This article discusses green marketing in India. It defines green marketing and traces its evolution. It outlines rules for green marketing success, opportunities it presents, and initiatives by both the government and organizations in India. However, implementing green marketing faces challenges like higher costs and lack of consumer awareness and willingness to pay more. The conclusion emphasizes exploring green marketing potential further and educating consumers on benefits to motivate environmentally-friendly purchasing.
This study sought to ascertain the green business best practices for enterprise sustainability in SouthSouth
Nigeria.. The population for the study was 23,985 managers of registered enterprises in the six states of
South-South Nigeria. Multistage sampling technique was adopted in this study.
“Green Environment” relates to the concerns for environmental conservation and improved health of the environment. This includes supporting practices like informed consumption, conservation practices and investment in renewable energy.Why is green environment important?
Going green reduces air pollution and environmental toxins that could affect our body's immune system that fights infections, and that could expose us to diseases and fatal illnesses
This document provides an overview of green marketing initiatives in India. It begins with introducing green marketing as efforts to design, promote, and distribute products that do not harm the environment. It then discusses the benefits of green marketing, including achieving business objectives, moral obligations, and reducing costs. Five simple rules of green marketing are also outlined. The document continues by stating the objective is to assess the need for and implications of green marketing in India. It evaluates initiatives taken by Indian companies and discusses challenges in fully adopting green marketing.
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...ijtsrd
People are starting to become aware by starting to buy products that do not add to the environmental damage. People also switch to buying products that use basic ingredients that do not damage the environment or in other words environmentally friendly materials. This article will discuss Green Marketing, Green Brand Image, and Green Perceive Value which are topics relevant to the current situation, where changing market trends created by consumers are very influential for the sustainability of the companys operations. Furthermore, this will affect the image of environmentally friendly and also the value obtained in making purchasing decisions. The thing that needs to be considered is how to convince consumers that what they are buying is an environmentally friendly product. Green marketing has several advantages, and because of these advantages, green marketing has good prospects for enhancing brand image as a choice of marketing strategy to enhance a companys brand image. Companies that implement green marketing certainly have some more value than conventional strategies. Lena Ellitan "The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47599.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47599/the-role-of-green-marketing-and-green-brand-image-in-enhancing-purchase-intention/lena-ellitan
Impact of green marketing on customer satsifaction and environmental safety -...Kartik Mehta
In recent years, concern about the environment has been highlighted in many areas of life. Our limited resources are damaged, the future of human life disturbs this planet, thus leaders and thinkers have to create a solution. The influence of green marketing tools have been analysed in this study, namely the eco-label, eco-brand and environmental advertisement. The sampling used was available cluster sampling. Tehran city is divided into four parts, North, South, East and West. The western and northern areas of the city were selected and we distributed our questionnaire. The sample size was 384 people.
Formulae and data was analysed using the Spearman correlation test and multiple regression analysis. The results show that environmental advertisement had the most significant effect on consumer purchasing behavior and eco-brand had the least effect.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Here are 2 examples of organizations in each quadrant of the matrix given in the case:
High Social Impact, High Financial Performance:
- Starbucks: Known for ethical sourcing and environmental sustainability. Also highly profitable.
- Nestle: Committed to reducing environmental footprint while maintaining financial success.
High Social Impact, Low Financial Performance:
- Chiquita: Focused on fair trade and reducing food waste but not always financially profitable.
- Videocon: Emphasizes green products but financial performance has been mixed.
Low Social Impact, High Financial Performance:
- Apple: Very profitable but criticized for environmental and labor practices in supply chain.
- McDonalds: Strong financial
This article discusses green marketing in India. It defines green marketing and traces its evolution. It outlines rules for green marketing success, opportunities it presents, and initiatives by both the government and organizations in India. However, implementing green marketing faces challenges like higher costs and lack of consumer awareness and willingness to pay more. The conclusion emphasizes exploring green marketing potential further and educating consumers on benefits to motivate environmentally-friendly purchasing.
This study sought to ascertain the green business best practices for enterprise sustainability in SouthSouth
Nigeria.. The population for the study was 23,985 managers of registered enterprises in the six states of
South-South Nigeria. Multistage sampling technique was adopted in this study.
“Green Environment” relates to the concerns for environmental conservation and improved health of the environment. This includes supporting practices like informed consumption, conservation practices and investment in renewable energy.Why is green environment important?
Going green reduces air pollution and environmental toxins that could affect our body's immune system that fights infections, and that could expose us to diseases and fatal illnesses
This document provides an overview of green marketing initiatives in India. It begins with introducing green marketing as efforts to design, promote, and distribute products that do not harm the environment. It then discusses the benefits of green marketing, including achieving business objectives, moral obligations, and reducing costs. Five simple rules of green marketing are also outlined. The document continues by stating the objective is to assess the need for and implications of green marketing in India. It evaluates initiatives taken by Indian companies and discusses challenges in fully adopting green marketing.
