1. Laurentiu Marian
Cluj, 05.12.2012

2. Cine sunt si ce am ispravit?
• Head of Accounts – MindMagnet
• Sales Manager – MindMagnet
• Account Manager – Vitrina Felix Media
• Marketing Specialist – World Vision
Romania
• Research Analyst – Kerkhoff Consulting
• Sales Operator – Gericom Romania

3. Ce vinzi?
Defineste-ti produsul
Defineste-ti punctele tari / slabe
Analizeaza piata / concurenta
Unique Selling Proposition
Relevanta produsului pentru domeniu

4. Cui vinzi?
Cunoaste-ti foarte bine clientii:
Nevoile lor
Posibilitatile lor
Strategiile lor
Pozitia lor pe piata
Disponibilitatea lor de a investi
Factorul de decizie

5. Cum vinzi?
Esti persoana potrivita in locul potrivit?
Poti vinde orice? Daca da, poti vinde bine?
Ai cumpara daca ti-ai vinde tie insuti/-ati?
Iubesti ceea ce faci?

6. Cei 4 “S”

7. B2B vs. B2C
Need vs. Want
Handshake vs. Milkshake
Continut vs. Forma
New Business vs. New Markets

8. Inbound vs. Outbound Marketing
LEGEA SEDUCTIEI

9. Traditional Marketing
Telefon
Direct Email
TV
Radio
Print
PRO & CONs

10. Digital is the new Black
Content Marketing
- articole online
- testimoniale clienti
- forumuri de specialitate
- bloguri
Social Media
- LinkedIn
Rezultate: Lead-uri mai bune

11. Networking
Business Clubs
Online Groups
Forums
Social Events
Sesiuni de training
Brunches
Etc.

12. Events
CSR
Conferinte
Evenimente culturale
Etc.

13. Personal Branding
Personal Blog
Social Media
Public Events
Trainings
Articles
Forums
Etc.

14. Sky is the limit !
http://www.youtube.com/watch?v=wkT5yzZrml8
(interview scene*)
* Preview limitat de drepturile de autor

15. Multumesc!
Email: laurentiumarian@yahoo.com
FB: http://facebook.com/laurentiumar
Web: http://about.me/laurentiumarian