Programmatic creatives - The near future of Digital MarketingNandan S Kedlaya
With increasing competition in the world of opportunities, it is clear that ingenuity is what matters. The article talks about Programmatic Creatives and its benefits to the digital world of advertising. The fact that these technologically advance set of creatives allow you to infuse creatives with real-world data from all kinds of first and third-party data sources makes it a lot more effective to reach the right customers.
Google – Gielke Burgmans Demystifying Programmatic Marketing OrangeValley
This document discusses programmatic marketing and how it allows marketers to reach the right users with the right messages in real time. It notes that marketers now use many different platforms for campaigns, which can lead to fragmented insights and performance obstacles. A unified programmatic platform can increase campaign efficiencies by up to 33% and lower costs per action by an average of 32% by allowing for centralized planning, creation and optimization of campaigns. The document encourages marketers to start using programmatic marketing by first obtaining more knowledge, starting with small tests, and planning campaigns that run consistently over time while considering their data and technology needs.
This document summarizes a digital talent show called "Zee3 Mawhbtak" hosted in Egypt. It discusses key metrics like 3 billion ad impressions and 2 billion page views across several content verticals. It then describes the on-ground phases of the talent show in different cities in Egypt and the music, drama, and social themes. It notes partnerships with Coca-Cola and Mobinil. Metrics on video views, shares, likes and comments are provided. Finally, it announces that DMS Egypt has acquired rights to represent leading news and female lifestyle sites in Egypt.
Cairo Cristal Academy - Amal Al Homosany, Carat EgyptCristal Events
The document discusses the evolution of digital advertising from traditional direct negotiations between advertisers/agencies and publishers to modern programmatic buying. It explains how ad networks aggregated inventory but lacked relevance and transparency. This led to the rise of programmatic buying using real-time bidding (RTB) to automate media buying/selling. RTB allows targeting ads to the right users at the right time. The document outlines key RTB terminology and challenges, and how agencies addressed changes through trading desks. It provides an overview of AMNET as an agency trading desk, how it uses data for audience insights and cross-device targeting to meet goals efficiently at scale across premium inventory.
Cairo Cristal Academy - Steffen Krabbenhøft, Mediacom MobileCristal Events
This document discusses strategies for optimizing websites and digital services for mobile users. It recommends testing websites for mobile friendliness using Google's tools. It also describes how to create a customized mobile version of a website that automatically adapts to different devices. Additionally, it discusses using audience data, contextual data like location and weather, and programmatic advertising to dynamically tailor creative content and messaging to better target specific users.
With adamant of internet media, there is a rising importance of programmatic advertising. This presentation gives a brief insight on the meaning and importance of this form of advertising.
Programmatic planning: Brand vs. Performancedigitalinasia
Women in Programmatic is a professional organization with the mission of bringing together women within the programmatic advertising space to share knowledge and support. WiP holds a series of educational workshops related to the industry.
"Programmatic Planning: Brand vs Performance" was a workshop that covered the basics of programmatic and how to achieve marketing goals programmatically.
From the conference: Ankara Marka Festivali
Subject: Data & Programmatic Advertising
We've discussed the details of data, programmatic advertising, and how these two concepts are related to each other.
Programmatic creatives - The near future of Digital MarketingNandan S Kedlaya
With increasing competition in the world of opportunities, it is clear that ingenuity is what matters. The article talks about Programmatic Creatives and its benefits to the digital world of advertising. The fact that these technologically advance set of creatives allow you to infuse creatives with real-world data from all kinds of first and third-party data sources makes it a lot more effective to reach the right customers.
Google – Gielke Burgmans Demystifying Programmatic Marketing OrangeValley
This document discusses programmatic marketing and how it allows marketers to reach the right users with the right messages in real time. It notes that marketers now use many different platforms for campaigns, which can lead to fragmented insights and performance obstacles. A unified programmatic platform can increase campaign efficiencies by up to 33% and lower costs per action by an average of 32% by allowing for centralized planning, creation and optimization of campaigns. The document encourages marketers to start using programmatic marketing by first obtaining more knowledge, starting with small tests, and planning campaigns that run consistently over time while considering their data and technology needs.
This document summarizes a digital talent show called "Zee3 Mawhbtak" hosted in Egypt. It discusses key metrics like 3 billion ad impressions and 2 billion page views across several content verticals. It then describes the on-ground phases of the talent show in different cities in Egypt and the music, drama, and social themes. It notes partnerships with Coca-Cola and Mobinil. Metrics on video views, shares, likes and comments are provided. Finally, it announces that DMS Egypt has acquired rights to represent leading news and female lifestyle sites in Egypt.
