.
Steal This Idea: Organic Drivetrain / By Marty NeumeierLiquid Agency
In a survey by Liquid Agency (formerly Neutron) and Stanford University, 1500 business leaders were asked to rank their top ten biggest problems. Their number-one problem? “Balancing long-term goals with short-term demands.” In large corporations, the phrase “short-term demands” is code for “shareholder demands.”
Get to know Chile’ was originally an internal campaign created by MagiaLiquid, our Santiago office, for the purposes of better understanding Chile and its vist business potential. Chile tops most of the regional rankings because of it’s rapid and sustained growth, which makes it the country most likely to lead Latin America forward.
Steal This Idea: The No-process Process / By Marty NeumeierLiquid Agency
Designers have been touting process for decades. Why? Because clients need reassurance that their investment is safe. By turning creativity into a rational business process, designers have persuaded companies to trust them with mission-critical projects and substantial budgets. Process equals predictability. But what does the rational process really predict? Unfortunately, only sameness. If you want real innovation, you’ll need a much different process.
How to make your customers fall in love with you.Liquid Agency
Success at retail is about creating great experiences. Just like dating.
Technology, mobility and access, among other things, have dramatically changed the retail landscape. The future of retail is bigger than flashy technology and the hyper-connected Internet of Things. In this new world, the consumer is in charge. Retailers and brands must build meaningful relationships if they want to see continued sales growth. And the way to do this is by getting to know your customers well, cater to their needs, create moments of delight, stay connected, be nice to their friends and invite them to share their thoughts and experiences. In other words, retail is a lot like dating.
Our Chief Creative Officer, Alfredo Muccino, recently spoke at the annual Retail Conference organized by the Center for Retail Excellence at the University of Wisconsin, Madison. The title of his presentation was "Retail is a lot like dating," and its premise is that relationships lead to more sales, higher profits and better loyalty than simply focusing on short term transactions. We're attaching a PDF which includes facts and figures supporting the benefits of building relevant brand experiences, along with a few select case studies and tips. Feel free to download and share, We are hoping it inspires brands to create meaningful and interesting experiences at retail.
Steal This Idea: The Originality Scale / By Marty NeumeierLiquid Agency
In an age of nonstop innovation, companies and individuals with original ideas have a distinct advantage over those who don’t. Why? Because original ideas are at the heart of innovation, differentiation, and brand transformation. The Originality Scale is a simple way to categorize your ideas according to the knowledge and imagination that informs them.
Steal This Idea: The Aha! Spot / By Marty NeumeierLiquid Agency
How do you know when you have a great idea? More important, how do you find a great idea in the first place? Since the mental processes involved in creative thinking are complex and dynamic, it may be helpful to use a simple model from my book Metaskills. I call it the “answer-shaped hole.” It’s the sweet spot where all the criteria can be connected by a single, bold idea.
By 2030, Millennials (ages 18-35) will make up 50% of the US workforce – a fact particularly important for employers and human resource leaders that know future success depends on their ability to attract and retain the best young talent. They are digitally connected, technologically savvy and excited to share their opinions, beliefs and dreams–but what does all that mean for their careers? And for the people who will hire them?
Boletin de la I Copa Panamericana de Voleibol Femenino U17 Guatemala 2024Judith Chuquipul
holaesungusto.- Boletín final de la I Copa Panamericana de Voleibol Femenino U17 - Ciudad de Guatemala 2024 que se realizó del 27 de mayo al 01 de julio, en el Domo Polideportivo Zona 13.
Fuente: norceca.net
Turkey vs Georgia Turkey's Road to Redemption and Euro 2024 Prospects.pdfEticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
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Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....Eticketing.co
Belgium coach Domenico Tedesco will wait for several key players to recover from injury. Even if it means they miss the opening Euro Cup Germany stages of the European Championship in Germany this month. Veteran defender Jan Vertonghen, midfielder Youri Tielemans and defender Arthur. Theate are being given time to play in the tournament because they are considered vital to Belgium’s cause, Tedesco said on Tuesday.
