third newsletter of UEFA EURO2004 in Portugal

1. 3UEFA EURO 2004™ NEWSLETTER
M A R C H 2 0 0 3

2. “As mascot of the tournament,
I want UEFA EURO 2004™ in my native Portugal
to be the one that no football fan will want to miss.”
KINAS
This Newsletter is published by
Euro 2004, S.A.
Avenida da República, 53
PT-1050-188 Lisboa
Portugal
Phone: (+351) 21 799 2004
Fax: (+351) 21 799 2099
Editor:
Frits Ahlstrøm
Senior Writers:
Graham Turner and António Florencio
Acknowledgements:
Ana Gonçalves, Jacinta Johnston and Fabienne Lima
Design:
EURO RSCG DESIGN (Lisbon)
Layout / Setting:
Strøm & Streg (Helsingør)
Printing:
TEXTO EDITORA (Cacém)
Front Cover:
KINAS - the official UEFA EURO 2004™ mascot –
created by Warner Bros.
2

3. 4 KINAS
– the Official Mascot
6 Pinocchio
and all the other happy
souls
CONTENTS
3
12 The Lisbon Derbies
at Estádio José Alvalade
19 The ABC of EBU
25 The BIG MAtCh
31 www.euro2004.com
Insert:
The Tournament
Schedule

4. At night, while lying in bed, KINAS would
dream of becoming a hero like his idols,
Eusébio and Figo. Just thinking about them
would bring a smile to his face. Once in a
while, he would make his way on foot to
the nearest stadium, sneaking in without
being noticed. There, standing alone on the
pitch, he would close his eyes and dream
before he learned to walk. As he grew up
and began playing football with his friends,
the magical celestial gift continued to
grow, too. Every time a famous footballer
executed a great move on a football field
– anytime or anywhere – it automatically
became part of the awesome repertoire
of KINAS and his galactic skills.
Spectacular overhead kicks, unbelievable
volleys and inspired through passes were
all fed into the KINAS range of talents,
making him a bigger, better, and stronger
player.
In his village, KINAS would play football
anytime and anywhere: in the playground
at school, on the local pitch, in the street
with his friends, using school-bags for
goalposts.
4
- the official UEFA EURO 2004™ MASCOT
KINAS
Once upon a time – but not so very long
ago – there was a special event in a small,
remote Portuguese village. A boy was born
who was destined for greatness. For on
the day he was born, all the constellations
came together in the heavens and agreed
to bestow upon him a very special gift –
the talent and knowledge of all the greatest
footballers, past and present, throughout
the history of the sport. In naming him
KINAS, the boy’s parents wanted to re-
cognise their son’s special gift, while also
selecting a name that shared a close link to
a significant Portuguese symbol, namely
the five shields in the country’s coat of
arms. It was such a special name that,
in a short time, it became a registered
trademark and started to be written as
KINAS.
At a very early age, genius began to mani-
fest itself as KINAS began to show all
the characteristics of a great footballer. He
carried a football with him everywhere he
went and began kicking it around even

5. of someday playing on that field. He could
practically hear the roar of the cheering
crowd calling his name.
KINAS was quick to realise that it is
playing the game of football – not winning
or losing – that matters in the end. His
amazing ability and good sportsmanship
were a model to everyone who watched
him play. He showed that great football
demands concentration, dedication and
determination but, most of all, he proved
that football should be fun for everyone,
both the players and the fans, on and off
the field.
5
conflict, not creating it. That’s what makes
him the ultimate mascot for UEFA EURO
2004™ in Portugal!
KINAS expresses the spirit of European
football and aims to raise the sport he loves
to a new level where it can help to bind all
countries and peoples together.
KINAS embodies the hospitality, historic
traditions and the warm, friendly cultural
spirit of Portugal. As the symbol of the
international dynamics of UEFA EURO
2004™, he wants to possess a broad multi-
national appeal that is appreciated by
people of all ages, cultures, and nations.
The passion, the cheering, the applause,
the shouts, and the joyous singing of
the fans sustain him and add to his energy.
He feels strong enough to make the
enthusiasm, the skill, the challenges and
the fun all come together at UEFA EURO
2004™. As mascot of the tournament,
KINAS wants this championship, in his
native Portugal, to be the one that no
football fan will want to miss.
On one hand, he believes that football is
more than just a game. It is a means of
transmitting friendship, goodwill, under-
standing, and peace across political and
cultural boundaries. He knows that one
of the most wonderful aspects of
football is that no matter where
you play, you are linked by football
to fans all over the world. On the
other hand, he also possesses
enough good sense to know that,
even though football is a great
sport, it is only a game and should
be enjoyed as such. For KINAS, the
football field is a metaphor for resolving

6. 6
- and all the other happy mascots
Pinocchio
Remember Pinocchio? Not Carlo Collodi’s
story written in 1883, but the tournament
mascot when the UEFA European
Championship finals went to Italy almost a
century later. The long-nosed wooden
figure with a football at his feet and Europa
80 on his cap went into the history books
as the tournament’s first-ever mascot.
Pinocchio was added to the competition
logo to give the final tournament a re-
cognisably different image – and one which
could be associated with the host country.
The idea caught on and the five European
Championships that have been played
since the finals went to Italy in 1980 have all
been accompanied by a chirpy, happy soul
who has tried to reflect all the fun and
enjoyment of Europe’s premier footballing
event.
©T.M.UEFA’79

7. When the finals moved to Germany in 1988,
the competition’s longest-living mascot was born.
Berni was a fast-moving, hard-shooting rabbit
who had been created in the Walt Disney studios
and who could therefore claim to be football’s
answer to Mickey Mouse and Donald Duck.
Rumour has it that he was baptised Berni because
UEFA’s headquarters was, at that time, in the
Swiss city of Berne. Wearing the tournament logo
on his chest, Berni made his debut on 24 January
1988 when the official mascot was presented to
millions of viewers during ARD’s big sports show.
7
Four years after Pinocchio poked his nose into
European Championship history, Peno welcomed
the fans to the EURO 84 finals in France. He took
the unmistakable shape of the Gallic cock that
symbolises the nation and adorns the national
team’s shirt. Peno was appropriately dressed in
the famous blue shirt, though one could argue
that the size of his boots might have prevented
him from equalling the subtle skills displayed by
Platini, Tigana & Co. For the tournament, the
French football federation also produced a set of
nine posters, each of them by a different designer.
The series included an overall tournament poster,
one for the final in Paris, and one for each of the
seven venues used during the UEFA European
Championship finals.

