The document summarizes the evolution of logos, mascots, balls, and posters for every FIFA World Cup from 1930 to 2014. It shows how the branding has become more sophisticated over time, from simple illustrations and typography to animated logos designed with digital platforms in mind. The 2014 Brazil branding focused on welcoming all to the tournament and representing Brazil's identity and ecology through colors and hand gestures. The document examines how each host country's branding reflected its culture and view of itself on the global stage.
The World Cup has become one of the most anticipated and celebrated sporting competitions on the planet, watched by about half of the world’s population. Countries spend years and billions of dollars preparing to compete—not to mention hosting the Cup. Brazil spent $14 billion this year. Clearly, this is a branding success story of phenomenal proportions. How has the World Cup brand evolved over time? Every four years, FIFA selects a host nation and they design the event in their vision, revealing not just how the host country views itself, but how our world has changed—and design along with it. Believe it or not, the World Cup had no logo until the 1950s; by 2014, the logo was created with animation in mind demonstrating the kinetic nature of brands today. What stories do these graphic identities tell about their moments in time and our shared global experience? We reached back in branding history to find out.
This document provides information about ancient Greek architecture. It discusses different architectural styles and orders used in ancient Greece such as Doric, Ionic, and Corinthian columns. It also describes several important structures and sites from ancient Greece including the Parthenon, Temple of Apollo at Delphi, and Acropolis in Athens. The document aims to educate readers about ancient Greek architecture through examples and illustrations of prominent buildings and architectural features.
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This document advertises luxury apartments for sale in Marbella, Spain. Two and three bedroom apartments are available in a development located in a quiet area near amenities. The apartments have high quality finishes like marble floors and fitted kitchens. Buyers can get excellent financing terms from Banco Popular, with 107% financing available meaning nothing down. Contact information is provided for more property details.
The official emblem for the 2014 FIFA World Cup in Brazil depicts three hands raising the trophy, symbolizing victory and union. The hands are green and yellow, representing Brazil, and their design references the Brazilian flag colors. The vivid colors and modern design effectively portray Brazil as a diverse host nation. The trophy depicted in the emblem fits given Brazil has won the World Cup five times, more than any country. The emblem represents the unique bond between FIFA, the World Cup, and host country Brazil.
The World Cup has become one of the most anticipated and celebrated sporting competitions on the planet, watched by about half of the world’s population. Countries spend years and billions of dollars preparing to compete—not to mention hosting the Cup. Brazil spent $14 billion this year. Clearly, this is a branding success story of phenomenal proportions. How has the World Cup brand evolved over time? Every four years, FIFA selects a host nation and they design the event in their vision, revealing not just how the host country views itself, but how our world has changed—and design along with it. Believe it or not, the World Cup had no logo until the 1950s; by 2014, the logo was created with animation in mind demonstrating the kinetic nature of brands today. What stories do these graphic identities tell about their moments in time and our shared global experience? We reached back in branding history to find out.
This document provides information about ancient Greek architecture. It discusses different architectural styles and orders used in ancient Greece such as Doric, Ionic, and Corinthian columns. It also describes several important structures and sites from ancient Greece including the Parthenon, Temple of Apollo at Delphi, and Acropolis in Athens. The document aims to educate readers about ancient Greek architecture through examples and illustrations of prominent buildings and architectural features.
One Marbella - Santa Maria Green Hills, Elviria, MarbellaOne Marbella
This document advertises luxury apartments for sale in Marbella, Spain. Two and three bedroom apartments are available in a development located in a quiet area near amenities. The apartments have high quality finishes like marble floors and fitted kitchens. Buyers can get excellent financing terms from Banco Popular, with 107% financing available meaning nothing down. Contact information is provided for more property details.
The official emblem for the 2014 FIFA World Cup in Brazil depicts three hands raising the trophy, symbolizing victory and union. The hands are green and yellow, representing Brazil, and their design references the Brazilian flag colors. The vivid colors and modern design effectively portray Brazil as a diverse host nation. The trophy depicted in the emblem fits given Brazil has won the World Cup five times, more than any country. The emblem represents the unique bond between FIFA, the World Cup, and host country Brazil.
This newsletter provides information about UEFA Euro 2004 being hosted in Portugal. It introduces the official mascot, Kinas, a boy gifted with great soccer skills from the stars. It also discusses previous Euro mascots like Pinocchio and Berni. The newsletter outlines Portuguese host cities and stadium upgrades, volunteer programs, and ambassador Eusebio receiving an award. It promotes sponsors like NTT and GALP Energia and covers Swedish and Brazilian perspectives on Portugal's chances in the tournament.