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...ijtsrd
People are starting to become aware by starting to buy products that do not add to the environmental damage. People also switch to buying products that use basic ingredients that do not damage the environment or in other words environmentally friendly materials. This article will discuss Green Marketing, Green Brand Image, and Green Perceive Value which are topics relevant to the current situation, where changing market trends created by consumers are very influential for the sustainability of the companys operations. Furthermore, this will affect the image of environmentally friendly and also the value obtained in making purchasing decisions. The thing that needs to be considered is how to convince consumers that what they are buying is an environmentally friendly product. Green marketing has several advantages, and because of these advantages, green marketing has good prospects for enhancing brand image as a choice of marketing strategy to enhance a companys brand image. Companies that implement green marketing certainly have some more value than conventional strategies. Lena Ellitan "The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47599.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47599/the-role-of-green-marketing-and-green-brand-image-in-enhancing-purchase-intention/lena-ellitan
Impact of green marketing on customer satsifaction and environmental safety -...Kartik Mehta
In recent years, concern about the environment has been highlighted in many areas of life. Our limited resources are damaged, the future of human life disturbs this planet, thus leaders and thinkers have to create a solution. The influence of green marketing tools have been analysed in this study, namely the eco-label, eco-brand and environmental advertisement. The sampling used was available cluster sampling. Tehran city is divided into four parts, North, South, East and West. The western and northern areas of the city were selected and we distributed our questionnaire. The sample size was 384 people.
Formulae and data was analysed using the Spearman correlation test and multiple regression analysis. The results show that environmental advertisement had the most significant effect on consumer purchasing behavior and eco-brand had the least effect.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Here are 2 examples of organizations in each quadrant of the matrix given in the case:
High Social Impact, High Financial Performance:
- Starbucks: Known for ethical sourcing and environmental sustainability. Also highly profitable.
- Nestle: Committed to reducing environmental footprint while maintaining financial success.
High Social Impact, Low Financial Performance:
- Chiquita: Focused on fair trade and reducing food waste but not always financially profitable.
- Videocon: Emphasizes green products but financial performance has been mixed.
Low Social Impact, High Financial Performance:
- Apple: Very profitable but criticized for environmental and labor practices in supply chain.
- McDonalds: Strong financial
Green Marketing: A Marketing Mix conceptEECJOURNAL
This paper tries to provide an overview of green marketing from marketing mix concept. The aim of green marketing is to include environmental issues in the marketing efforts. The idea is that marketers provide consumers with better information about the green properties of the products offered and then they will include this information in their purchasing decisions. This will consequently push companies to produce products that are better from an environmental point of view. Consequently companies have executed various green marketing strategies to meet the demands of environmentally sensible customers as they are very much aware of what they are consuming. Companies that use the extreme green marketing fully incorporate environmental issues and responsibility into their business and address issues related to marketing mix for the environment
Green Marketing incorporates greening products and greening firms. The increasing exposure of global market products and environmental issues like global warming, impact of environmental pollution in turn has raised the green sensitivity of consumers for being eco-friendly and green marketing oriented. However in recent past green consumerism also has been gaining its lime light, Green consumerism has started playing a substance role in ushering corporate environmentalism and constructing business firms green marketing oriented. However, this is not widespread and is still evolving.
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
This document provides an overview of green marketing. It defines green marketing and discusses its positive and negative aspects. It also outlines some common problems with green marketing strategies and provides definitions of key terms. Additionally, it discusses green marketing adoption by firms and different green marketing strategies companies can take, from passive to aggressive approaches. The document concludes that while firms play a role, ultimate responsibility lies with consumers being willing to pay more for environmentally friendly options.
Green Movement is transforming into the mainstream articulation of the current business world.
Over the world, associations are making green strategies and hence are moving toward working up a low
carbon scene. Retailing is as old as business
The structural analysis of green innovation (gi) and greenAlexander Decker
This study investigates the relationship between green innovation (GI) and green performance (GP) in the Malaysian automotive industry. A conceptual model is proposed using structural equation modeling to analyze this relationship. The study reviews literature on GI, which includes green product innovation and green process innovation, and on measures of GP such as environmental, economic, operational, and innovation performance. Based on the literature review and conceptual model, the study hypothesizes a positive direct relationship between GI and GP in the Malaysian automotive industry. A questionnaire will be designed and pilot tested to collect data from automotive suppliers in Malaysia to test this hypothesis and the proposed conceptual model.
This document discusses green marketing. It defines green marketing as marketing of products that are environmentally friendly according to the American Marketing Association. It discusses why companies adopt green marketing strategies due to regulations, consumer demand, and competitive advantages. The document outlines the marketing mix considerations for green products and discusses challenges in green marketing around costs and consumer awareness. Top green brands in India are identified like Amul, Dabur, and Infosys. Examples of green initiatives by companies like SBI, Suzlon Energy, Wipro, and Kansai Nerolac are provided.