Cairo Cristal Academy - Amal Al Homosany, Carat EgyptCristal Events
The document discusses the evolution of digital advertising from traditional direct negotiations between advertisers/agencies and publishers to modern programmatic buying. It explains how ad networks aggregated inventory but lacked relevance and transparency. This led to the rise of programmatic buying using real-time bidding (RTB) to automate media buying/selling. RTB allows targeting ads to the right users at the right time. The document outlines key RTB terminology and challenges, and how agencies addressed changes through trading desks. It provides an overview of AMNET as an agency trading desk, how it uses data for audience insights and cross-device targeting to meet goals efficiently at scale across premium inventory.
Cairo Cristal Academy - Steffen Krabbenhøft, Mediacom MobileCristal Events
This document discusses strategies for optimizing websites and digital services for mobile users. It recommends testing websites for mobile friendliness using Google's tools. It also describes how to create a customized mobile version of a website that automatically adapts to different devices. Additionally, it discusses using audience data, contextual data like location and weather, and programmatic advertising to dynamically tailor creative content and messaging to better target specific users.
With adamant of internet media, there is a rising importance of programmatic advertising. This presentation gives a brief insight on the meaning and importance of this form of advertising.
Programmatic planning: Brand vs. Performancedigitalinasia
Women in Programmatic is a professional organization with the mission of bringing together women within the programmatic advertising space to share knowledge and support. WiP holds a series of educational workshops related to the industry.
"Programmatic Planning: Brand vs Performance" was a workshop that covered the basics of programmatic and how to achieve marketing goals programmatically.
From the conference: Ankara Marka Festivali
Subject: Data & Programmatic Advertising
We've discussed the details of data, programmatic advertising, and how these two concepts are related to each other.
"The Evolution of Digital Media Planning" presented by Joe Pych at Aspen Group Meeting / iMedia Agency Summit on May 3, 2015 at Terranea Resort in Rancho Palos Verdes, CA. Bionic believes that in a post-programmatic advertising world, media planning will evolve to include full-cycle marketing performance management.
ADTECH$DATA - Desafios de um publisher para se conectar em programático.IAB Brasil
This document discusses 5 thought drivers for the media industry: follow the consumer, empower publishers, inspire buyer confidence, role of technology, and look beyond the horizon. It provides data showing consumers spending more time with more connected devices, leading advertisers to increasingly follow consumers to digital platforms. Publishers need technology to automate identifying, qualifying, nurturing and converting buyers. Addressing issues like ad fraud, blocking, and viewability is important to inspire buyer confidence. Simplifying technology stacks and using data insights can help publishers stay competitive.
The document discusses Dell's evolution from traditional to digital marketing approaches, including programmatic advertising. It outlines threats like too many KPIs, targeting the right audience, proving ROI, and ad fraud. Dell addressed these threats by implementing brand safe and viewable programmatic advertising through a data management platform, demand side platform, and dynamic content optimization technology. This enabled Dell to increase media budgets and marketing KPI buy-in, achieve agile and growing programmatic marketing, and realize significant cost savings and revenue increases compared to industry benchmarks.
Realizing Customer Centric Marketing in the Digital AgeMediaMath
This document discusses the importance of customer-centric marketing in the digital age. It outlines MediaMath's capabilities in helping companies implement a customer-centric approach through programmatic advertising. MediaMath has grown significantly since being founded in 2007 and now has over 600 employees serving over 4,500 active advertisers in 15 global locations. The document emphasizes that successful customer-centric marketing requires data-driven understanding of audiences, optimization of media buying, engaging messaging, and delivering ads across relevant media channels.
This document discusses precision campaigning in the travel marketing industry. It notes that travel marketers are early adopters of new advertising mediums and technologies due to intense competition and thin margins. Display advertising remains important for visual imagery and time-sensitive offers. The document then outlines how precision campaigns can automate targeted advertising by integrating micro-targeting, creative automation, and buying platforms to test many unique messages cost-effectively and maximize returns. Many travel and hospitality clients are already using these precision campaign strategies with AdReady.
