The Visible Word: Building Trust with Transparency
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Jason Toon is a freelance consultant and copywriter. He previously worked as the head writer at Woot from 2005 to 2013, guiding the brand's voice as it grew from a small startup to a subsidiary of Amazon. The document discusses some of Toon's experiences at Woot, including selling an unpopular "Torpedo Projector" that surprisingly sold over 800 units, and launching an affiliate program to manage customer expectations. It also summarizes two academic studies, one finding that small amounts of negative information can strengthen consumer impressions, and another finding that fast disclaimers in ads diminish trust and purchase intent.
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The production process research task
Students are instructed to pair up and research a case study film for a fact sheet that will be added to the class blog. The fact sheet should include information about the film's production process, including the director, producer, key personnel and their roles, production companies involved, filming details like location and budget, and how the budget was spent. It should also include distribution details like the distributors, type of distribution, box office earnings over time and in different countries, theatrical release details like number of theaters and how long it was shown, and how the film can now be accessed after its theatrical run.
Evaluation Question 3
Entertainment One Films would be a suitable distributor for the filmmaker's thriller film "Remember Me?" for several reasons:
1) Entertainment One has experience distributing independent films and thrillers successfully.
2) They have partnerships with major studios that could help in distributing the independent thriller.
3) Recent thriller films distributed by Entertainment One have been box office successes, indicating demand for the genre.
4) Distributing an independent thriller could help Entertainment One attract new audiences.
Audiences of horror
People watch horror films for the thrill and to experience fear through the fight or flight response. Different age groups enjoy horror for different reasons, with those aged 15-19 generally finding them the scariest and most relatable. Audiences can watch horror films in theaters for the atmosphere, or at home through DVDs, streaming, and downloads. Ticket sales for the film "The Woman in Black" made $20 million in its opening weekend in the US, demonstrating the large size and demand of the horror film industry.
Film promo research- back to the future
Back to the Future (1985) had a budget of $19 million and was produced by Amblin Entertainment for Universal Pictures. Directed by Robert Zemeckis, it starred Michael J. Fox as Marty McFly and Christopher Lloyd as Dr. Emmett Brown. The film tells the story of Marty who is accidentally sent back to 1955 in a time machine invented by Dr. Brown. It was filmed in Pasadena, California and released worldwide on December 4, 1985 alongside other films like Day of the Dead and The Emerald Forest. The film was a commercial success and had a large marketing strategy including trailers, Pepsi bottles, and posters to attract young adult audiences and be entertaining.
Blockbusters
This document discusses the key elements that make an international blockbuster film successful. It argues that blockbusters rely on familiar franchises, stars with box office track records, directors and producers with reputations for big budget spectacles, globally accessible stories featuring universal themes like good vs evil, love interests, and saving the world from disaster, as well as simple characterizations and avoidance of offending cultural norms. Visual effects, big productions, and extensive branding and merchandising are also cited as important to blockbuster appeal and financial success on a global scale.
Blockbusters
This document discusses the key elements that make an international blockbuster film successful. It argues that blockbusters rely on familiar franchises, stars with box office track records, directors and producers with established reputations, globally accessible stories featuring universal themes like good vs evil, love interests, and saving the world from disaster, as well as stereotypical characters, big productions with visual effects, and branding and merchandise opportunities to drive additional revenue.
Evaluation question 3
The document discusses different types of media institutions that distribute films, namely conglomerate studios like Time Warner and independent companies like Warp X. Conglomerate studios distribute big-budget films with recognizable stars to appeal to mass audiences globally, while independent companies distribute lower-budget, niche films. The document uses the examples of the thriller Se7en being distributed by a major studio due to its large budget and stars, and Donkey Punch being distributed by an independent studio with a smaller budget and national stars. It determines that an independent studio would be the best option to distribute the film "The Syndrome" due to its low budget and lack of famous actors.
Online Review: the Word of Mouth
1) Online product reviews and restaurant reviews allow consumers to research items and establishments before making purchases or dining decisions. Reviews provide information on quality, sizing, flavors, and service attitudes to help guide choices.
2) According to a 2013 study, 81% of consumers research purchases online beforehand, relying on reviews from other users. Restaurant review sites like Yelp show ratings and comments that can impact sales - an extra half-star on reviews correlates with 49% higher sales.
3) For books, reviews give readers insight into the actual story quality, which standard summaries and cover pages do not provide. Reviews help evaluate if a book is worth purchasing based on other readers' comments.
Recommended
The production process research task
Students are instructed to pair up and research a case study film for a fact sheet that will be added to the class blog. The fact sheet should include information about the film's production process, including the director, producer, key personnel and their roles, production companies involved, filming details like location and budget, and how the budget was spent. It should also include distribution details like the distributors, type of distribution, box office earnings over time and in different countries, theatrical release details like number of theaters and how long it was shown, and how the film can now be accessed after its theatrical run.
Evaluation Question 3
Entertainment One Films would be a suitable distributor for the filmmaker's thriller film "Remember Me?" for several reasons:
1) Entertainment One has experience distributing independent films and thrillers successfully.
2) They have partnerships with major studios that could help in distributing the independent thriller.
3) Recent thriller films distributed by Entertainment One have been box office successes, indicating demand for the genre.
4) Distributing an independent thriller could help Entertainment One attract new audiences.
Audiences of horror
People watch horror films for the thrill and to experience fear through the fight or flight response. Different age groups enjoy horror for different reasons, with those aged 15-19 generally finding them the scariest and most relatable. Audiences can watch horror films in theaters for the atmosphere, or at home through DVDs, streaming, and downloads. Ticket sales for the film "The Woman in Black" made $20 million in its opening weekend in the US, demonstrating the large size and demand of the horror film industry.
Film promo research- back to the future
Back to the Future (1985) had a budget of $19 million and was produced by Amblin Entertainment for Universal Pictures. Directed by Robert Zemeckis, it starred Michael J. Fox as Marty McFly and Christopher Lloyd as Dr. Emmett Brown. The film tells the story of Marty who is accidentally sent back to 1955 in a time machine invented by Dr. Brown. It was filmed in Pasadena, California and released worldwide on December 4, 1985 alongside other films like Day of the Dead and The Emerald Forest. The film was a commercial success and had a large marketing strategy including trailers, Pepsi bottles, and posters to attract young adult audiences and be entertaining.
