Guia de Medios 2014c

Official Marks
215
Official
Emblem
The inspiration for the 2014 FIFA World Cup™ official emblem comes from the
iconic photograph of three victorious hands together raising the world’s most
famous trophy. As well as depicting the uplifting humanitarian notion of hands
interlinking, the portrayal of the hands is symbolic of the yellow and green
hands of Brazil warmly welcoming the world to Brazilian shores.
Victory and union are the two key emotive elements which are vividly depicted
through the hands featured in the design. Whilst forming a clear link to the
colours of the Brazilian national flag, the green and yellow colours also allude to
two of the strongest features of life in Brazil – the golden beaches and beautiful
sun reflected in the yellow tones, with green representing the strong tropical
interior that Brazil is so famous for. The combination of the strong image, the
contemporary typography and striking colours are extremely effective in
depicting a modern and diverse host nation.
The vivid representation of the trophy in the emblem is extremely fitting, given
Brazil’s outstanding achievements in having won the FIFA World Cup™ on five
separate occasions, more than any other nation.
The message that is clear from this emblem is the idea of the unique bond
between FIFA, the FIFA World Cup™ and Brazil, the host nation of the 2014
FIFA World Cup™.

Official Marks
216 2014 FIFA WORLD CUP BRAZIL™ – MEDIA GUIDE
Official
Mascot
the 3-Banded Armadillo,
symbolises Brazil through his
innovative defence skills, his
diverse ancestry, his passion
for football and his love of
life, and brings with him the
important message to take
care of Brazil’s natural
beauty.
The choice of colours provides a clear link to the Brazilian
national flag and refers to three of the strongest features of
the life in Brazil. The green shorts represent the lush
tropical landscape, the yellow body tones illustrate the
sunny climate and beautiful beaches, and the blue tints in
the shell portray the sky and clear waters.
The Brazilian 3-Banded Armadillo is one of only two
species of Armadillo with the ability to roll up into a tight,
almost impenetrable ball. The loose shell of the 3-Banded
Armadillo creates a layer of air between the shell and the
body, which insulates the animal and allows him to travel to
parts of Brazil considered too dry for other animals.
Fuleco is a mix of the Portuguese words ‘futebol’ and
‘ecologia’, two integral components of the 2014 FIFA World
Cup™. The Official Mascot’s name perfectly represents the
way in which the two can be combined to encourage
people to behave in an environmentally-friendly way.

Official Marks
217
Official
Poster
The Official poster depicts the beauty and diversity of Brazil through a colourful,
emotional and vibrant design. The creative concept at the heart of the poster is
“An entire country at football’s service – Brazil and football: one shared identity”.
This is evident throughout the poster, particularly where the players’ legs
challenging for the ball reveal the map of Brazil.

Official Marks
Official
Trophy
Designer Silvio Gazzaniga, Italy
Manufacturer Bertoni GDE Srl, Italy
Description
Year of design 1973
Material gold, two rings of malachite stones adorn the base
Weight 6.175 kg
Height 36.8 cm
Base diameter 12 cm
The FIFA World Cup™ Trophy has become the most sought after and recog-
nised sports prize in the world, representing the FIFA values of unity, integrity,
authenticity and performance. The current Trophy was commissioned by FIFA
ahead of the 1974 FIFA World Cup™, with the final choice from Italian artist Sil-
vio Gazzaniga selected ahead of 53 submissions from seven countries.
Gazzaniga described his creation as: "The lines spring out from the base, rising
in spirals, stretching out to receive the world. From the remarkable dynamic
tensions of the compact body of the sculpture rise the figures of two athletes at
the stirring moment of victory."
Unlike the first Trophy – the Jules Rimet Cup – the FIFA World Cup™ Trophy
cannot be won outright anymore, with regulations stating that it shall remain
FIFA's own possession. Instead, the FIFA World Cup™ Champions are awarded a
replica which they get to keep as a permanent reminder of their great triumph.
These gold-plated replicas are referred to as the FIFA World Cup™ Winners'
Trophies. The authentic, one-of-a-kind FIFA World Cup™ Trophy is 36.8cm (14.5
inches) high, 6,175g (13.61 pounds) heavy, and made of 18-carat gold. The base
contains two layers of semi-precious malachite while the bottom side of the
Trophy bears the engraved year and name of each FIFA World Cup™ winner
since 1974.

Official Marks
219
adidas
brazuca
Official
Match Ball
The adidas brazuca is the Official Match Ball for the 2014 FIFA World Cup Brazil™.
The name brazuca means 'Brazilian' and refers to the Brazilian way of life, while
the colours and ribbon design of the ball panels symbolise the traditional multi-
coloured wish bracelets worn in the country, in addition to reflecting the
‘vibrancy’ and fun associated with football in the South American country.
The adidas brazuca has a new structural innovation, with a unique symmetry of
six identical panels alongside a different surface structure will provide improved
grip, touch, stability and aerodynamics on the pitch. brazuca went through a
thorough testing process over a two and a half year period involving more than
600 of the world’s top players and 30 teams in 10 countries across three
continents, making it the most tested ball ever by adidas and ensuring that it is
suited to all conditions.

Official Marks
Official
Music
Continuing the tradition that began at the 1966 FIFA World Cup™ in England,
the beat of the 2014 FIFA World Cup™ will once again be set through the Official
Music Programme.
With a thoroughly Brazilian flavor, the Official Song “We Are One (Ole Ola)”
includes Brazilian singer Claudia Leitte, alongside the international artists Pitbull
and Jennifer Lopez. The Song, co-written by Pitbull, has parts in English, Spanish
and Portuguese, and will be performed for the first time at the FIFA World Cup™
Opening Ceremony in São Paulo.
The Official Anthem “Dar um Jeito (We Will Find A Way)” will mark the end of
the 2014 FIFA World Cup™ when Carlos Santana, Wyclef, Avicii and Alexandre
Pires perform at the closing ceremony.
Some of the other music you can expect to hear leading up to and during the
event is the Official Mascot Song, “Tatu Bom de Bola”, released in 2012 by
Brazilian singer Arlindo Cruz and the song “Vida”, recorded by Ricky Martin as
the winning track from Sony’s Global Music contest “SuperSong”.
“Vida” will also be featured on the 2014 FIFA World Cup™ Official Album,
released by Sony Music.

FIFA Fan Fest™
221
The FIFA Fan Fest™ – the place to be.
Few places on earth host a party quite like Brazil. Add in the world’s greatest
sporting event and a selection of the Host Country’s most iconic locations, and
the FIFA Fan Fest™ promises to be a legendary ‘I was there’ moment at the 2014
FIFA World Cup Brazil™.
A perfect solution for fans looking to experience the magic of a FIFA World
Cup™ together in a live setting, FIFA Fan Fests™ have exploded in popularity
since their official introduction at the 2006 FIFA World Cup Germany™.
During the 2006 and 2010 editions of the FIFA World Cup™, 24 million football
fans gathered together at FIFA Fan Fest™ sites to watch matches on huge
state-of-the art screens, while simultaneously revelling in a party atmosphere.
In Brazil, FIFA Fan Fests™
will offer free admission to
secure, family-friendly loca-
tions where both local and
international fans can watch
FIFA World Cup™ matches
in a unique FIFA World
Cup™ environment.
The success of the FIFA Fan Fest™ concept has been built upon the huge
support of the event stakeholders, including the Host Cities, TV Globo and the
7 FIFA Fan Fest™ Sponsors.
FIFA’s coordination role in the event includes the provision of quality infra-
structure at every site, with the Host Cities playing an integral role in securing
the locations, developing an event concept and operating the day-to-day
management of the event.
TV Globo provides huge promotional support to the event and contribute
significantly to the onsite experience through the provision of a glittering array
of musical and cultural entertainment aimed at delivering a true entertainment
extravaganza for visitors.
In between matches and live music, revellers can enjoy a selection of inter-
national food and drinks, get involved in the activities offered onsite by FIFA’s
Commercial Affiliates and check out a wide range of onsite merchandise.
Already something of a cultural phenomenon in their relatively short history, the
FIFA Fan Fest™ in Brazil will quickly become the place to see and be seen.
Visit www.fifa.com/fifafanfest for more information.

Commercial Affiliates
Our Commercial Affiliates
No FIFA event would be possible without the commitment and hard work
of FIFA’s Commercial Affiliates, a group of companies who are investing
significantly in making the 2014 FIFA World Cup™ a memorable experience for
all who witness it.
The dedication of our stalwart FIFA Partners adidas, Coca-Cola, Emirates,
Hyundai/Kia, Sony and Visa remains a vital ingredient in everything we
accomplish. They are instrumental in our success and help ensure that, together,
we can use the 2014 FIFA World Cup™ as a stepping stone to build a legacy that
endures long after the final whistle is blown.
FIFA’s impressive team of FIFA World Cup™ Sponsors, consisting of Budweiser,
Castrol, Continental, Johnson&Johnson, McDonald’s, Marfrig, Oi and Yingli, play
and equally crucial role in Brazil, underpinning the global image of a tournament
that represents the most effective global marketing platform in existence.
We have also been inspired by the passion and commitment demonstrated by
our National Supporters for the 2014 FIFA World Cup™, Apex-Brazil, Centauro,
Garoto, Itaú, Liberty Seguros and Wise Up are playing a significant role in
promoting the 2014 FIFA World Cup™ in the Host Market.

FIFA Partners
223
adidas
History of relationship with FIFA
FIFA and adidas have been partners since 1970, making this one of the longest and
most successful partnerships in modern sports marketing history. FIFA and adidas
recently announced an extension of their long-term partnership agreement granting
adidas the Official Partner, Supplier and Licensee rights for the FIFA World Cup™ and
all FIFA events until 2030. adidas will continue to supply the Official Match Ball of the
FIFA World Cup™ and provide unique uniforms for thousands of volunteers. In addition,
a wide range of adidas/FIFA World Cup™ licensed products will be on sale worldwide.
adidas also secured similar rights to all other FIFA tournaments during this time period,
including the FIFA Women's World Cup™ and the FIFA U-20 World Cup.
Product Category
Sporting & athletic footwear, sports apparel/hardware and bags; football equipment
Overview of 2014 FIFA World Cup™ marketing campaign/s
"all in or nothing" is the adidas campaign for the 2014 FIFA World Cup™. "all in or
nothing" is an attitude, the only choice you have to make to achieve greatness and lift
the cup. There is no option. To win the 2014 FIFA World Cup™ you have to give it eve-
rything, be the best you can be in that one moment. But "all in or nothing" is not only
about the final victory, it can also be failure, it’s the taking part and every moment it
took to get there. All the elements of the adidas marketing campaign for the 2014 FIFA
World Cup™ will aim to declare, demonstrate and celebrate this unique attitude with a
wide variety of content, both planned and reactive, across all media. No team has ever
won the FIFA World Cup™ without giving it their all. It‘s about team work, togetherness,
passion and whole nations uniting and coming together for a common cause. The FIFA
World Cup™ is the pinnacle of any player’s career, it‘s where the best meet the very
best and where icons are made. It‘s about pure devotion knowing that your actions will
define history. And there is only one way to approach it – either you go hard or you go
home. You stand or you fall. You unite or divide. It‘s "all in or nothing".
On-site activations during 2014 FIFA World Cup™
As Official Partner, Supplier and Licensee of the 2014 FIFA World Cup™, adidas have
additional sole and exclusive rights to activate certain initiatives on-site in Brazil.
These rights include:
adidas Golden Boot Award:
The adidas Golden Boot Award is given to the top goalscorer of the 2014 FIFA World Cup™.
adidas Golden Ball Award:
The adidas Golden Ball Award is given to the best player of the 2014 FIFA World Cup™.
adidas Golden Glove Award: The adidas Golden Glove Award™ is given to the player who
makes the best goalkeeping performance of the 2014 FIFA World Cup™.
Used Match Balls: Fans will have the chance to win used brazuca Official Match Balls from
each of the 64 games during the 2014 FIFA World Cup Brazil™
FIFA Fair Play Flag Carriers: Children from throughout the World will have the opportunity
to participate in carrying the official FIFA Fair Play banner on pitch ahead of each game.
Stadium Captains: Each stadium during the tournament will be assigned a "Stadium
Captain", where a lucky individual will be invited to place the brazuca Official Match Ball on
the plinth ahead of kick off.
Key Contact Media Contact
Robin McCAMMON
Senior Manager FIFA
+49 160 884 2327
robin.mccammon@adidas.com
Rob HUGHES
Adidas Global PR Manager
+49 160 884 6856
robert.hughes@adidas.com