8. In 1996, when ‘football went home’ to England,
the hosts didn’t take as much of a fancy to
Berni as the Germans and Swedes had done.
In fact, they initially felt inclined to let the logo,
rather than a mascot, do the talking. But it was
agreed that it would be a pity to let the tradition
drop. So Goaliath was born. As his name might
suggest, he was a huge lion, designed by a
London company called MCW to tie in with the
three-lions motif on the England crest. It also tied
in nicely with a song called ‘Three Lions’ which
became the unofficial anthem for England fans
during EURO 96.
8
In 1988, Berni had openly declared that he would
be more than willing to become the permanent
mascot of the UEFA European Championship
finals – and the Swedes certainly took up his offer.
For EURO 92, Berni simply changed his playing
strip from German to Swedish colours.
However, UEFA gave the Swedish Football
Association permission to produce an official
poster. Ardy Strüwer who was born in Indonesia
in 1942, grew up in the Netherlands and
moved to Sweden in 1962, was offered the
job, and he came up with a colourful col-
lage of flags. “Europe is gradually merging
together. Football should be a game
without boundaries, a game of colour and
celebration,” Ardy Strüwer said. “That’s why I
produced a design with a number of different
flags surrounding the Swedish flag in the middle.”
© 1994 ISL TM
© 1987 UEFA

9. The mascot for EURO 2000 had a similar lion-like
face but was reported to be an animal that was
spotted from time to time deep in the forests that
join Belgium and the Netherlands. It was the
first time that the final tournament had been co-
hosted by two nations – and the first time that
the public was invited to choose the name of the
mascot. In fact, it was McDonald’s who ran a
competition to put a name to the face, with a six-
man jury deciding which of the names submitted
would be declared the winner. The successful
idea was made by Jurrian Reurings from Utrecht
and, at an official ceremony held on Sunday
7 February 1999, Benelucky was presented to the
public.
9
© 1998 UEFA TM
© 1998 UEFA TM

10. In February, GALP Energia
became the second Portu-
guese sponsor for UEFA
EURO 2004™. The fuel com-
pany which has some 1,400
filling stations in Portugal, has
already established links with
the Portuguese national team,
the Portuguese League and,
more specifically, with Luís
Figo. As António Mexia, pre-
sident of the GALP Energia
Executive Committee, said
during the official ceremony,
the company fully identifies
with “the positive energy asso-
ciated with sports”. GALP plan
to express this energy through
entertainment initiatives and
will also be establishing a
close relationship with another
of the event’s sponsors,
Hyundai. GALP will be fuelling
the official vehicles supplied by
the car company.
BONIEK leaves
Pole position
Although a number of sub-
stitutions were made imme-
diately after last summer’s
FIFA World Cup finals, the
major change to be made
since national teams have
been en route towards Portu-
gal has been the departure
of Zbigniew Boniek from the
helm of the Polish national
team – one of the European
qualifiers for last year’s event
in Japan and Korea. The
former Polish international has
decided to resign from the
post.
NTT/VERIO
to spin the web
The NTT/VERIO brand will become a familiar name during the
final tournament. In February, NTT Communications Corporation –
more widely known as NTT Com – signed up as official IT partner
for UEFA EURO 2004™ and, as the official website hosting partner,
will provide technology infrastructure for the tournament’s official
website. “This partnership will be a great opportunity for NTT Com
to demonstrate its future effort and its supporting technology to
customers around the world,” commented the company’s Senior
Executive Vice-President, Dr. Shuji Tomita at the announcement
ceremony in Tokyo. “UEFA and NTT Com promise to co-operate
towards the same goal of making the tournament a great
success.”
10
FLASH
UEFA treasurer Mathieu Sprengers flanked by Shuji Tomita (right) and
Alexandre Fourtoy, CEO of uefa.com, at the ceremony in Tokyo.
PHOTO:KAORIUMEDA/NTTCom
PHOTO:ALBERTOSABATTINI
Roberto Carlos:
“Portugal
can win
EURO 2004”
Portugal can win the 2004
European Championship
under new coach Luiz Felipe
Scolari, says Brazilian World
Cup-winning full back Roberto
Carlos.
As Brazil coach, Scolari took a
side in danger of not qualifying
for the 2002 World Cup finals
to victory in Japan last year. “I
believe he will do the same for
the Portuguese team, so as
to enter Portuguese history,”
says Roberto Carlos. “I know
very well what Portuguese
players are worth and I know
how Luiz Felipe Scolari works.
Above all, Portugal already has
a team set-up, which might
change one player or another,
but what it really needed
was a coach with a different
and stronger personality. “Big
Phil”s working practices will
now make Portugal, who
normally play entertaining
football understand that they
can be European champions.”
Roberto Carlos added that
he had already discussed
Scolari’s coaching methods
with his Real team-mate and
Portuguese midfielder Luis
Figo. “I told him that Scolari
is a tough taskmaster when
he’s working but a great friend
of the players. I am absolutely
certain that Figo will be Big
Phil’s key for Portugal being
able to become European
champions.”
GALP
help to fuel the passion
The agreement between Euro 2004, S.A. and GALP was signed by (from
left to right) Gilberto Madail, António Mexia and Lars-Christer Olsson.
PHOTO:FRANCISCOPARAISO

11. Their national team may not
have qualified yet, but the
Swedish national association
have already sent a recon-
naissance party to look at the
preparation work for UEFA
EURO 2004™. It is one of the
Swedish FA’s traditions that
the board and the General
Secretary head for a destina-
Eusébio is busy representing UEFA EURO 2004™ as one of the
ambassadors for the tournament to be held in his own country.
But the international appreciation of one of the game’s living
legends was underlined when he was recently invited to Paris in
order to receive the Jean Borotra Award from the International
Committee for Fair Play in conjunction with UNESCO. The Portu-
guese ambassador in Paris, Marcello Mathias enthusiastically
applauded a delighted Eusébio.
Following a training session
in the morning, SL Benfica’s
Spanish head coach José
Antonio Camacho took his
players to the new Estádio da
Luz. They were very im-
pressed by the construction
work done so far. “The infra-
structure that is being put in
place for EURO 2004™ will
benefit Portuguese football
for the next 50 years as the
stadiums will be some of the
best in Europe,” said José
Antonio Camacho.
11
The Volunteers programme is forging ahead with just over 2,000
people registered to work on one of the most exciting sporting
events ever. Headed by Ana Santos at UEFA/Euro 2004, S.A. the
programme is being promoted along with the Instituto Português
Da Juventude (Institute for Portuguese Youth), on whose website
potential volunteers are being recruited. The basic requirements
are to speak one foreign language (English, French or German) and
be computer-literate. The programme is also open to international
people, who need to have a basic understanding of the Portuguese
language. In return, the volunteers will treasure this once-in-a-life-
time experience as well as obtaining a Participation Diploma.
The Swedish delegation at Estádio José Alvalade, headed by Lars-Åke
Lagrell (second from right), chairman of the Swedish Football Association.
PHOTO:NUNOALEGRIA
tion outside Sweden for their
annual Strategy Meeting. This
year, they chose Portugal as
the ideal venue and made full
use of their time by taking a
look at the preparations for
next year’s big event – and
hoping that they’ll be back to
take an even closer look.
Swedes
already in Portugal PHOTO:MIGUELBARREIRA/RECORD
Fair Play award
for Eusébio
PHOTO:ABOLA/ASF
Camacho impressed
by construction work
Volunteers
Programme
On Track!