This document outlines an approach to transforming the guest experience across digital, mobile, and in-store channels through a "Pillars and Pilots" strategy. The approach involves 3 phases: 1) establishing pillars like a unified customer view and content strategy, 2) implementing 90-day pilots to test acquisition and advocacy strategies, and 3) optimizing based on results. The goal is to deliver a frictionless experience through personalized, omni-channel interactions that increase orders, conversions, loyalty and retention.
This document summarizes a presentation about programmatic native advertising. It discusses how native ads have become the largest category of advertising because of the rise of mobile feeds and attention on those platforms. It also outlines how programmatic native ads have evolved from native display ads to now include native video and will future include dynamic creative optimizations. The presentation discusses how major brands and technology partners are taking control of the programmatic native opportunity and how the next $15 billion in native ad spending will come from these new formats and capabilities.
Realizing Customer-Centric Marketing with Programmatic Technology, Argyle CMO...MediaMath
The document discusses how marketers are increasingly focused on delivering more customer-centric and relevant communications. It notes that 53% of marketers want to be more customer-centric, and 89% of companies plan to compete based on customer experience by 2016. The document argues that programmatic technology can help companies realize customer-centric marketing by evaluating opportunities dynamically, activating data, embracing transparency, personalizing messages, minimizing fragmentation, and optimizing toward what works. It presents MediaMath as a solution that provides a connected source for addressable media across all channels to deliver more personalized messages.
Sunando Das, Head Of Marketing Analytics And Data Science at TNS speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
This document discusses the challenges that marketers face with digital media efforts, including poor audience targeting, small audiences, and inaccurate measurement. It introduces Conversant's approach to address these challenges through integrated 1:1 marketing at scale using data onboarding, device matching, and dynamic creative optimization. This approach aligns millions of data points to create a unified view of individuals and their online and offline behaviors. A case study on Staples is presented, where Conversant's solution improved match rates, drove incremental revenue lifts, and provided comprehensive campaign analytics.
“Viewability” is only the means to an end - what should be the deeper goal of gauging attention. Philip shows how Asics uses third party tools to cut through the walled gardens of incompatible KPIs and definitions to find an arbiter of truth. But how can media teams also use these metrics to break down subjectivity in talking to creative teams and develop more robust channel strategies? Viewability is just the beginning.
Phil Sutcliffe, UK Board Director, Offer & Innovation, and Sunando Das, Head of Marketing Analytics and Data Science at TNS UK discuss, Programmatic planning before you buy: the key to better attribution and ROI, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
This document discusses how programmatic technology enables customer-centric marketing. It notes that a customer's journey occurs across multiple touchpoints and that programmatic advertising helps overcome barriers to understanding customers by targeting the right person at the right time and place. Programmatic spending has grown significantly in recent years and will account for most display ad spending by 2017. Several major brands are adopting programmatic advertising and seeing improved results and ROI. The document advocates using first-party data and programmatic buying to drive more profitable marketing and improve the customer experience with relevant messages.
Gary Milner discusses the importance of managing the digital marketing supply chain. He notes that inefficient media management can destroy brand impact and waste up to 80% of spend. Milner advocates reducing the number of demand-side platforms (DSPs) used and curating supply through select SSP and private marketplace partners to gain transparency and reduce costs. He also warns against using audience extension without the permission of premium suppliers. Milner predicts continued shifts from open to private marketplaces and the growth of programmatic creative powered by artificial intelligence.
The document discusses challenges with cookies for digital advertising including that 2/3 of connected devices don't support cookies, 50% of cookies expire within 5 days, and cookies don't represent actual people. It notes the increase in devices per consumer and challenges with cross-channel attribution and retaining customers with seamless experiences across channels. It poses the question of how a people-based platform can solve these issues and outlines a three-phased approach of measure, plan and execute to do so.
This document discusses strategies for branded content on different devices based on user behavior data from NU.nl, a Dutch news website. It analyzes how visit length, sharing habits, and activities vary depending on the time of day and device (mobile, tablet, or laptop). Some key findings include that afternoon tablet visits are longest, mobile visits in the morning are quicker, and tablets are most used for sharing articles. It also provides recommendations for optimizing branded content, such as emphasizing news value and relevance, keeping mobile content short, and making tablet content more rich and personal. The goal is to understand the best ways to place branded content based on user moments and device influence.
Media Mind: Dynamic Creative PptimizationEngel Fonseca
Smart Versioning is MediaMind's dynamic creative optimization product that improves ad performance by serving different ads to target audiences based on real-time data. Analysis found direct response campaigns using Smart Versioning maintained click-through rates but increased post-click conversion rates by 59% compared to regular campaigns. For branding campaigns, Smart Versioning increased ad engagement rates by 20%. Smart Versioning streamlines targeting and creative production while maximizing returns.