FIFA Partners
Coca-Cola
The Coca-Cola Company has had a long-standing relationship with FIFA since 1974 and
has been an official sponsor of the FIFA World Cup™ since 1978. Coca-Cola has had
stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter
of football at all levels.
Product Category
NARTD Beverages
Everyone joins together to celebrate the 2014 FIFA World Cup™. It belongs to everyone
wherever you are, whoever you support. “The World’s Cup” celebrates the power of
football to bring the world together. Through “The World’s Cup” campaign, Coca-Cola
will create unrivalled access, participation, empowerment and conversation with the
goal of delivering the most accessible and inclusive FIFA World Cup™ ever. The 2014
FIFA World Cup™ brings people together like no other event – Brazil is everyone’s
country, football is everyone’s sport and Coca-Cola is everyone’s drink. “The World’s
Cup” will be brought to life through a number of key elements:
“One World, One Game” television and digital film
“Where Will Happiness Strike Next” documentary-style short films
“The World is Ours” –
The official music anthem of Coca-Cola’s 2014 FIFA World Cup™ campaign featuring
David Correy and Monobloco
The Happiness Flag –
the largest flag mosaic ever created featuring fan faces and messages
FIFA World Cup™ Trophy Tour by Coca-Cola
A uniquely Brazilian visual identity
Fan Fest by Coca-Cola activated in all host cities
Coca-Cola House across from Maracanã stadium – a destination for real time
marketing, social media activation and media opportunites
Flag bearer program in all host cities
Global Hospitality Program at Sheraton Rio de Janeiro from July 2 - 14
Happiness Flag unveiling on-pitch in São Paolo on June 12
Copa Coca-Cola Camp outside São Paolo from June 10 - 15
Amber STEELE
Director, Football and NBA Mgmt.
+1 404 676 2659
asteele@coca-cola.com
Alison BRUBAKER
Sr. Manager,
Global Communications
+1 404 304 0398
abrubaker@coca-cola.com

FIFA Partners
225
Emirates
At the 2006 FIFA World Cup™ Germany, Emirates became the first airline to be an
Official Sponsor of the world's most celebrated football tournament. This partnership
continued with the airline becoming an Official FIFA Partner in 2007 and participating
in the 2010 FIFA World Cup™ South Africa. We are looking forward to once again being
part of the football festival at the 2014 FIFA World Cup™ Brazil.
Product Category
Air passenger (and cargo) transportation services
To celebrate the 2014 FIFA World Cup™ in Brazil, Emirates, a global connector of
people and passions, has brought two of the greatest footballers of all-time together on
our flagship A380 aircraft. Acting as Global Ambassadors for the airline, Brazilian
legend, Pelé and Portuguese superstar, Cristiano Ronaldo have come together in the
new Emirates advertising campaign spanning digital and print.
Bringing the two heroes together sparked a global conversation regarding who is the
all-time greatest footballer, with different generations and nationalities having different
views. We are hoping the conversation will continue through the summer as this year’s
FIFA World Cup™ creates even more greatest moments.
Our activity in Brazil will centre around two events we are holding with our Global
Ambassador, Pelé.
Louise MATHIS
Sponsorship Manager
+971 0 4 7083946
louise.mathis@emirates.com
Hannah BURDEN HAMER
Public Relations Controller
+971 0 4 7083872
hannah.burdenhamer@emirates.com

FIFA Partners
Hyundai
Hyundai Motor Company began its alliance with FIFA in 1999, when it signed the agree-
ment to sponsor the 2002 FIFA World Cup Korea/Japan™. Our FIFA sponsorship contin-
ues until 2022 as a FIFA Partner in the automobile and ground transportation category.
Product Category
Automotive
Hyundai Motor Company has begun its "Glorious Journey" to provide worldwide football
fans with new experiences of the 2014 FIFA World Cup Brazil™. The “Glorious Journey”
signals our goal to accompany fans & customers in their enjoyment of football.
Fan Park - Hyundai Motor Company continues its legacy of Hyundai Fan Parks
around the world. This public viewing platform will bring the FIFA World Cup™
atmosphere closer to worldwide fans.
Social Fan Park - Hyundai Motor Company will build a microsite where fans share in
the fun of the FIFA World Cup. Fans can upload images, videos and music using
SNS accounts and hashtags - and use the digital “Pin"!
Test Drive - Among fans who have test driven a Hyundai in their local dealership,
selected winners will win an exclusive hospitality package to Manaus.
VIK - Hyundai Motor Company will provide more than 1'000 passenger vehicles;
ensuring that comfortable and reliable vehicles are available for the event delegation.
FIFA Fan Fest -
Hyundai Motor Company is sharing the
atmosphere of FIFA World Cup™ by
participating in the FIFA Fan Fests providing
public viewing opportunities to fans.
Team Bus Escort - Hyundai Motor Company is providing a Team Bus Escort for all
teams as they travel in Brazil.
Be There With Hyundai - By having fan slogans attached to the team buses, Hyundai
Motor Company believes these buses are not just carrying teams, but are a symbol
of the teams’ passionate supporters.
Hyundai Young Player Award - Since 2006, the “Hyundai Young Player Award” has
recognised the event's best U-21 player.
Hyundai Meeting Point - Hyundai Motor Company is placing the “Hyundai Meeting
Point” in stadia so that fans can easliy meet with friends and family.
Commercial Display - Hyundai Motor Company will set commercial displays in stadia
where visiting fans will experience interactive programmes.
Jihoon LEE
Manager
+82 10 3247 0847
jihoonlee@hyundai.com
Meeyoung SONG
Deputy General Manager
+82 2 3464 2156
meeyoung@hyundai.com

FIFA Partners
227
KIA
Kia Motors took a giant step into the international football spotlight through its
long-term partnership agreement with FIFA to become one of the six top FIFA Partners
for FIFA competitions from 2007 until 2022 including the FIFA World Cup™ and FIFA
Confederations Cup. Kia sees the FIFA World Cup™ and the game of football itself as an
effective platform to further reinforce its presence as a world-class sports marketer
while elevating its brand image in the eyes of the world’s football fans.
Product Category
Automotive Partner
As a FIFA Partner in the automotive category, Kia has taken a key role in supporting the
successful staging of FIFA competitions by providing reliable and high-quality cars
from its wide range of models as official tournament vehicles. Kia is providing a once-
in-a-lifetime opportunity for football fans to express their enthusiasm for the FIFA
World Cup™ through innovative and interactive programs, such as Kia’s sole & exclusive
Mascot Friend program, Kia World Cup Road Show (customer invitation program),
Kia Champ into the Arena program (5-a-side world amateur football championship) and
Kia Fest (public match viewing).
Kia Motors is providing attractive and enjoyable opporutities for footabll fans to enjoy
the festive atmosphere of the event hand-in-hand with Kia through interactive events at
Kia booth at the stadium and FIFA Fan Fest™ Sponsorship.
Tommy KIM
Manager
+82 2 3464 5747
+82 10 9353 7101
tommy@kia.com
Michael CHOO
General Manager
+82 2 3464 5663
+82 10 6373 8469
mjc@kia.com

FIFA Partners
SONY
Sony has an eight-year agreement with FIFA giving it worldwide marketing and
promotional tie-ins for events between January 1, 2007 and December 31, 2014
including the flagship FIFA World Cup™ in 2010 and 2014. It is an official FIFA Partner in
the new "Digital Life" category, which covers a wide range of business areas from
electronics to entertainment. Sony is embarking on a series of strategic initiatives
focused on its 4K technology, Network, Entertainment, and CSR programs, all
connected to its sponsorship of FIFA.
Product Category
Digital Life
Sony’s ONE STADIUM is a special portal showcasing Sony’s activities around the 2014
FIFA World Cup Brazil™, designed to be an interactive site for football fans around the
world. http://football.sony.net/. ONE STADIUM is based on an entirely new and original
concept: that our whole world is a one, huge stadium. The portal can be accessed from
a computer, tablet or smartphone, and is offered in six different languages (Japanese,
English, Portuguese, Spanish, German and French). Through ONE STADIUM, Sony is
offering football fans exciting opportunities to join in the excitement and emotion of
this once in a lifetime sporting event, as well as introducing the latest news and topics
related to Sony's products and entertainment. One example is “SuperSong”, a world-
wide music contest featuring global music superstar Ricky Martin. Sony’s regional
campaigns, such as "Campo Sony" in Brazil and "La Ola Mas Grande Del Mundo" in
Central/South America, can also be accessed via the ONE STADIUM site. Sony is also
engaging in a range of CSR activities to coincide with the tournament, including the
"Dream Goal 2014" initiative taking place in Brazil, Latin America and other regions,
which aims to provide support for underprivileged communities by leveraging the
power of football for social development.
Sony and FIFA are collaborating on a range of 4K initiatives at the 2014 FIFA World
Cup™, including production of the Official 2014 FIFA World Cup™ Film in 4K Ultra HD,
and the production of three full matches, including the final, in 4K using Sony's
professional 4K equipment. FIFA and Sony Music Entertainment will also be presenting
Pitbull’s “We Are One (Ole Ola), the Official Song of the 2014 FIFA World Cup™
featuring Jennifer Lopez and Brazilian artist Claudia Leitte, to be performed live by the
artists at the Opening Ceremony on June 12 at the Arena de Sao Paulo. In addition, the
Official Anthem of the 2014 FIFA World Cup™, entitled “Dar um Jeito (We Will Find
A Way),” featuring a global superstar line-up including Carlos Santana, Wyclef, Avicii
and Alexandre Pires, will be performed at the Closing Ceremony on July 13 at the
Maracana Stadium. Sony will also be extending over 350 FIFA Flag Bearer invitations to
children in Brazil, providing each with an unforgettable 2014 FIFA World Cup™
experience. Furthermore, Sony’s “Fan Photographer” initiative will offer selected
football/camera fans from around the world with thrilling pitch-side access during team
warm-ups prior to the matches themselves.
Hiroko SAITO
Brand Straregy Department
Hiroko.Saito@jp.sony.com
Misato SUZUKI
Corporate Communications
Misato.Suzuki@jp.sony.com

FIFA Partners
229
Visa
Visa initially signed up as a FIFA Partner in 2007 and activated its first global sponsor-
ship rights at the 2010 FIFA World Cup™ in South Africa. Those rights allow Visa to
build its business and extend value and benefits to various stakeholders around the
globe through marketing programmes that drive brand preference and product usage.
Visa’s FIFA sponsorship runs through 2022 and includes the rights to the upcoming
2014 FIFA World Cup Brazil™. As a FIFA Partner, Visa receives worldwide exclusive
access to the FIFA World Cup™ and more than 40 other FIFA competitions, providing
opportunities to tap into the passions and reach of the world’s favorite sport.
Product Category
Financial Services
No matter who or where you are, Visa helps people be where they want to be – to be a
part of the FIFA World Cup™ celebration. At FIFA World Cup™ time, we all share the
same aspiration to be part of the collective and communal energy of FIFA World Cup™.
This June and July the world will change, FIFA World Cup™ and football celebrations
seep into every facet of life, including style, music, dance, food, art and entertainment
from every nation. By shining a raw and authentic light on the FIFA World Cup™ cele-
brations around the world, Visa will help every fan be they want to be – part of the of
FIFA World Cup™. Visa’s FIFA World Cup™ campaign spans over 100 countries and
includes partnerships with Visa’s clients (e.g. banks, retailers), innovative digital and
social components as well as landmark film and images that capture the world’s
imagination. Visa. Everywhere you want to be.
On the ground in Brasil, Visa is welcoming over 6000 guests from around the world.
In the stadiums, Visa’s infrastructure will enable fans to pay for food, drinks and
merchandise using their Visa cards during FIFA World Cup™ matches. This infrastructure
will remain after the FIFA World Cup™, enabling electronic payments for fans in the future
– a legacy for the stadium owners and Brazilian futebol. The 2014 FIFA World Cup Brazil™
accepts only Visa-branded credit, debit, and pre-paid cards, along with cash, in all 2014
FWC stadiums and locations to pay for food and beverages, retail goods, services and to
obtain cash at ATMs while attending the 2014 FIFA World Cup Brazil™. For the
convenience of all fans, separate kiosks to purchase Visa Itau prepaid cards will be located
in all FIFA venues. Visa cardholders are reminded to contact their issuing banks before
leaving for Brazil to alert them of their travel plans and purchases in another country.
Cardholders should also ask about daily withdrawal limits, ATM fees and other fees. The
key to accessing Visa services at ATMs in Brazil, and for some debit cards at the point of
sale, is your Personal Identification Number or PIN. If you do not know your PIN, contact
your bank to obtain a new one before traveling to the 2014 FIFA World Cup Brazil™. For
inquiries related to Visa products and services, please contact Visa’s Global Customer Care
Services toll-free from Brazil at 0800 891 3680.
Dan GRIFFIN
Senior Director, Global Football
Sponsorship Marketing
+1 650 703 4280
griffind@visa.com
Sabrina SCIAMA
Corporate Relations Director
+55 11 999 300 170
SSciama@visa.com