12. 12
On 23rd December 1956, Sporting Clube de Portugal beat SL Benfica (1-0) in the first
“derby” between these two eternal rivals in the ‘Estádio de Alvalade’, inaugurated
that same year on 10th June. Throughout the years, the stadium has staged dramatic
and emotional confrontations, up until Benfica’s victory at the end of 2002.
Estádio José Alvalade – the venue of
Unforgettable
LISBON Derbies
Manuel Passos beats goal-
keeper Carlos Gomes, with
Mário Coluna looking on,
during the derby played on
23 December 1956.
The new Estádio Alvalade
is being built next to the old
one.
The opening ceremony at
the Estádio José Alvalade on
10 June 1956.
Estádio José de Alvalade, 23-12-1956
Attendance: 60,000
Sporting – 1 Benfica – 0
Carlos Gomes Bastos
Caldeira Calado
Pacheco Ângelo
Perides Pegado
Passos (cap) Artur (cap)
Osvaldinho Alfredo
Hugo Isidro
Gabriel Coluna
Pompeu Águas
Travaços Salvador
Martins Cavem
Coach: Abel Picabêa Coach: Otto Glória
Referee: Inocêncio Calabote
1-0 Hugo (17)
PHOTOS:ABOLA

13. Going back in time it is almost impossible
to choose the most memorable moment.
Sporting’s amazing win in 1986 (7-1) or
Benfica’s spectacular triumph (6-3) in
March 1994, which notably motivated the
team to win their last national title up until
now, are only two occasions out of many
which set the scene for these two rivals in
European football.
After the inauguration, which took place
two days before Christmas and at which
Vasco de Gama was the guest of honour,
the first encounter resulted in Sporting
selling a total of 500,000 escudos worth
of tickets(!). In a full house, the 10,000
Benfica fans were distraught at having lost
due to Hugo’s goal and Carlos Gomes’
perfect goalkeeping skills. “An exceptional
goalkeeper guaranteed an indisputable
win,” wrote Aurélio Márcio the next day in
‘A Bola’. Afonso Lacerda, referring to the
new stadium and Sporting’s play, stated
“The old lion roared, the ‘monument’ (i.e.
the stadium) shook.”
13
SL Benfica’s Miguel shields
the ball from Sporting
attacker Cristiano Ronaldo.
Jorge Cadete leads the
Sporting Clube team out for
the match against SL Benfica
on 18 December 1993.
Sporting’s Ricardo Quaresma
holds off a challenge from
Benfica’s Simão Sabrosa.
7th December 2002
The last Sporting-Benfica match to be
played in the present Alvalade stadium,
culminated in Benfica scoring two goals
(Zahovic and Tiago) and achieving an
important victory. The new stadium, where
UEFA EURO 2004™ matches will be
played, will be inaugurated in August this
year, and from then on nothing will be the
same. Comfort, technology and security
are vital in addition to the emotion, the love
for football and dedication to the clubs.
Sporting’s Paulo Bento and Benfica’s Tiago engage
in seemingly painful aerial combat.
PHOTO:TONYMARSHALL/EMPICS
PHOTOS:FRANCISCOPARAISO

14. This rivalry started at the beginning of the
20th Century and up until December last
year, has provided moments that have be-
come part of Portuguese football history.
Some good, others bad, but all indicative
of a certain way of life.
If the last encounter goes down in the
history books as being the last before the
new stadium opens, three other matches
merit special reference to a history which,
fully complete, would need a whole book
dedicated to it and not a simple, evocative
article: Two, the result of which surprised
everyone, and the other, which took place
25 days before the 1974 revolution, con-
tradicted the old principle that sport and
politics should never mix.
14
Benfica’s captain Simão
Sabrosa and Sporting’s João
Vieira Pinto in a touchline
tussle during the last derby.
SL Benfica’s Spanish coach, José Antonio Camacho,
gives instructions to Simão Sabrosa during the last
derby at the Estádio José Alvalade.
Argel, Mário Jardel, referee Paulo Paraty and Cristiano
Rocha summarise the passions of the Lisbon derby.
Sporting Clube’s Chilean defender Pablo Contreras
powers away from Zlatko Zahovic and Petit in the last
home derby against SL Benfica.
Peter Schmeichel, Sporting
Clube’s Danish goalkeeper,
throws the ball out, watched
by SL Benfica forward Nuno
Gomes, during the Cup
match on 26 January 2000.
Estádio José de Alvalade, 07-12-2002
Attendance: 30.272
Sporting – 0 Benfica – 2
Nélson Moreira
Quiroga Miguel
Hugo Argel
Contreras Hélder
Rui Jorge (cap) Cristiano
Rui Bento *** Petit
Paulo Bento * Tiago *
Cristiano Ronaldo ** Mantorras ***
João Pinto Zahovic **
Toñito Simão (cap)
Jardel Nuno Gomes
* Niculae * Andrade
** Quaresma ** Andersson
*** Pedro Barbosa *** Armando
Coach: Laszlo Bölöni Coach: José A. Camacho
Referee: Paulo Paraty
0-1 Zahovic (15) 0-2 Tiago (42)
Yellow cards: Contreras (Sporting); Toñito (Sporting), Petit (Benfica)
Red cards: Quaresma (Sporting), Petit (Benfica)
PHOTOS:FRANCISCOPARAISO

15. 15
Héctor Yazalde scores from
the penalty spot during the
derby played on 31 March
1974.
31st March 1974
“Not even Nazaré’s penalties could stop
the ‘monsters’” stated journalist Alfredo
Farinha concerning Benfica’s unexpected
and clear victory (5-3) one very hot after-
noon during which the penalties for
Sporting, fair and given by the referee Raúl
Nazaré, had no effect on the game.
What has remained part of history was the
incredible booing heard when Marcello
Caetano, President of the Council of
Ministers, entered the stadium. By the 25th
April Portugal reverted to being a demo-
cratic country. The greatest event of the
day, apart from the numerous spectators,
Sporting’s courageous resistance, an
emotional and intense 90 minutes, and
the imminent visit of the English national
team to the ‘Luz’ stadium three days later,
was the uncomfortable and problematic
presence of the Head of Government in the
Alvalade stadium.
Estádio José de Alvalade, 31-03-1974
Attendance: 60,000
Sporting – 3 Benfica – 5
Damas (cap) José Henrique
Manaca Artur
Bastos Humberto
Alhinho Barros
Carlos Pereira Adolfo
Vagner Toni
Nelson Vítor Martins
Dinis ** Simões (cap)
Marinho Nené *
Yazalde * Jordão
Dé Vítor Baptista
* Chico * Nené
** Dani
Coach: Mário Lino Coach: Fernando Cabrita
Referee: Raúl Nazaré
1-0 Yazalde (9) 1-1 Humberto (14) 1-2 Nené (33) 1-3 Nené (36)
2-3 Yazalde (41 - pen) 2-4 Jordão (60) 2-5 Vítor Martins (67)
3-5 Dé (85 - pen)
PHOTO:ABOLA

