eKincare is focusing on personalised, preventive and predictive healthcare. It enables users to assess, track and stay informed about their well-being. Users can monitor and view their medical information anywhere, anytime. eKincare gathers medical results from various healthcare service providers, updates the profiles, and provides a platform to view them. It then identifies potential health risks and informs the users, and motivates them to take necessary steps towards improving their health.

1. THE VIBRANT
STARTUP
CHALLENGE
www.globalceoconclave.com

2. About Your
Startup
Name of founder
1. Kiran Kalakuntla
Name of the organisation
eKincare
Address
Address: D35 Madhura Nagar
City: Hyderabad
Email
kiran@ekincare.com
Social links
Facebook: https://www.facebook.com/ekincare
Twitter: https://twitter.com/ekincaredotcom
LinkedIn:
YouTube:
Contact number
95505 70123

3. What
does your
startup do?
eKincare is focusing on personalised, preventive and predictive
healthcare. It enables users to assess, track and stay
informed about their well-being. Users can monitor and view
their medical information anywhere, anytime.
eKincare gathers medical results from various healthcare service
providers, updates the profiles, and provides a platform to
view them. It then identifies potential health risks and
informs the users, and motivates them to take necessary
steps towards improving their health.

4. Tell us
something
about your
founders
Name
Kiran Kalakuntla
Social links
www.linkedin.com/in/kirankalakuntla
Kiran is a seasoned product marketing professional with a track record of
successfully bringing complex and innovative wireless platforms/devices to
market. Expertise includes strong technical and business acumen to translate
customer trends into successful wireless solutions, commercialise technologies
and execute on innovative strategies. Demonstrated leadership and the ability to
lead, influence, persuade diverse cross functional groups, including senior
management, vendors and partners. Kiran has worked with companies telecom
giants like AT&T, Alltel and others before moving back to India and starting
eKincare
Specialties:Product Marketing, Product Engineering, Marketing Research,
Business Analysis, Project Management

5. How is
your startup
different from
the other
startups?
We use an individuals medical data, which typically is lying around in physical files and papers,
digitize them, analyze them and derive a personalized health plan that is unique to their medical
condition, family history, lifestyle and vitals. eKincare lowered all the barriers for an individual to
take a proactive approach for a healthy future:
1. Zero charge: Free registration or hosting of their medical records.
2. Free digitization: Using eKincare smartphone app, take a picture and save it to your profile.
We will take care of analyzing and digitizing the data from the records
3. Save time, energy and money: Samples collected at home, results directly updated on
eKincare and up to 70% discounts on health assessments.
4. User friendly platform: Color coded tests results, graphical history, clickable timelines and info
around what and why about each test

6. How is
your startup
transforming
India?
In India, 52% of people aren’t aware that they have diabetes and 67% didn’t know they were
suffering from high blood pressure until they were diagnosed. 70% of urban Indians are at risk of
heart diseases.
India is a young nation and more than 60% population falls in the working age group. Preventive
care is important as on an average, every firm loses 14% of annual working days due to sickness
and 50% of executives are prone to lifestyle diseases like Blood pressure, diabetes and high
cholesterol. The on-the-job productivity of an employee is increased by 9% by reducing just one
health risk.
With the rise in chronic diseases, regular body, dental and vision checks can help diagnose
problems before they start and can help detect problems early, when your chances for cure are
better.
Also, with zero charge platform, home collection of blood samples, 70% discounts on annual
health assessments (body, dental and vision) and consolidating all the medical reports we are
aiming to reduce all the barriers an individual may have to ignore preventive health.
Our mission is on the lines of honorable Prime Minister Mr. Narendra Modi -
#wellnessnotsickness

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