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
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Understanding Golf Simulator Equipment A Beginner's Guide.pdfMy Garage Golf
Dive into golf simulation with our beginner's guide, perfect for anyone new to the concept. Understand the critical components like sturdy frames, high-quality impact screens, and side netting that ensure your safety and enrich your practice sessions. Learn the benefits of proper projector mounts and compatibility with your existing setup. This guide helps you make informed choices, transforming your home into a realistic and effective golfing practice environment.
For More Information-: https://mygaragegolf.com/shop
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia vs Italy Tickets on our website at discounted prices.
Serbia vs England Tickets: Serbia's Return to Euro Cup 2024, A Look at Key Pl...Eticketing.co
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Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
Spain vs Italy Spain at Euro Cup 2024 Group, Fixtures, Players to Watch and M...Eticketing.co
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Indian cricketer Hardik Pandya and Serbian actress Natasha Stankovic have decided to part ways, ending a relationship that captivated fans and followers worldwide. The news of their split has been making headlines, stirring a mixture of shock, sadness, and speculation among their supporters.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Belgium Vs Romania Tickets on our website at discounted prices.
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Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docxEuro Cup 2024 Tickets
After securing their spot through the playoff route, Ukraine is gearing up for their fourth consecutive European Championship. Ukraine first qualified as hosts in 2012, but in 2016
2. 2LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
The World Cup has become one of the most anticipated and celebrated
sporting competitions on the planet, watched by about half of the world’s
population. Countries spend years and billions of dollars preparing to
compete—not to mention hosting the Cup. Brazil spent $14 billion this year.
Clearly, this is a branding success story of phenomenal proportions.
How has the World Cup brand evolved over time?
Every four years, FIFA selects a host nation and they design the event in their
vision, revealing not just how the host country views itself, but how our world
has changed—and design along with it. Believe it or not, the World Cup had
no logo until the 1950s; by 2014, the logo was created with animation in mind
demonstrating the kinetic nature of brands today. What stories do these
graphic identities tell about their moments in time and our shared global
experience? We reached back in branding history to find out.
3. 3LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
The logo is titled “Inspiration.” Its colors symbolize the ecology of the host nation; tropics (green) and
beaches (gold). They are also colors of the Brazilian flag. The five fingers can represent Brazil’s five World
Cup victories. Three hands are raised to form the trophy and animate together for interstitial broadcast
elements. The hands are meant to welcome everyone to the tournament but also evoke cheering and
coming together of people. This is the first World Cup logo designed with kinetics in mind. The official
poster was presented conceptually by Brazilian agency Crama as “an entire country at football’s
service—Brazil and football: one shared identity.”
2014BRAZIL
TOURNAMENT BALL
Brazuca
POSTER
Karen Haidinger
Crama
LOGO
Africa Agency
MASCOT
Fuleco
4. 4LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
The slogan for the 2010 World Cup was “Ke Nako. Celebrate Africa's Humanity.” The graphic identity
features a black silhouette of a bicycle kick with African colors throughout. Ke Nako simply means
'it's time.' And indeed Africa's time had come to use the 2010 FIFA World Cup to change perceptions
of Africa and reposition the continent in a positive light with South Africa as the theatre and Africa the
stage. Having successfully campaigned for South Africa to be granted host status, an emotional
Nelson Mandela raised the FIFA World Cup Trophy.
2010SOUTHAFRICA
TOURNAMENT BALL
Jabulani
POSTER
Paul Dale
Switch Design
LOGO
Gaby de Abreu
Switch Design
MASCOT
Zakumi
5. 5LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
The slogan “time to make friends” is articulated graphically in an identity portraying emotions of
joy and exuberance. Two of the faces are formed from a “06.” The theme reflects our increasingly
connected planet and embodies the higher aspirations of the game to bring people together.
2006GERMANY
TOURNAMENT BALL
Teamgeist
POSTER
WE DO Communication
LOGO
Whitestone Agency
MASCOT
Goleo VI/Sidekick Pille
6. 6LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
Contemporary graphic articulation of the World Cup trophy itself evokes multiple meanings; unity
between host nations, forward movement, the literal inbounding of a ball. The poster evokes all
of these themes with the additional urgency of Asian calligraphic brush strokes. The 2002 symbol
makes appearances in 2006 and 2010.
