2. William Hill: FA Cup sponsor
This sponsorship sequence is sponsoring ‘FA Cup’. In this advert William Hill- relates to
the program showing FA Cup highlights/ football games because they both have the
same context which is sport. They also share the same target audience of 18+ male and
females who are interested in watching sport games. The main narrative of this advert is
that the continues transformations of photographs of different football teams in still action
have been used to show to the audience what recent teams are playing for them to bet
on. This is because ‘William Hill’ is the FA Cups official betting partners. The location of
this advert is on a football pitch as this location will relate to the audience of 18+ male and
females who are interested in sports and watching it. It is also a typical place where
sports is participated on. The composition of this advert is where the footballers in still
action are in the center of the shots this is because they are the main focus of the shots
and are in the center to grab the audiences attention and give them the understanding of
how this sponsorship relates to each other. The logo is placed in the center and takes up
15% of the space this has been put in the center so the audiences eyes immediately are
drawn to the sponsorship ‘William Hill’. The font is very big and bold which reflects the
stereotypical loud personality of sports fans. The color of the font is white this has been
used to stand out from the background. The white has also been used to allow the word
‘William Hill’ which is in the color yellow to stand out more than the other words. This
sponsorship will help me with mine as a sports sponsorship is something I am intending
on making.
3. Santander- ITV World Cup Sponsorship
This sponsorship sequence is sponsoring ‘The World cup’. In this sponsorship sequence
‘Santander’ and the program being sponsored ‘The World cup’ relate to each other this is
because Santander is a banking business which involves money and the ‘The World cup’
requires a lot of money to be run. Furthermore the World cup is a very popular and well-known
tournament that is seen by an audience all around the world therefore by Santander sponsoring
this will benefit them hugely as there business will be seen worldwide. The narrative of this
sponsorship is that the actors/actresses in the sponsorship are balancing a football and
completing skills with it. This links in very well with the World Cup as it’s a football tournament. It
also links in very well with Santander as it’s a metaphor for balancing their money. In addition the
hand actions of clapping at the end of this sponsorship is another tight link I have seen that could
be seen as the celebration in a football match. The location for this sponsorship is studio based
as the whole of the space shown is bright red this color has been used because it’s the same
color as the England football team kits therefore this sponsorship is showing a sense of support
and proudness for our country in the tournament. The bright red color allows all the writing and
symbols to stand out. The bright red also is very bold and grabs its audiences attention
immediately. The framing and composition of this sponsorship is a medium long shot as the two
actors and three actresses full bodies are in the framing and the shot allows a lot of space to be
seen. The angle of this sponsorship is eye level this has been chosen so that the audience are on
the same level of the advertisement therefore will get a better understanding of what's being
advertised and why. The logo for Santander is shown at the end of the sponsorship and is shown
through a transformation that is coming towards you. This is a very simple editing technique but
looks very complex and eye catching to not lose the attention of the targeted audience of both
genders that enjoy watching sports.
4. Cadburys-(spots v striped) official 2012 Olympics
sponsorship Ad.
This sponsorship sequence is sponsoring the London Olympics. This Cadburys
sponsorship ad is showing sea creatures in competition with each other this relates to
the London Olympics because the Olympics is a competition where all different
countries come together to compete against each other. In this sponsorship the sea
creatures are symbols of the athletes. The facial expressions on the sea creatures show
a very determined and focused look this reflects the way the athletes react in their
professional events. The Olympics is a very popular and huge event that appeals to
both genders and any age range. Therefore Cadburys has created a sponsorship to
entertain all ages. They have done this by creating a competition that involves a fun and
humorous attitude that will grab the attention of any age range. The location chosen is
under the sea however this is all graphics and wasn't actually filmed under the real sea.
However the sea is a very large location that has all different types of creatures and
plants. This is a tight link because the Olympics is a massive event that involves
different languages and different structures of people. The composition, framing and
shots of this advert are very complex because the range of shot types makes this
Cadburys sponsorship very creative. Furthermore the length of the camera shots are
very short this is to build up the tension quicker and keep the audience drawn to their
screens. The titles at the end saying ‘Spots v Stripes join the big game at
spotsvstripes.com. The colors in the titles are white and purple as they are the
Cadburys colors. This sponsorship also has a website which is an interaction for the
audience to join in and get more into the Olympics. The official London Olympic logo is
shown and the very end and is in the color purple as well this shows another link that
the producer has used to link Cadburys and the Olympic games.