Blockbusters
This document discusses the key elements that make an international blockbuster film successful. It argues that blockbusters rely on familiar franchises, stars with box office track records, directors and producers with reputations for big budget spectacles, globally accessible stories featuring universal themes like good vs evil, love interests, and saving the world from disaster, as well as simple characterizations and avoidance of offending cultural norms. Visual effects, big productions, and extensive branding and merchandising are also cited as important to blockbuster appeal and financial success on a global scale.
Blockbusters
This document discusses the key elements that make an international blockbuster film successful. It argues that blockbusters rely on familiar franchises, stars with box office track records, directors and producers with established reputations, globally accessible stories featuring universal themes like good vs evil, love interests, and saving the world from disaster, as well as stereotypical characters, big productions with visual effects, and branding and merchandise opportunities to drive additional revenue.
Evaluation question 3
The document discusses different types of media institutions that distribute films, namely conglomerate studios like Time Warner and independent companies like Warp X. Conglomerate studios distribute big-budget films with recognizable stars to appeal to mass audiences globally, while independent companies distribute lower-budget, niche films. The document uses the examples of the thriller Se7en being distributed by a major studio due to its large budget and stars, and Donkey Punch being distributed by an independent studio with a smaller budget and national stars. It determines that an independent studio would be the best option to distribute the film "The Syndrome" due to its low budget and lack of famous actors.
Online Review: the Word of Mouth
1) Online product reviews and restaurant reviews allow consumers to research items and establishments before making purchases or dining decisions. Reviews provide information on quality, sizing, flavors, and service attitudes to help guide choices.
2) According to a 2013 study, 81% of consumers research purchases online beforehand, relying on reviews from other users. Restaurant review sites like Yelp show ratings and comments that can impact sales - an extra half-star on reviews correlates with 49% higher sales.
3) For books, reviews give readers insight into the actual story quality, which standard summaries and cover pages do not provide. Reviews help evaluate if a book is worth purchasing based on other readers' comments.
Bond dams fergusson jones eval.pptx
1. The document evaluates a student film called "The Superhero" about a teenager named Don Brown who becomes a homemade superhero.
2. It compares the film to conventions from "Kick Ass" and "Indiana Jones" involving homemade costumes and retrieving stolen items.
3. The intended audiences are identified as teenagers, males, and geeks who would enjoy the relatable teenage main character and action scenes.
Grand Theft Auto Worksheet
Grand Theft Auto 4 is an M-rated action-adventure game produced by Rockstar Games known for their open world crime games. The game realistically depicts violence like shooting, fighting and killing through graphics and sound, but does not punish the player for violent acts. While some may find the realistic violence too much, the game's violence is consistent with its genre and rating.
Distribution presentation
The document discusses the distribution plan for a low-budget thriller film produced by the fictional company JLDZ Media. JLDZ Media chose Film4 and Hit and Run Productions to back and help distribute the film. As independent companies, they would be suited to distributing a low-budget production. The film would have a limited theatrical release in small cinemas and be made available for digital distribution and on DVD as soon as possible to help recoup costs. Profits would be shared among the production companies.
Marketing the hobbit
The Hobbit: An Unexpected Journey had a massive marketing campaign beginning in 2011. It promoted the film through traditional avenues like posters, trailers and magazine articles as well as new techniques like YouTube videos, social media and live streaming events. The film stars Ian McKellen, Martin Freeman, and other beloved Lord of the Rings actors. It utilizes new technologies like 48 frames per second and advanced sound systems. The marketing campaign successfully drove early ticket sales and broke viewership records, demonstrating the power of an extensive, multi-channel approach.
L. the film process
This document provides information about the film production and distribution process. It begins with an overview of the main stages in the process: production, marketing, distribution 1, exhibition, distribution 2, and exchange. It then lists some of the key roles involved in filmmaking, such as producers, directors, and editors. The document presents five potential film briefs and asks the reader to choose one to develop. It asks how the reader would make the film, get it to cinemas, market it, distribute it to audiences, and get people talking about it. In the end, the reader is asked to summarize their proposed film idea and distribution plan.
What is distribution media
In marketing, distribution is the process of moving a product from its manufacturing source to its customers. In computer software, distribution follows packaging. Some film distribution companies include Warner-Columbia Films, Zeta Films, Madman Entertainment, Lorgan Entertainment, Buena Vista International, Warner Bros., Sony, Fox Distribution Company, and Europa filmes. The author believes their film about a teenage girl with psychological problems and the death of her sister would appeal to Paramount Pictures UK, as they previously distributed a similar film called "The Uninvited". While the film is set in a typical UK area, its popular psychological thriller style could give it wider appeal beyond UK audiences.
Question 3
Emine Ibrahim argues that Lionsgate would be the best film distributor for her new thriller film. Lionsgate has a proven track record of successfully distributing similar thriller films like SAW, which became a hugely popular franchise. Their expertise in marketing and distributing to specific audiences interested in the thriller genre would help reach a wide audience for Emine's film. Lionsgate's reputation in the industry would also attract viewers based on their trust in Lionsgate's previous thriller productions.
Evaluation 4 for media
The target audience for the media product is lower middle class females under 35 and males over 18. Research showed these demographics enjoy horror films the most. The film will be classified as 18 due to its sexual, violent and nude content. It will likely be distributed by small independent firms and shown at film festivals to attract niche audiences before reaching wider audiences. Interviews found male horror fans like escaping into the fantasy world of films for thrills, even though they know the content is not real.
Film promo research specre
Spectre was released in October 2015 with a $245 million budget produced by Eon Productions. Directed by Sam Mendes, it starred Daniel Craig as James Bond alongside Christoph Waltz. The plot follows Bond investigating a cryptic message leading him to uncover the sinister organization SPECTRE. It was filmed on location in Mexico, Rome, and Austria as well as at Pinewood Studios. Bring Him Home was another film released the same week as Spectre, which targeted young audiences who were fans of James Bond and Marvel films.