Reengineering the Omni-Channel OpportunityMediaMath
Edwin Lee, VP of Strategic Accounts at MediaMath, gave a presentation on reengineering the omni-channel opportunity at eTail East. He discussed how retailers can seize opportunities by leveraging data from multiple online and offline channels to improve marketing campaigns. Lee provided six best practices for retailers, including leveraging data, embracing transparency, creating collaborative partnerships, internal alignment, and making educated bets. He argued that a centralized marketing operating system is needed to effectively coordinate cross-channel campaigns and maximize opportunities across channels.
Dis moi où tu es, je te dirais qui (ce que) tu es...Université Laval
L'informatique ambiante et l'internet des objets transforment radicalement les rapports des sociétés humaines à leurs espaces. Le lieu s'impose comme l'unité spatiale de base. C'est à ce niveau d'échelle que s'expriment non seulement l'entièreté des spatialités (les expériences spatiales) individuelles et collectives, mais aussi les effets d'hybridation du matériel et de l’immatériel (le numérique) dans tous les champs des activités humaines. Dans cette conférence donnée à la conférence de l'AGMQ (automne 2015), deux questions seront abordées permettant de poser un regard singulier sur le futur des sciences géomatiques: celle des espaces-lieux dits "intelligents" et de leur personnalisation algorithmique d'une part ; celle d'autre part, du transhumanisme, en particulier dans sa dimension géospatiale.
Dossier de l'exposition Jean Pattou, 40 ans de dessins d'humeurChris Delepierre
Dossier de présentation de l'exposition "Pattou, 40 ans de dessins d'humeur", organisée avec l'association Art, Axe & Cible.
Vous le connaissez sûrement pour sa fresque monumentale du métro Lille Europe mais connaissez-vous ses dessins d’humeur ?
Depuis 40 ans, l'artiste peintre architecte lillois Jean Pattou porte un regard amusé, souvent critique, sur son métier d’architecte-urbaniste, l’actualité, la politique, la vi(ll)e qui nous entoure.
La rétrospective exceptionnelle « Pattou, 40 ans de dessins d’humeur », qui s’inscrit dans la dynamique de Lille Renaissance, présente au public, pour la toute première fois, une sélection de nombreux dessins et aquarelles choisis pour leur délicieuse ironie, dont l'extrême modernité nous fait comprendre que "Jean n'a Pattou dit" !
"The Evolution of Digital Media Planning" presented by Joe Pych at Aspen Group Meeting / iMedia Agency Summit on May 3, 2015 at Terranea Resort in Rancho Palos Verdes, CA. Bionic believes that in a post-programmatic advertising world, media planning will evolve to include full-cycle marketing performance management.
ADTECH$DATA - Desafios de um publisher para se conectar em programático.IAB Brasil
This document discusses 5 thought drivers for the media industry: follow the consumer, empower publishers, inspire buyer confidence, role of technology, and look beyond the horizon. It provides data showing consumers spending more time with more connected devices, leading advertisers to increasingly follow consumers to digital platforms. Publishers need technology to automate identifying, qualifying, nurturing and converting buyers. Addressing issues like ad fraud, blocking, and viewability is important to inspire buyer confidence. Simplifying technology stacks and using data insights can help publishers stay competitive.
The document discusses Dell's evolution from traditional to digital marketing approaches, including programmatic advertising. It outlines threats like too many KPIs, targeting the right audience, proving ROI, and ad fraud. Dell addressed these threats by implementing brand safe and viewable programmatic advertising through a data management platform, demand side platform, and dynamic content optimization technology. This enabled Dell to increase media budgets and marketing KPI buy-in, achieve agile and growing programmatic marketing, and realize significant cost savings and revenue increases compared to industry benchmarks.
Realizing Customer Centric Marketing in the Digital AgeMediaMath
This document discusses the importance of customer-centric marketing in the digital age. It outlines MediaMath's capabilities in helping companies implement a customer-centric approach through programmatic advertising. MediaMath has grown significantly since being founded in 2007 and now has over 600 employees serving over 4,500 active advertisers in 15 global locations. The document emphasizes that successful customer-centric marketing requires data-driven understanding of audiences, optimization of media buying, engaging messaging, and delivering ads across relevant media channels.