This document discusses the four Ps of green marketing - product, price, place, and promotion. For product, it discusses developing environmentally friendly products that satisfy customer needs or have less environmental impact than competitors. For price, it notes customers may pay more for perceived better value or environmental benefits. For place, it says green products should be broadly available rather than just niche markets. For promotion, it covers various promotional strategies green marketers can use like public relations and advertising to effectively promote green products and services.
This document discusses green marketing in India. It outlines objectives of green marketing such as increasing environmental awareness and protecting the environment. It then discusses various mitigation strategies companies have adopted, such as relying exclusively on green energy sources and modifying technology to reduce environmental impact. Examples of green marketing campaigns by companies like Lifeboy soap and McDonald's are also provided. The document also notes challenges of green marketing, such as higher costs, and concludes that green marketing is still developing in India but will become more important with concerns about climate change and demands for more sustainable practices.
Hi! Take a look at the list of best green marketing dissertation topics. More topics here https://www.marketingdissertation.net/available-topics-for-green-marketing-dissertation/
This study examined factors that influence green purchase intentions in Pakistan. It hypothesized that organizational green image, environmental concern, environmental knowledge, and perceived product price and quality positively influence green purchase intentions. Data was collected through surveys of 377 university students. Correlation and regression analyses found support for all hypotheses, showing these factors have significant positive relationships with green purchase intentions. Additionally, perceived price and quality was found to moderate the influence of organizational green image, environmental concern, and environmental knowledge on green purchase intentions. The study concludes price and quality competitiveness is important for driving green purchase intentions, especially among educated consumers.
Green marketing refers to promoting products and services based on their environmental benefits. It involves developing and marketing environmentally friendly products, as well as promoting them using sustainable business and marketing practices. Key aspects of green marketing include modifying products to be more environmentally friendly, using sustainable production processes, packaging changes to reduce environmental impact, and promoting products based on their environmental benefits rather than traditional advertising. Green marketing aims to satisfy customer needs while preserving the natural environment.
Why The Companies are using GO GREEN policy ? DEEPIKA WALIA
This document outlines the topics to be covered in a seminar on green business policies and marketing. It will discuss what green policies are, why companies adopt them, the benefits, examples of companies with green policies, and aspects of green marketing like the 4Ps, green labeling, and avoiding greenwashing. Specific green office practices, top green Indian companies, and cases studies will also be presented. The importance of sustainability for long term business growth will be emphasized.
The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change, in general and has complex implications on the technological strategy of a company and on its product innovations, in particular.
This document discusses the concept of green marketing. It defines green marketing as marketing products and services that are environmentally friendly. It discusses why green marketing is important due to growing consumer awareness about environmental issues. It also outlines some of the challenges in green marketing, such as the need for standardization and that it is still a new concept for many. The document provides examples of green products and characteristics. It concludes by discussing some golden rules for green marketing and providing examples of companies adopting green marketing strategies.
The Role of Green Marketing and its effect on ConsumersAmisha Shaw
This project is mainly focused on analyzing the purchasing behavior of consumers regarding green products and the awareness among consumers about green marketing.
This document summarizes a study on pro-environmental concerns influencing green buying behavior among Indian consumers. The study aims to determine consumers' environmental concerns, knowledge of eco-friendly products, and how these factors influence green purchasing. A survey of 200 highly educated Indians found that most were aware of eco-friendly products and environmental issues, but over half did not consider the environment when shopping. While most said labeling a product as eco-friendly would influence their purchase and most would consider buying eco-friendly products, only 36% trusted the quality of such products. The results indicate consumers' environmental concerns affect their green buying, and consumers are willing to buy eco-friendly products but not pay higher prices. Increased awareness and demand could help reduce
SoftGains Tech Solutions delivers quality Web Design, SEO, E-commerce, Domain Name registration , Web Hosting services and also has IT Training department.
This document summarizes a study on eco-labeling practices in consumer goods in Bangladesh. The study found that eco-labeling is growing in response to increased environmental awareness and the emergence of green markets. Survey results showed that some consumers consider environmental impacts and look for eco-labels when shopping. However, there is still a gap between eco-labeling policies and practices in Bangladesh. The document recommends raising consumer awareness, encouraging voluntary environmental initiatives, using environmental appeals in advertising, and better integrating environmental justice and ecosystem services into eco-labeling programs.
Chapter 3 Ethics and Social Responsibility 2014Earlene McNair
This document summarizes key concepts around ethics and social responsibility from Chapter 3. It defines ethical behavior as moral principles that govern conduct. It describes ethical behavior in business and levels of ethical development. It discusses corporate social responsibility and cause-related marketing. Specifically, it explains that corporate social responsibility involves businesses addressing social problems, potentially profitably. Cause-related marketing involves for-profit and non-profit partnerships to generate funds for charitable causes.
The purpose of this study is to describe the various initiatives introduced by the Indian companies namely HCL, LG India and Wipro InfoTech for promoting Green Marketing along with the reasons behind these companies adopted this great Initiative.