Evaluation Question 3
Vertigo Films would be the best media institution to distribute the film. While larger distributors like Warner Brothers and Paramount may have distributed similar gangster films successfully, they are not a good fit due to the film's unknown actors and complex plot. Smaller, UK-based independent distributors like Vertigo Films, Film4, and Miramax were considered instead. Though Film4 and Miramax distribute some large films, Vertigo's past distribution of films with a similar target audience and subject matter make it the most suitable choice overall.
Media studies
This document provides details on the elements included in a film poster and magazine review for a short 5-minute social realism film. The film is about two best friends where one betrays the other by kissing her crush, which is filmed and sent to the betrayed friend, leading to bullying and the victim's suicide. Both the poster and review aim to intrigue audiences and provide feedback without fully revealing the plot. The poster uses imagery and text to hint at clues while the review provides opinions on the film's positives and negatives.
Audiences and Reviews
Rotten Tomatoes and audience reviews gave Kick-Ass high ratings, with 83% of audiences liking it and critics rating it 7/10. Newspaper reviews also praised the movie, with one giving it 5/5. IMDb user reviews rated it 8/10 with over 158,000 votes. However, Roger Ebert from the Chicago Sun-Times was not a fan and felt it did not meet his standards. Reviews are influenced by how well a movie meets audience expectations based on its narrative, genre, stars, and director. These factors help engage audiences and produce positive reviews.
Audience research 1
This document summarizes audience research about superhero films. It discusses secondary research methods like using existing sources. It lists the top 5 most successful superhero films as The Dark Knight, Spiderman, Iron Man, X-Men, and Batman. These films made profits due to special effects and releasing DVDs soon after theaters. Superhero films are often successful because the unrealistic storylines let audiences imagine being superheroes. Popular actors also attract audiences. Early superhero comics like Superman attracted younger audiences who then wanted to see the films. Primary research involves direct methods like surveys. Research found audiences like attention-grabbing storylines and special effects but dislike unrealistic plots and predicting endings. Interviews on Spiderman and Superman showed preferences and why
Question 3
Our low-budget horror film would be best distributed by the independent company Blumhouse, as they specialize in similar niche horror genres and have successfully distributed popular films like Paranormal Activity. Blumhouse markets films through film festivals, trailers, websites, and social media to generate excitement among horror fans on a limited budget. We would also promote our film through television advertisements during shows our target demographic watches, and on social media platforms popular with our target audience of males and females under 35. Ultimately, an independent distributor like Blumhouse that has experience with similar low-budget horror films would be best able to promote and distribute our niche psychological horror media product.
Evaluation 4
The target audience for this media product is 16-25 year olds, as they are more open to horror and thriller films. The protagonist is meant to be relatable to lonely outsiders. There is no preferred gender or religion. Young audiences who feel misunderstood will relate to the protagonist who defies stereotypes of being weak by investigating forgotten events. The film ignores social norms to be inclusive. It will be marketed online where this age group spends time and on streaming sites they use. The opening sequence effectively set the mysterious tone and left early viewers with intriguing questions.
Short film
This short film titled "What's Virgin Mean?" explores the comedic situation of a mother having to explain the concept of virginity to her innocent young daughter. It is classified as a comedy drama genre due to the realistic parenting scenario combined with the humorous misunderstanding caused by the child's question. Through close-up shots of the mother's facial expressions, the film puts the viewer in the perspective of the child as she watches her mother struggle to find age-appropriate way to respond. The film was independently produced and distributed in the UK and US festival circuits in 2008-2009 to audiences of both parents and children. Reviews of the film were generally positive with an average IMDb user rating of 6.7 out of 10
Pres
The Huntsman: Winter's War was a box office flop, grossing $164.6 million against a $115 million budget despite the success of its predecessor Snow White and the Huntsman. Max Steel also flopped, grossing just $6.3 million against a $5-10 million budget and receiving poor reviews. In contrast, Captain America: Civil War was a major critical and commercial success, grossing over $1.1 billion worldwide. The Jungle Book also succeeded, becoming a sleeper hit and grossing $966.6 million against a $175 million budget.
Audience research powerpoint media work
The document discusses research on audiences for superhero films. It finds that people expect and enjoy action, drama, interesting characters, and gripping storylines in superhero movies. However, some audiences dislike excessive violence. Successful superhero films at the box office like The Dark Knight and Spiderman attract broad audiences through elements like star power, sequels, and appealing to both genders. Star actors and directors are important for drawing audiences to superhero films.
High concept movie
This document discusses high-concept movies. It explains that high-concept movies have an easily recognizable premise, iconic imagery, broad themes that most audiences can relate to (like love, honor, fear), and big name stars and directors. Examples given include Jaws, Top Gun, and movies by directors like Spielberg, Cameron, and Bay. Students are then assigned a task to research a high-concept movie, present on it, and write a documentation defining high-concept films and listing the top directors and movies in the genre.
Ratings made simple edited
The document discusses Singapore's film classification ratings system. It explains that classification ratings provide guidance to parents on media content suitability for children, considering factors like violence, sex, language and substance abuse. Films are given green advisory or orange restricted ratings. While classification considers theme, content and impact, decisions sometimes involve religious or other stakeholder consultations. Appeals processes are in place for distributors who disagree with ratings.
Triple Threat in Today’s Competitive Marketplace: Trust, Transparency and Co-...
Larissa Zeichhardt Presentation: Trust, Transparency and Co-creation – The Triple Threat in Today’s Competitive Marketplace. Key themes include:
How transparency and sustainability work hand-in-hand and Zeichhardt will show how Ball Packaging Europe can support brands who want to answer to the consumers quest for transparency (according to Nielsen 66% of consumers think companies should support the environment and are willing to pay more for social-responsible products/services). Revealing how Ball’s Carbon Cutting Coach “Carla” (www.carlacutscarbon.com) leads our journey from ‘having nothing to hide’ to pro-actively showing and proving it, key learnings will be communicated. Zeichhardt’s theory is, that trust is the only way to the consumers wallet, and digital explosion of user-generated content and many-to-many communications make it impossible to hide flaws, hence co-operations have to unite in joint efforts and dare to strip naked (in terms of revealing information).
