Disney was founded in 1923 by Walt and Roy Disney as a struggling cartoon studio. Over the decades, Disney grew to become a global entertainment company through theme parks, films, television, and consumer products. Walt Disney passed away in 1966 but remained the world's most well-known person through animated classics like Snow White and pioneering theme parks. Disney has successfully balanced preserving its family-friendly heritage while innovating through acquisitions of Pixar, Marvel, and LucasFilms. The company trains employees to be "assertively friendly" in connecting with audiences of all ages across its diverse brands.

1. Disney

2. Founded by Walt
and Roy Disney
in 1923

3. Initial 2 decades,
Disney was a
struggling Cartoon
Studio

4. • Theme Parks
• Feature Films
• Theatre Production
• Television Networks

5. Snow White and
The Seven Dwarfs

6. Walt Disney passed away in 1966
He was the best known
person in the world

7. The Disney Renaissance

8. Disney expanded its
Business
• Studio
• Resorts & Parks
• Consumer Products
• Media Network

9. The Challenge
Heritage vs Innovation vs Relevance

10. The Disney’s Difference
Whatever you do, do it well. Do it so well that when people
see you do it they will want to come back and see you do it
again and they will want to bring others and show them how
well you do what you do.

11. Reason behind
Disney becoming a
Brand
Employees
trained
“assertively
friendly”

12. TWEEN TARGETED
TV SHOW

13. Newer Platform
Acquired
Pixar, Marvel, and
LucasFilms

14. Iron Man
The Hulk
Star Wars
Now Disney
Owns

15. Most Appreciated Disney Product

16. Disney uses Technology to connect to customers

17. Campaign

18. Questions to Discuss

19. 1.)What does Disney do best to
connect with its core consumers?
• Quality entertainment for the entire family.
• Producing animated films, theme parks.
• Launching the Disney channel.
• Maintaining Heritage.
2.)What are the risks and benefits
of expanding the Disney brand in
new ways?
• Preserve its 90 year old heritage while innovating.
• Investing in Foreign Countries for Theme Parks.
• Bring more revenues and profits.

20. Summary

21. This Presentation was
created by Sahil
Kumar, IIT Bombay,
as a part of
Marketing internship
by Prof. Sameer
Mathur, IIM Lucknow
Disclaimer