Siddharth Nakai founded G.A.M.E (Greening Advertising Media Entertainment) and G.O.A.L (Greening Organizations Authorities Lifestyles), which are divisions of THE D WORLDWIDE that work to make events, films, and organizations more environmentally sustainable. G.A.M.E certifies carbon neutral productions by conducting carbon accounting and implementing green production practices. It has made events like Kyoorius Designyatra carbon neutral. G.O.A.L works to audit and improve the sustainability of governmental processes. Siddharth has researched the environmental impact of film production and aims to spread awareness of the industry's carbon emissions to

1. THE VIBRANT
STARTUP
CHALLENGE
www.globalceoconclave.com

2. About Your
Startup
Name of founders
1. Siddharth Nakai
Name of the organisation
G.A.M.E (Greening Advertising Media Entertainment )
G.O.A.L (Greening Organizations Authorities Lifestyles)
A division of THE D WORLDWIDE
Address
Address: A-1 Unit no 345, Shah and Nahar
Industrial Estate, Lower Parel.
City: Mumbai - 400013
Email
Siddharth.Nakai@gmail.com
gameinitiative@gmail.com
Social links
Facebook: https://www.facebook.com/BeTheGAME
Twitter: https://twitter.com/gamecarbonzero
www.gameinitiative.org
www.goalinitiative.org
Contact number
+91-9819011212
022-24986767

3. What
does your
startup do?
Pioneering
organization to
certify carbon
neutral events,
films, commercial
films in INDIA
G.A.M.E is not for profit consulting body striving to make
advertising, media and entertainment industry to be more
sustainable.
G.A.M.E is conceptualized with the intention to make any form
of content creation more environmentally sound.
Objective is to create an international network for environmentally
conscious celebrities, not-for-profit organizations, brands, film
production houses, creative and media agencies and climate leaders.

4. What does
your start up
do?
How to curb the carbon footprint in filmmaking, events and commercial ads ?
• Shoot films the green way. What does going green actually mean? The basic principle behind in
creating environment conscious productions would be conserving water, fuel, energy and limiting
landfill waste. Bringing such policies to productions where life is rapidly evolving and focused on
meeting strict deadlines will be challenging.
• Following a green production guide tailored to suit Indian production design. The framework is based
on the philosophy that some of the easiest changes have the greenest green impacts over the life of
the entire film.
• Carbon accounting: Carbon accounting would include recording electricity consumption, fuel usage,
air travel, wastage produced. It would also include percentage of carbon successfully been offset by
using alternative methods (Recycling). This would actually help us gauge where we stand and improve
with each and every film of ours.
• Live waste management for both indoor and outdoor events with the help of experienced experts.
G.A.M.E TEAM made the Kyoorius Designyatra 2014 carbon neutral
http://designyatra.kyoorius.com/home/kdy14-is-carbonneutral/
http://www.creativebloq.com/computer-arts/how-make-your-design-event-100-carbon-neutral-91412858
Case Study

5. Tell us
something
about your
founders
Name
Siddharth Nakai
Social links
Linkedin : https://in.linkedin.com/pub/siddharth-nakai/19/a8a/567
Siddharth Nakai
An alumni of Mudra Institute of Communications, Ahmedabad
Invited and trained by Former US Vice-President and Climate Activist Mr.
Al Gore for the Climate Reality Project.
Indian Green Building Council Accredited Professional (IGBC AP)
My Research Study ‘ Film Making : The Green Way’ was presented in
three international conferences. This extensive study tried to understand
the impact of contemporary film production practices on environment.

6. How is
your startup
different
from the
other
startups?
A study was undertaken which compared carbon emissions from motion picture industry vis-à-vis
other industries like petroleum ,coal and aerospace industries. It ranked motion picture industry as a
major air-polluter.
Our research has primarily been in the media and entertainment industry. A concept like this is
relatively new for the industry to explore. Goal is to make this into a movement. Purpose of our
existence is to improve the processes of the industry and benefit the environment.
There is no awareness that the production aspect of the media and entertainment industry is a
major co2 emitter. Our organization is on a mission to spread this awareness.
There no startups or organizations working with this expertise and mind-set yet in INDIA

7. How is
your startup
different
from the
other
startups?
G.O.A.L is another not for profit division of THE D WORLDWIDE which is focused on sustainable
governance and individual lifestyles.
There has never been an audit or understanding on what it takes to run a government.
The processes are very complicated and auditing the same is a unique task that we have taken up.
We are currently in the process of consulting the government of Sikkim in to making it a carbon
neutral state.
Sustainable
Governance
Social
Environ
ment
Viable
Economics

8. How is
your startup
transforming
India?
G.A.M.E TEAM has performed a detailed audit of various productions. Based on this audit, we have
arrived at the following numbers:
In the year 2012, total films certified by the censor board was 1602.If you count all of them we have
2,30,688 metric tons of Co2 which will be emitted to the environment based on our reserch. India
also produces films in many regional dialects. If we take into account the number of commercials
that are shot by brands and also the event industry that is growing exponentially, then we are
talking big numbers.
Purpose of doing such an analysis is to put into perspective that the media, advertising and
entertainment industry has a significant impact on the resources it extracts from the earth and we
need to take note of it.
The influential power of the media and entertainment industry is immense. A small change in the
processes and acknowledgement of it will go a long way in making change in lives of millions of
people in our country and encourage them to change their lifestyles as well.

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