The document discusses how winning and losing streaks can occur in business. It states that when a new business gains popularity through good sales and word-of-mouth advertising, it can find success. However, if the business stops innovating and resting on past achievements, competition can emerge with new exciting offerings, causing the business to lose money and begin a losing streak. To prevent this, the document advises business leaders to keep employees and customers engaged to maintain morale and loyalty, encouraging innovation and appreciation of ideas and customers to sustain a winning streak.

1. WINNING AND
LOSING IN
BUSINESS
Winning and losing streaks happen in sports and celebrity
careers, but they also happen in business. A new business
struggles to build itself up, and suddenly good sales and
good word of mouth advertising propel the company into
the spotlight.

2. Your company is
hot, trendy and
popular.

3. Everyone wants
what you're
selling. They want
anything you're
selling. Venture
capitalists want to
invest in you.

4. You stop
innovating
because you
begin to rest on
your laurels.

5. THE COMPETITION
TRIES HARDER
AND COMES OUT
WITH SOMETHING
NEW, EXCITING,
AND POPULAR.

6. Your fans lose
enthusiasm. Your
employees lose
enthusiasm. The
company starts to lose
money. And so begins
the losing streak.

7. That's why it's important for the
company's leaders to keep their
fingers on the pulse of the
people who make them
winners, their employees and
their fans.

8. EMPLOYEES
WANT TO KNOW
THAT THE
COMPANY
VALUES THEM.
THEY WANT TO
DO WORK THAT
MATTERS AND
MAKES A
DIFFERENCE.
THIS KEEPS
MORALE AND
PRODUCTIVITY
HIGH.

9. ENCOURAGE EMPLOYEES TO INNOVATE!
A little innovation goes a long way and keeps employees
excited about their job. They should be encouraged to
bring in fresh ideas that could keep the company on a
winning streak and have the confidence to know that their
ideas count.

10. YOU ALSO CAN'T
IGNORE YOUR
CUSTOMERS
WHEN THINGS
TAKE A
DOWNWARD
TURN. THEY ARE
YOUR FANS, YOUR
WORD OF MOUTH
SOLDIERS
KEEPING UP THE
BUZZ.

11. A
IF YOU
IGNORE
THEM THEY
WILL LEAVE
FOR
COMPANIES
THAT
APPRECIATE
THEM.

12. A
KEEP THEM
HAPPY

13. ENGAGE THEM

14. Winning and losing streaks
happen to everyone. Staying
on top all the time is hard
work and takes dedication
from the entire team.