16. 16
Benfica’s Brazilian defender
Mozer is challenged by
Sporting Clube’s Bulgarian
forward Ivailo Yordanov in the
Lisbon derby on 21 March
1993.
Manuel Fernandes scores
one of his four goals in
Sporting’s astonishing 7-1
win on 14 December 1986.
Benfica’s Swedish midfielder
Stefan Schwarz tackles
Luís Figo in the Lisbon derby
on 18 December 1993.
14th December 1986
“A team reduced to nothing in one long
painful afternoon” was how Joaquim Rita
described Benfica’s disastrous game. Even
today the 7-1 result in Sporting’s favour,
is mentioned on the eve of every Lisbon
derby.
On that day Sporting were untouchable
and could do no wrong. Everything was
going their way with the invaluable Manuel
Fernandes, captain and forward who
scored four times, going down in the
history books. The opposition, on the other
hand, were “unable to mark well, with no
logical play, no offensive solutions, without
any belief in themselves, no football, no
nothing – the reds were nothing but a
shadow of themselves.”
True to Portuguese style, the anecdotes
started immediately, the cafés packed with
proud Sporting fans, happy at the mis-
fortune of the ‘enemy’. The whole of Lisbon
was left open-mouthed.
Estádio José de Alvalade, 14-12-1986
Attendance: 60,000
Sporting – 7 Benfica – 1
Damas Silvino
Virgílio Dito
Gabriel Veloso
Venáncio Oliveira
Fernando Mendes * Álvaro
Oceano Diamantino
Litos ** Carlos Manuel
Zinho Shéu (cap) *
Mário Jorge Chiquinho
Manuel Fernandes (cap) Rui Águas
Meade Vando
* Duilío * Nunes
** Silvinho
Coach: Manuel José Coach: John Mortimore
Referee: Vítor Correia
1-0 Mário Jorge (15) 2-0 Manuel Fernandes (50) 2-1 Vando (59)
3-1 Meade (65) 4-1 Mário Jorge (68) 5-1 Manuel Fernandes (72)
6-1 Manuel Fernandes (83) 7-1 Manuel Fernandes (86)
Yellow cards: Carlos Manuel (Benfica), Nunes (Benfica), Veloso
(Benfica)
PHOTO:ABOLA
PHOTO:NEALSIMPSON/EMPICS
PHOTO:TONYMARSHALL/EMPICS

17. 17
A Sporting supporter
applauds a good move.
SL Benfica’s João Pinto bursts between Sporting
Clube’s Luís Figo and Fernando Nelson during the
derby played on 14 May 1994.
Estádio José de Alvalade, 14-05-1994
Attendance: 50,000
Sporting – 3 Benfica – 6
Lemajic Neno
Nélson Veloso (cap)
Valckx Mozer
Vujacic Helder
Paulo Torres * Kenedy
Paulo Sousa Abel Xavier
Capucho Vitor Paneira
Figo Isaías *
Balakov Schwarz
Cadete (cap) João Pinto **
Iordanov ** Ailton
* Pacheco * Rui Costa
** Poejo ** Rui Águas
Coach: Carlos Queirós Coach: Toni
Referee: António Marçal
1-0 Cadete (7) 1-1 João Pinto (30) 2-1 Figo (35) 2-2 João Pinto (37)
2-3 João Pinto (44) 2-4 Isaías (47) 2-5 Isaías (56) 2-6 Helder (74)
3-6 Balakov (80)
Yellow cards: Schwarz (Benfica), Veloso (Benfica), Paulo Sousa
(Sporting), Capucho (Sporting)
14th May 1994
“João Pinto – the perfect prince.” The
Benfica forward, having played for Boavista
beforehand, came from the ‘golden gene-
ration’ of Portuguese football, which won
the Under-20 FIFA World Cup twice, in
1989 and 1991. The small football player
participated on those magical occasions
alongside Nelson, Paulo Torres, Paulo
Sousa, Figo, Capucho, Poejo, Abel Xavier
and Rui Costa, all of whom also played this
match. On this particular night João Pinto
destroyed, almost single handed, Carlos
Queirós’ dreams. Not only did João Pinto
play beautifully in front of Queirós, who
incidentally had been his mentor and
trainer for successful international games,
but then also winked cheekily at the
Sporting bench when he came off the pitch
for a substitution.
João Pinto scored three goals, leading
Benfica to a 6-3 win and the national title,
which they have not won since. Now at
Sporting and predominant in last season’s
national championship win, the Portuguese
‘international’, with his talent, has managed
to assert himself at his new club. Who
would have thought, after what he did at
the Alvalade stadium nine years ago …?
There are less than 500 days to go till the
kick-off of the UEFA European Football
Championship at the Antas stadium. Until
then, other stadiums will be replaced
improved state-of-the-art arenas, which
will provide a host of other stories and
anecdotes.
But in Portuguese football, nothing can
compare with the Benfica-Sporting duels,
similar to what happens between Atlético
and Real Madrid, Milan and Inter, Celtic
and Rangers, to mention present day
examples. These sons of the cities, bring
together the passion and emotion that
make football unique in today’s society.
PHOTO:ABOLAPHOTO:MICHAELSTEELE/EMPICS

18. Sponsor on Board
Canon
join the big guns
Hajime Tsuruoka, president
and CEO of Canon Europe.
Gerhard Aigner and Hajime Tsuruoka after having
signed the agreement for UEFA EURO 2004™.
Gerhard Aigner, present one of the UEFA trophies to
Hajime Tsuruoka and Dr Gilberto Madail, chairman of
Euro 2004, S.A.
UEFA Chief Executive, Gerhard Aigner, tests a Canon
camera.
After Carlsberg, McDonald’s, Coca-Cola
and JVC, Canon became the fifth official
partner of UEFA EURO 2004™ at the end
of January. The deal was announced by
UEFA’s Chief Executive, Gerhard Aigner,
and Hajime Tsuruoka, president and CEO
of Canon Europe, who commented “foot-
ball is a highly visual sport and, as Europe’s
leading imaging experts, we are delighted
to continue our long-term association with
football. The partnership with UEFA EURO
2004™ strongly supports Canon’s ‘You
Can’ philosophy, which enables people to
realise their personal creative ambitions
through the use of digital technology.”
Canon have become official partners in
the fields of digital cameras, copiers, faxes,
printers and scanners. Founded in Tokyo
in 1933, Canon produced the first dome-
stically-made 35mm camera a year later;
made the world’s first electronic desktop
calculator in 1964; launched the world’s
first personal copying machines in 1982;
launched the world’s fastest continuous-
shooting digital camera (eight frames per
second) in 2001; and, with 203 group
companies, currently employs over 93,000
people.
Canon are now returning to the football
fold after missing EURO 2000. They had
previously been sponsors at the event
in 1984, 1988, 1992 and 1996. Apart
from UEFA EURO 2004™, Canon will also
be official partners at the 2004 UEFA
European Under-21 Championships and
the 2005 UEFA European Women’s
Championship.
18
PHOTOS:FABIOBOZZANI

19. In the year 2000, UEFA’s Executive Com-
mittee took on the challenging task of
selecting a buyer for the broadcasting
rights to UEFA EURO 2004™. Some suc-
culent tenders were submitted but, by the
time the Executive Committee sat down for
final discussions in Holland, the contenders
had been reduced to a short-list of highly
attractive propositions. UEFA’s decision
was to accept the offer from the European
Broadcasting Union – more widely known
as the EBU – not because it guaranteed
the highest amount of income but be-
cause it permitted UEFA to offer maximal
amounts of free-to-air TV coverage to foot-
ball fans throughout Europe. To most of the
public, EBU is a familiar name. But how
much do you know about the organisation
that will distribute sound and pictures from
UEFA EURO 2004™?
The European Broadcasting Union (EBU) is
the largest professional association of na-
tional broadcasters in the world. Founded
in February 1950, the EBU merged with
the OIRT – the former union of Eastern
European broadcasters – in 1993.
In Geneva, the Union negotiates broad-
casting rights for major sports events;
operates the Eurovision and Euroradio net-
works; organises programme exchanges;
stimulates and coordinates co-produc-
tions; and provides a full range of other
operational, commercial, technical, legal
and strategic services for its members. In
19
The ABC
of EBUThe European Broadcasting
Union is born. The ‘midwives’
posed for a group photo
after the historic meeting in
the English seaside town
of Torquay.
PHOTO:EBU