FIFA World Cup Sponsors
AB InBev
Budweiser first served as Official Beer of the 1986 FIFA World Cup™ Mexico. Over the
course of our more than 25 year relationship with FIFA, the brand has grown globally,
and expanded its activations around the tournament. In 2010, following the
combination between Anheuser-Busch and InBev, the company extended local spon-
sorship rights to its leading brands in selected football markets, including, but not
limited to Brahma (Brazil), Hasseröder (Germany), Jupiler (Belgium and the
Netherlands), Quilmes (Argentina) and Harbin (China). The company will do so again
for this year's tournament, as the beautiful game returns to Brazil.
Product Category
Official Beer
As the official beer sponsor of the 2014 FIFA World Cup Brazil™, Budweiser shares the
great passion that football fans across the globe have for the beautiful game. Rise As
One is Budweiser’s global creative campaign to honor the universally shared emotions,
experiences and moments of the FIFA World Cup™ tournament that unify football fans
globally. Our Rise as one platform celebrates the fact that, while football brings out
regional pride and fierce rivalries, the FIFA World Cup™ brings the world together once
every four years. Through the Rise as one campaign, Budweiser will celebrate the
world’s most loved game and its role in inspiring fans to celebrate the moments that
unite us as a global football community. In Brazil, Brahma is also providing fans with the
best place to watch a match outside of the stadium. With mobile road shows, bar
takeovers and custom built structures, no fan will be left out of the FIFA World Cup™
experience. As official beer sponsor of the FIFA World Cup Brazil 2014™, Budweiser will
once again bring fans around the world together to Rise as one in the spirit of
celebration as the eyes of the world turn to Brazil for this year’s tournament
Both the Budweiser and Brahma brands will have a strong presence in Brazil through-
out the tournament, connecting with football fans from around the world as they expe-
rience all the country has to offer. At every FIFA World Cup™ stadium, the Budweiser
Beer Gardens are the place to be before each match. With music, drinks and
unqiue experiences for fans, these locations provide a great environment in which fans
can enjoy a beer before the match. Once fans enter the gates, Budweiser, along with
Brahma, will be sold at all concession points, once again providing fans with a first class
customer experience.
Eelco VAN DER NOLL
Global Partnerships &
Experiential Marketing
+55 21 999 354832
+1 212 573 6507
Eelco.vanderNoll@ab-inbev.com
Laura VALLIS
Director,
Global External Communications
+55 21 999 352099
+1 917 386 821
laura.vallis@ab-inbev.com

231
Castrol
Since the birth of the brand over 100 years ago Castrol has been integral to some of the
greatest performances on earth, supporting the spectacular feats of early pioneers and
record breakers. We've continued this approach in the world of football with the
creation of the innovative Castrol Index, which was used at both FIFA events in South
Africa and in last year's FIFA Confederations Cup.
At Castrol we understand what it takes to create a winning performance and through
our football sponsorships we have always looked to provide fans with a new
perspective on football performance.
Product Category
Lubricants & Oils
To celebrate our sponsorship of the 2014 FIFA World Cup™, we have brought together
the pioneers from the worlds of football and motorsport to create Castrol Footkhana;
an innovative experiment that sees Brazilian star Neymar Jr take on fellow Castrol
Ambassador and global rally icon Ken Block. An unexpected series of events unfold, as
they push the boundaries of performance and attempt ground-breaking new skills. The
film launched on the Castrol YouTube channel in April 2014 and became our most
successful YouTube film ever.
Heading into the tournament, we will be running the Castrol Index once again. The
Castrol Index has become synonymous with Castrol's football sponsorships and uses
state-of-the-art technology and data analysis techniques to monitor every single touch
of the ball, in every match, to objectively analyse and then rank every players’
performances at the tournament. The Castrol Index will be updated throughout the
tournament on FIFA.com/castrolindex.
We will also be giving fans the chance to enter the Castrol FIFA World Cup™ Predictor
Challenge on FIFA.com. Fronted by Castrol Ambassador Cafu, fans will be able to
predict who will win matches and score the goals to win great prizes.
N/A
Toby HESTER & Andrea DINIZ
Head of Tournament Operations –
Dep. Head of Tournament Operations
+44 7958 239246
+55 11 96442 0489
toby.hester@bp.com
andrea.diniz@bp.com
Paul GOODMAKER
Global Sponsorship
Communications Manager
+44 7884 111780
paul.goodmaker@bp.com

Continental
Since 2003 Continental is an Official Sponsor of the FIFA World Cup™ in the category
Tires. The leading tire manufacturer and automotive supplier has chosen football as
THE strategic communications platform and has connected its premium Continental
tyre brand consequently with the 2006, 2010 and 2014 FIFA World Cup™. This
investment helped to continuously increase the brand awareness on a global scale and
to connect Continental with the most attractive football events worldwide.
Product Category
Tires
As an Official Sponsor for the 2014 FIFA World Cup Brazil™, tire manufacturer
Continental rans a drawing of travel packages for two, to watch the final match of the
2014 FIFA World Cup™ in Rio de Janeiro's famous Maracana. Within `The Road to Rio`
Tour that ran from March 11 until May 11, 2014, Continental invited football fans under
www.contiroadtorio.co.uk to answer a football related question per week and to upload
images from themselves standing infront of the official mascot Fuleco that was carried
on a truck throughout the UK.
Marketing Campaigns - Continental Brazil
As an official sponsor for the FIFA 2014 World Cup Brazil™, Continental announced in Jan-
uary 2014 the launch of the promotion “Esse Lugar É Meu” [“This Seat is Mine”].
Until April 30th
, it awarded consumers who purchases four car, pickup truck or van tires –
from 14” rim – at one of the official Continental dealers participating in the promotion with
a FIFA 2014 World Cup Brazil™ ball and an adidas gym bag. On Social Media, Continental is
engaging its 320,000 followers on Twitter and Facebook on three campaigns which will
distribute 2014 FIFA World Cup Brazil™ tickets to fans that send the best story on each
campaign. "Gathering of Superstars", "Greatest Amulet" and "Continental Crowd" invited
customers to interact with Continental through a range of activities to win match tickets.
The Continental Corporation is one of the world's leading suppliers to the automotive
industry with comprehensive know-how in the field of tire and braking technology, vehicle
dynamics control, electronics and sensors. In Brazil, Continental started the operations in
1998 and installed its factory plant in Camaçari, Bahia, in 2006 producing tires for buses,
trucks, passenger, vans, pick-ups and SUVs vehicles. To reforce its brand in the country,
supported by a new institutional campaign, Continental will have Commercial Displays at
FIFA Fan Zone in Sao Paulo, Rio de Janeiro, Belo Horizonte, Curitiba and Salvador. The
exhibit booth will be an inflated tire-shaped tunnel, where the fans can walk by and read
Continental's history worldwide plus Brazil’s history in FIFA World Cups™. At the end of the
tunnel, they will be invited to sign on its walls and check-in on the available Wi-Fi zone.
FIFA World Cup Brazil™ ticket holders will also win a Continental’s color ribbon that can be
exchanged for a souvenir/discount at their local Continental dealer.
Clarice BASSANESI
Hospiitality & Ticketing
2014 FIFA World Cup™
+49 511 938 28054
clarice.bassanesi@conti.de
Alexander BAHLMANN
Head of Media &
Public Relations PLT Tires
+49 511 938 2615
Alexander.bahlmann@conti.de

233
Johnson & Johnson
As the Official Healthcare Sponsor of the 2014 FIFA World Cup Brazil™, Johnson &
Johnson brings more than 125 years of expertise in caring and its expansive portfolio of
products, services and innovative solutions to enhance the medical presence at the
tournament. Johnson & Johnson is proud to support FIFA in the shared mission to
provide health and safety support to fans and players, shine a spotlight on Volunteers,
promote fair play and sportsmanship and improve the health and well-being of children
in the world. Johnson & Johnson and FIFA also share the common goal of leaving a
legacy of health and well-being in Brazil.
Product Category
Official Healthcare Sponsor
Johnson & Johnson believes everyone has the power to do extraordinary things in
caring for the health and well-being of others, especially when leading with their hearts.
Based on the philosophy that one act of care can inspire another and ultimately, create
a more caring world, Johnson & Johnson has developed the CARE INSPIRES CARE™
platform. The concept of CARE INSPIRES CARE™ is the consistent theme throughout
the Johnson & Johnson 2014 FIFA World Cup Brazil™ sponsorship activation. Through
the CARE INSPIRES CARE™ platform, Johnson & Johnson will work to foster the spirit
of caring among everyday people and their families, provide resources to help care for
and enable a healthier future for the families and communities in Brazil and ultimately
support and care for those who care for others at the 2014 FIFA World Cup Brazil™,
including medical staff, the Volunteers, players and fans.
During the 2014 FIFA World Cup Brazil™, Johnson & Johnson will enhance the visibility
of medical presence at the 12 stadiums and FIFA Fan Fests to care for teams, players
and fans. Johnson & Johnson will support FIFA’s efforts to raise the standard of care by
providing the medical teams with a standardized emergency medical bag that will be
used on the pitch. Johnson & Johnson will care for the 14,000 2014 FIFA World Cup
Brazil™ Volunteers by creating a space inside the Volunteer Centers in the stadiums
where Volunteers can take advantage of free health screenings and take a break from
their duties. Johnson & Johnson will also provide products for medical areas, medical
uniforms, medical signage which provide increased visibility of medical services in
stadiums to ensure a safe fan experience. Fans attending the matches will learn how
Johnson & Johnson aspires to make the world a more caring place, and be able to join
the movement by writing a caring message and adding it to a Johnson & Johnson care
package that will be shared with children throughout Brazil. Johnson & Johnson will
also activate at the FIFA Fan Fest™ in host cities, creating a Family Area where children
will receive Child ID bracelets to aid in reconnecting lost children with their families.
Lynda BENTON
Director,
Corporate Equity
732 524 3782
lbenton@its.jnj.com
Elisabete LIMA
In-House Editor
+55 11 3060 3144 / +55 11 98212 3799
elisabete.lima@matter-inc.com
Flavia BONFÁ
Senior Media Lead
+55 11 3060 3163 / +55 11 94250 0087
flavia.bonfa@matter-inc.com

McDonald’s
McDonald’s has served as an Official Sponsor and the
Official Restaurant of FIFA World Cup™ since 1994 and
is proud to bring the passion of the sport to life for
millions of customers and fans in more than 100
countries around the world through special promotions,
contests, advertisements and in-store merchandising.
The centerpiece of McDonald's FIFA World Cup™ spon-
sorship is the McDonald’s Player Escort program which
began at the 2002 FIFA World Cup Korea/Japan™. Since then, the Company has
provided more than 10,000 children with the unique experience of being a McDonald’s
Player Escort in FIFA-sanctioned Tournaments like the FIFA World Cup™.
Product Category
Official Restaurant
McDonald’s Fry Box and GOL! Program: For the first time ever, McDonald’s is changing their
iconic fry box design globally to celebrate the spirit of the 2014 FIFA World Cup™. This
program brings the Tournament to life visually through unique packaging that features
artwork by 12 artists from around the world. McDonald's GOL! Is a new, high-tech mobile
application that uses cutting-edge technology to entertain fans across the globe via engaging
Augmented Reality (AR) gameplay when used with the fry boxes, and allowing them to share
their own in-app trick-shots via social media. The app also contains a feature which lets the
users capture an AR photo with the FIFA World Cup™ Trophy
McDonald’s Player Escort Program: As part of the company’s ongoing commitment to
children’s well-being, 1,408 children ages 6-10 and representing 70 countries will receive the
once-in-a-lifetime opportunity to proudly walk hand-in-hand onto the pitch with their football
heroes at all 64 matches of the FIFA World Cup™.
McDonald’s Ultimate Fan of the FIFA World Cup™: McDonald’s is bringing together almost
200 of the most passionate fans from 20 countries to give them the “ultimate” trip to the
FIFA World Cup™ and have an experience of a lifetime.
McDonald’s Crew World Cup – McDonald’s Crew members representing Brazil, Europe, and
Asia will come to Rio to attend a FIFA World Cup™ match and compete in their own football
tournament.
McDonald’s Training of the FIFA World Cup™ Volunteers – As a worldwide leader in the
training and development of employees, McDonald’s partnered with FIFA and the Local
Organising Committee (LOC) to train the volunteer force for the FIFA World Cup Brazil™.
McCafé™ at the IBC: Special for the 2014 FIFA World Cup Brazil™, a pop-up 24-hour McCafé
and Dessert Center operation is located inside the International Broadcast Center (IBC) at the
RioCentro Convention Center.
McDonald’s FIFA World Cup™ Fantasy Football Game: Since 2006 McDonald’s has been the
title sponsor of this exciting game, held on fifa.com online and on mobile, which for 2014 is
projected to attract over 1.25 million fans.
Brian GOLDSTEIN
Global Head of
FIFA World Cup™
+1 312 543 2414
brian.goldstein@us.mcd.com
Melissa LAYTON
Global Communications
Director
+1 314 914 1397
melissa.layton@us.mcd.com