The document discusses the 2010 FIFA World Cup in South Africa. It mentions that the African band that collaborated on Shakira's song "Waka Waka" was Golden Sounds from Cameroon. It also notes that South Africa's Freshlyground collaborated with Shakira on the song "Waka Waka (This Time for Africa)". Additionally, it states that the only African coach at the 2010 World Cup was Rabah Saadane from Algeria.
The document is a football quiz with multiple choice and fill-in-the-blank questions about famous players, managers, clubs, tactics, and terms. It asks the reader to identify players X and Y, who are both known for a similar playing style and resemblance to one another, as well as a tactic Z that Y is synonymous with.
This newspaper advertisement promotes a documentary about the role of sport in British society. The advertisement features a Team GB logo hooded athlete in the foreground of a blurred crowd, representing the link between sport and society. Bold typography is used to display the name and broadcast date of the documentary next to the recognizable Team GB symbol. Key elements like the Olympic rings symbol and slogans are used to engage the audience and hint at themes that will be explored in the documentary. The overall design is inspired by other advertising campaigns and aims to attract viewers through national pride in sport.
The document appears to be the rules and questions for a football quiz competition. It contains 25 multiple choice questions about football players, teams, tournaments and other trivia. Some of the questions have images associated with them. Questions 5, 10, 15, 20 and 25 are marked with an asterisk and will be used to resolve any ties in scoring. All questions are worth 1 point, with no negatives.
This document provides information about the Italian national soccer team in preparation for the 2014 FIFA World Cup. It includes the team's squad list, group matches, stadium locations, top 5 players, history of participation in previous World Cups including 4 title wins, and reasons for optimism that Italy could win the 2014 tournament. Contextual information about Italy is also given such as the capital, currency, area, religion, and some famous people from the country.
This document provides information about the Italian national soccer team in preparation for the 2014 FIFA World Cup. It includes the team's squad list, group matches, past World Cup performances having won 4 titles, and top players. Images show the team's uniforms and stadiums they will play in. Italy is highlighted as one of the most complete teams that could win the 2014 World Cup based on their successful history and quality of players.
The document discusses the first OFFSIDE Festival in Greece, a football documentary film festival held in Thessaloniki from May 25-27. It provided the audience the chance to watch some of the greatest football stories from around the world on the big screen. The festival was held at Warehouse 1 in the Port of Thessaloniki and featured documentaries about football legends, teams, passions, and history from countries such as Colombia, Brazil, England, and Spain. It aimed to showcase not only the sport of football but also the glory, passion, and way of life associated with it.
PeleStation Exhibition features the life of the soccer legend Pele\'. A Three million Euros multimedia presentation of his best moments where the expectator sees himself in a virtual stadium.
This is a branding system for the Boston Olympics 2024. What I find great about the olympics is how people from different backgrounds have an opportunity to unite. I wanted to convey this through my brand in a way that felt inclusive to all backgrounds, athletes, and spectators. Boston and the olympics have always been about victory and unity!
This document provides profiles of famous football players including Franz Beckenbauer, Pele, Diego Maradona, and Johan Cruyff. It discusses their careers, achievements, and answers questions about where they were born, which clubs they played for, their international appearances, and why they are famous. The profiles provide details on each player's national team career, club career, and major accomplishments like World Cup victories.
This document presents redesigned posters for each FIFA World Cup from 1930 to 2014 created by designer James Taylor. The original posters on the left tried to represent the host nation's culture while celebrating football. Taylor's redesigns on the right modernize the posters with a consistent style for easy comparison across the tournaments. References are provided for further information on Taylor's posters and the history of World Cup graphic design over 80 years.
Eusebio da Silva Ferreira was born in 1942 in Mozambique and is considered one of the greatest Portuguese footballers of all time. He played for the Portuguese club Benfica from 1961 to 1975, leading them to victory in the European Cup in 1962. Eusebio also played for the Portuguese national team and was the top scorer at the 1966 FIFA World Cup with 9 goals. He won numerous individual awards over his career, cementing his status as one of the best players of the 20th century.
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This newsletter provides information about UEFA Euro 2004 being hosted in Portugal. It introduces the official mascot, Kinas, a boy gifted with great soccer skills from the stars. It also discusses previous Euro mascots like Pinocchio and Berni. The newsletter outlines Portuguese host cities and stadium upgrades, volunteer programs, and ambassador Eusebio receiving an award. It promotes sponsors like NTT and GALP Energia and covers Swedish and Brazilian perspectives on Portugal's chances in the tournament.