2002JAPAN/KOREA
TOURNAMENT BALL
Fevernova
POSTER
Byun Choo Suk/Hirano Sogen
LOGO
Interbrand
MASCOT
Ato/Kaz/Nik
7. 7LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
This logo is rendered in French national colors and shows the football rising over the France on the
Earth’s horizon as if it is the sun. The poster is more gestural and celebratory, suggesting the festive
blending together of many nations and football fans.
1998FRANCE
TOURNAMENT BALL
Tricolore
POSTER
Natalie le Gall
LOGO
ADSA Company
MASCOT
Footix
8. 8LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
This bold, graphic logo represents both the host nation and the movement and energy of the sport
simultaneously. The poster is a more emotional evocation of the spirit and joy of football. The selection
of Pentagram for the logo and Peter Max for the poster demonstrates clear strategic communications
planning: graphically targeting both the heart and mind.
1994UNITEDSTATES
TOURNAMENT BALL
Questra
POSTER
Peter Max
LOGO
Pentagram
MASCOT
Striker
9. 9LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
The logo utilizes the colors of the Italian flag in relation to custom stencil typography to create an implied
three dimensional graphic field. Italian painter and sculptor Alberto Burri connects modern sport to the
heritage of the Roman Coliseum.
1990ITALY
TOURNAMENT BALL
Etrusco
POSTER
Alberto Burri
LOGO
Artist Unknown
MASCOT
Ciao
10. 10LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
The mark visualizes “the world united by ball" slogan by featuring both sides of the globe. The inline
typography references the famous Lance Wyman 1968 Olympic identity, as well as the 1970 World Cup
typography, also both hosted by Mexico. Although the articulation is different, Wyman’s seminal work
cannot be ignored. The poster features a compelling photographic interplay between Aztec architectural
heritage and contemporary human forms by Annie Liebovitz, the first woman commissioned to create a
poster in the series.
1986MEXICO
TOURNAMENT BALL
Azteca
POSTER
Annie Leibovitz
LOGO
Artist Unknown
MASCOT
Pique
11. 11LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
The central portion of the logo is simplified into two fundamental elements: the Spanish flag and a
football. This communicates with no letters and was pulled out as a signature in the poster. The full
version of the logo is a celebration of the flags of participating nations. The poster, created by national
treasure Joan Miró, depicts a celebratory somersault filled with Spanish colors and the declarative
statement of home “España!”
1982SPAIN
TOURNAMENT BALL
Tango España
POSTER
Joan Miró
LOGO
Artist Unknown
MASCOT
Naranjito
12. 12LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
The logo contains a simple graphic football depicted within vertical striping in the colors of the host
nation which can represent a jersey, goal, or cupped hands. The poster utilizes a stylized halftone
screen capturing a both an emotional game moment and the media of the era.
1978ARGENTINA
TOURNAMENT BALL
Tango
POSTER
Mandatos Internacionales Agency
LOGO
Artist Unknown
MASCOT
Gauchito
13. 13LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
The logo is very much a product of minimalist industrial age graphic design. The bold, simple forms are
evocative of a ball, the point of contact, motion, the shape of a goal. WM is short for Weltmeisterschaft
which means World Cup in German. The explicit need for a global kind of inclusiveness is evident in the
mark, however, when contextualized on other elements such as the textural poster, multicultural globalism
comes through.
1974WESTGERMANY
TOURNAMENT BALL
Durlast
POSTER
Fritz Genkinger
LOGO
Artist Unknown
MASCOT
Tip/Tap
14. 14LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
The logo and the poster are embodiments of simplicity. They both utilize simple positive and negative
forms to graphically depict a football. The inline typography was clearly an extension of Lance Wyman’s
1968 Olympic identity, which has been hailed as a pinnacle of branding and wayfinding. Taken together,
the 1968 Olympics and 1970 World Cup branded Mexico itself. The bold use of color is not directly
related to host nation's national colors, however, it could be thought of as an exemplification of the
richness of color in the country itself. Brazil takes home the Jules Rimet trophy permanently.