20. Brussels, the EBU office represents the
interests of public service broadcasters
before the European institutions.
The EBU works in close collaboration with
sister unions on other continents: Asia
Pacific Broadcasting Union, North Ame-
rican Broadcasters’ Association, Union of
National Radio & Television Organizations
of Africa, Arab States Broadcasting Union,
and Organización de la Televisión Ibero-
americana.
20
As many as 50 satellite
channels relay 105,000
transmissions per year.
A familiar sight on TV
screens all over Europe –
the EBU graphics.
• EBU has 71 active Members in 52
countries of Europe, North Africa and
the Middle East plus 45 associate
Members in 28 countries further afield
• EBU’s annual budget for 2002 was over
605 million Swiss francs
• 300 staff are employed in Geneva,
Brussels, New York, Moscow, Singapore
and Washington
• In TV, up to 50 digital satellite channels
relay more than 105,000 transmissions
per year including 25,000 news items
and 11,000 hours of sports and cultural
programmes
• EBU’s potential audience is 640 million
viewers
• In radio, two satellite channels relay
4,500 concerts and operas; 400 sports
fixtures and 120 major news events
every year
• The potential radio audience is 400
million listeners
• In 2001, EBU covered 967 events with
18,296 participants
• 2.4 million e-mails were received and
13,000 pages were consulted every day
on www.ebu.ch
PHOTOS:EBU

21. David Trezeguet celebrates
his “golden goal” in the final
against Italy at EURO 2000.
October 1958
First experiments with television news
exchanges
May 1961
Start of daily television Eurovision news
exchanges (EVN)
January 1962
Launch of Telstar, the first telecommunica-
tions satellite
1967
Television becomes global with the
launching of satellites over the Atlantic,
Pacific, and Indian Oceans
August 1967
First Eurovision transmission in colour
July 1969
First major Mondovision transmission –
man on the moon
September 1970
EBU opens an office in New York
1978
EBU moves into new headquarters in
Geneva
March 1987
EBU opens an office in Washington
21
EBU also covered the Final Tournament in Belgium
and the Netherlands.
Programme production at the
EBU headquarters in Geneva.
What’s more, the European Broadcasting
Union’s history represents over half-a-
century of pioneering work in international
broadcasting. Here are some of the most
salient landmarks:
12 February 1950
EBU is founded during a European
Broadcasting Conference in Torquay,
England
June 1953
First live multinational television transmis-
sion – the coronation of Queen Elizabeth II
June 1954
First Eurovision transmission – the
Narcissus Festival in Montreux
1955
Opening of Eurovision programme-
exchange coordination centre in Brussels
May 1956
First Eurovision Song Contest is staged in
Lugano, Switzerland
PHOTOS:EBU

22. February 1989
Launch of Eurosport
1990
EBU Marino Charter defines EBU as an
association of public service broadcasters
September 1991
EBU opens an office in Moscow
January 1992
Launch of Euroradio satellite network
July 1992
EBU opens an office in Brussels
January 1993
Merger of EBU and OIRT
Launch of EuroNews
December 1993
The EBU Technical Centre moves from
Brussels to Geneva
January 1994
Worldwide DVB office set up at EBU
headquarters
1994
EBU commercialises Eurovision Network
Services
22
The key players in EBU’s
UEFA EURO 2004™ team:
Marc Jörg (left), Amanuel
Abate and Director of
Operations, Stefan Kürten.
October 1995
Worldwide DAB office set up at EBU
1998
Eurovision goes digital
1999
Launch of Eurosonic
12 February 2000
EBU celebrates its 50th birthday
1 January 2001
Arne Wessberg succeeds Albert Scharf as
President and Jean Stock becomes
Secretary General
PHOTO:EBU

23. 23
Dutch winger Marc Overmars
jumps high as Danish
defender Søren Colding
stumbles at EURO 2000.
Zinedine Zidane, challenged by Spanish midfielder
Josep Guardiola, played a major role for France at
EURO 2000.
Sergio Conceição, followed by Lothar Matthäus,
scored a hat-trick in Portugal’s 3-0 win against Germany
at EURO 2000.
We bring you the event to your home
L’événement chez vous
European Broadcasting Union • Union Européenne de Radio-Télévision
EBU established its first protocols with
UEFA as early as 1956, when the con-
tinent’s administrative body was only two
years old. The two parties have had a
working relationship since 1960 and EBU
has been deeply committed to coverage of
the UEFA European Football Champion-
ship. During EURO 2000, EBU provided
1,961 hours of live coverage plus 383
hours of additional programming and this
figure is likely to be exceeded during UEFA
EURO 2004™, as EBU is committed to
offering its members sharply increased
amounts of additional material. On-site
preparations for the coverage of the final
tournament are in the hands of a custom-
built company called Euro Broadcast
Services (EBS) headed by leading experts
from the Portuguese network RTP. But
that’s another story for a future issue …
PHOTO:MONTEFRESCO/POPPERFOTO
PHOTO:ALBERTOSABATTINIPHOTO:BONGARTSSPORTFOTOGRAFIE

24. with UEFA by sponsoring UEFA EURO
2004™,” commented Dong-Jin Kim. “I am
very pleased and proud that we are sup-
porting one of the most popular sports
events in the world.”
UEFA Chief Executive Gerhard Aigner received the
delegation from Hyundai Motor Company, headed by
president and CEO Dong-Jin Kim, at his office in the
House of European Football.
Dong-Jin Kim and Gerhard
Aigner signed the agreement
for UEFA EURO 2004™.
During a ceremony at UEFA’s headquarters
in Nyon at the beginning of March, the
Hyundai Motor Company (HMC) officially
set the UEFA EURO 2004™ wheels in
motion by signing as official automotive
partner for the final tournament. Apart from
UEFA’s Chief Executive, Gerhard Aigner,
and HMC President & CEO Dong-Jin Kim,
the ceremony was attended by Johan
Cruyff, HMC’s ‘football ambassador’.
As part of the deal, Hyundai will provide the
official vehicles during the final tournament
in Portugal. Dr. Gilberto Madaíl, president
of the Portuguese FA and chairman of the
Euro 2004, S.A. board, commented “I had
the chance to have a sneak preview of the
new Hyundai XG which will be the official
car used by the organisation next summer.
I was very impressed and I look forward to
seeing these cars being used throughout
Portugal.” The role is not a new one for
Hyundai. They already got into top gear
by providing the official vehicles for the
EURO 2000 finals in Belgium and the
Netherlands. “It’s an extraordinary privilege
for Hyundai to strengthen its partnership
24
HMC’s football ambassador
Johan Cruyff and Dong-Jin
Kim lift the Trophy at
the Car Expo in Geneva.
PHOTOS:FABIOBOZZANI
Hyundai
drive into Portugal
Sponsor on Board