Third party assessments becomes more relevant to build overall credibility and Ball has begun to showcase key achievements. A whole team of sustainability experts are continually fostering and measuring the companies improvements: Ball was named the Industry Leader in 2013 and 2014, and is the only packaging company listed on DJSI World and DJSI North America, the world's foremost sustainability index family.
Innovating like a Start-Up and showcasing the results, Ball will invite the audience to its newest innovation Magic Straw – a unique and modern gadget that provides an unprecedented ‘surprise experience’ to the beverage can. Zeichhardt will show how engaging our target audience through co-creation accelerates innovation at Ball and how this can also be achieved through working with crowdsourcing platforms.
Organizational trust course outline
Competition, globalization, resource scarcity, and innovation are business terms that define any organization’s performance and affect its profitability and growth.
Traditional thinking of Strategy X Execution = Results does no longer stand the test of our reality. Trust has become a performance multiplier that affects organizational performance. Trust, or lack of it, affects the performance of any organization as a positive or negative multiplier.
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Bond dams fergusson jones eval.pptx
1. The document evaluates a student film called "The Superhero" about a teenager named Don Brown who becomes a homemade superhero.
2. It compares the film to conventions from "Kick Ass" and "Indiana Jones" involving homemade costumes and retrieving stolen items.
3. The intended audiences are identified as teenagers, males, and geeks who would enjoy the relatable teenage main character and action scenes.
Grand Theft Auto Worksheet
Grand Theft Auto 4 is an M-rated action-adventure game produced by Rockstar Games known for their open world crime games. The game realistically depicts violence like shooting, fighting and killing through graphics and sound, but does not punish the player for violent acts. While some may find the realistic violence too much, the game's violence is consistent with its genre and rating.
Distribution presentation
The document discusses the distribution plan for a low-budget thriller film produced by the fictional company JLDZ Media. JLDZ Media chose Film4 and Hit and Run Productions to back and help distribute the film. As independent companies, they would be suited to distributing a low-budget production. The film would have a limited theatrical release in small cinemas and be made available for digital distribution and on DVD as soon as possible to help recoup costs. Profits would be shared among the production companies.
Marketing the hobbit
The Hobbit: An Unexpected Journey had a massive marketing campaign beginning in 2011. It promoted the film through traditional avenues like posters, trailers and magazine articles as well as new techniques like YouTube videos, social media and live streaming events. The film stars Ian McKellen, Martin Freeman, and other beloved Lord of the Rings actors. It utilizes new technologies like 48 frames per second and advanced sound systems. The marketing campaign successfully drove early ticket sales and broke viewership records, demonstrating the power of an extensive, multi-channel approach.
L. the film process
This document provides information about the film production and distribution process. It begins with an overview of the main stages in the process: production, marketing, distribution 1, exhibition, distribution 2, and exchange. It then lists some of the key roles involved in filmmaking, such as producers, directors, and editors. The document presents five potential film briefs and asks the reader to choose one to develop. It asks how the reader would make the film, get it to cinemas, market it, distribute it to audiences, and get people talking about it. In the end, the reader is asked to summarize their proposed film idea and distribution plan.
What is distribution media
In marketing, distribution is the process of moving a product from its manufacturing source to its customers. In computer software, distribution follows packaging. Some film distribution companies include Warner-Columbia Films, Zeta Films, Madman Entertainment, Lorgan Entertainment, Buena Vista International, Warner Bros., Sony, Fox Distribution Company, and Europa filmes. The author believes their film about a teenage girl with psychological problems and the death of her sister would appeal to Paramount Pictures UK, as they previously distributed a similar film called "The Uninvited". While the film is set in a typical UK area, its popular psychological thriller style could give it wider appeal beyond UK audiences.
Question 3
Emine Ibrahim argues that Lionsgate would be the best film distributor for her new thriller film. Lionsgate has a proven track record of successfully distributing similar thriller films like SAW, which became a hugely popular franchise. Their expertise in marketing and distributing to specific audiences interested in the thriller genre would help reach a wide audience for Emine's film. Lionsgate's reputation in the industry would also attract viewers based on their trust in Lionsgate's previous thriller productions.
Evaluation 4 for media
The target audience for the media product is lower middle class females under 35 and males over 18. Research showed these demographics enjoy horror films the most. The film will be classified as 18 due to its sexual, violent and nude content. It will likely be distributed by small independent firms and shown at film festivals to attract niche audiences before reaching wider audiences. Interviews found male horror fans like escaping into the fantasy world of films for thrills, even though they know the content is not real.
Film promo research specre
Spectre was released in October 2015 with a $245 million budget produced by Eon Productions. Directed by Sam Mendes, it starred Daniel Craig as James Bond alongside Christoph Waltz. The plot follows Bond investigating a cryptic message leading him to uncover the sinister organization SPECTRE. It was filmed on location in Mexico, Rome, and Austria as well as at Pinewood Studios. Bring Him Home was another film released the same week as Spectre, which targeted young audiences who were fans of James Bond and Marvel films.
Evaluation Question 3
Vertigo Films would be the best media institution to distribute the film. While larger distributors like Warner Brothers and Paramount may have distributed similar gangster films successfully, they are not a good fit due to the film's unknown actors and complex plot. Smaller, UK-based independent distributors like Vertigo Films, Film4, and Miramax were considered instead. Though Film4 and Miramax distribute some large films, Vertigo's past distribution of films with a similar target audience and subject matter make it the most suitable choice overall.
Media studies
This document provides details on the elements included in a film poster and magazine review for a short 5-minute social realism film. The film is about two best friends where one betrays the other by kissing her crush, which is filmed and sent to the betrayed friend, leading to bullying and the victim's suicide. Both the poster and review aim to intrigue audiences and provide feedback without fully revealing the plot. The poster uses imagery and text to hint at clues while the review provides opinions on the film's positives and negatives.
