This document contains 11 marketing quotes from various experts. Guy Kawasaki emphasizes enchanting customers with delight rather than focusing on money or control. Ann Handley advises making the customer the hero of marketing stories. David M. Scott notes that modern web marketing is about delivering useful content to buyers when they need it, rather than one-way interruptions.

1. 11 marketing quotes
Marketing Wisdom Collection
@radonjicivan

2. “
When you enchant people, your
goal is not to make money from
them or to get them to do what you
want, but to fill them with great
delight.
Guy Kawasaki
Co-founder, Alltop.com

3. “
Make the customer the hero of your story.
Ann Handley
Chief Content Officer, MarketingProfs

4. “
Instead of oneway
interruption, web marketing is
about delivering useful
content at just the precise
moment that a buyer needs it.
David M. Scott
Author of The New Rules of Marketing
and PR

5. “
Your culture is your brand.
Tony Hsieh
CEO, Zappos.com

6. “
More contact means more
sharing of information, gossiping,
exchanging, engaging — in short,
more word of mouth.
Gary Vaynerchuk
Author of The Thank You Economy

7. “
When you want to change things,
you won’t
please everyone.
Sheryl Sandberg
COO at Facebook

8. “
Don’t find customers
for your products;
find products for
your customers.
Seth Godin
Best-Selling Author

9. “
If you have more money than
brains, you should focus on
outbound marketing. If
you have more brains than
money, you should focus on
inbound marketing.
Guy Kawasaki
Co-founder, Alltop.com

10. “
Social media is less about
technology and more about
anthropology, sociology, and
ethnography.
Brian Solis
Best-Selling Author

11. “
You are what you publish.
David M. Scott
Author of The New Rules of Marketing
and PR

12. “
Saying hello doesn't have an ROI.
It's about building relationships.
Gary Vaynerchuk
Author of The Thank You Economy