A prototype is an original model of something from which other forms are developed. Depending on how complex the prototype is, it can test a new concept, or serve as a visual sample that designers could use to make a final product.

1. The Value of
Prototyping in
Research and
Development

2. JULIE AUSTIN AS AN INNOVATION KEYNOTE
SPEAKER AT THE JAMES HARDIE RESEARCH
AND DEVELOPMENT CONFERENCE SPEAKING ON
INNOVATION AND PROTOTYPING

3. Prototyping is
important to the
design process

4. "A prototype is an
original model, form or
an instance that serves as
a basis for other
processes."
TECHNOPEDIA SAYS:

5. As the innovation keynote speaker at the
James Hardie Research and Development
Conference I showed the original clay
prototype of my wrist water bottle
invention to the audience of scientists and
engineers to show how simple a prototype
could be.

6. P R O T O T Y P E

7. F I N A L P R O D U C T

8. When I first came up with my idea
for a wrist water bottle, I tried to
explain the concept to people,
and most just couldn’t visualize it.

9. Scientists refer
to this as
"structured
Imagination"
When we try to
imagine something
new and unique, our
brains are still stuck in
existing concepts and
ideas.

10. No one else is going to
imagine exactly what
you imagine in your
mind

11. Which is why a
prototype is so
valuable

12. A first prototype
doesn't have to work,
so it could be made
out of anything

13. Protoypes
highlight the
flaws in your
design upfront

14. Gives you
instant

15. Saves
Money

16. D E S I G N I N G A
W E B S I T E ,
M A R K E T I N G
M A T E R I A L S , V I D E O
G A M E S , O R
A N Y T H I N G E L S E
T H A T W I L L B E
H A N D E D O F F T O A
D E S I G N E R T O M A K E
A F I N A L P R O D U C T .
Prototyping can be
used for...

17. THI S W A S THE FI N A L
PRO D UC T

18. NEED HELP WITH
INNOVATION? CONTACT
JULIE AUSTIN
(310) 444-7788
julie@creativeinnovationgroup.com
creativeinnovationgroup.com