235
Mafrig
FIFA World Cup™ Sponsor since the 2010 FIFA World Cup™ in South Africa, Marfrif also
has 2 other subsitiary brands that are FWC sponsors – Moy Park (UK) and Hamby
(Uruguay).
Product Category
Non ready to eat products
The Campaign for the 2014 FIFA World Cup™ will be the Official Churrasco (Barbecue)
with Marfrig meat products. The campaign targets company's clients (foodservice and
retail), consumers and employees.
Moy Park is activating a comprehensive FWC campaign which includes a full multi-
media brand campaign in Ireland and the UK; bespoke retailer activation programmes;
exciting FIFA World Cup™ Parties in Belfast, London and Paris targeting employees,
farmers, customers, suppliers and local stakeholders as well a full Brazilian Hospitality
programme.
Marfrig has two programms, Taste of the Field and Taste the Arrival, where Marfrig
guests will be able to go down to the pitch after the match ends as well as having the
opportunity to watch the Teams buses arrive and see the players as close as being part
of it.
Francisco Abi SABER CYPRIANI
Corporate MKT Coordinator
+55 11 988 2626 28
francisco.saber@marfrig.com.br
Fabio LOPES
Manager
+55 11 994 3173 71
fabio.lopes@marfrig.com.br

Oi
As a telecommunications and IT services provider, Oi has been strenghthening its
expertise in major national and international events.
Oi, an expert in the field, offers fixed and mobile communications, including voice, data,
internet, 2G/3G/4G, Wi-Fi, cloud services and entertainment services..
Product Category
Telecom
The campaign "Oi, eu to na Copa" introduces the concept that "Oi takes you to the
2014 FIFA World Cup™ and brings the FIFA World Cup™ to you" by offering a complete
range of experiences during the matches for consumers through Oi’s services.
The concept is built around the idea that the company provides their customers with
not just tickets, but rather the opportunity to take full advantage of the event from all
angles. This includes access to content and information about the biggest football
event in the world, broadband, 3G or 4G internet for mobile and the chance to follow all
matches on Oi HD TV.
No activations on-site.
Bruno CREMONA
Sponsorship and Events Manager
+55 21 98906 0392
+55 21 3131 2325
bruno.cremona@oi.net.br
Ronaldo SOARES
Communications Manager
+55 21 98635 9291
r.soares@oi.net.br

237
Yingli Green Energy
In 2010, Yingli Green Energy (also known as Yingli Solar) became the first renewable
energy and the first Chinese company in history to sponsor the FIFA World Cup™.
By becoming a sponsor, we answered FIFA’s call to make the world’s most popular
sport not only a celebration of the game, but also a sign of respect for the planet that
we inhabit. In June 2011, we announced the continuation of our partnership with FIFA
for the 2014 FIFA World Cup™ in Brazil. We are excited to once again join with FIFA in
using clean and affordable solar energy to create a more sustainable future.
Product Category
Renewable Energy
Yingli Green Energy’s campaign for the 2014 FIFA World Cup™, “All Under One Sun,”
is designed to increase solar energy awareness and adoption among consumers. We
are promoting the message that “solar energy is abundant, affordable, and accessible”
across all FIFA marketing channels, and especially through our digital properties. Just
as football is a sport enjoyed on every continent, and by athletes from all walks of life,
the sun shines down on all the world’s communities – and every community should be
able to enjoy affordable green energy. To activate our sponsorship, Yingli Green
Energy’s subsidiaries across the globe have developed diverse sweepstakes and ticket
contests that are unique to their markets, but are unified by the message of “All Under
One Sun.” They are also unfied by their emphasis on consumer education and solar
energy awareness. In China, we are also using Fuleco, the FIFA World Cup™ Mascot
to bring the message of “All Under One Sun” to football fans.
Yingli Green Energy is bringing the power of solar to the FIFA World Cup™. In addition
to powering FIFA World Cup™ stadiums Arena Pernambuco and Estadio Maracanã with
clean solar energy, we are giving football fans an opportunity to personally experience
the power of solar electricity through our on-site activations. Our goal is to enhance
fans’ in-stadium experiences and promote sustainable practices by providing charging
stations where media and fans can plug in their mobile devices, as well as supplying
FIFA with off-grid solar energy kits that will power information towers located
throughout the stadiums. Yingli Green Energy has also partnered with Budweiser to
increase awareness about solar energy and promote the concept of sustainability in
Budweiser Beer Gardens. We at Yingli are thrilled to be able to offer these valuable
services for fans while simultaneously demonstrating the incredible power of the sun.
By demonstrating the power of solar energy to fans in stadiums, we are bringing solar
power and sustainability into the mainstream.
Judy Tzeng LEE
Vice President of
Global Marketing
+86 159 0312 6863
judy@yinglisolar.com
Tori CLIFFORD
Marketing and Communications Manager
301 717 6796
tori.clifford@yingliamericas.com
On-Site Media Contact:
Julian ITAGAKI
Marketing Director
+81 80 4836 8609
juliani@yinglisolar.com

National Supporters
Apex-Brasil
The Brazilian Export and Investment Promotion Agency (Apex-Brasil) signed an
agreement with FIFA in November 2012, becoming a National Supporter and thus being
able to perform trade promotion activities during the matches of the 2013 FIFA
Confederations Cup and the 2014 FIFA World Cup™.
In 2013, Apex-Brasil brought 903 entrepreneurs from 70 countries for business
meetings with 500 Brazilian representatives from sectors such as healthcare and
technology, home and construction, agribusiness, food and beverages, fashion,
machines and equipment, creative economy and services. The guests could watch
matches from the Apex-Brasil hospitality areas in Brasilia, Rio de Janeiro and Fortaleza.
The initiative generated business around USD 3 billion, between exports and foreign
investment attraction.
Product Category
Promotion of Brazilian Companies
For the 2014 FIFA World Cup™, Apex-Brasil focuses again on relationship marketing.
In partnership with almost 25 companies and sector associations, the Agency will bring
2,300 international buyers, investors and opinion formers to Brazil to perform business
agendas and attend the games. During the months of June and July, Apex-Brasil will
develop trade promotion and investment attraction activities that aim to foster
Brazilian exports, foreign investment to the country, as well as promoting the commer-
cial image of Brazil abroad. A hospitality area will be available for 12 games, at the Host
Cities of Brasilia, Rio de Janeiro, Fortaleza, São Paulo and Belo Horizonte. Guests will
also have the opportunity of tasting Brazilian food products and getting to know the
productive structure of approximately 60 sectors of the Brazilian economy. The
business agendas for entrepreneurs from 100 countries include visits to productive
plants, farms, laboratories and other productive facilities, as well as business meetings,
lectures and seminars with representatives from more than 180 Brazilian companies.
The expectation is to exceed the results of the FIFA Confederations Cup 2013.
For the 2014 FIFA World Cup™, Apex-Brasil will have
its guests experience the new business country brand
concept the agency has been working on, named
"Brazil Beyond Football", which aims to have inter-
national companies and visitors to have an immersion
in a nation that is more than footbal. This concept will
Be used on every aspect of the Apex-Brasil experience during the 2014 FIFA World
Cup™, such as the Hospitality Village and the Fan Zone on the stadiums of Belo
Horizonte, Brasília, Fortaleza, São Paulo and Rio de Janeiro.
Marcello MARTINS
+55 61 3426 0202
+55 61 9153 7565
marcello.martins@apexbrasil.com.br
Thiago VITALLE JAYME
+55 61 3426 0231
+55 61 9213 3350
thiago.vitale@apexbrasil.com.br

National Supporters
239
Centauro
Centauro company has a deal with FIFA since May 2013, when it was announced that
they would be a National Supporter of FIFA Confederations Cup 2013 and 2014 FIFA
World Cup™.
Founded in 1981, Centauro is the largest retailer of sports in Latin America, with a big
presence in e-commerce (www.centauro.com.br) and is part of the SBF Group, which
has over 230 stores in almost every state of Brazil. With a mission to democratize the
sport in the country, Centauro invests in sponsoring events in different modalities, such
as soccer, tennis, street running, basketball, among others.
Product Category
Sports Goods Retail Chain
The marketing activations are being worked since last year, all focused on draw tickets
for the FIFA World Cup™ in all our platforms, in stores, e-commerce and social media.
Moreover, the campaigns of the company to the FIFA World Cup™ have the
participation of Rodrigo Faro, one of the greatest communicators in the country.
In December 2013, Centauro held a draw of 200 tickets for the opening match of the
FIFA World Cup™ in Sao Paulo. It currently has the action that will draw more than two
thousand tickets for the best games and the best places. Finally, the company will start
in the next month an activation that will draw 100 tickets for final match.
no on-site activations
Ana GRIMALDI
Marketing Director
+55 11 97674 6789
a.grimaldi@gruposbf.com.br
Carolina YADA
PR Manager
+55 11 98393 0654
carolina.yada@vipcomm.com.br

National Supporters
Garoto
Happiness, Talent and Brazilianness are words that define Chocolates Garoto. And don’t
they have everything to do with football? That is why our brand combines the two
major Brazilian passions, football and chocolate, bringing all the joy of the FIFA World
Cup™, inviting people to open up their ‘Garoto’ (boyish) side and cheer together.
Garoto reinforces its commitment to Brazilians as the national sponsor of the most
major football event in the world, the 2014 FIFA World Cup™. It is the only chocolate
and ice cream company to sponsor the event, representing the happiness of a whole
nation passionate about football.
Product Category
Chocolate and pre packed ice cream
In 2013 Garoto invited Brazilians to co-create the official chocolate of the FIFA World
Cup™: featuring Fuleco in fun poses, the recipe and package had over 200,000
participants choosing their favorite options using an app created for Facebook.
The brand also brought together two of the most popular Brazilian artists, Claudia
Leitte and Michel Teló, to sing Garoto's Cheering Song, created in a contest that
engaged over 700 songs and over 200.000 voters.
Every product in Garoto's portfolio was 'dressed' with the FIFA World Cup™ theme,
increasing the awareness of Garoto's role as national supporter to every consumer,
from a single tablet to the most iconic product of the brand, the yellow assorted
bonbons box.
Last but not least, Garoto, one of the most traditional chocolate brands in Brazil,
entered into a license agreement with FIFA and brought, exclusively, the Official
Chocolate Trophy of the 2014 FIFA World Cup Brazil™: a delicious reproduction of the
most coveted football trophy in the world, made with 300g of milk chocolate.
As national supporter of the 2014 FIFA World Cup™, Garoto presents
their brand to billions of spectators and as a result of the various
engagement actions promoted by the brand, has already reached more
than 13 million fans on Facebook becoming the number one food
fanpage in Brazil.
David PINSKI
Sports Marketing Manager
+55 11 5508 7798
+55 11 94160 7901
david.pinski@br.nestle.com
Anahí GUEDES
Corp Communication Manager
+55 11 5508 9395
+55 11 5508 9395
anahi.guedes@br.nestle.com