Green marketing aims to promote sustainable consumption and reduce environmental impact. It emphasizes how a company manages its operations and products to be environmentally friendly. Some benefits of green marketing include increased sales and profits from appealing to eco-conscious consumers, improved public image, and competitive advantage. However, green marketing also faces challenges such as higher production costs and potential consumer skepticism over marketing claims.
Green Marketing: A Marketing Mix conceptEECJOURNAL
This paper tries to provide an overview of green marketing from marketing mix concept. The aim of green marketing is to include environmental issues in the marketing efforts. The idea is that marketers provide consumers with better information about the green properties of the products offered and then they will include this information in their purchasing decisions. This will consequently push companies to produce products that are better from an environmental point of view. Consequently companies have executed various green marketing strategies to meet the demands of environmentally sensible customers as they are very much aware of what they are consuming. Companies that use the extreme green marketing fully incorporate environmental issues and responsibility into their business and address issues related to marketing mix for the environment
Green Marketing incorporates greening products and greening firms. The increasing exposure of global market products and environmental issues like global warming, impact of environmental pollution in turn has raised the green sensitivity of consumers for being eco-friendly and green marketing oriented. However in recent past green consumerism also has been gaining its lime light, Green consumerism has started playing a substance role in ushering corporate environmentalism and constructing business firms green marketing oriented. However, this is not widespread and is still evolving.
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
This document provides an overview of green marketing. It defines green marketing and discusses its positive and negative aspects. It also outlines some common problems with green marketing strategies and provides definitions of key terms. Additionally, it discusses green marketing adoption by firms and different green marketing strategies companies can take, from passive to aggressive approaches. The document concludes that while firms play a role, ultimate responsibility lies with consumers being willing to pay more for environmentally friendly options.
Green Movement is transforming into the mainstream articulation of the current business world.
Over the world, associations are making green strategies and hence are moving toward working up a low
carbon scene. Retailing is as old as business
The structural analysis of green innovation (gi) and greenAlexander Decker
This study investigates the relationship between green innovation (GI) and green performance (GP) in the Malaysian automotive industry. A conceptual model is proposed using structural equation modeling to analyze this relationship. The study reviews literature on GI, which includes green product innovation and green process innovation, and on measures of GP such as environmental, economic, operational, and innovation performance. Based on the literature review and conceptual model, the study hypothesizes a positive direct relationship between GI and GP in the Malaysian automotive industry. A questionnaire will be designed and pilot tested to collect data from automotive suppliers in Malaysia to test this hypothesis and the proposed conceptual model.
This document discusses green marketing. It defines green marketing as marketing of products that are environmentally friendly according to the American Marketing Association. It discusses why companies adopt green marketing strategies due to regulations, consumer demand, and competitive advantages. The document outlines the marketing mix considerations for green products and discusses challenges in green marketing around costs and consumer awareness. Top green brands in India are identified like Amul, Dabur, and Infosys. Examples of green initiatives by companies like SBI, Suzlon Energy, Wipro, and Kansai Nerolac are provided.
This document discusses the four Ps of green marketing - product, price, place, and promotion. For product, it discusses developing environmentally friendly products that satisfy customer needs or have less environmental impact than competitors. For price, it notes customers may pay more for perceived better value or environmental benefits. For place, it says green products should be broadly available rather than just niche markets. For promotion, it covers various promotional strategies green marketers can use like public relations and advertising to effectively promote green products and services.
This document discusses green marketing in India. It outlines objectives of green marketing such as increasing environmental awareness and protecting the environment. It then discusses various mitigation strategies companies have adopted, such as relying exclusively on green energy sources and modifying technology to reduce environmental impact. Examples of green marketing campaigns by companies like Lifeboy soap and McDonald's are also provided. The document also notes challenges of green marketing, such as higher costs, and concludes that green marketing is still developing in India but will become more important with concerns about climate change and demands for more sustainable practices.
Hi! Take a look at the list of best green marketing dissertation topics. More topics here https://www.marketingdissertation.net/available-topics-for-green-marketing-dissertation/
This study examined factors that influence green purchase intentions in Pakistan. It hypothesized that organizational green image, environmental concern, environmental knowledge, and perceived product price and quality positively influence green purchase intentions. Data was collected through surveys of 377 university students. Correlation and regression analyses found support for all hypotheses, showing these factors have significant positive relationships with green purchase intentions. Additionally, perceived price and quality was found to moderate the influence of organizational green image, environmental concern, and environmental knowledge on green purchase intentions. The study concludes price and quality competitiveness is important for driving green purchase intentions, especially among educated consumers.
Green marketing refers to promoting products and services based on their environmental benefits. It involves developing and marketing environmentally friendly products, as well as promoting them using sustainable business and marketing practices. Key aspects of green marketing include modifying products to be more environmentally friendly, using sustainable production processes, packaging changes to reduce environmental impact, and promoting products based on their environmental benefits rather than traditional advertising. Green marketing aims to satisfy customer needs while preserving the natural environment.