The document discusses the 2010 FIFA World Cup in South Africa. It mentions that the African band that collaborated on Shakira's song "Waka Waka" was Golden Sounds from Cameroon. It also notes that South Africa's Freshlyground collaborated with Shakira on the song "Waka Waka (This Time for Africa)". Additionally, it states that the only African coach at the 2010 World Cup was Rabah Saadane from Algeria.
The document is a football quiz with multiple choice and fill-in-the-blank questions about famous players, managers, clubs, tactics, and terms. It asks the reader to identify players X and Y, who are both known for a similar playing style and resemblance to one another, as well as a tactic Z that Y is synonymous with.
This newspaper advertisement promotes a documentary about the role of sport in British society. The advertisement features a Team GB logo hooded athlete in the foreground of a blurred crowd, representing the link between sport and society. Bold typography is used to display the name and broadcast date of the documentary next to the recognizable Team GB symbol. Key elements like the Olympic rings symbol and slogans are used to engage the audience and hint at themes that will be explored in the documentary. The overall design is inspired by other advertising campaigns and aims to attract viewers through national pride in sport.
The document appears to be the rules and questions for a football quiz competition. It contains 25 multiple choice questions about football players, teams, tournaments and other trivia. Some of the questions have images associated with them. Questions 5, 10, 15, 20 and 25 are marked with an asterisk and will be used to resolve any ties in scoring. All questions are worth 1 point, with no negatives.
This document provides information about the Italian national soccer team in preparation for the 2014 FIFA World Cup. It includes the team's squad list, group matches, stadium locations, top 5 players, history of participation in previous World Cups including 4 title wins, and reasons for optimism that Italy could win the 2014 tournament. Contextual information about Italy is also given such as the capital, currency, area, religion, and some famous people from the country.
This document provides information about the Italian national soccer team in preparation for the 2014 FIFA World Cup. It includes the team's squad list, group matches, past World Cup performances having won 4 titles, and top players. Images show the team's uniforms and stadiums they will play in. Italy is highlighted as one of the most complete teams that could win the 2014 World Cup based on their successful history and quality of players.
The document discusses the first OFFSIDE Festival in Greece, a football documentary film festival held in Thessaloniki from May 25-27. It provided the audience the chance to watch some of the greatest football stories from around the world on the big screen. The festival was held at Warehouse 1 in the Port of Thessaloniki and featured documentaries about football legends, teams, passions, and history from countries such as Colombia, Brazil, England, and Spain. It aimed to showcase not only the sport of football but also the glory, passion, and way of life associated with it.
PeleStation Exhibition features the life of the soccer legend Pele\'. A Three million Euros multimedia presentation of his best moments where the expectator sees himself in a virtual stadium.
This is a branding system for the Boston Olympics 2024. What I find great about the olympics is how people from different backgrounds have an opportunity to unite. I wanted to convey this through my brand in a way that felt inclusive to all backgrounds, athletes, and spectators. Boston and the olympics have always been about victory and unity!
This document provides profiles of famous football players including Franz Beckenbauer, Pele, Diego Maradona, and Johan Cruyff. It discusses their careers, achievements, and answers questions about where they were born, which clubs they played for, their international appearances, and why they are famous. The profiles provide details on each player's national team career, club career, and major accomplishments like World Cup victories.
This document presents redesigned posters for each FIFA World Cup from 1930 to 2014 created by designer James Taylor. The original posters on the left tried to represent the host nation's culture while celebrating football. Taylor's redesigns on the right modernize the posters with a consistent style for easy comparison across the tournaments. References are provided for further information on Taylor's posters and the history of World Cup graphic design over 80 years.
Eusebio da Silva Ferreira was born in 1942 in Mozambique and is considered one of the greatest Portuguese footballers of all time. He played for the Portuguese club Benfica from 1961 to 1975, leading them to victory in the European Cup in 1962. Eusebio also played for the Portuguese national team and was the top scorer at the 1966 FIFA World Cup with 9 goals. He won numerous individual awards over his career, cementing his status as one of the best players of the 20th century.
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Here are our Euro 2024 predictions for the group stages
Will England make it through the group stages?, Will Germany use the home advantage to full effect?
