Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
11 thinking likedigitalmarketer (1)
1. Title:11 - Thinking Like a Digital Marketer
Learning Objectives:
Understandingthe core concepts& goalsbehindDigital Marketing
Description:
What goesinside the headof a successful Digital Marketer?Are skillsmore importantor
planning?Truthis mostimportantisthinkinglike aMarketer.Marketingthinkinginvolvesafew core
concepts.The firstconceptto learnisthat the endgoal isalwaysthe customer.A Marketer shouldfocus
on people’sinterests,behaviorsandgroupsociology.A marketershouldalwaysdoanactivityonlyif it
engagescustomers,providesthemsome valueandsolvestheirproblems.He/she mustbe Creative in
theirapproach,Adaptingtothe environmentandchallenge loving.