Audiences and Reviews
Rotten Tomatoes and audience reviews gave Kick-Ass high ratings, with 83% of audiences liking it and critics rating it 7/10. Newspaper reviews also praised the movie, with one giving it 5/5. IMDb user reviews rated it 8/10 with over 158,000 votes. However, Roger Ebert from the Chicago Sun-Times was not a fan and felt it did not meet his standards. Reviews are influenced by how well a movie meets audience expectations based on its narrative, genre, stars, and director. These factors help engage audiences and produce positive reviews.
Audience research 1
This document summarizes audience research about superhero films. It discusses secondary research methods like using existing sources. It lists the top 5 most successful superhero films as The Dark Knight, Spiderman, Iron Man, X-Men, and Batman. These films made profits due to special effects and releasing DVDs soon after theaters. Superhero films are often successful because the unrealistic storylines let audiences imagine being superheroes. Popular actors also attract audiences. Early superhero comics like Superman attracted younger audiences who then wanted to see the films. Primary research involves direct methods like surveys. Research found audiences like attention-grabbing storylines and special effects but dislike unrealistic plots and predicting endings. Interviews on Spiderman and Superman showed preferences and why
Question 3
Our low-budget horror film would be best distributed by the independent company Blumhouse, as they specialize in similar niche horror genres and have successfully distributed popular films like Paranormal Activity. Blumhouse markets films through film festivals, trailers, websites, and social media to generate excitement among horror fans on a limited budget. We would also promote our film through television advertisements during shows our target demographic watches, and on social media platforms popular with our target audience of males and females under 35. Ultimately, an independent distributor like Blumhouse that has experience with similar low-budget horror films would be best able to promote and distribute our niche psychological horror media product.
Evaluation 4
The target audience for this media product is 16-25 year olds, as they are more open to horror and thriller films. The protagonist is meant to be relatable to lonely outsiders. There is no preferred gender or religion. Young audiences who feel misunderstood will relate to the protagonist who defies stereotypes of being weak by investigating forgotten events. The film ignores social norms to be inclusive. It will be marketed online where this age group spends time and on streaming sites they use. The opening sequence effectively set the mysterious tone and left early viewers with intriguing questions.
Short film
This short film titled "What's Virgin Mean?" explores the comedic situation of a mother having to explain the concept of virginity to her innocent young daughter. It is classified as a comedy drama genre due to the realistic parenting scenario combined with the humorous misunderstanding caused by the child's question. Through close-up shots of the mother's facial expressions, the film puts the viewer in the perspective of the child as she watches her mother struggle to find age-appropriate way to respond. The film was independently produced and distributed in the UK and US festival circuits in 2008-2009 to audiences of both parents and children. Reviews of the film were generally positive with an average IMDb user rating of 6.7 out of 10
Pres
The Huntsman: Winter's War was a box office flop, grossing $164.6 million against a $115 million budget despite the success of its predecessor Snow White and the Huntsman. Max Steel also flopped, grossing just $6.3 million against a $5-10 million budget and receiving poor reviews. In contrast, Captain America: Civil War was a major critical and commercial success, grossing over $1.1 billion worldwide. The Jungle Book also succeeded, becoming a sleeper hit and grossing $966.6 million against a $175 million budget.
Audience research powerpoint media work
The document discusses research on audiences for superhero films. It finds that people expect and enjoy action, drama, interesting characters, and gripping storylines in superhero movies. However, some audiences dislike excessive violence. Successful superhero films at the box office like The Dark Knight and Spiderman attract broad audiences through elements like star power, sequels, and appealing to both genders. Star actors and directors are important for drawing audiences to superhero films.
High concept movie
This document discusses high-concept movies. It explains that high-concept movies have an easily recognizable premise, iconic imagery, broad themes that most audiences can relate to (like love, honor, fear), and big name stars and directors. Examples given include Jaws, Top Gun, and movies by directors like Spielberg, Cameron, and Bay. Students are then assigned a task to research a high-concept movie, present on it, and write a documentation defining high-concept films and listing the top directors and movies in the genre.
Ratings made simple edited
The document discusses Singapore's film classification ratings system. It explains that classification ratings provide guidance to parents on media content suitability for children, considering factors like violence, sex, language and substance abuse. Films are given green advisory or orange restricted ratings. While classification considers theme, content and impact, decisions sometimes involve religious or other stakeholder consultations. Appeals processes are in place for distributors who disagree with ratings.
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How transparency and sustainability work hand-in-hand and Zeichhardt will show how Ball Packaging Europe can support brands who want to answer to the consumers quest for transparency (according to Nielsen 66% of consumers think companies should support the environment and are willing to pay more for social-responsible products/services). Revealing how Ball’s Carbon Cutting Coach “Carla” (www.carlacutscarbon.com) leads our journey from ‘having nothing to hide’ to pro-actively showing and proving it, key learnings will be communicated. Zeichhardt’s theory is, that trust is the only way to the consumers wallet, and digital explosion of user-generated content and many-to-many communications make it impossible to hide flaws, hence co-operations have to unite in joint efforts and dare to strip naked (in terms of revealing information).
Third party assessments becomes more relevant to build overall credibility and Ball has begun to showcase key achievements. A whole team of sustainability experts are continually fostering and measuring the companies improvements: Ball was named the Industry Leader in 2013 and 2014, and is the only packaging company listed on DJSI World and DJSI North America, the world's foremost sustainability index family.
Innovating like a Start-Up and showcasing the results, Ball will invite the audience to its newest innovation Magic Straw – a unique and modern gadget that provides an unprecedented ‘surprise experience’ to the beverage can. Zeichhardt will show how engaging our target audience through co-creation accelerates innovation at Ball and how this can also be achieved through working with crowdsourcing platforms.
Organizational trust course outline
Competition, globalization, resource scarcity, and innovation are business terms that define any organization’s performance and affect its profitability and growth.
Traditional thinking of Strategy X Execution = Results does no longer stand the test of our reality. Trust has become a performance multiplier that affects organizational performance. Trust, or lack of it, affects the performance of any organization as a positive or negative multiplier.