Follow our progress, see how many we get right
If you want to join in let us know before the first game kick off and we can invite you to our private league
or join in with our friends at DeeperThanBlue
https://www.linkedin.com/posts/activity-7204868572995538944-qejG
https://www.selectdistinct.co.uk/2024/06/13/euro-2024-match-predictions/
#EURO2024 #Germany2024 #England #EURO2024predictions
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The Golden Group is over. Can a new group step up? Two years ago, Kevin De Bruyne plunged Belgium’s Euro 2024 plans into disorder when he claimed the team was “too old” to win in an interview with The Protector. That Belgian squad had 10 players over 30 and the maximum average age of any Euro Cup 2024 team at the competition. A group-stage exit and just one goal at the World Cup put Belgium on course for a restructure.
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Coach Domenico Tedesco has managed a tactical shakeup and a regular exit for some of the oldest players. Experienced bests remain, not least the 37-year-old Jan Vertonghen in defense, the 32-year-old De Bruyne himself in midfield, and 31-year-old Romelu Lukaku up visible.
Still, younger actors like De Bruyne’s Manchester City partner Jeremy Doku bring fresh vitality to the team. Euro Cup Germany Qualifying unbeaten with just four goals allowed from eight games was a welcome sign of accomplishment back on track under Tedesco.
The only other squad in Group E besides Belgium to UEFA Euro 2024 qualify unbeaten, Romania was awestruck by winning a group that also checked Switzerland and Israel. Still, Euro 2024 will test a squad sorely lacking in top-level skill.
Euro 2024: Belgium's Transition from Golden Generation to New Hope
Tottenham guardian Vlad Dragusin is the only Euro Cup 2024 squad member singing regularly for one of Europe’s top clubs this flavor. He even played only nine Premier League games since adoption in January. Goalkeeper Horatiu Moldovan is a stoppage at Atletico Madrid.
There’s a link to the beauty days of Romanian soccer with midfielder Ianis Hagi, son of Gheorghe Hagi, who assisted the team to the rounds of the 1994 World Cup and Euro 2000.
We are only a combine of days away from the UEFA Euro 2024 curtain raiser. The 24 squads are winding up their provisions and getting ready to give it their all to life the wanted Euro Cup Final trophy on July 14. Spread across six clusters, the first hurdle in the knockout phase will be the plump of 16.
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Germany and Scotland will take things off before we get into overdrive in two weeks. Meanwhile, Belgium will be longing to bounce back after a horrendous 2022 FIFA World Cup movement, which ended in the group stage.
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Roberto Martinez completed the way for Domenico Tedesco, who has overseen a compact start to his tenure. The 38-year-old will be assured heading into the group stage
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4. The World Cup has become one of the most anticipated and celebrated
sporting competitions on the planet, watched by about half of the world’s
population. Countries spend years and billions of dollars preparing to
compete—not to mention hosting the Cup. Brazil spent $14 billion this year.
Clearly, this is a branding success story of phenomenal proportions.
How has the World Cup brand evolved over time?
Every four years, FIFA selects a host nation and they design the event in their
vision, revealing not just how the host country views itself, but how our world
has changed—and design along with it. Believe it or not, the World Cup had no
logo until the 1950s; by 2014, the logo was created with animation in mind
demonstrating the kinetic nature of brands today. What stories do these
graphic identities tell about their moments in time and our shared global
experience? We reached back in branding history to find out.
5.
6. 2014 BRAZIL
The logo is titled “Inspiration.” Its colors symbolize the ecology of the host nation; tropics (green) and
beaches (gold). They are also colors of the Brazilian flag. The five fingers can represent Brazil’s five World Cup
victories. Three hands are raised to form the trophy and animate together for interstitial broadcast elements.
The hands are meant to welcome everyone to the tournament but also evoke cheering and coming together
of people. This is the first World Cup logo designed with kinetics in mind. The official poster was presented
conceptually by Brazilian agency Crama as “an entire country at football’s
service—Brazil and football: one shared identity.”
TOURNAMENT BALL POSTER LOGO MASCOT
Brazuca Karen Haidinger AfricaAgency Fuleco
Crama
7.
8. 2010 SOUTH AFRICA
The slogan for the 2010 World Cup was “Ke Nako. Celebrate Africa's Humanity.” The graphic identity
features a black silhouette of a bicycle kick with African colors throughout. Ke Nako simply means 'it's
time.' And indeed Africa's time had come to use the 2010 FIFA World Cup to change perceptions of Africa
and reposition the continent in a positive light with South Africa as the theatre and Africa the stage.
Having successfully campaigned for South Africa to be granted host status, an emotional
Nelson Mandela raised the FIFA World Cup Trophy.
