Blueprints for Success: Transforming your Sales Organization
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The world's leading social selling teams share the blueprints that led to success within their organizations. These blueprints provide a template that other Sales teams can follow to generate awareness and sponsorship, educate and train on the frontline, and ultimately create long term accountability.
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Blueprints for Success: Transforming your Sales Organization
- 1. Trish Sparks Director, Sales Product Consulting LinkedIn Blueprints for Success: Transforming your Sales Organization Phil Horn VP, Ticket Sales & Service Sacramento Kings Joan Fitzpatrick AVP, Sales Productivity NetSuite Kirsten Boileau Director, Digital Marketing SAP
- 4. Blueprints for Success: Transforming your Sales Organization Trish Sparks Director, Sales Product Consulting LinkedIn Phil Horn VP, Ticket Sales & Service Sacramento Kings Joan Fitzpatrick AVP, Sales Productivity NetSuite Kirsten Boileau Director, Digital Marketing SAP
- 5. Joan Fitzpatrick AVP, Sales Productivity NetSuite Awareness is the first principle of success that will allow you to build a healthy and sustainable social selling program.Awareness
- 6. Find your evangelizers! Dedicate resources Provide visibility and communicate Key components of social selling awareness
- 7. Executive Sponsorship to drive awareness Goal: Get reps to track their Target Accounts OR Existing Clients for Triggers Length: 2 weeks Incentive: Personalized LinkedIn Recommendation from an Executive Sponsor Results: 85%+ participation! President of WW Sales 17 VPs +
- 8. Kirsten Boileau Director, Digital Marketing SAP Through consistent education and learning, your sales professionals will instill a social selling culture into their daily sales workflow. Education
- 9. Strategy Collaboration Scale Education and enablement
- 10. Education at scale Graduation and approval SAP social selling program 6 week online course Kick-off / introduction Training adults Social branding Social listening Social sharing LinkedIn Sales Navigator Social Selling and InStruct workshop
- 12. Phil Horn VP, Ticket Sales & Service Sacramento Kings Transforming a sales team into a social selling organization requires an adoption plan that is thorough and flexible. Reinforcement through management will be critical for driving accountability. Reinforcement
- 13. Creating a culture of celebration and recognition Invest in Talent Share Wins Use Gamification
- 14. Gamification 1 2 3 4 5 Maggie Business direct sales Jim Inside sales rep Mark Inside sales rep Joanna Inside sales rep Brian Business direct sales 93 81 67 33 21 SocialSellingIndex(SSI)
- 15. Creating a culture of celebration and recognition Invest in Talent Share Wins Track in Salesforce Use Gamification
- 16. Blueprints for Success: Transforming your Sales Organization Trish Sparks Director, Sales Product Consulting LinkedIn Phil Horn VP, Ticket Sales & Service Sacramento Kings Joan Fitzpatrick AVP, Sales Productivity NetSuite Kirsten Boileau Director, Digital Marketing SAP
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