25. After a nice cold beer, some good hot
food. In April 2002, McDonald’s jumped
aboard the good ship UEFA EURO 2004™
hot on the heels of Carlsberg and became
the second official sponsor not only for the
final tournament in 2004 but, like the
Danish brewers, also for the event in 2008.
McDonald’s are no strangers to the world
of football but, for a company with such
a strong American flavour, the obvious
question to ask Jeff Wahl, Senior Director
of Worldwide Marketing, was why
McDonald’s are so keen to play a starring
role in the European Football Champion-
ship.
“McDonald’s has a long-standing involve-
ment with football on a national, regional
and grassroots/local store level” he told
us. “The relationship really got into gear on
a larger scale in 1996 as a sponsor of
EURO 96, as well as with FIFA, but it’s
been important for McDonald’s to have
established a broad and long-standing
involvement with football over the years.
Why? For a start, we have been deeply
involved in community football. Each store
does its own marketing plan focused on its
circles of influence and purchasers and
many stores elect to sponsor and support
football within their local community. But, in
order to give them the optimal platform for
their own initiatives, it has been important
for us to wave the McDonald’s flag on a
worldwide basis – and our involvement
with football has enabled us to do this very
effectively.”
Does this mean you consider UEFA EURO
2004™ as a family event rather than the
traditional view of football as a man’s
game, bearing in mind that McDonald’s
aims to appeal to the entire family?
“While McDonald’s actually has a number
of key target groups, it is correct that the
family target group is very important to us.
Families represent a critical part of our
overall volume, and it’s important that we
begin to build brand loyalty with kids when
they first visit McDonald’s so that this stays
with them as they grow older. But we also
have a number of other target groups –
and they vary according to regions or
geography. For example we also target
teens and young men, who represent a
critical part of our business. They visit us
quite frequently and their average spending
is quite high – so we need to ensure
we meet their needs. Sponsorships like
UEFA EURO 2004™ are a great way to
accomplish this.”
It’s maybe premature to discuss detailed
plans for UEFA EURO 2004™ but what is
McDonald’s overall objective in being a
part of the event?
“Overall, our key objective in our sports
sponsorships, whether that’s a EURO, the
World Cup or the Olympic Games – the
25
The BIG MAtCh
Jeff Wahl, Senior Director
of Worldwide Marketing
of McDonald’s, is ready for
UEFA EURO 2004™.
PHOTO:FABIOBOZZANI

26. 26
three most important events in world sport
– is to encourage a stronger affinity and
connection with the McDonald’s brand
both with our consumers as well as with
our in-store personnel, who we refer to as
the “crew”.
We have an exceptionally large consumer
base with 30,000 restaurants worldwide
serving 46 million visitors to McDonald’s
every day. Not every year, not every month,
not every week, but every day. We want to
encourage brand loyalty. While we already
have exceptionally strong brand loyalty
among these consumers, ensuring that we
further strengthen the emotional bond
between them and the McDonald’s brand
is important, as consumers who love the
brand with both head and heart are not
tempted to visit our competitors.
Then we come to the second group I
mentioned: our in-store personnel. That,
believe it or not, is a worldwide family of
1.3 million. We want to instil a love for the
brand McDonald’s and to ensure that
McDonald’s is a pleasant place to work.
We want them to feel happy in their jobs
and help us to ensure food quality and
service to the consumer. Being associated
with top sporting events, and developing
motivational programmes based upon
these events which target our crew is in
fact a key reason we choose to conduct
these sponsorships.”
McDonald’s is serving
46 million visitors in 30,000
restaurants around the
world.
PHOTOS:McDONALD’S
Knowing McDonald’s, your plans for
UEFA EURO 2004™ won’t be limited to
simply having your advertising boards at
venues …
“That’s right. Traditionally we have had
three strategic platforms behind our sports
sponsorship. The first is branding. So we
will be aiming to further build the already
strong McDonald’s brand by transferring
the positive aspects of the event and our
relationship with UEFA and EURO 2004™
to the McDonald’s brand. But we will also
implement a host of other activities. For
example, we are working in the new media
arena and if you access euro2004.com you
can find our Fantasy Football button, where
we are already working to further the
McDonald’s brand image with the event.
Another key tactic to build our brand image
with the important families/kids target
group is our Player Escort Programme.
This is a wonderful programme which
definitely builds an emotional connection
between McDonald’s and our young
consumers. The children get a once-in-
a-lifetime opportunity to enter the pitch
holding the hands of their heroes at the
beginning of each match as well as taking
part in the festivities. I like to think that
the Player Escort Programme is not only
beneficial for McDonald’s, but also for
UEFA and for the game itself, as it helps the
children to establish emotional links with
the players, the teams and with football.”
Has the new structure, based on the
joint venture between UEFA and the
Portuguese hosts, helped to improve the
scenario for sponsors?
“I see UEFA’s new structure for the
European Championship as exceptionally
productive. I definitely see the benefits
of easing the communication lines and
keeping us much closer together. I’m very
excited about the new structure and I
believe it will add to increased productivity
and satisfaction for all involved.”

27. 27
McDonald’s is sponsoring
a huge number of football
activities for children.
PHOTOS:McDONALD’S
You mentioned that McDonald’s are
sponsors at the Olympic Games and the
FIFA World Cup. So why sponsor UEFA
EURO 2004™?
“When I first came on board, I asked myself
that question. And I realised that the
properties complement each other beauti-
fully. All three are global in nature but they
differ in terms of their target group and
geographical appeal; as well as associated
equities in the minds of consumers. In
broad terms, the Olympics have their
strongest appeal in the USA, in Canada, in
Japan and in Australia. Football is also a
worldwide property but it has a very strong
following in South America and Europe.
Then we could say that football has great
appeal among the young male population.
There are more associations with national
feeling, commitment, will-to-win and com-
petitiveness. The Olympics are associated
with different values and different target
groups within society. It’s the perfect mix.”
It’s a difficult question to answer in a
few words, but what would constitute ‘a
successful event’ for McDonald’s?
“To put it concisely: A successful event and
sponsorship would be one that develops a
stronger loyalty to the McDonald’s brand
with both consumers and crew – resulting
in better business performance.”