Why The Companies are using GO GREEN policy ? DEEPIKA WALIA
This document outlines the topics to be covered in a seminar on green business policies and marketing. It will discuss what green policies are, why companies adopt them, the benefits, examples of companies with green policies, and aspects of green marketing like the 4Ps, green labeling, and avoiding greenwashing. Specific green office practices, top green Indian companies, and cases studies will also be presented. The importance of sustainability for long term business growth will be emphasized.
The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change, in general and has complex implications on the technological strategy of a company and on its product innovations, in particular.
This document discusses the concept of green marketing. It defines green marketing as marketing products and services that are environmentally friendly. It discusses why green marketing is important due to growing consumer awareness about environmental issues. It also outlines some of the challenges in green marketing, such as the need for standardization and that it is still a new concept for many. The document provides examples of green products and characteristics. It concludes by discussing some golden rules for green marketing and providing examples of companies adopting green marketing strategies.
The Role of Green Marketing and its effect on ConsumersAmisha Shaw
This project is mainly focused on analyzing the purchasing behavior of consumers regarding green products and the awareness among consumers about green marketing.
This document summarizes a study on pro-environmental concerns influencing green buying behavior among Indian consumers. The study aims to determine consumers' environmental concerns, knowledge of eco-friendly products, and how these factors influence green purchasing. A survey of 200 highly educated Indians found that most were aware of eco-friendly products and environmental issues, but over half did not consider the environment when shopping. While most said labeling a product as eco-friendly would influence their purchase and most would consider buying eco-friendly products, only 36% trusted the quality of such products. The results indicate consumers' environmental concerns affect their green buying, and consumers are willing to buy eco-friendly products but not pay higher prices. Increased awareness and demand could help reduce
SoftGains Tech Solutions delivers quality Web Design, SEO, E-commerce, Domain Name registration , Web Hosting services and also has IT Training department.
This document summarizes a study on eco-labeling practices in consumer goods in Bangladesh. The study found that eco-labeling is growing in response to increased environmental awareness and the emergence of green markets. Survey results showed that some consumers consider environmental impacts and look for eco-labels when shopping. However, there is still a gap between eco-labeling policies and practices in Bangladesh. The document recommends raising consumer awareness, encouraging voluntary environmental initiatives, using environmental appeals in advertising, and better integrating environmental justice and ecosystem services into eco-labeling programs.
Chapter 3 Ethics and Social Responsibility 2014Earlene McNair
This document summarizes key concepts around ethics and social responsibility from Chapter 3. It defines ethical behavior as moral principles that govern conduct. It describes ethical behavior in business and levels of ethical development. It discusses corporate social responsibility and cause-related marketing. Specifically, it explains that corporate social responsibility involves businesses addressing social problems, potentially profitably. Cause-related marketing involves for-profit and non-profit partnerships to generate funds for charitable causes.
The purpose of this study is to describe the various initiatives introduced by the Indian companies namely HCL, LG India and Wipro InfoTech for promoting Green Marketing along with the reasons behind these companies adopted this great Initiative.
Green marketing aims to promote sustainable consumption and reduce environmental impact. It emphasizes how a company manages its operations and products to be environmentally friendly. Some benefits of green marketing include increased sales and profits from appealing to eco-conscious consumers, improved public image, and competitive advantage. However, green marketing also faces challenges such as higher production costs and potential consumer skepticism over marketing claims.
ISBN publication 5 A study on Green Marketing Strategies – A tool to achieve...Dr UMA K
DR UMA K “A study on Green Marketing Strategies – A tool to achieve sustainability”, in the Journal of “Emerging Perspectives on HR, Marketing & Finance”, in 1 day national seminar, Organized by Maharani’s women’s commerce and Management College, Paduvarahalli, Mysore. Published in ISBN: 978-93-5351-746-5, held on 16th March 2019, pp.159-164.
ISBN publication 5 mar 2019 maharani for “A study on Green Marketing Stra...Educational
This document discusses green marketing strategies as a tool for achieving sustainability. It begins with an abstract that outlines the global issues of climate change and resource limitations that have increased consumer and business focus on sustainable development. The paper then reviews literature on green marketing and sustainable development. It establishes that green marketing involves strategies across a company's marketing mix - including product design, manufacturing, packaging, and communications - to reduce environmental impact. The objectives of green marketing for businesses are to gain competitive advantage while supporting sustainable consumption. The document also defines key concepts like green consumers and outlines various green marketing strategies.
A STUDY OF APPLYING GREEN MARKETING STRATEGIES AND ITS INFLUENCE IN COMPANY S...Allison Thompson
This document summarizes a study on applying green marketing strategies and their influence on company standing. It discusses how firms are adopting environmental marketing policies to improve their reputation and remain competitive. The literature review covers the relationship between green marketing and corporate reputation, and identifies a research gap around classifying different policy factors and defining specific criteria for each. The methodology section notes that a qualitative approach was used to gather descriptive data from existing literature on this topic.