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2. Spark Plus is a speed-networking event connecting over 300 employees across departments, divisions and generations through 2000 collaboration interactions.
3. Impulse Learning facilitates 10-minute peer-to-peer learning sessions on soft skills and technical topics reaching over 400 participants.
4. Generational Readiness assesses an organization's ability to attract and retain different age groups based on generational research.
Trust Engagement and Participation
Transparency and participation through trust, sharing, and engagement can be achieved by:
1) Creating trust over time through human voices, faces, and relationships rather than just information.
2) Enabling people to build trust by using tools like blogs where people get to know and connect with public officials.
3) Using videos with real human faces to create trust, grab attention, and clarify messages.
I Second that Emotion - Using Emotional Intelligence to Drive Customer and Em...
Diane Magers, chair of the Customer Experience Professionals Association. Diane built a 25-year career as a CX executive at such companies as Sysco Foods and AT&T by bringing a thoughtful perspective on how to reimagine customer interactions through the lens of emotion. At CXPA, she is dedicated to advancing the customer experience field through research, developing standards, networking and promoting the profession. At Call to Loyalty 2016, Diane speaks about the role emotion plays in the customer experience.
Building Accountability and Commitment
This is a set of ideas and methodology based on Peter Block's work that supports the creation of a culture of chosen accountability and commitment. It is premised on partnership and personal choice, and radically different from traditional skinnerian approach to change.
USP-D - EAWOP 2013 „High Trust Culture – A driver of organizational and leade...
USP-D - EAWOP 2013 „High Trust Culture – A driver of organizational and leade...USP-D Deutschland Consulting GmbH
Ein Beitrag von Petra Schulte zu Vertrauenskultur auf dem 16. Kongress der European Association of Work and Organizational Psychology (EAWOP) in MünsterMotivation Success Dreams
The document contains inspirational quotes and messages about success, dreams, hard work, and teamwork. It is from Team Silverline in Bangalore, India, and provides their contact email. Some of the key points made include that happiness is the key to success, success comes from preparation and hard work, and that individual commitment is needed to make a team successful. The document encourages pursuing dreams and working together towards success.
2015 Edelman Trust Barometer - Employee Engagement Results
As Edelman’s 15th annual Trust Barometer indicates, trust has hit an unprecedented low. With any great challenge comes opportunity, and now, more than ever before, companies need to look internally to elevate and amplify those voices whom consumers and stakeholders want to hear from most: Employees.
For more information, please visit: ee.edelman.com
Trust & Transparency – Foundations for Europe’s Best Workplace
Trust & Transparency – Foundations for Europe’s Best WorkplaceLean Enterprise Software and Systems Conference
In 2008, Futurice was at a crossroads – the company was growing and it was apparent that the structure of the organization needed to adapt to greater size. The culture within the company had been very open and empowering, so adopting traditional manager-led hierarchies didn’t feel the right choice. The management decided to go path less traveled – to build the organization on trust and transparency.
In 2012, Futurice was ranked #1 in European Great Places to Work in small to medium sized companies.
Inspiration to this path came from small companies which naturally have the same characteristics: trust is naturally high, everybody knows the situation (transparency), and thus know what to do and performance is high. Together, trust and transparency build motivation and bring performance.
To build trust, the management must trust the employees first. It means dismantling practices that are founded on mistrust and suspicion. It also means establishing practices that exhibit trust explicitly, so that employees feel it. Transparency in operation and decision-making is an important part of that. Transparency also enables autonomy as everybody has the needed information at hand. And it builds trust and positive accountability since everything is visible. And this is just the start!
The talk includes many examples from real life at Futurice. They also look at current challenges as the company is rapidly growing beyond 150 and to multiple sites.Truth, Transparency and Trust
Presentation by John Sextro on how to, on agile development teams, use transparency to build trust by telling the truth. Presented at Agile Gravy 2016
The pitch
The document provides details about a student's plans for creating a horror film trailer that combines psychological and supernatural horror. The student aims to create the scariest trailer possible that will haunt viewers' thoughts. They outline a plot involving a woman whose young daughter becomes possessed by the soul of the woman's aborted fetus. Strange events ensue that cause the woman's husband and others to question her sanity. The student provides conventions and elements they will include, describes their target audience, and asks for feedback on the basic plotline.
Technology, Trust, & Transparency
Technology in general -- and the internet and social media specifically -- have changed the way we work. And not just by shifting the mediums through which we communicate, but by changing the very nature of what we communicate. Technology is blurring the line between our personal and professional selves and changing our expectations of each other and our organizations.
Each nonprofit’s story is more than a mission statement, a website or an annual report. The story also includes the people inside and those on the front lines. It's how individuals represent the mission statement and organizational values that bring the vision to life online and out in the world. Blending individual and organizational stories is crucial to success in the digital age.
So, how can organizations and individuals work together to do this?
Nancy Lyons and Meghan Wilker of the Geek Girls Guide will speak about the intersection of technology and humanity, and the role of individuals in representing an organization.
The Importance of Accountability in Business
The document discusses the importance of accountability in business. It defines accountability as taking responsibility for one's actions and obligations. The document states that business owners are accountable to their clients, colleagues, community groups, families, employers, and themselves. It provides examples of how to demonstrate accountability, such as being on time, following through, and maintaining integrity. The document emphasizes that accountability is important for building a strong reputation and that accountability partners can help business owners set goals and get feedback.
Emotional intelligence
This document discusses emotional intelligence and its components. It defines emotional intelligence as the ability to recognize and manage one's own emotions and recognize and influence the emotions of others. The document outlines five domains of emotional intelligence: self-awareness, self-management, social awareness, empathy, and relationship management. It describes the personal competence components of self-awareness and self-management and the social competence components of social awareness and relationship management. Finally, the document discusses the ability to identify emotions and lists examples of abilities within each of the five domains of emotional intelligence.
Impact of emotional intelligence on employee engagement
1) The document examines the relationship between emotional intelligence and employee engagement. It analyzes data from a sample of 60 employees using Yule's coefficient of association to determine the level of association.