28. 28
Pelé and Eusébio
join forces in the MasterCard team
UEFA President Lennart
Johansson and Pelé wish
each other a successful
EURO 2004™ after the
agreement was signed.
On the left, John Stuart
from MasterCard.
PHOTOS:PERKJÆRBYE
MasterCard received a Special Award from FIFA,
UEFA and CONMEBOL during the announcement of the
“Global Football Alliance” in Berlin. From left to right:
Eugenio Figueredo (Vice-President of CONMEBOL),
Joseph S. Blatter (President of FIFA), Lennart Johansson
(President of UEFA), Pelé, Peter Hoch (President
of MasterCard Europe) and John Stuart (Senior Vice-
President of MasterCard International).
Arjen Krüger, Chief Marketing Officer of MasterCard
Europe, flanked by UEFA Chief Executive Gerhard
Aigner and UEFA President Lennart Johansson with the
trophies for the European Championship and the UEFA
Champions League.
The idea of teaming them up came from
MasterCard who, on 12 March in Berlin,
confirmed their status as official partner
for UEFA EURO 2004™ and also for the
next three UEFA Champions League cam-
paigns.
The deal was announced by UEFA’s
president, Lennart Johansson, and
MasterCard’s senior vice-president, John
Stuart, along with the company’s chief
marketing office in Europe, Arjen Krüger,
who commented “I’m delighted that
MasterCard is sponsoring UEFA EURO
2004™. I am proud that we are showing
continuous support to this fantastic sports
event – one of the most popular in the
world. As the largest sponsor of European
football, MasterCard will use this unique
platform to continue its successful
marketing activities. It is an exceptional
stage on which to reinforce our brand
image and awareness.”
“We’ve definitely joined a winning side,”
Eusébio grinned. “And I would like to thank
MasterCard for having thought of me and
for having the idea of teaming me up with
Pelé.”
Edson Arantes do Nascimento, from Três
Corações in Brazil, considered the best
footballer ever, gave a hug to Eusébio da
Silva Ferreira, born in Maputo. The two
living legends have been rivals on the
pitch, true friends off it and sportsmen who
have always valued fair play. I’ve always
considered Pelé as my brother,” Eusébio
confessed. “I clearly remember our first
meeting in Paris, when Benfica were
playing against Santos. I was 19 at the time
and Pelé was 20. So our friendship has
lasted for more than 40 years”.
Gilberto Madaíl, president of the Portu-
guese Football Federation and chairman of
the Euro 2004, S.A. board, couldn’t help
but indulge in dreaming of the impossible.
“If Eusébio and Pelé were in our team for
2004, we would, without a shadow of
doubt, be champions of Europe!”
“We’re finally in the same team!” an emo-
tional Pelé exclaimed when introducing
Eusébio as the new MasterCard Ambas-
sador for UEFA EURO 2004™. The an-
nouncement took place on a sunny after-
noon, in the elegant surroundings of the
Hotel da Lapa, in Lisbon.
Pelé, interviewed by John
Stuart during the ceremony
in Berlin, has been a global
spokesman for MasterCard
International since 1991.

29. 29
PHOTO: FRANCISCO PARAÍSO

30. Portugal hopes for
Tourism Boost
Portugal plans to use its host-
ing of the 2004 European
championships as a launch-
pad to promote more travel
to the country. “We want to
strengthen our image as a
great Atlantic nation, stimulate
interest in Portugal as a travel
destination and increase aver-
age revenue per tourist,”
Deputy Prime Minister Jose
Luis Arnaut says.
Speaking after the nation’s
trade office, tourist depart-
ment and UEFA EURO 2004™
organisers had signed an
agreement to work together to
promote Portugal, Arnault said
the government hoped the
tournament would also help
the country attract visitors
from a wider variety of nations.
“The European football cham-
pionship is an excellent op-
portunity to project the image
of the country,” he added.
The government has set aside
five million euros ($5.3 million)
to promote travel to Portugal,
using the Tournament as main
element of the campaign.
Tourism is a key sector of the
Portuguese economy, employ-
ing some 10 per cent of all
workers and accounting for
eight per cent of the country’s
gross national product. Por-
tugal received 27.1 million
visitors last year, making it one
of the 20 most visited nations
in the world.
30
FLASH
Luiz Felipe Scolari and Eusébio
met at the Centro Cultural
de Belém, in Lisbon, where the
protocol for the promotion of
UEFA EURO 2004™ was signed.
Hugo Viana and his girlfriend
listen to Luiz Felipe Scolari.
Playing for Promotion
PHOTO:JORGEAGUIAR/OJOGO
Portugal is already established
as an attractive tourist de-
stination but UEFA EURO
2004™ is an excellent pretext
for doing some serious pro-
motional work for the tour-
nament itself and for the
country.
A major step forward in this
direction was made when
representatives from ICEP (the
Portuguese Institute of Foreign
Commerce), the Portuguese
National Tourist Board, Portu-
gal 2004, S.A. and Euro 2004,
S.A. got together at the
Centro Cultural in Belém to
sign the protocol relating to
the joint promotional cam-
paign. Pedro Monteiro, Rui
Valente, Vasco Lynce and
Gilberto Madaíl were the key
players at an event which
the Deputy Prime Minister
described as “the kick-off for a
game that Portugal will surely
win”.
The guest list certainly looked
like a winning team, with UEFA
EURO 2004™ ambassadors
Eusébio and Hugo Viana in the
line-up, along with Portugal’s
new national team coach, Luiz
Felipe Scolari, the Secretary
of State for Youth & Sport,
Herminio Loureiro, the Presi-
dent of the Football League,
Valentim Loureiro, the presi-
dent of SL Benfica, Manuel
Vilarinho, and the president of
the National Institute for Sport,
Manuel Constantino.
Raising the Veil
Work is racing ahead at the new Antas stadium in Porto and
Monday 17 February saw the start of a new phase in the con-
struction schedule. On that day, a special ceremony on the site
was attended by representatives of FC Porto, the media and the
EuroAntas project, whose spokesman, Eduardo Valente confirmed
that construction work is running on time and that the new stadium
will be completed by September. The ceremony was to mark the
erection of the first of the forest of pillars that will support the trans-
lucent roof at the new stadium or, as the locals call it, ‘the veil’.
PHOTOS:FRANCISCOPARAÍSO
From left to right: Pedro Monteiro
(ICEP), Rui Valente (General
Director of Tourism), Vasco Lynce
(Portugal 2004, S.A.) and Dr
Gilberto Madaíl (Euro 2004, S.A.)
signing the protocol of UEFA
EURO 2004™.

31. 31
The Portuguese connection is crucial, as
one of the aims of the site is to let fans
behind the scenes to see what is involved
in organising the world’s third largest
sporting event. So there will be regular
updates and photographs of work in pro-
gress at the stadiums, interviews with key
figures and the thoughts of Portuguese
internationals on what hosting the event
means to them.
As well as providing comprehensive in-
formation on qualifying matches, from
live coverage to injury news, the site will
enable fans to apply for tickets for the
UEFA EURO 2004™ Final Tournament and
even book their accommodation.
Like the stadiums, the website will develop
over time and the site unveiled in March is
the foundation of what will become during
the Final Tournament the biggest sports
event website ever. UEFA New Media CEO
Alexandre Fourtoy is relishing the task
ahead: “Creating euro2004.com is an
The Official UEFA EURO 2004™ Website
www.euro2004.com
The major part of the UEFA
New Media team is based
in Nyon, headed by Alexandre
Fourtoy, Chief Executive
Officer (in the middle of the
front row), and David Farrelly,
Editor-in-Chief (far right).
The last edition of the Newsletter featured
the “men at work” on sites across Portugal
in preparation for UEFA EURO 2004™.
This month the focus is on the work cur-
rently under way on another type of site –
the official UEFA EURO 2004™ website,
www.euro2004.com, which is poised to go
on line.
UEFA New Media has been covering quali-
fying matches and the build-up to the
Final Tournament on its hugely popular
www.uefa.com site and, on 4 March 2003,
a site dedicated solely to UEFA EURO
2004™ was launched.
The site has been created by UEFA New
Media staff in Nyon and London, while two
Portuguese journalists based in Lisbon,
working in close association with the Euro
2004, S.A. media department headed by
António Florencio, will keep users across
Europe up to date with all the news from
the host country.