National Supporters
241
Itaú
Itaú is the Official Bank for the 2014 FIFA World Cup™ in Brazil. The bank supported the
country as a host for the tournament from the first moment and signed the sponsorship
agreement with FIFA in 2009. The relationship Itaú has with football is long term, being
the sponsor for TV matches broadcasting for more than 25 years and also a major
sponsor of the Brazilian National Team. Itaú believes football has the power to unite
people and holds Sports as one of its main values as it contributes for a better society
Product Category
Financial Services / Banking
Since 2007, when Brazil was announced the host for the 2014 FIFA World Cup™, Itaú
started its campaigns showing the long term relationship with football and the
relevance of hosting such a tournament in Brazil. During the coming years, Itaú
continued its campaigns always showing the power football has in uniting people and
working as an agent of transformation in society. During 2013 this movement got even
stronger with blockbuster productions and in the end of the year Itaú launched a
campaign called "Grande Transformação", where Brazilian fans are called to get
together and join in support for this great event and for the Brazilian Team. Another
important moment was the launch of the "Cidades Viajando" campaign in 2014, in
which Itaú launches its fans' music to stimulate the Brazilian crowd. Until the end of the
FIFA World Cup™, Itaú will continue to launch some other features always with
objective to gather and unite people around football.
During the 2014 FIFA World Cup™, Itaú, as the Official Bank, will
have ATMs at all 12 stadiums as well as pre-paid cards kiosks,
together with Visa, offering fans a safe and practical way to buy
food, beverage and official items inside the venues. In the
Commercial Display, Itaú will have a very special and fun booth
where fans will be able to characterize themselves with the colors
and items making reference to both teams playing each match.
Itaú is also a sponsor for the FIFA Fan Fests and will offer some
cool activities for fans in those areas.
Caroline CAEVALHO
Sponsorships and Institutional
Events Manager
+55 11 99576 4568
caroline.carvalho@itau-
unibanco.com.br
Guilherme MAGALHAES
Coordinator
+55 11 5019 8880
+55 11 97959 0219
99983 1634
guilherme.a.magalhaes@
itau-unibanco.com.br

National Supporters
Liberty Seguros
Liberty Seguros signed up as a national supporter of the 2014 FIFA World Cup™ on May
2011. As part of the agreement, Liberty Seguros receives extensive national marketing
rights for the 2014 FIFA World Cup™, allowing us to directly associate the Liberty
Seguros brand with the event in our promotion and advertising in the host nation as
well as being granted the designation of “Official Insurance Provider of the 2014 FIFA
World Cup™”. Liberty Seguros also has the 2002 FIFA World Cup™ winner Cafu as star
of the last 3 campaigns featuring films, prints, OOH and online media, and actions to
employees and brokers.
Product Category
Insurance
For the 2014 campaign, Liberty Seguros wants to inspire, recognize and appreciate the
good examples that all Brazilians demonstrate every day. The campaign concept is "this
is #myexample", and presents in all advertisements the star Cafu as an example for
thousands of Brazilians because he had the honor and privilege of representing an
entire nation in the last cup when Brazil won the 2002 FIFA World Cup™. With this
campaign, Liberty Seguros wants to cultivate and stimulate positive ideas and
responsible actions that will make this FIFA World Cup™ the best of all times.
Liberty Seguros will be present in all the 12 FIFA World
Cup™ host cities with different brand activations that will
go from a stand on the commercial display area in 9
cities, an electric cart service that will help to transport
disable people from the parking lots to the stadiums
entrance in all the 12 cities, tow trucks that will be driving
along the 9 cities and also some out of home media with
our 2014 campaign.
Manuela MORTON
Marketing and Sponsorships
Manager
+55 11 99697 2223
+55 11 96642 9153
+55 11 2663 4031
ManuelaM@libertyseguros.com.br
Karina LOUZADA
PR Superintendent
+55 11 98962 8872
+55 11 2663 4321
karina.louzada@libertyseguros.com.br

National Supporters
243
WISE UP
Football is the game of the world. English is the language of the world. Both are
universal languages that bring cultures together, spark passions, transform lives and
open doors on all five continents – be it on a professional or personal level.
Wise Up, the leading English school for adults in Latin America, is proud to be the first
company in the Education sector to support the FIFA World Cup™.
Wise Up has revolutionized the language education market in Brazil by creating a
reduced 18-month English course which has allowed thousands of people to make
major changes in their lives, getting better jobs and salaries due to their improved
command of the English language.
Wise Up’s ultimate goal is to get thousands of Brazilians ready to welcome and
embrace tourists, supporters, journalists, investors, managers, and players that will land
in Brazil to experience the world’s greatest sport event.
Product Category
Language School
Wise Up wants to leave a legacy to all Brazilians, teaching English through a rapid and
free online course. The main objective of the online classes is to teach Brazilian citizens
English expressions that will help them to be good hosts during the event.
The course consists of eight modules, each one with three video classes in which the
student learns useful phrases that will help him to interact with tourists in common
day-to-day situations.
The course is available at: http://wiseup.com/cursoonline/
Wise Up is also helping FIFA and the LOC to evaluate the English language proficiency
of the FIFA World Cup™ volunteers who will work during the tournament, so that those
who are able to speak the language can be deployed in areas where their English
language skills are needed the most.
No activations on-site.
Mariana KUCHNIR
Account Manager
+55 41 9996 3772
mariana.kuchnir@octagon.com
Luana PESSOA RAGGIO
Journalist
+55 11 3643 2821
luana@cdn.com.br

Official Merchandising
Merchandising Programme
In order to provide fans a piece of the action, Globo Marcas (GM) – Master
Licensee of the 2014 FIFA World Cup™ in the Brazilian territory – has appointed
a number of sub-licensees for the production and distribution of Official
Licensed Products which will be available throughout the country via the official
channels as well as at main retailers. Fans have the opportunity to choose
around 2,000 Official Licensed Products Designs.
Official Licensed Products Examples
On-site Operations
Globo Marcas have appointed Dufry as the on-site operator the FIFA World Cup™.
Dufry will set up and operate superstores in the Fan Zone and a number of
merchandise booths across all stadiums at the 2014 FIFA World Cup™. All
merchandise concessions will have a mix of Official Licensed Products, as well as
products related to the FIFA’s Official Partners.
GM / Dufry
Name Title Mobile E-mail
Gustato
FONSECA
Operations Manager
(GM)
+55 21 99897 8634 gustavo.fonseca@
tvglobo.com.br
Marcio
QUIEROZ
Operations Manager
(Dufry)
+55 21 96709 3309 marcio.queiroz@
br.dufry.com

245
Example of merchandise booths
Merchandising outside the FIFA World Cup™ stadiums
To bring the 2014 FIFA World Cup™ Official Licensed Products to everybody in
Brazil, besides the on-site operations at the stadium, Globo Marcas has set up an
extensive retail programme focusing but not limited to the Host Cities.
Official Online Store
Extensive range of Official Licensed Products available at
www.fifa.com/loja
Official FIFA TV Shopping
A range of Official Licensed Products are at Shoptime channel
Official Fan Shops –
Airports & Shopping Malls & FIFA Fan Fest
Official Fan Shops will be located at selected airports, key shopping malls
and at the FIFA Fan Fest not only at the Host Cities but also in other cities
in Brazil.

Airport Stores City Location
Salvador Airport
Rio de Janeiro Galeão Airport
Rio de Janeiro Santos Dumont Airport
Brasilia Airport
São Paulo Guarulhos Airport
São Paulo Guarulhos Airport
Fortaleza Airport
Curitiba Airport
Recife Airport
Porto Alegre Airport
Natal Airport
Belo Horizonte Confins Airport
Campinas Airport
Kiosks City Location
Rio de Janeiro Rodoviária Novo Rio
Curitiba Shopping Curitiba
São Paulo Shopping Eldorado
Campinas Shopping Campinas
Balneário Camboriú Shopping Atlântico
Recife Shopping Rio Mar
São Paulo Tatuapé
Rio de Janeiro Barra Shopping
Campinas Dom Pedro
Recife Shopping Recife
Suzano Shopping Suzano
FIFA Fan Fests™ City Location
Rio de Janeiro FIFA Fan Fest™
Fortaleza FIFA Fan Fest™

Volunteers
247
A workforce to be reckoned with
The FIFA World Cup™ is built around a complex network of facilities that
includes 12 stadiums, hotels, National Team Training Centres, the IBC (International
Broadcast Centre) and the SMCs (Stadium Media Centres). None of this
infrastructure would function properly without the contribution of the tournament
volunteers. And just as importantly as making sure everything works, the
volunteers give their heart and soul to create the incredible atmosphere of the
tournament. The Local Organising Committee (LOC) believes that the volunteers
at the 2014 FIFA World Cup™ reflect the personality of the Brazilian people: joyful
and welcoming. It is also a unique opportunity to train and involve millions of
Brazilians in the tournament. It is hoped that people from all across the world will
also participate and take home a positive image of Brazil and the organisation.
The cultural exchange between different nationalities is one of the most attractive
aspects of being a volunteer.
The LOC expects 14,000 volunteers to take part in the 2014 FIFA World Cup
Brazil™. During the two application phases (between August and September 2012
and September and October 2013) 152,101 candidates applied. This was a World
Cup record, representing more than double the number who applied to help at
South Africa (70,000) and more than triple the amount for Germany (45,000).
Taking into account the total number of candidates from the two application
phases, the top five Brazilian states were Sao Paulo (35,738), Rio de Janeiro
(21,785), Minas Gerais (14,492), the Federal District (9,706) and Bahia (8,741).
With 2,139 candidates, Goias was top of the list of states that will not host Brazil
2014 matches. There were a total of 11,430 foreign volunteer candidates from 158
countries. The ten countries who supplied the most candidates were Colombia
(1,427), USA (772), Spain (760), Mexico (742), Argentina (731), Poland (495), Peru
(481), Germany (352), China (335) and Russia (314).
The volunteers will work in areas such as Transport, Media, Safety, Protocol, the
Medical Department, Language Services, and Fan Services. The LOC had 5,652
volunteers working during the 2013 FIFA Confederations Cup.
The LOC and FIFA believe that the FIFA World Cup™ Volunteer Program will train
thousands of people for future events and in many cases have a positive impact on
the professional lives of the participants. Additionally, now that Brazil is playing a
major role in the hosting of large-scale international events, we are sure that the
FIFA World Cup™ will help increase the popularity of volunteering in the country,
making this the first of many such experiences to come for thousands of Brazilians.
Uniforms

FIFA´s Social Responsibility
Sustainability at the FIFA World Cup™
Photo: Getty Images
The FIFA World Cup™ is the largest
individual sporting competition in the
world. Staging a tournament of this scale
inevitably has an impact on society and
the environment and requires careful
consideration of all aspects to ensure
a balanced approach and sustainable
outcome. FIFA and the LOC take this
responsibility very seriously and are
committed to delivering a sustainable
event in Brazil in 2014.
Since the announcement of the 2014 FIFA World Cup™ Sustainability Strategy
at the United Nations Conference on Sustainable Development in Rio de Janeiro
(Rio+20) in June 2012, FIFA and the LOC have worked intensively on a number
of measures to make the event more sustainable.
Please find below an update on various issues and projects implemented since:
The Summary of the 2014 FIFA World Cup™ Carbon Footprint was published
in June 2013.
In January 2014, FIFA announced the 108 organisations which will receive
financial support from its Football for Hope initiative in 2014, including
25 organisations in Brazil.
In March 2013, FIFA and the LOC announced that the 2014 FIFA World Cup
Brazil™ will be smoke-free.
The Football for Hope Forum 2013 took place in Belo Horizonte, Brazil from
26 to 29 June 2013. For more information and a short video clip, see also
FIFA.com and youtube.com/FIFA.
In an effort to improve the sustainability of the football stadiums at the
tournaments and afterwards, FIFA and the LOC organised a sustainability
training programme for all 2014 FIFA World Cup™ stadium operators.
In April 2014, FIFA launched a programme encouraging successful ticket
applicants to offset the emissions resulting from their travel to the
tournament for free, no matter where in the world they are travelling from
(worldcupoffset.fifa.com).
FIFA and the Local Organising Committee will offset 100% of their own
operational emissions with carbon offsetting projects in Brazil
Update on FIFA’s commitment at the 2010 FIFA World Cup South Africa™:
report and video clip on FIFA’s “20 Centres for 2010” campaign, the official
social campaign of the 2010 FIFA World Cup™ in South Africa

