The document outlines the preparatory steps for implementing a digital sales program focused on social selling, including defining objectives, establishing roles and responsibilities, and creating a content strategy. It emphasizes the importance of collaboration between sales, leadership, marketing, and operations, as well as choosing appropriate social media platforms and clarifying sharing rules. Following these guidelines positions a company to effectively launch a digital sales program.

1. The Warm Up
Preparing for a Digital Sales program
with Extra Mile
1
Define & agree clear objectives
What are you looking to achieve through a Social Selling program?
Lead generation | Shorter sales cycles | Brand awareness etc.
2
Establish roles & responsibilities
Your Social Selling success cannot be determined by Sales alone.
Collaboration between Sales, Leadership, Marketing & Ops is key!
3
Create a clear strategy for content
Collaboration between Sales and Marketing is needed to align on
target Buyer Personas and strategy for content creation inc. Playbooks
/ Webinars etc. Content should be structured and readily available.
4
Choose Social Media (SM) Platforms
Whether you opt for LinkedIn (+Sales Navigator), Twitter, Facebook or
other - the company must be aligned on the preferred SM platform(s).
Subscriptions and access should be in place.
5
Clarify rules for Social sharing
Clear guidelines and must be in place to educate all employees on
what can and should not be shared on social media channels.
YOU ARE NOW READY TO IMPLEMENT A DIGITAL SALES PROGRAM!
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