The document promotes the Big Data Congress II conference happening in February 2014 in Saint John, New Brunswick. It outlines 7 reasons to attend, including that last year's event was a success with over 500 participants and leading experts in data science. This year's event will be bigger with more speakers, workshops, and technical sessions. Attendees will have the opportunity to network with over 700 data professionals from various industries. A keynote from renowned author Clayton Christensen is highlighted. The event aims to discuss big data's impact on business and society. Tickets range from $175-450 depending on which days and events are attended.