This document summarizes a training session that teaches participants how to communicate the results of carbon footprinting, set reduction targets, and plan for continuous improvement. It discusses communicating results internally to build the business case and externally to articulate benefits. Internally, the business case should define value, recommendations, and impacts. Externally, footprinting can differentiate products and enhance brands by demonstrating commitments to reductions.
This document provides information about green marketing as a new phenomenon in marketing. It discusses the concept of green marketing and why firms adopt green marketing strategies. Some of the key green marketing strategies discussed include green product, green price, green place, and green promotion. The document also outlines challenges to green marketing and provides managerial implications. It proposes a political economy model to understand forces that drive organizations towards environmental orientation and how this relates to marketing strategy and performance.
A STUDY ON CONSUMER BEHAVIOUR ON GREEN MARKETING WITH REFERENCE TO ORGANIC FO...IAEME Publication
Background: In recent decades the concept of marketing environmental friendly products, in the aspects ranging from production to packing is getting attention to protect our environment as well as the life of human beings. Specifically the focus and awareness about organic products is increased day by day. Objectives: Hence the researcher made an attempt find out the consumer behavior towards marketing of organic products and impact of green marketing on the purchasing behavior of organic products Tiruchirappalli district. Methodology: To resolve the objective the researcher has collected 175 primary data with the support of structured questionnaire. And the collected data were analyzed with support descriptive analysis, simple regression and of chi squire test. Findings: The outcome of analysis shows that awareness on green products market has gained momentum and people are very much aware on the impact of inorganic products. The green marketing has notable impact on the purchasing behavior of organic products. Specifically the focus of female respondent and graduate respondents were giving more preference to organic products.
Today although organizations are growing and registering growth, making huge
profits and customer is satisfied but Marketing philosophy has its own limitations.
Pollution has contaminated the atmosphere and has restricted our sustainable
development. It is observed that in last two decades there is a massive discharge of
harmful gases like sulphur dioxide (SO2), nitrogen oxides (NOx), and hydrocarbon
compounds into the atmosphere. Lead pollution has been linked with impaired brain
function in children-emissions from vehicles using leaded petrol are a major source.
The challenge facing mega cities is how to reduce the adverse environmental impacts
and other negative effects of intense pollution due to industries as well as use of
transportation by people. Because the dilemma becomes most pressing under
conditions of rapid urban. So, with the aim of bringing down the pollution and to
minimise its adverse effects, organizations have shifted from marketing orientation to
eco-marketing orientation. Studies indicate that during the 1960’s green
consumerism emerged and slowly and gradually greener business trends took place
world over. Marketing practices and business orientation have started shifting their
attention from consumer satisfaction and profitability to consumer satisfaction,
profitability & environmental protection. Greening may include developing innovative
green product concepts, green concept testing, product development and its
marketing, green packaging, paperless communication and green advertising
strategies. In this study an attempt is made to study corporate greening practices of
selected organisations and how it has helped consumers, organizations and society at
large.
This document discusses green marketing, which refers to marketing products and services in an environmentally friendly way. It covers the reasons for green marketing like consumer demand for sustainable products and regulations. The marketing mix for green products incorporates the 3Ps of people, planet and profits in addition to the traditional 4Ps. Companies adopt green marketing for opportunities, social responsibility and competitive pressures. Benefits include long term growth and cost savings.
This document provides an introduction to the topic of green marketing. It defines green marketing as marketing of products and services that are presumed to be environmentally safe. It discusses the evolution of green marketing from ecological to environmental to sustainable green marketing. The importance of green marketing is highlighted as it offers business benefits like cost savings and new market opportunities. Golden rules for successful green marketing are listed, including knowing your customer, educating them, being genuine and transparent. Examples of big companies that have adopted green marketing strategies are provided, like Bank of America, GE and Starbucks. The green marketing mix of product, price, place and promotion is explained along with additional social marketing elements.
An Exploratory Study of Factors Influencing Corporate Sustainability on busin...AkashSharma618775
This study evaluates the effect of corporate sustainability on business performance of manufacturing
industries in USA, from 2012 to 2015. These Manufacturing industries are listed in Corporate Social
Responsibility Hub (CSRHub), Morning Star and Global Reporting Initiative (GRI). All data used in this report
were extracted from 37 manufacturing companies’ Sustainability, corporate social responsibility (CSR) and
annual reports. These companies are of diverse sectors such as Automobile, Health care, consumer goods, food,
beverages and technology. Quantitative method of research is used in this study; this also includes the use of
explanatory and descriptive research design. The main issues to be discussed in this study are Donation, Incident
rate reduction and Water Recycled as the independent variables, while Revenue is the dependent variable. Data
analysis was carried out using the regression analysis, descriptive statistics and correlation. E-views software
generated the data for further analysis. The findings imply that donation has a positive insignificance effect on
revenue, reduced incident rate reduction had positive significance effect on revenue and water recycling has
negative insignificant effect on revenue. In the future researches, larger samples of companies form diverse sectors
and subsectors should be studied to broaden the research on company performance especially the non-financial
aspect.