TOURNAMENT BALL POSTER LOGO MASCOT
Jabulani Paul Dale Gaby deAbreu Zakumi
Switch Design Switch Design
9.
10. 2006 GERMANY
The slogan “time to make friends” is articulated graphically in an identity portraying emotions of
joy and exuberance. Two of the faces are formed from a “06.” The theme reflects our increasingly
connected planet and embodies the higher aspirations of the game to bring people together.
TOURNAMENT BALL POSTER LOGO MASCOT
Teamgeist WE DO Communication Whitestone Agency Goleo VI/Sidekick Pille
11.
12. 2002 JAPAN/KOREA
Contemporary graphic articulation of the World Cup trophy itself evokes multiple meanings; unity
between host nations, forward movement, the literal inbounding of a ball. The poster evokes all of
these themes with the additional urgency of Asian calligraphic brush strokes. The 2002 symbol makes
appearances in 2006 and 2010.
TOURNAMENT BALL POSTER LOGO MASCOT
Fevernova Byun Choo Suk/Hirano Sogen Interbrand Ato/Kaz/Nik
13.
14. 1998 FRANCE
This logo is rendered in French national colors and shows the football rising over the France on the
Earth’s horizon as if it is the sun. The poster is more gestural and celebratory, suggesting the festive
blending together of many nations and football fans.
TOURNAMENT BALL POSTER LOGO MASCOT
Tricolore Natalie le Gall ADSACompany Footix
15.
16. 1994 UNITED STATES
This bold, graphic logo represents both the host nation and the movement and energy of the sport
simultaneously. The poster is a more emotional evocation of the spirit and joy of football. The selection of
Pentagram for the logo and Peter Max for the poster demonstrates clear strategic communications
planning: graphically targeting both the heart and mind.
TOURNAMENT BALL POSTER LOGO MASCOT
Questra Peter Max Pentagram Striker
17.
18. 1990 ITALY
The logo utilizes the colors of the Italian flag in relation to custom stencil typography to create an implied
three dimensional graphic field. Italian painter and sculptor Alberto Burri connects modern sport to the
heritage of the Roman Coliseum.
TOURNAMENT BALL POSTER LOGO MASCOT
Etrusco Alberto Burri Artist Unknown Ciao
19.
20. 1986 MEXICO
The mark visualizes “the world united by ball" slogan by featuring both sides of the globe. The inline
Typography references the famous Lance Wyman 1968 Olympic identity, as well as the 1970 World Cup
typography, also both hosted by Mexico. Although the articulation is different, Wyman’s seminal work
cannot be ignored. The poster features a compelling photographic interplay between Aztec architectural
heritage and contemporary human forms by Annie Liebovitz, the first woman commissioned to create a
poster in the series.
TOURNAMENT BALL POSTER LOGO MASCOT
Azteca Annie Leibovitz Artist Unknown Pique
21.
22. THE WORLD CUP: A GRAPHIC HISTORY
1982 SPAIN
The central portion of the logo is simplified into two fundamental elements: the Spanish flag and a
football. This communicates with no letters and was pulled out as a signature in the poster. The full
version of the logo is a celebration of the flags of participating nations. The poster, created by national
treasure Joan Miró, depicts a celebratory somersault filled with Spanish colors and the declarative
statement of home “España!”
TOURNAMENT BALL POSTER LOGO MASCOT
Tango España Joan Miró Artist Unknown Naranjito
23.
24. 1978 ARGENTINA
The logo contains a simple graphic football depicted within vertical striping in the colors of the host
nation which can represent a jersey, goal, or cupped hands. The poster utilizes a stylized halftone
screen capturing a both an emotional game moment and the media of the era.
TOURNAMENT BALL POSTER LOGO MASCOT
Tango Mandatos Internacionales Agency Artist Unknown Gauchito
25.
26. 1974 WEST GERMANY
The logo is very much a product of minimalist industrial age graphic design. The bold, simple forms are
evocative of a ball, the point of contact, motion, the shape of a goal. WM is short for Weltmeisterschaft
which means World Cup in German. The explicit need for a global kind of inclusiveness is evident in the
mark, however, when contextualized on other elements such as the textural poster, multicultural globalism
comes through.
TOURNAMENT BALL POSTER LOGO MASCOT
Durlast Fritz Genkinger Artist Unknown Tip/Tap
27.