FIFA´s Social Responsibility
249
What is still to come during the 2014 FIFA World Cup Brazil™
Football for Hope Festival 2014 –
32 delegations from social projects around the
world will come to Rio from July 7 to 10 to
meet, exchange and play football. If you are
interested in attending this event, please
contact the FIFA CSR Department.
The quarter-finals on July 4 and 5 will be dedicated to
FIFA’s Anti-Discrimination campaign. Captains will read a message
and teams will gather behind the banner “Say No to Racism”.
Waste management
FIFA, the LOC and Coca-Cola have developed a waste management system
for the stadiums to ensure that waste is handled properly and recycled where
necessary. With the support of 2014 FIFA World Cup™ mascot Fuleco,
signage has been developed to inform spectators about what to do and
how to discard their waste in the two-bin system. At the FIFA Confederations
Cup, volunteers and local waste cooperatives collected 70 tonnes of waste
for recycling.
Disabled People and People with Limited Mobility
The FIFA World Cup stadiums have been adapted to cater to disabled
people and people with limited mobility. Bathrooms, seats, and sidewalks
have been made accessible.
Audio-descriptive commentary
Aimed at enhancing the experience of attending matches for partially-sighted
and blind fans, FIFA and the LOC are providing a pioneering audio match
commentary service in Belo Horizonte, Brasilia, Rio de Janeiro, and São Paulo.
You too can contribute! Below are some practical ways how.
Recycling: make it your goal
You can also contribute by recycling the waste generated by disposing it
according to the labels on the bins. Use the green bin for plastic cups, PET
bottles, and any other recyclable packaging. For all other non-recyclable or
organic items, use the grey bin. With your collaboration we will reduce our
environmental footprint!
Print sustainably and reduce waste
Print only what is absolutely necessary, always print using both sides of the
paper, print in black and white instead of in colour, dispose of used paper
correctly by placing it in the recycling bin.
The 2014 FIFA World Cup™ is a tobacco-free event
The IBC and all stadia will have clearly signed designated smoking areas for
media & broadcasting services, FIFA/LOC staff, and for the security team.
More information available on www.FIFA.com/csr2014
and the FIFA Media Channel.

Medical Information
Football for Health
The main objectives of the FIFA Medical Assessment and Research Centre
(F-MARC) and the Local Organising Committee’s Medical Services Department
are to protect the health of players, delegations and fans, ensure the respect of
the FIFA Anti-Doping Regulations and use the potential of the game to improve
public health.
Pre-competition medical assessment and FIFA Medical Emergency Bag
FIFA engages with participating teams to ensure that players are not subjected
to any avoidable medical risks, such as the most dreaded sudden cardiac death.
F-MARC has developed a standardised pre-competition medical assessment
(PCMA), which is mandatory prior to all competitions. Nevertheless, given that
even the most thorough battery of tests cannot guarantee 100% that a medical
ailment is detected, F-MARC has developed a standard emergency medical bag
containing an automatic external defibrillator and a set of apparatus used in the
resuscitation procedure. For the 2014 FIFA World Cup™ each team doctor will
receive upon arrival a Medical Emergency Bag provided by FIFA World Cup™
sponsor Johnson & Johnson.
Medical services at the competition
The Local Organising Committee’s Medical Services Department is responsible to
provide medical healthcare to all parties involved in staging the FIFA World Cup™.
This encompasses the competing teams, referees, FIFA and LOC staff, Executive
Committee members, VIP guests, members of the press and spectators.

Medical Information
251
To make sure emergency medical attention is administered immediately if need
be, medical posts will be set up in FIFA offices and hotels accommodating the
teams and refereeing officials and at the training complexes throughout the
duration of the tournament. As soon as the Exclusive Period for FIFA Use begins
at the 12 venues hosting the World Cup matches, they will also be furnished with
medical posts to provide support to all people involved in the assembly,
broadcasting and organising operations. The same goes for the Stadium Media
Centres (SMCs) and the International Broadcasting Centre (IBC).
During the 2014 FIFA World Cup Brazil™ the
medical services set up to attend the spectators
will also contain automatic defibrillators. The
standard procedure will be implemented in all
the host cities. As such, the first-aid team can
administer medical care in any situation within
three minutes of becoming aware of it. In order
to minimise any further potential risks, FIFA has
also issued several recommendations with
regard to environmental factors such as heat.
Fight against doping
More doping controls are carried out in football than in any other sport. In 2012,
more than 28,000 doping controls were performed in football worldwide.
Controls performed on behalf of FIFA are analysed using state-of-the-art
methods in WADA-accredited laboratories. On the occasion of the 2014 FIFA
World Cup™, following the decision by WADA to revoke the accreditation of the
LADETEC laboratory in Rio de Janeiro, the analysis of the samples will be done at
the WADA accredited laboratory in Lausanne, Switzerland, FIFA will, on top of
the routine anti-doping programme during the competition, implement the
so-called biological profile. All players of all participating teams will be examined
in unannounced controls prior to the competition providing blood and urine
samples for the biological profile.
Football-based health education initiative
The “FIFA 11 for Health” programme is a series of football-based sessions aimed
at encouraging physical activity while educating children aged 11-12 years about
healthy behaviour. It consists of 11 simple messages to reduce communicable and
non-communicable diseases, all supported by prominent footballers working as
one team. The programme, which started in Africa in 2009, is now spreading its
positive message around the globe and being implemented in the 12 Host Cities
in Brazil reaching out to 4,000 children prior to the FIFA World Cup™.

FIFA World Cup™
Facts and figures
Facts about the FIFA World Cup™
The 2014 FIFA World Cup Brazil™ will be the 20th
time the event has been held.
It first took place in the Uruguayan capital, Montevideo, in 1930 and included
13 countries from three continents. The decision to create the tournament had
been taken just two years before in Amsterdam on 26 May 1928.
The first FIFA World Cup™ in Brazil in 1950 was an unrivalled success, with
nearly three times as many spectators as the FIFA World Cup™ in France in
1938. A total of 1,045,246 people watched the games in Brazil – a record that
would stand until England 1966.
All six cities that hosted the 1950 FIFA World Cup™ – Belo Horizonte,
Curitiba, Porto Alegre, Recife, Rio de Janeiro and São Paulo – will do so again
in 2014, but only Rio’s Maracanã stadium will have been used for both events.
In the 19 FIFA World Cups™ so far, six host countries have been crowned
champions: Uruguay (1930), Italy (1934), England (1966), Germany FR (1974),
Argentina (1978) and France (1998), much to the delight of their home fans.
Meanwhile, Brazil (1950) and Sweden (1958) both finished as runners-up. Chile
(1962), Italy (1990) and Germany (2006) all finished in third place.
A national team with a foreign coach has never won the FIFA World Cup™.
The 18 winning coaches to date have all been in charge of their home nation.
Of these, Italy’s Vittorio Pozzo is the only coach to have won the trophy twice,
guiding the Italians to the title in both 1934 and 1938.
Photo: Andrew Boyers

FIFA World Cup™
Facts and figures
253
Only once in FIFA World Cup™ history has there been no European team in the
final: in 1930 when neighbours Argentina and Uruguay battled it out for glory
in Montevideo. Since then, there has always been a European representative in
the deciding game, including the last two which were both all-European affairs:
Italy against France in 2006, and Spain versus the Netherlands in 2010. In the
1950 FIFA World Cup™ in Brazil, the final was not held as a single game, but as
four-way final round between Brazil, Uruguay, Spain and Sweden.
France has left its own marks on the history of the FIFA World Cup™.
The French were involved in the first FIFA World Cup™ match, against Mexico
in 1930; France’s Lucien Laurent scored the first FIFA World Cup™ goal;
Les Bleus took part in the first match to go to extra time, against Austria in
1934; France’s Laurent Blanc scored the competition’s first golden goal in 1998;
and Les Bleus were also in the first game to be decided on penalties, against
Germany FR in the semi-finals of Spain 1982. The 1998 FIFA World Cup™
in France also broke new ground as it featured 32 countries for the first time.
Chosen to host the final of Brazil 2014, the Maracanã will be only the second
stadium to have staged the final twice together with Mexico’s Estádio Azteca.
Photo: Matthew Childs

FIFA World Cup™
Facts and figures
Brazil were involved in the three FIFA World Cup™ finals with the biggest
winning margin, taking the trophy in two of them. In 1958, they defeated
Sweden 5-2 before beating Italy 4-1 in 1970 at the Estádio Azteca. However, in
1998, A Selecão were on the flipside of the coin when they fell to a 3-0 defeat
to a Zinédine Zidane inspired France.
Fifteen goals across three FIFA World Cups™ make Ronaldo the top scorer in
the competition’s history. Still active, Miroslav Klose has hit the back of the net
14 times, equalling the number scored by German compatriot Gerd Müller.
France 1998 holds the record for the most goals scored in a single tournament
with 171 goals in 64 games. But in terms of averages, Switzerland 1954 still
leads the way with 140 goals in just 26 matches: an impressive average of
5.38 per game.
To this day, 76 national sides have taken part in at least one FIFA World Cup.
Brazil™ is the only country to have been present at every edition, followed by
Germany and Italy – both of whom have taken part in 17 out of a possible
19 final tournaments.
Photo: Matthew Childs

FIFA World Cup™
Milestones & Superlatives
255
FIFA World Cup™ in numbers
19 competitions
76teams
8champions
772 matches
2,208goals
6,598players
16 hosts
over 34 million spectators
#1-biggestsingle sports event
*figures not including the 2014 FIFA World Cup Brazil™

FIFA World Cup™
FIFA World Cup™ first ever…
… Trophy
Coupe Jules Rimet created 1930 by Abel Lafleur, France
… match
13.07.1930 Uruguay / Montevideo
France – Mexico 4-1 (3-0)
… goal
Lucien Laurent, FRA France – Mexico 4-1
… extra-time match
27.05.1934 Italy / Turin
Austria – France 3-2 AET (1-1, 1-1)
Preliminary round
… Golden Goal
28.06.1998 France / Lens
Laurent Blanc, FRA France – Paraguay 1-0 AET (round of 16)
… penalty-shoot-out
08.07.1982 Spain / Seville
Semi-finals Germany FR – France 3-3 AET (1-1, 1-1) 5-4
... penalty to be scored
Manuel ROSAS, MEX Mexico – Argentina
… expulsion of a player
Placido GALINDO, PER (70’) Romania – Peru
… expulsion of a goalkeeper
23.06.1994 USA / New Jersey
Gianluca PAGLIUCA, ITA (21’) Italy – Norway
… yellow card shown
31.5.1970 Mexico / Mexico City
Kakhi ASATIANI, URS (30’) Mexico – Soviet Union
… substitution
31.5.1970 Mexico – Soviet Union
Anatoli PUZACH, URS in for Viktor SEREBRYANIKOV, URS (46’)
… live television transmission
Switzerland 1954

FIFA World Cup™
257
Final competition format for the 2014 FIFA World Cup™
32 finalists
- Host automatically qualified
- 31 teams qualify by preliminary competition
Group Stage
Eight groups of four teams
(top two in each group qualify for the knock-out stage in the 2nd
round,
the final matches in each group are played simultaneously)
Round of 16
(knock-out stage, winners proceed to quarter-finals – in a case of a draw
after extra time penalty shoot-outs will be used to decide)
Quarter-finals
(knock-out stage)
Semi-finals
Third-place play-off
Final