An Exploratory Study of Factors Influencing Corporate Sustainability on busin...AkashSharma618775
This study evaluates the effect of corporate sustainability on business performance of manufacturing
industries in USA, from 2012 to 2015. These Manufacturing industries are listed in Corporate Social
Responsibility Hub (CSRHub), Morning Star and Global Reporting Initiative (GRI). All data used in this report
were extracted from 37 manufacturing companies’ Sustainability, corporate social responsibility (CSR) and
annual reports. These companies are of diverse sectors such as Automobile, Health care, consumer goods, food,
beverages and technology. Quantitative method of research is used in this study; this also includes the use of
explanatory and descriptive research design. The main issues to be discussed in this study are Donation, Incident
rate reduction and Water Recycled as the independent variables, while Revenue is the dependent variable. Data
analysis was carried out using the regression analysis, descriptive statistics and correlation. E-views software
generated the data for further analysis. The findings imply that donation has a positive insignificance effect on
revenue, reduced incident rate reduction had positive significance effect on revenue and water recycling has
negative insignificant effect on revenue. In the future researches, larger samples of companies form diverse sectors
and subsectors should be studied to broaden the research on company performance especially the non-financial
aspect.
EFFECT OF ENVIRONMENTAL ORGANIZATION CULTURE, ENVIRONMENTAL LEADERSHIP, GREEN...AJHSSR Journal
ABSTRACT : The purpose of this study was to examine the effect of organizational culture, environmental
leadership and green supply chain on company performance with a moderating variable using green innovation.
The financial reports and sustainability reports of companies listed on the IDX for 2020 and 2021 are the data
used in this study. The population used is companies listed on the Indonesia Stock Exchange (IDX) except for
the financial sector which publish financial reports and reports from 2020 and 2021. The Indonesia Stock
Exchange (IDX) website provides information for this study. There are 369 companies registered during the
study. After removing the outliers. For information, the total number of research samples is 227 samples that fit
the criteria. This lesson uses the purposive sampling method and the OLS analytic model. Significantly, this
study found that organizational culture has a large and negative impact on company and environmental
leadership has a large and negative impact on company performance, while green supply chain does not have a
significant impact on company performance. The moderating variable in this study shows that green innovation
strengthens environmental organizational culture on company performance, but green innovation is not able to
strengthen environmental leadership and green supply chain variables on company performance.
Keywords –Environmental Organization Culture, Environmental Leadership, Green Supply Chain, Green
Innovation, Company Performance
This document provides an introduction and background on green supply chain management (GSCM) practices implemented by manufacturing firms in the US. It discusses how GSCM can provide benefits like cost savings, improved reputation, customer loyalty, compliance with regulations, and risk management. The document also outlines the research objective to examine the relationship between GSCM and firm performance for ISO 14001-certified companies. It provides context on the US manufacturing industry and regulatory pressures for firms to adopt more sustainable practices.
THE THREE P’S OF GREEN MARKETING - PEOPLE, PLANT AND PROFIT IAEME Publication
At present in the Global Competition the organizations are showing greater interest towards Sustainable or “Green” marketing strategies. Sustainable or Green Marketing strategies is attributable to consumer sensitivity to environmental issues brought a bout by rising fuel prices, evidence of extensive ecological changes, and the tacit assumption that current consumption patterns place the planet’s prolonged existence at risk. Traditional Green Marketing Strategies research investigates how industrial activities affect three key factors: The planet, people, and profits. Research has also found that consumers claim to be willing to pay more for sustainable goods and services and however green product failures abound in the marketplace. Research has found contradictory effects for demographic and psychographic variables on environmentally
-friendly consumption behaviors
: Increasing environmental awareness among societies is motivating consumers to use green
cosmetic products. Green skincare products are the fastest growing sector in the worldwide market
compared with other green cosmetic products. However, compared with general cosmetic products,
the market share of green cosmetic products in Indonesia is relatively low. The present research
investigated consumers’ purchasing intentions toward green skincare products in Indonesia using
the pro-environmental reasoned action (PERA) model.
Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms by
Babu John Mariadoss a,1, Patriya Silpakit Tansuhaj a,1, Nacef Mouri
Vinamilk is the leading enterprise of the dairy processing industry in Vietnam. In addition to product quality that many customers trust, Vinamilk's brand is also known by many famous and effective marketing strategies and campaigns.
By observations and qualitative analysis with synthesis and inductive methods, and quantitative model (econometric), study results shows that first, Vinamilk can increase net profit through reducing cost and increasing sale. Also it needs policy to reduce inflation and risk free rate to increase its profit. Last but not least, one of its success factors is that Vinamilk is paying great attention to improving and supplementing its new product categories. And finally, the company also organized 3 distribution channels successfully.
The current marketing assignment presents the reflective analysis of two articles where one relates to the marketing trends and another one explores the concept of misconception of consumers while buying sustainable products.
Similar to GREEN MARKETING: A COMPETITIVE ADVANTAGE (20)
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
3. Introduction
Green marketing is a broader concept not a
narrowed one
Modification of existing process.