28. 1970 MEXICO
The logo and the poster are embodiments of simplicity. They both utilize simple positive and negative
forms to graphically depict a football. The inline typography was clearly an extension of Lance Wyman’s
1968 Olympic identity, which has been hailed as a pinnacle of branding and wayfinding. Taken together, the
1968 Olympics and 1970 World Cup branded Mexico itself. The bold use of color is not directly
related to host nation's national colors, however, it could be thought of as an exemplification of the
richness of color in the country itself. Brazil takes home the Jules Rimet trophy permanently.
TOURNAMENT BALL POSTER LOGO MASCOT
Telstar Lance Wyman Lance Wyman Juanito
29.
30. 1966 ENGLAND
A literal depiction of the world superimposed upon a soccer ball with Jules Rimet trophy and an English
coat of arms in the foreground. Everything is symmetrically aligned within the iconic British flag design.
Includes name of cup. Poster playfully features “Willie,” the 1966 mascot playfully booting the football
into the sky.
TOURNAMENT BALL POSTER LOGO MASCOT
Slazenger Ball Carvosso Artist Unknown Willie
31.
32. 1962 CHILE
The logo positions Chile's national flag on the ground within a stadium, symbolizing that the World Cup is
taking place on their ground. Behind the stadium is both a globe and football. In the poster the earth and a
football are conjoined in space. The globe is turned to reveal Chile highlighted in red with the ball is perhaps
headed that direction. Translation: Football World Championship.
TOURNAMENT BALL POSTER LOGO
The Crack Galvarino Ponce Artist Unknown
33.
34. 1958 SWEDEN
VM is an abbreviation for Varldsmasterskapet, Swedish for “World Championship.” Although it is referred to
as a “logo,” the illustration is hardly what we think of as a trademark today. Regardless, the expression of the
World Cup brand shines through very clearly: A celebration of global community through
competitive football.
TOURNAMENT BALL POSTER LOGO
Top Star Saul Bass Saul Bass
35.
36. 1954 SWITZERLAND
The trademark is a bi-product of its era: Simple, utilitarian, and official. This is Swiss design following
Modernism in the industrial revolution. The text translates to “World Football Championship” in three
languages: French, German, and Italian—the three languages most closely related to Switzerland.
The poster captures the game’s penultimate moment: The goal. It does not utilize the trademark.
TOURNAMENT BALL POSTER LOGO
Swiss Zig-Zag Paul Werner Weisskönig Artist Unknown
37.
38. 1950 BRAZIL
A return to friendly competition after the horrors of World War II. Although this was the first competition to
use an actual logo, it was still very poster-like. In fact, it’s hard at first glance to tell the difference. The
“logo” incorporates Brazil’s national colors into the design, while the poster brings the flags of
participating nations into the illustration, literally on the leg of the footballer.
TOURNAMENT BALL POSTER LOGO
Tossolini Superball J. Ney Artist Unknown
39.
40. 1938 FRANCE
A powerful articulation of confidence: A victorious figure with the world is at his feet. There may also be
some pre-WWII posturing here. The poster embodies many characteristics of Modernism from the
condensed, decorative typography to a graphical embodiment of Romanticism and a recapitulation of
Expressionism in color.
TOURNAMENT BALL POSTER
FrenchAllen Henri Desmé
41.
42. 1934 ITALY
Deco-era sans serif typography anchors a strong symmetrical illustration featuring an Italian player with
white and green socks crossed by the flags of competing countries. Prefiguring (or perhaps informing)
Hitler’s use of the Olympics to promote his Nazi agenda, Mussolini used the World Cup to promote
fascism with propaganda and media control.
TOURNAMENT BALL POSTER
Federale Gino Boccasile
43.
44. 1930 URUGUAY
Guillermo Laborde’s poster for the inaugural World Cup is an elegant expression of Art Deco design.
The outstretched arms of the goalie have caught the ball at the pinnacle of the goal frame. He is dressed in
Uruguay's national colors. In contrast to the typography in 1934’s poster, the type here is on the more
decorative side of Deco.
TOURNAMENT BALL POSTER
T-Model Guillermo Laborde
45.
46. USA
San Jose
448 S Market Street
San Jose, CA 95113
San Francisco
251 Rhode Island Street, Ste
204 San Francisco, CA 94103
Portland
910 NW Hoyt Street
Portland, OR 97209
New York
85 Delancey Street, Third
Floor New York, NY 10002
EUROPE LATAM
England Chile
20-22 High Street Luis Pasteur 5280
Ruddington OF. 203
Nottingham NG11 6EH Vitacura
Santiago de Chile