FIFA World Cup™
Final Matches – Summary of the final matches since 1930
Match date Host / City Match Venue
13.07.2014
Brazil /
Rio de Janeiro
Estadio do
Maracana
11.07.2010
South Africa /
Johannesburg
Netherlands – Spain
0-1 AET
Soccer City
09.07.2006
Germany /
Berlin
Italy – France
1-1 AET (1-1, 1-1) 5-3 PSO
Olympia-
stadion
30.06.2002
Korea/Japan /
Yokohama
Germany – Brazil
0-2 (0-0)
International
Stadium
12.07.1998
France /
Saint-Denis
Brazil – France
0-3 (0-2)
Stade de
France
17.07.1994
USA /
Los Angeles
Brazil – Italy
0-0 AET 3-2 PSO
Rose Bowl
08.07.1990
Italy /
Rome
Germany FR – Argentina
1-0 (0-0)
Olimpico
29.06.1986
Mexico /
Mexico City
Argentina – Germany FR
3-2 (1-0)
Azteca
11.07.1982
Spain /
Madrid
Italy – Germany FR
3-1 (0-0)
Santiago
Bernabeu
25.06.1978
Argentina /
Buenos Aires
Argentina – Netherlands
3-1 AET (1-1, 1-0)
Monumental
07.07.1974
Germany /
Munich
Netherlands – Germany FR
1-2 (1-2)
Olympia-
stadion
21.06.1970
Mexico /
Mexico City
Brazil – Italy
4-1 (1-1)
Azteca
30.07.1966
England /
London
England – Germany FR
4-2 AET (2-2, 1-1)
Wembley
17.06.1962
Chile /
Santiago de Chile
Brazil – Czechoslovakia
3-1 (1-1)
Nacional
29.06.1958
Sweden /
Solna
Brazil – Sweden
5-2 (2-1)
Rasunda
04.07.1954
Switzerland /
Berne
Germany FR – Hungary
3-2 (2-2)
Wankdorf
09.-
16.07.1950
Brazil /
Rio de Janeiro
Final round:
1. Uruguay, 2. Brazil, 3. Sweden
Maracana
19.06.1938
France /
Paris-Colombes
Italy – Hungary
4-2 (3-1)
Olympique
10.06.1934
Italy /
Rome
Italy – Czechoslovakia
2-1 AET (1-1, 0-0)
Nazionale
del PNF
30.07.1930
Uruguay /
Montevideo
Uruguay – Argentina
4-2 (1-2)
Centenario
The most goals ever scored in a final is seven, in the 1958 match between Brazil
and Sweden, which ended 5-2

FIFA World Cup™
259
Nutshell – Overview since 1930
Year Host country Teams Matches Goals Ø Spectators Ø
2014 Brazil 32 64
2010 South Africa 32 64 145 2.27 3,178,856 49,670
2006 Germany 32 64 147 2.30 3,359,439 52,491
2002 Korea/Japan 32 64 161 2.52 2,705,197 42,269
1998 France 32 64 171 2.67 2,785,100 43,517
1994 USA 24 52 141 2.71 3,587,538 68,991
1990 Italy 24 52 115 2.21 2,516,215 48,389
1986 Mexico 24 52 132 2.54 2,394,031 46,039
1982 Spain 24 52 146 2.81 2,109,723 40,572
1978 Argentina 16 38 102 2.68 1,545,791 40,679
1974 Germany FR 16 38 97 2.55 1,865,753 49,099
1970 Mexico 16 32 95 2.97 1,603,975 50,124
1966 England 16 32 89 2.78 1,563,135 48,848
1962 Chile 16 32 89 2.78 893,172 27,912
1958 Sweden 16 35 126 3.60 819,810 23,423
1954 Switzerland 16 26 140 5.38 768,607 29,562
1950 Brazil 13 22 88 4.00 1,045,246 47,511
1938 France 15 18 84 4.67 375,700 20,872
1934 Italy 16 17 70 4.12 363,000 21,353
1930 Uruguay 13 18 70 3.89 590,549 32,808
TOTAL 772 2,208 2.86 34,070,837 44,133
The 1994 FIFA World Cup USA™ set an attendance record that still stands today –
a total of 3,587,538 spectators watched the 52 matches, an average of almost
69,000 per game

FIFA World Cup™
Newcomers – Overview since 1930
Year # Newcomers Best newcomerStage reached
2014 1 Bosnia and Herzegovina
2010 1 Slovakia (the former Czechoslovakia
played in eight FIFA World Cups™ and
were runners-up in 1934 and 1962)
Slovakia round of 16
2006 6 Angola, Côte d’Ivoire, Ghana, Togo,
Trinidad and Tobago, Ukraine
Ukraine quarter-finals
2002 4 China PR, Ecuador, Senegal, Slovenia Senegal quarter-finals
1998 4 Croatia, Jamaica, Japan, South Africa Croatia 3rd
place
1994 3 Greece, Saudi Arabia, Nigeria Saudi Arabia,
Nigeria
round of 16
1990 3 Costa Rica, Republic of Ireland,
United Arab Emirates
Republic
of Ireland
quarter-finals
1986 3 Canada, Denmark, Iraq Denmark round of 16
1982 5 Algeria, Cameroon, Honduras, Kuwait,
New Zealand
Algeria,
Cameroon
3rd
of 4 in
group stage
1978 2 Iran, Tunisia Tunisia 3rd
of 4 in
group stage
1974 4 Australia, German DR, Haiti, Zaire German DR 3rd
of 4 in
second round
1970 3 El Salvador, Israel, Morocco All 4th
of 4 in
group stage
1966 2 Portugal, Korea DPR Portugal 3rd
place
1962 2 Bulgaria, Columbia All 4th
of 4 in
group stage
1958 3 Northern Ireland, Soviet Union, Wales All quarter-finals
1954 3 Korea Republic, Scotland, Turkey Turkey group phase
play-off
1950 1 England England 2nd
of 4 in
group stage
1938 4 Cuba, Dutch East Indies, Norway, PolandCuba quarter-finals
1934 10 Austria, Egypt, Spain, Germany,
Hungary, Italy, Netherlands, Switzerland,
Sweden, Czechoslovakia
Italy winners
1930 all Argentina, Belgium, Bolivia, Brazil,
Chile, France, Mexico, Paraguay, Peru,
Romania, Uruguay, USA, Yugoslavia
– –
The only debutants at the 2014 FIFA World Cup Brazil™ are Bosnia-Herzegovina

FIFA World Cup™
261
Positioning of the participating teams of the 2014 FIFA World Cup™
Participations
Uruguay
Italy
France
Brazil
Switzerland
Sweden
Chile
England
Mexico
GermanyFR
Argentina
Spain
Mexico
Italy
USA
France
Korea/Japan
Germany
SouthAfrica
Rank Team
1930
1934
1938
1950
1954
1958
1962
1966
1970
1974
1978
1982
1986
1990
1994
1998
2002
2006
2010
1 Brazil 19 6 14 3 2 5 1 1 11 1 4 3 5 5 9 1 2 1 5 6
2 Germany 17 3 10 1 4 7 2 3 1 6 2 2 1 5 7 2 3 3
3 Italy 17 1 1 7 10 9 9 2 10 4 1 12 3 2 5 15 1 26
4 Argentina 15 2 9 13 10 5 8 1 11 1 2 10 6 18 6 5
5 England 13 8 6 11 8 1 8 6 8 4 9 6 7 13
6 Spain 13 5 4 13 10 10 12 7 10 8 17 5 9 1
7 France 13 7 9 6 11 3 13 12 4 3 1 28 2 29
8 Netherlands 9 9 14 2 2 15 7 4 11 2
9 Uruguay 11 1 1 4 12 7 4 13 16 16 26 4
10 Russia 9 7 6 4 5 7 10 17 18 22
11 Mexico 14 13 12 13 16 11 12 6 16 6 13 13 11 15 14
12 Portugal 5 3 17 21 4 11
13 Belgium 11 11 15 13 12 10 10 4 11 11 19 14
14 Chile 8 5 9 3 13 11 22 16 10
15 Switzerland 9 7 7 6 8 16 16 15 10 19
16 USA 9 3 16 10 23 14 32 8 25 12
17 Korea Repub. 8 16 20 22 20 30 4 17 15
18 Croatia 3 3 23 22
19 Cameroon 6 17 7 22 25 20 31
20 Japan 4 31 9 28 9
21 Ghana 2 13 7
22 Nigeria 4 9 12 27 27
23 Colombia 4 14 14 19 21
24 Costa Rica 3 13 19 31
25 Ecuador 2 24 12
26 Australia 3 14 16 21
27 Algeria 3 13 22 28
28 Cote d Ivoire 2 19 17
29 Iran 3 14 20 25
30 Honduras 2 18 30
31 Greece 2 24 25
32 Bosnia-Herz. 0

FIFA World Cup™
Awards
adidas
Golden Ball
The award for the best player of the tour-
nament, the adidas Golden Ball award,
would be based on the vote taken by the
media accredited for the event (50%) an
the FIFA Technical Study Group (50%).
Year Host country Presented by Winner
2010 South Africa adidas Diego FORLAN (URU)
2006 Germany adidas Zinedine ZIDANE (FRA)
2002 Korea/Japan adidas Oliver KAHN (GER)
1998 France adidas RONALDO (BRA)
1994 USA adidas ROMARIO (BRA)
1990 Italy adidas Salvatore SCHILLACI (ITA)
1986 Mexico adidas Diego MARADONA (ARG)
1982 Spain adidas Paolo ROSSI (ITA)

FIFA World Cup™
Awards
263
adidas
Golden Boot
The Golden Boot Award goes to the top
goalscorer of the FIFA World Cup™.
Assists serve as a tie-breaker with the
FIFA Technical Study Group deciding
whether an assist is to be counted as
such. The assists will only be counted if
two or more players are equal on goals
scored. A Silver Boot and a Bronze Boot
for the second and third highest
goalscorers is also be awarded.
Year Host country Presented by Winner Goals scored
2010 South Africa adidas Thomas MUELLER (GER) 5
2006 Germany adidas Miroslav KLOSE (GER) 5
2002 Korea/Japan adidas RONALDO (BRA) 8
1998 France adidas Davor SUKER (CRO) 6
1994 USA adidas
Hristo STOICHKOV (BUL),
Oleg SALENKO (RUS)
6
1990 Italy adidas Salvatore SCHILLACI (ITA) 6
1986 Mexico adidas Gary LINEKER (ENG) 6
1982 Spain adidas Paolo ROSSI (ITA) 6
1978 Argentina adidas Mario KEMPES (ARG) 6
Top goalscorers before 1982
Year Host country Top goalscorer Goals scored
1974 Germany FR Grzegorz LATO (POL) 7
1970 Mexico Gerd MULLER (FRG) 10
1966 England EUSEBIO (POR) 9
1962 Chile
Florian ALBERT (HUN),
GARRINCHA (BRA),Valentin IVANOV
(URS), Drazen JERKOVIC (YUG),
Leonel SANCHEZ (CHI), VAVA (BRA)
4
1958 Sweden Just FONTAINE (FRA) 13
1954 Switzerland Sandor KOCSIS (HUN) 11
1950 Brazil ADEMIR (BRA) 8
1938 France LEONIDAS (BRA) 7
1934 Italy Oldrich NEJEDLY (TCH) 5
1930 Uruguay Guillermo STABILE (ARG) 8

FIFA World Cup™
Awards
adidas
Golden Glove
The FIFA Technical Study Group selects
the top goalkeeper based on his perfor-
mance throughout the final competition.
2010 South Africa adidas Iker CASILLAS (ESP)
2006* Germany – Gianluigi BUFFON (ITA)
2002* Korea/Japan – Oliver KAHN (GER)
1998* France – Fabien BARTHEZ (FRA)
1994* USA – Michel PREUD’HOMME (BEL)
*Yashin Award

FIFA World Cup™
Awards
265
FIFA Fair Play
Award
The FIFA Fair Play Award is awarded to
the team with the best fair play record
according to a points system and criteria
established by the FIFA Committee for
Fair Play and Social Responsibility.
Year Host country Winner
2010 South Africa Spain
2006 Germany Brazil / Spain
2002 Korea/Japan Belgium
1998 France England / France
1994 USA Brazil
1990 Italy England
1986 Mexico Brazil
1982 Spain Brazil
1978 Argentina Argentina
1974 Germany FR Germany FR
1970 Mexico Peru
Best Young
Player
The award will be presented to the player
who creates the biggest impact in the
FIFA World Cup™. Judges will be looking
for certain technical qualities such as skill,
style and charisma but also other
important facets such as a sense of fair
play and a genuine impression that they
are playing merely for the love of the
game. The final decision for this award is
taken by the FIFA Technical Study Group
a FIFA-appointed group of top football
coaches and analysts.
2010 South Africa Hyundai
Thomas
MUELLER
(GER)
2006 Germany Gilette
Lukas
PODOLSKI
(GER)

FIFA World Cup™
Official Match Balls over the years
FIFA World Ball name Manufacturer Material/notes
South Africa
2010
Jabulani adidas Eight 3-D spherically formed
EVA and TPU panels were
moulded together, harmoniously
enveloping the inner carcass
Germany
2006
+Teamgeist™ adidas Revolutionary 14-panel
ball configuration
Korea/Japan
2002
Fevernova™ adidas Syntactic foam layer with gas filled
micro-balloons. 3 layer knitted
chassis
France
1998
Tricolore adidas Syntactic foam
USA
1994
Questra adidas Hi-Tech PU foam
Italy
1990
Etrusco
Unico
adidas Fully synthetic and water resistant.
Black polyurethane foam internal
layer
Mexico
1986
Azteca adidas Fully synthetic
Spain
1982
Tango
España
adidas Leather with waterproof
sealed seems
Argentina
1978
Tango
Riverplate
adidas Leather
Germany
1974
Telstar /
Chile
adidas Leather
Mexico
1970
Telstar adidas Leather
England
1966
25
Challenge
Slazenger Leather
Uruguay 1930
- Chile 1962
- various Leather