Green marketing define as marketing activities of
an organization which are associating sustainable
development with business growth opportunities.
4. Cont….
Green marketing not only to protect environment but
also to use firms resources efficiently & effectively,
for increasing market share.
The green marketing is first introduced in the late
1970s when the American Marketing Association
(AMA) organized the first ever workshop on
Ecological Marketing in 1975 which resulted in the
first book on the subject, entitled ‘Ecological
Marketing’ by (Henion and Kinnear) in 1976.
Honorable C.M of U.P. Akhilesh Yadav also promote
‘green’ buses. And plan to starts in most polluted
cities. (18 Feb. 2015 The Hindu Editorial)
5. Corporate initiatives in green
marketing
Philips India- Energy saving lights, Compact
Fluorescent lights (CFL).
Mahindra Reva- Electric Vehicle “e2o”.
Hewlett-Packard company- Energy-efficient
products and services.
Wipro Technologies- Sustainable IT products and
solutions, Recycled Plastic, Green ware ranges of
desktops.
McDonald- Use napkins, bags are made of
recycled paper.
Wal-Mart- first company to use recyclable cloth
shopping bags.
6. Cont…..
IKEA- Charge amount, when consumers opted
plastic bags and encouraged people to shop
using its “Big Blue Bags”.
Amul- Top Indian green brand by Global green
brands survey in 2010.
ITC Limited- Use green technology by producing
the products.
HUL- To make Sustainable living commonplace,
(work for better future for every day with brand &
services).
Coca-Cola pumped syrup directly from tank
instead of plastic which saved 68 million
7. Adoption of green marketing
In India around 25% of the consumers prefer
environmental-friendly products, around 28% may
be considered healthy conscious (Srikanth & Raju
2012).
64% of Indian consumers indicate that they plan
to spend more on green products. (Srikanth &
Raju 2012).
Plastic bags ban by government in many parts of
the country in 1999 by MOEF.
Government of India introduced CNG at Delhi in
2002 for all public transport system.
8. Review of Literature
Chen, Baolai & Tungwen (2006) purpose to explore
whether the performance of the green innovation
brought positive effect to the competitive advantage,
found that the performances of the green products
innovation were positively correlated to the corporate
competitive advantage. The result concludes that the
investment in the green product innovation and green
process innovation was helpful to the business.
Chen & Yi Lin (2008) examines that different
business situation and conditions, the optical green
marketing strategy can be easily chosen by firms
through our revised green marketing strategy matrix.
And conclude that CSR is still the most important
serious issue in business recently; firm should
integrate CSR into corporate culture with this
integration businesses can gain competitive
advantage & promote social image.
9. Cont….
Shetty, Mochi, and Vahoniya (2013)
examine that green marketing is not limited
up to only manufacturing the eco-friendly
products which are less harmful to people
and it is way to use the environment benefits
of a product or services to promote sales.
Kriti and Pooja (2013) examine the
conceptual framework of green marketing in
today’s global competition. The author said
that environment problem growing rapidly
and increases the economic development
with increase population, and concludes that
go with the green marketing.
10. Broad Issues Focused by Different
Researchers.
Chen, Baolai & Tungwen (2006) explore the
performance of the green innovation and positive
effect to the competitive advantage.
Yu-Shan-Chen (2007)- positively correlated firms
to their green innovation performance & green
image.
Thakur & Gupta (2012)- focus on how the trend
shift to traditional to green marketing from
customer perspective.
11. Reasons Why Companies to Adopt
Green Marketing.
Opportunities or competitive
advantage
Corporate social responsibilities.
Government pressure.
Competitive pressure.
Cost or profit issues.
12. Research Gap
Studies carried out on the subject mostly focusing
on consumers’ attitude, their perception and
awareness
Whereas, the present study is focusing on how
the competitive advantage can be gained through
green marketing orientation.
13. Objective of the study
To examine the green marketing orientation of
corporate sector.
To make comparison between two similar green
oriented firms to know their competitive edge.
To explore the conditions to gain better
competitive advantages.
14. Research Methodology
The present study is descriptive in nature.
Secondary data is used for this research.
The data collected from various sources like
research journals, online reports, company
annual reports, websites etc.
Competitive edge measured on the basis of their
sales volume and profit volume.
17. Conditions to better competitive
advantage
After analysis of data for both the firm with the
help of annual reports.
Sales volume and profits of Bata India is more, as
compare to the liberty India.
So the Bata is more competitive advantage as
compare to liberty.
18. Cont…..
They focused his cost, product modification as
well more work on corporate social
responsibilities.
Both the company increased competition very
fast in comparison to previous financial year and
they compete intensively with each other in Indian
shoe market.
19. Conclusion
The effort of both the company was a positive
way and they think on society and also see how
to save the climate and environment of the
society as well as organization.
This study revealed that Bata India is more
competitive advantage as compare with Liberty.
The sales and the profit volume of Bata is more
as compare with Liberty India.