32. interactivity to the fans to give them a real
feeling of being there as, for example, there
will also be video coverage from behind the
scenes and from reporters travelling with
supporters throughout Portugal.”
UEFA New Media’s Editor-in-Chief David
Farrelly says the aim is to make
www.euro2004.com the best sport-event
site ever. “UEFA has had a new media
presence since 1998, and our coverage
of EURO 2000 and last year’s FIFA World
Cup proved hugely popular. Now, we want
to use our experience and the unique
resources at our disposal to deliver the
best-ever online football product to our
users. We want fans to experience all the
colour and excitement of the tournament
in Portugal via our website.”
32
A sample of the design of
the euro2004.com website.
David Farrelly adds the finishing touches to another
piece to be published on the official website of UEFA.
The UEFA New Media team in London which deals
with purely editorial matters.
exciting challenge for us as we are com-
mitted to deliver to the football world the
best interactive experience on the web
around the tournament.”
The www.euro2004.com site will certainly
be the place to visit during the Final
Tournament, with a 40-strong team of
journalists and technicians on site in Lisbon
plus correspondents posted with all 16
teams and at all venues providing news,
reports and live coverage from Portugal.
For the first time, fans will experience
the tournament through a whole set of
multimedia elements using the latest tech-
nologies.
Alexandre Fourtoy adds: ““Live 4 it” will be
our motto in providing audio, video and

33. 33
The editorial team at work in their offices in Nyon.
Staff Members
Last Name First Name Job position Nationality
Achkar Infantino Lina Office Administrator Lebanese
Agnew Jim Live Editor Irish
Ashby Kevin Sub-Editor English
Baño David Multilingual Editor Spanish
Baudry Vincent Systems Administrator French
Billington Sebastien CRM-Advisor Swiss
Chaplin Mark Chief Writer English
Demetriou Greg Sub-Editor English
Farrelly David Editor-in-Chief Irish
Fourtoy Alexandre Chief Executive Officer French
Frandsen Svend Features Sub-Editor Danish
Gognidze Pavels Multilingual Editor Latvian
Gonnella Massimo Multilingual Editor Italian
Haefliger Sandra Business Dev. Secretary/Ass. Swiss
Hanshaw Joe Multimedia Producer English
Hart Patrick Language Sub-Editor English
Hart Simon Chief Sub-Editor English
Harte Adrian Special Features Editor Irish
Hunte Alex Head of Production English
Klein Robert Manager Sales & Marketing Swiss
Malkoc Kadira Language Sub-Editor Yugoslav
Marion Daniel Head of Technology Swiss
Masnjak Igor Head of Creative Design Croatian
Moger Neil Designer British
Monney Amanda Editorial Assistant Swiss
Nixon Paul Multimedia Producer/Sub-Editor English
Onofre Costa Multilingual Sub-Editor Portuguese
Peaker Graham Production Technician New Zealander
Matos Pereira Rui Euro2004.com coordinator Portuguese
Plattet Judit CEO Personal Assistant Swiss
Rees Arne Head of Business Development German
Robertsson Tomas Multimedia Producer English
Sergi Giancarlo Projects & Relations Manager Swiss
Szreter Adam News Editor English
Valfré di Bonzo Roberto Manager Business Development Italian
Williams Luke Sub-Editor English
Wirth Jim Special Features Sub-Editor English

34. The ceremony at Exponor was presided by Gilberto Madaíl, President
of FPF and Euro 2004, S.A. (ind the middle), flanked by (on his left side)
Mathieu Sprengers, member of UEFA’s Executive Committee and
Vice President of Euro 2004, S.A, and Lars-Christer Olsson, Director of
the UEFA’s Professional Football & Marketing Division and member of
the Board of Euro 2004, S.A.; and (on his right) Hermínio Loureiro, the
Secretary of State for Youth and Sports; and Diogo Gaspar Ferreira,
President of the Portuguese Stadia Association.
HELLO -
Good News
Portugal Telecom
joins the Partners
Portugal Telecom (PT) has
been appointed as Official
Telecommunications Partner
of the UEFA European Football
Championship 2004. Portugal
Telecom will provide valuable
services and support in ‘hard
wired’ voice and data commu-
nications, fixed line telephone
hardware, Local Area Network
and Wide Area Network com-
munications as well as internet
access connections for the
tournament.
Commenting on the latest
partner for UEFA EURO
2004™, UEFA Chief Executive
Gerhard Aigner, said: “I am
very pleased to welcome
Portugal Telecom on board.
Providing the correct hardware
installations and having a fully
functioning and modern tele-
communications network is a
key requirement for staging
such a football tournament.”
Miguel Horta e Costa, Exe-
cutive President of Portugal
Telecom Group, said: “UEFA
EURO 2004™ will allow us
to demonstrate our ability to
successfully organise such
huge international events. As
the biggest economic Portu-
guese group, the PT Group
has a responsibility to actively
participate in the organisation
of UEFA EURO 2004™, as it
did successfully in Expo 98
and Porto 2001 - Cultural
European Capital.”
“As Portugal Telecom is in
possession of the most ad-
vanced technology, I am sure
that the UEFA European
Football Championship is now
richer and better equipped,”
Gilberto Madaíl, Chairman of
the Board of Euro 2004, S.A.,
added.
Hosts name
NEW
General
Secretary
The Portuguese Football
Federation has appointed
Manuel Quaresma as its new
General Secretary. Manuel,
born in Vila Nova de São
Bento in the Alentejo region on
4 October 1954, is a familiar
face to members of the Euro-
pean football family, having
joined the Football Federation
in 1977 and been a member of
the Sports Department since
October 1991. He has been a
regular member of the Portu-
guese ‘squad’ at age-limit
tournaments in recent years
and, last year, he took on the
role of Director for the UEFA
European Under-17 Cham-
pionship which is being staged
in Portugal. A year earlier, he
had also been appointed
Deputy Tournament Director
for UEFA EURO 2004™ and
the role of General Secretary
has now been added to his
extensive ‘job description’!
34
FLASH
Manuel Quaresma (left) and
Dr. Gilberto MadaÍl during a visit
to UEFA in Nyon.
PHOTOS:FRANCISCOPARAÍSO
PHOTO:FABIOBOZZANI
Grounds for
Satisfaction
What? The stadium contracts signed with well over a year to spare?
There were certainly grounds for satisfaction when, at Exponor, near
Porto, representatives of Euro 2004, S.A. and UEFA met with the
UEFA EURO 2004™ stadium owners to sign the contracts for the
final phase of the UEFA European Championship. The fact that, for
the first time in the history of the competition, the contracts were
signed with over a year to spare demonstrates that Portuguese
wheels are not only in motion but are moving at speed.
Diogo Gaspar Ferreira, President of the Portuguese Stadia
Association, expressed his satisfaction with the agreements, with
Hermínio Loureiro also underlining the importance for Portugal of
the new sports infrastructures and the vitalisation of different
sectors of the country. Mathieu Sprengers stressed that one of the
main reasons why Portugal won its bid to stage the tournament was
the plan to construct or renew ten stadiums and that the signing
of the contracts was crucial to success. “This is the first step,” he
commented, “in the organisation of one of the best-ever sports
events”.

35. Some of the most interested spectators at UEFA EURO 2004™
will be the representatives from Austria and Switzerland,
the two countries who are taking up the challenge of hosting
the 2008 finals.
It will be the second time that the final tournament has
been co-hosted but the venues could hardly be more different
from the flatlands of Belgium and the Netherlands.
We can only hope that the route to goal
isn’t quite as uphill all the way…
35
CARTOON:SILVANWEGMANN