FIFA World Cup™
Summary of the number of venues
267
Year FIFA World Cup™ Cities Stadiums
2014 Brazil 12 12
2010 South Africa 9 10
2006 Germany 12 12
2002 Korea/Japan 20 (10/10) 20 (10/10)
1998 France 10 10
1994 USA 9 9
1990 Italy 12 12
1986 Mexico 9 12
1982 Spain 14 17
1978 Argentina 5 6
1974 Germany FR 9 9
1970 Mexico 5 5
1966 England 7 8
1962 Chile 4 4
1958 Sweden 12 12
1954 Switzerland 6 6
1950 Brazil 6 6
1938 France 9 10
1934 Italy 8 8
1930 Uruguay 1 3
Maracana Stadium in Rio de Janeiro during the 1950 FIFA World Cup™ in Brazil,
(Photo: FIFA Archive)

FIFA World Cup™
Finals history

Calendar
Match pairings
269
12 June Opening 2014 FIFA World Cup Brazil™
17:00 1 Group A Sao Paulo Arena de Sao Paulo
13 June
13:00 2 Group A Natal Estadio das Dunas
16:00 3 Group B Salvador Arena Fonte Nova
18:00 4 Group B Cuiaba Arena Pantanal
14 June
13:00 5 Group C Belo Horizonte Estadio Mineirao
14:00 6 Group C Recife Arena Pernambuco
16:00 7 Group D Fortaleza Estadio Castelao
18:00 8 Group D Manaus Arena Amazonia
15 June
13:00 9 Group E Brasilia Estadio Nacional
16:00 10 Group E Porto Alegre Estadio Beira-Rio
19:00 11 Group F Rio de Janeiro Estadio do Maracana
16 June
13:00 13 Group G Salvador Arena Fonte Nova
16:00 12 Group F Curitiba Arena da Baixada
19:00 14 Group G Natal Estadio das Dunas
17 June
13:00 15 Group H Belo Horizonte Estadio Mineirao
16:00 17 Group A Fortaleza Estadio Castelao
18:00 16 Group H Cuiaba Arena Pantanal
18 June
13:00 20 Group B Porto Alegre Estadio Beira-Rio
16:00 19 Group B Rio de Janeiro Estadio do Maracana
18:00 18 Group A Manaus Arena Amazonia
19 June
13:00 21 Group C Brasilia Estadio Nacional
19:00 22 Group C Natal Estadio das Dunas
16:00 23 Group D Sao Paulo Arena de Sao Paulo

Calendar
Match pairings
20 June
13:00 24 Group D Recife Arena Pernambuco
16:00 25 Group E Salvador Arena Fonte Nova
19:00 26 Group E Curitiba Arena da Baixada
21 June
13:00 27 Group F Belo Horizonte Estadio Mineirao
16:00 29 Group G Fortaleza Estadio Castelao
18:00 28 Group F Cuiaba Arena Pantanal
22 June
13:00 31 Group H Rio de Janeiro Estadio do Maracana
16:00 32 Group H Porto Alegre Estadio Beira-Rio
18:00 30 Group G Manaus Arena Amazonia
23 June
13:00 35 Group B Curitiba Arena da Baixada
13:00 36 Group B Sao Paulo Arena de Sao Paulo
17:00 33 Group A Brasilia Estadio Nacional
17:00 34 Group A Recife Arena Pernambuco
24 June
16:00 37 Group C Cuiaba Arena Pantanal
17:00 38 Group C Fortaleza Estadio Castelao
13:00 39 Group D Natal Estadio das Dunas
13:00 40 Group D Belo Horizonte Estadio Mineirao
25 June
13:00 43 Group F Porto Alegre Estadio Beira-Rio
13:00 44 Group F Salvador Arena Fonte Nova
16:00 41 Group E Manaus Arena Amazonia
17:00 42 Group E Rio de Janeiro Estadio do Maracana
26 June
13:00 45 Group G Recife Arena Pernambuco
13:00 46 Group G Brasilia Estadio Nacional
17:00 47 Group H Sao Paulo Arena de Sao Paulo
17:00 48 Group H Curitiba Arena da Baixada

Calendar
Match pairings
271
27 June Rest Day
Round of 16
28 June
13:00 49
Belo
Horizonte
Estadio
Mineirao
17:00 50
Rio de
Janeiro
Estadio do
Maracana
29 June
13:00 51 Fortaleza
Estadio
Castelao
17:00 52 Recife
Arena
Pernambuco
30 June
13:00 53 Brasilia
Estadio
Nacional
17:00 54
Porto
Alegre
Estadio
Beira-Rio
1 July
13:00 55
Sao
Paulo
Arena
de Sao Paulo
17:00 56 Salvador
Arena
Fonte Nova
2 July Rest Day
3 July Rest Day
Quarter-Finals
4 July
13:00 58
Rio de
Janeiro
Estadio
do Maracana
17:00 57 Fortaleza
Estadio
Castelao
5 July
13:00 60 Brasilia
Estadio
Nacional
17:00 59 Salvador
Arena
Fonte Nova

Calendar
Match pairings
6 July Rest Day
7 July Rest Day
Semi Finals
8 July
17:00 61
Belo
Horizonte
Estadio
Mineirao
9 July
17:00 62
Sao
Paulo
Arena
de Sao Paulo
10 July Rest Day
11 July Rest Day
Match for 3rd
Place
12 July
17:00 63 Brasilia
Estadio
Nacional
Final
13 July
16:00 64
Rio de
Janeiro
Estadio
do Maracana

Note Pages

PUBLISHING CREDITS
Publisher
FIFA
Fédération Internationale
de Football Association
FIFA-Strasse 20
P.O. Box
8044 Zurich
Switzerland
www.FIFA.com
Responsible for contents
FIFA, LOC
Layout, Infographics
Präsentations Consulting Dühmert
Im Wiesenring 12
63150 Heusenstamm
Germany
www.praesentations-consulting.com
Images
FIFA, LOC,
Andrew Boyers, Matthew Childs, Gabriel Rossi/STF,
Jamie McDonald, Dean Mouhtaropoulos, Lennart Preiss,
Manuel Queimadelos Alonso, Matt King, Marc Eich,
Charlie Crowhurst, Laurence Griffiths, Harry Engels,
Martin Rose, Adam Pretty, Vladimir Rys, Marc Serota,
Amin M. Jamali, Claudio Villa, Christof Koepsel, Francois Nel,
LatinContent/STR, Scott Heavey, Mike Hewitt, Alexandre Schneider,
Gonzalo Arroyo Moreno, Denis Doyle, Chung Sung-Jun,
Christian Petersen, Alex Pazuello, Divulgação RioTur,
Divulgação Secom/Prefeitura de Sao Paulo,
Action Images, Sergio Pedreira, Julio Avellar,
Divulgação Secom/Prefeitura de Salvador,
foto-net, Gallo Images, Getty Images
Maps and stadium pictures
LOC
Print and binding
DVZ Gráfica e Impressão digital
Av. Das Américas, 500 bloco 13C – sala 302,
Barra da Tijuca – Rio de Janeiro, RJ
CEP: 22640-100, Brazil

MATCH SCHEDULE
Brazil (BRA)
Croatia (CRO)
Mexico (MEX)
Cameroon (CMR)
Spain (ESP)
Netherlands (NED)
Chile (CHI)
Australia (AUS)
Colombia (COL)
Greece (GRE)
Côte d’Ivoire (CIV)
Japan (JPN)
Uruguay (URU)
Costa Rica (CRC)
England (ENG)
Italy (ITA)
Switzerland (SUI)
Ecuador (ECU)
France (FRA)
Honduras (HON)
Argentina (ARG)
Bosnia-Herzegovina (BIH)
Iran (IRN)
Nigeria (NGA)
Germany (GER)
Portugal (POR)
Ghana (GHA)
USA (USA)
Belgium (BEL)
Algeria (ALG)
Russia (RUS)
Korea Republic (KOR)
Group Matches Round of 16 Quarter-Finals Semi-Finals
3rd
Place
and Final
Belo Horizonte
Estadio Mineirao
Brasilia
Estadio Nacional
Cuiaba
Arena Pantanal
Curitiba
Arena da Baixada
Fortaleza
Estadio Castelao
Manaus
Arena Amazonia
Natal
Estadio das Dunas
Porto Alegre
Estadio Beira-Rio
Recife
Arena Pernambuco
Rio de Janeiro
Estadio do Maracana
Salvador
Arena Fonte Nova
Sao Paulo
Arena de Sao Paulo
Friday,
13June
Saturday,
14June
Thursday,
12June
Sunday,
15June
Monday,
16June
Tuesday,
17June
Wednesday,
18June
Thursday,
19June
Friday,
20June
Saturday,
21June
Sunday,
22June
Monday,
23June
Tuesday,
24June
Wednesday,
25June
Thursday,
26June
Friday,
27June
Saturday,
28June
Sunday,
29June
Monday,
30June
Tuesday,
1July
Wednesday,
2July
Thursday,
3July
Friday,
4July
Saturday,
5July
Sunday,
6July
Monday,
7July
Tuesday,
8July
Wednesday,
9July
Thursday,
10July
Friday,
11July
Saturday,
12July
Sunday,
13July
Subject to change
RESTDAYS
RESTDAY
RESTDAYS
RESTDAYS
*Note: Local kick-off times for Cuiaba and Manaus UTC -4, all other venues UTC -3
47 17:00
KOR
v.
BEL
1 17:00
BRA
v.
CRO
23 16:00
URU
v.
ENG
36 13:00
NED
v.
CHI
55 13:00
1F
v.
2E
62 17:00
W59
v.
W60
3 16:00
ESP
v.
NED
13 13:00
GER
v.
POR
25 16:00
SUI
v.
FRA
44 13:00
BIH
v.
IRN
56 17:00
1H
v.
2G
59 17:00
W51
v.
W52
11 19:00
ARG
v.
BIH
19 16:00
ESP
v.
CHI
31 13:00
BEL
v.
RUS
42 17:00
ECU
v.
FRA
50 17:00
1C
v.
2D
58 13:00
W53
v.
W54
64 16:00
W61
v.
W62
6 22:00
CIV
v.
JPN
24 13:00
ITA
v.
CRC
34 17:00
CRO
v.
MEX
45 13:00
USA
v.
GER
52 17:00
1D
v.
2C
20 13:00
AUS
v.
NED
32 16:00
KOR
v.
ALG
43 13:00
NGA
v.
ARG
54 17:00
1G
v.
2H
2 13:00
MEX
v.
CMR
14 19:00
GHA
v.
USA
22 19:00
JPN
v.
GRE
39 13:00
ITA
v.
URU
8 18:00
ENG
v.
ITA
18 18:00
CMR
v.
CRO
30 18:00
USA
v.
POR
41 16:00
HON
v.
SUI
7 16:00
URU
v.
CRC
17 16:00
BRA
v.
MEX
29 16:00
GER
v.
GHA
38 17:00
GRE
v.
CIV
51 13:00
1B
v.
2A
57 17:00
W49
v.
W50
12 16:00
IRN
v.
NGA
26 19:00
HON
v.
ECU
35 13:00
AUS
v.
ESP
48 17:00
ALG
v.
RUS
4 18:00
CHI
v.
AUS
28 18:00
NGA
v.
BIH
37 16:00
JPN
v.
COL
9 13:00
SUI
v.
ECU
21 13:00
COL
v.
CIV
33 17:00
CMR
v.
BRA
46 13:00
POR
v.
GHA
53 13:00
1E
v.
2F
60 13:00
W55
v.
W56
63 17:00
L61
v.
L62
5 13:00
COL
v.
GRE
15 13:00
BEL
v.
ALG
27 13:00
ARG
v.
IRN
40 13:00
CRC
v.
ENG
49 13:00
1A
v.
2B
61 17:00
W57
v.
W58
16 18:00
RUS
v.
KOR
10 16:00
FRA
v.
HON

FIRE
193
POLICE
190
MEDICAL EMERGENCY
192
HOTLINES
+55 21 2014 2111
MEDIA HOTLINE

Guia de Medios 2014c

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