1970MEXICO
TOURNAMENT BALL
Telstar
POSTER
Lance Wyman
LOGO
Lance Wyman
MASCOT
Juanito
15. 15LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
A literal depiction of the world superimposed upon a soccer ball with Jules Rimet trophy and an English
coat of arms in the foreground. Everything is symmetrically aligned within the iconic British flag design.
Includes name of cup. Poster playfully features “Willie,” the 1966 mascot playfully booting the football
into the sky.
1966ENGLAND
TOURNAMENT BALL
Slazenger Ball
POSTER
Carvosso
LOGO
Artist Unknown
MASCOT
Willie
16. 16LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
The logo positions Chile's national flag on the ground within a stadium, symbolizing that the World Cup
is taking place on their ground. Behind the stadium is both a globe and football. In the poster the earth
and a football are conjoined in space. The globe is turned to reveal Chile highlighted in red with the ball is
perhaps headed that direction. Translation: Football World Championship.
1962CHILE
TOURNAMENT BALL
The Crack
POSTER
Galvarino Ponce
LOGO
Artist Unknown
17. 17LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
VM is an abbreviation for Varldsmasterskapet, Swedish for “World Championship.” Although it is referred
to as a “logo,” the illustration is hardly what we think of as a trademark today. Regardless, the expression
of the World Cup brand shines through very clearly: A celebration of global community through
competitive football.
1958SWEDEN
TOURNAMENT BALL
Top Star
POSTER
Saul Bass
LOGO
Saul Bass
18. 18LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
The trademark is a bi-product of its era: Simple, utilitarian, and official. This is Swiss design following
Modernism in the industrial revolution. The text translates to “World Football Championship” in three
languages: French, German, and Italian—the three languages most closely related to Switzerland.
The poster captures the game’s penultimate moment: The goal. It does not utilize the trademark.
1954SWITZERLAND
TOURNAMENT BALL
Swiss Zig-Zag
POSTER
Paul Werner Weisskönig
LOGO
Artist Unknown
19. 19LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
A return to friendly competition after the horrors of World War II. Although this was the first competition
to use an actual logo, it was still very poster-like. In fact, it’s hard at first glance to tell the difference.
The “logo” incorporates Brazil’s national colors into the design, while the poster brings the flags of
participating nations into the illustration, literally on the leg of the footballer.
1950BRAZIL
TOURNAMENT BALL
Tossolini Superball
POSTER
J. Ney
LOGO
Artist Unknown
20. 20LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
A powerful articulation of confidence: A victorious figure with the world is at his feet. There may also
be some pre-WWII posturing here. The poster embodies many characteristics of Modernism from the
condensed, decorative typography to a graphical embodiment of Romanticism and a recapitulation of
Expressionism in color.
1938FRANCE
TOURNAMENT BALL
French Allen
POSTER
Henri Desmé
21. 21LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
Deco-era sans serif typography anchors a strong symmetrical illustration featuring an Italian player with
white and green socks crossed by the flags of competing countries. Prefiguring (or perhaps informing)
Hitler’s use of the Olympics to promote his Nazi agenda, Mussolini used the World Cup to promote
fascism with propaganda and media control.
1934ITALY
TOURNAMENT BALL
Federale
POSTER
Gino Boccasile
22. 22LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
Guillermo Laborde’s poster for the inaugural World Cup is an elegant expression of Art Deco design.
The outstretched arms of the goalie have caught the ball at the pinnacle of the goal frame. He is dressed
in Uruguay's national colors. In contrast to the typography in 1934’s poster, the type here is on the more
decorative side of Deco.
1930URUGUAY
TOURNAMENT BALL
T-Model
POSTER
Guillermo Laborde
23. 23LIQUID AGENCY
THE WORLD CUP: A GRAPHIC HISTORY
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