2) The results showed a highly negative association between high emotional intelligence and low employee engagement. Employees with high emotional intelligence had high engagement at work.
3) The study concluded that people with high emotional intelligence exhibit high engagement at the workplace as they are better able to manage their emotions, develop interpersonal relationships, and align themselves with organizational goals - all of which contribute to engagement. High emotional intelligence is beneficial for employee engagement and organizational success.
Sandeep c agrawal Agrasen Fracture Arthritis Hospital gondia India Happiness,...
Sandeep c agrawal Agrasen Fracture Arthritis Hospital gondia India Happiness,...AGRASEN Fracture Arthritis Hospital, Ganesh Nagar,Gondia,Maharashtra,INDIA
Happiness,motivation & success Sandeep C Agrawal Agrasen Hospital Gondia India
www.agrasenortho.comEY Policy Pulse January 2017
This document summarizes key points from an interview with Sir Winfried Bischoff, Chairman of the Financial Reporting Council, on the topic of corporate culture. Sir Winfried discusses how corporate culture and trust are important for business success and society. He notes that companies need to consider the views of all stakeholders, not just shareholders, and establish a culture that encourages good behavior throughout the organization. Sir Winfried also discusses how companies can define and measure culture using various metrics, and that maintaining a healthy culture requires ongoing effort from boards. The role of the FRC is to promote high quality governance and reporting in the public interest.
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Keynote Speaker: Michael Norton, "Transparency and Trust"
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Do good-be-good-final
Presentation on social media law and ethics given by Joel Postman October 20, 2010 to Professor Kelly McElhaney's Power of Social Technology for Good class at U.C. Berkeley Haas School of Business.
Week 12 pro-forma audiences & products
This document discusses various media theories related to audiences and their consumption of media messages. It defines passive consumption as when audiences accept media messages without influencing production. The hypodermic needle model assumes audiences will immediately believe anything they are told by media. Active consumption involves audiences engaging with and discussing media messages. The uses and gratifications theory focuses on what audiences do with media rather than what media does to people. Reception theory examines how audiences receive and interpret encoded messages from producers in various ways. Spectatorship refers to watching without participation, and frameworks for interpretation consider how audiences from different backgrounds may interpret media differently.
Week 12 pro-forma audiences & products
This document discusses various media theories related to audiences and their consumption of media messages. It defines passive consumption as when audiences accept media messages without influencing production. The hypodermic needle model assumes audiences will immediately believe anything they are told by media. Active consumption involves audiences engaging with and discussing media messages. The uses and gratifications theory focuses on what audiences do with media rather than what media does to people. Reception theory examines how audiences receive and interpret encoded messages from producers in various ways. Spectatorship refers to watching without participation, and frameworks for interpretation consider how audiences from different backgrounds may interpret media differently.
Pr crisis assignment
A bleacher collapse at a Barstool Sports event injured several fans. The company's founder, Dave Portnoy, will lead the PR response to address safety concerns and restore trust. The campaign will involve Portnoy apologizing on media platforms and promising improved safety at future events. The goal is to maintain Barstool's authentic brand voice while regaining fans' confidence.
Week 12 pro-forma audiences & products (2)
This document discusses various concepts related to audiences and media products. It defines passive consumption as when audiences accept media messages without interacting or influencing production. The hypodermic needle model is when audiences believe messages from media, even if false. Active consumption is when audiences engage with and question media messages. The uses and gratifications theory focuses on why audiences choose certain media to meet their needs. Reception theory examines how audiences interpret and make meaning from encoded media messages. Spectatorship is the act of watching without participating. Different frameworks like age, gender, class and education can lead to varied interpretations of the same media.
The document provides examples and details for each concept to illustrate strengths, weaknesses and applications in media and audiences. It
Film distribution final copy
The document discusses how to engage an audience and distribute an independent film. It begins by examining target audiences, noting how research into interests, demographics, and personality types can help tailor a film. Questionnaires provided information on viewing preferences across generations. Key audiences are identified as mainstream adults interested in technology. Distribution strategies for independent films focus on websites and festivals to promote without major budgets. Case studies of films like Bait show how independent distribution utilizes online promotion and screenings at film festivals to find audiences.
Cultivate Your Twitter Following Film
Cultivating Your Twitter Following (Uris 141)
Fifty followers just won't cut it. How can you attract a large following on Twitter, and how does Twitter fit into your overall social media strategy?
Angel Aviles-Clinton, Co-Founder, BeScene Marketing
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Task 4 - Research
The research aims to understand audience preferences for horror films, including preferred settings, villains, and subgenres. A questionnaire was used to collect information from a large sample size in a cost-effective manner. Most respondents were male, aged 15+, and students or workers from Ilford and Barkingside. Zombie was the most preferred subgenre. Sound scares audiences the most. Respondents prefer to watch horror films with friends at the cinema. Their favorite films include Saw and settings include asylums. Jigsaw is the most popular villain type.
Task 4 research
The research aims to understand audience preferences for horror films, including preferred settings, villains, and subgenres. A questionnaire was used to collect information from a large sample size in a cost-effective manner. Most respondents were male, aged 15+, and students or workers from Ilford and Barkingside. Zombie was the most preferred subgenre. Sound scares audiences the most. Respondents prefer to watch horror films with friends at the cinema. Their favorite films include Saw and favorite villains include Jigsaw. The research will help inform the production of the group's horror short film.
{Task 4} Questionnaire
The document discusses research conducted to understand audiences' preferences for horror films. A questionnaire was used to efficiently collect information from a large sample. Questions covered demographics like gender and employment, as well as preferences regarding location, subgenre, ways to watch films, spending on films, consumption of horror films, and aspects that induce fear. The goal was to understand the target audience for a student horror film and incorporate popular elements to appeal to viewers.
Crisis Communication
This document provides an overview of best practices for crisis communications and management. It emphasizes the importance of being prepared before a crisis occurs through practices like running regular crisis simulation exercises, having contact information for senior leadership readily available, and ensuring key personnel are media trained. It also stresses the need to respond quickly, truthfully, and compassionately once a crisis hits. New media and social tools are changing how information spreads, so organizations must monitor online conversations and be proactive, not just reactive. Overall, the document advocates for consistent, controlled, and compassionate crisis responses that have been thoroughly planned and rehearsed in advance.
Lo3
The document summarizes information about two movies: Captain America and The Thing. It provides details on their genre, target audience, year of production, director, producer, distributor, box office takings and budget. It then discusses various advertising methods and their effectiveness for different target audiences. The target audience for Captain America was mostly males aged over 25. Its higher budget and star power compared to The Thing likely contributed to its greater box office success.
Media presentation
Vertigo Films would be a suitable British film company to distribute the filmmakers' political thriller about the assassination of an MP at a school. As an independent studio that produces a variety of genres at low budgets, Vertigo would be more likely than a Hollywood conglomerate to take on a first-time film with no big stars. The filmmakers plan to self-release initially through film festivals and online platforms like YouTube and iTunes to promote it using social media. They cite examples like London to Brighton and Point Blank that had similar genres and target audiences to gauge potential performance. If successful in the UK, they would use American independent distributors Magnolia and Magnet to release it widely in the US, as those companies specialize
Media presentation
Vertigo Films would be a good potential British film company to distribute our thriller film. Vertigo varies its genres but does not specify the type of films it makes, so our thriller would appeal to a variety of audiences. It is not a large conglomerate so it would not be too expensive for them to distribute our low-budget, first-time filmmaker project. Magnet and Magnolia would also be suitable American distributors as they specialize in genres like ours, including horror and action thrillers, without the high costs of a major studio. Releasing our film on multiple formats like DVD and digital would help boost viewership by making it accessible to wider audiences.
How did we attract/ address our audience
The document summarizes data collected to help develop the protagonist of a horror film to attract the widest audience. The data showed that horror film protagonists are usually male to conform to genre conventions where women are portrayed as vulnerable. It also found that a character's ethnicity is generally unimportant. Lastly, research on zombie films indicated audiences expect aggressive protagonists who can survive threats, so the film's protagonist was made aggressive against zombies.
Belleville Chamber of Commerce Social Media Presentation
The document discusses the benefits of social media for businesses. It notes that traditional marketing is becoming less effective as consumers are no longer listening to one-sided messages and want more interaction. Social media usage is growing rapidly as consumers are selecting, creating, and evolving how they consume information. The document recommends that businesses establish presences on social networks like Facebook and Twitter to engage with customers, listen to conversations, and better understand their audience. It also stresses the importance of social media analytics to measure return on investment and determine what strategies are most effective.
Presentatie NHTV
Dit zijn de slides van een gastcollege dat ik 8 november gaf op de NHTV. De praktijkvoorbeelden zijn zoveel als mogelijk op de 'leisure' gericht.
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- 1. @jasontoon The Visible Word Building Trust With Transparency Jason Toon Toon & Friends May 8, 2014
- 2. @jasontoon Who Does This “Jason Toon” Think He Is? • Head writer, etc. at Woot, 2005-2013 • Guided brand voice from nimble little startup to lumbering, gargantuan subsidiary of Amazon • Now freelance consultant and copywriter as Toon & Friends • Also written for Pitchfork, VICE, Gizmodo, and a bunch of those free weeklies with the weed and prostitution ads in the back
- 3. Gizmodo reviews the Torpedo Projector, 11/28/07 • “The World’s Crappiest Projector” • “…contrast ratio? Well, there wasn't any.” • “…the FBI warning at the beginning of the DVD was not legible at all. It looked like hieroglyphics.” • “…as pixelated as any video could ever possibly be…” • “…even smelled bad, like mildew, and made way more noise than we could bear…” @jasontoon
- 4. Woot sells the Torpedo Projector, 4/26/09 @jasontoon
- 5. Woot sells the Torpedo Projector, 4/26/09 Total one-day sales: 814 units Total one-day revenue: $48,831 @jasontoon
- 6. Woot launches an affiliate program, 2011 • Messaging needs: – Manage expectations for our customers unfamiliar with affiliate marketing – Discourage participants who are more likely to cannibalize existing Woot customers @jasontoon
- 7. Woot launches an affiliate program, 2011 @jasontoon
- 8. Woot launches an affiliate program, 2011 @jasontoon
- 9. Woot launches an affiliate program, 2011 @jasontoon
- 10. The Case of the Bursting Sausage Casings @jasontoon
- 11. The Case of the Bursting Sausage Casings @jasontoon
- 12. The Case of the Bursting Sausage Casings @jasontoon
- 13. The Case of the Bursting Sausage Casings @jasontoon
- 14. The Case of the Bursting Sausage Casings @jasontoon
- 15. The Case of the Bursting Sausage Casings @jasontoon
- 16. The Case of the Bursting Sausage Casings @jasontoon
- 17. The “Blemishing Effect” @jasontoon Small doses of mildly negative information may strengthen a consumer’s positive impression of a product or service, especially when: •The consumer already has some positive feelings about the product or service •Is less focused on making this particular buying decision, as with “most online ads, for example” ("When Blemishing Leads to Blossoming: The Positive Effect of Negative Information," Danit Ein-Gar, Baba Shiv, Zakary Tormala; Journal of Consumer Research 38 (5), 2012. More information at http://stanford.io/mivqzm)
- 18. Don’t Try to Pull a Fast One @jasontoon • Fast disclaimers in broadcast ads make consumers think the advertiser is hiding something • And diminish purchase intent • Unless the brand is one the consumer already trusts (“On the Dangers of Pulling a Fast One: Advertisement Disclaimer Speed, Brand Trust and Purchase Intention” Kenneth C. Herbst, Eli J. Finkel, David Allan, Gráinne M. Fitzsimons.; Journal of Consumer Research 38 (5), 2012. Full paper at http://bit.ly/19R6d4E)
- 19. Don’t Try to Pull a Fast One @jasontoon
- 20. 4 Questions to Ask About Your Communications @jasontoon 1. Am I revealing or obscuring? 1. Am I anticipating or reacting? 2. Am I using expressive language, or stock phrases? 1. Am I establishing my expertise, or abdicating it?