This document discusses precision campaigning in the travel marketing industry. It notes that travel marketers are early adopters of new advertising mediums and technologies due to intense competition and thin margins. Display advertising remains important for visual imagery and time-sensitive offers. The document then outlines how precision campaigns can automate targeted advertising by integrating micro-targeting, creative automation, and buying platforms to test many unique messages cost-effectively and maximize returns. Many travel and hospitality clients are already using these precision campaign strategies with AdReady.
This document outlines an approach to transforming the guest experience across digital, mobile, and in-store channels through a "Pillars and Pilots" strategy. The approach involves 3 phases: 1) establishing pillars like a unified customer view and content strategy, 2) implementing 90-day pilots to test acquisition and advocacy strategies, and 3) optimizing based on results. The goal is to deliver a frictionless experience through personalized, omni-channel interactions that increase orders, conversions, loyalty and retention.
This document summarizes a presentation about programmatic native advertising. It discusses how native ads have become the largest category of advertising because of the rise of mobile feeds and attention on those platforms. It also outlines how programmatic native ads have evolved from native display ads to now include native video and will future include dynamic creative optimizations. The presentation discusses how major brands and technology partners are taking control of the programmatic native opportunity and how the next $15 billion in native ad spending will come from these new formats and capabilities.
Realizing Customer-Centric Marketing with Programmatic Technology, Argyle CMO...MediaMath
The document discusses how marketers are increasingly focused on delivering more customer-centric and relevant communications. It notes that 53% of marketers want to be more customer-centric, and 89% of companies plan to compete based on customer experience by 2016. The document argues that programmatic technology can help companies realize customer-centric marketing by evaluating opportunities dynamically, activating data, embracing transparency, personalizing messages, minimizing fragmentation, and optimizing toward what works. It presents MediaMath as a solution that provides a connected source for addressable media across all channels to deliver more personalized messages.
Sunando Das, Head Of Marketing Analytics And Data Science at TNS speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
This document discusses the challenges that marketers face with digital media efforts, including poor audience targeting, small audiences, and inaccurate measurement. It introduces Conversant's approach to address these challenges through integrated 1:1 marketing at scale using data onboarding, device matching, and dynamic creative optimization. This approach aligns millions of data points to create a unified view of individuals and their online and offline behaviors. A case study on Staples is presented, where Conversant's solution improved match rates, drove incremental revenue lifts, and provided comprehensive campaign analytics.
“Viewability” is only the means to an end - what should be the deeper goal of gauging attention. Philip shows how Asics uses third party tools to cut through the walled gardens of incompatible KPIs and definitions to find an arbiter of truth. But how can media teams also use these metrics to break down subjectivity in talking to creative teams and develop more robust channel strategies? Viewability is just the beginning.
Phil Sutcliffe, UK Board Director, Offer & Innovation, and Sunando Das, Head of Marketing Analytics and Data Science at TNS UK discuss, Programmatic planning before you buy: the key to better attribution and ROI, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
This document discusses how programmatic technology enables customer-centric marketing. It notes that a customer's journey occurs across multiple touchpoints and that programmatic advertising helps overcome barriers to understanding customers by targeting the right person at the right time and place. Programmatic spending has grown significantly in recent years and will account for most display ad spending by 2017. Several major brands are adopting programmatic advertising and seeing improved results and ROI. The document advocates using first-party data and programmatic buying to drive more profitable marketing and improve the customer experience with relevant messages.
Gary Milner discusses the importance of managing the digital marketing supply chain. He notes that inefficient media management can destroy brand impact and waste up to 80% of spend. Milner advocates reducing the number of demand-side platforms (DSPs) used and curating supply through select SSP and private marketplace partners to gain transparency and reduce costs. He also warns against using audience extension without the permission of premium suppliers. Milner predicts continued shifts from open to private marketplaces and the growth of programmatic creative powered by artificial intelligence.
The document discusses challenges with cookies for digital advertising including that 2/3 of connected devices don't support cookies, 50% of cookies expire within 5 days, and cookies don't represent actual people. It notes the increase in devices per consumer and challenges with cross-channel attribution and retaining customers with seamless experiences across channels. It poses the question of how a people-based platform can solve these issues and outlines a three-phased approach of measure, plan and execute to do so.
This document discusses strategies for branded content on different devices based on user behavior data from NU.nl, a Dutch news website. It analyzes how visit length, sharing habits, and activities vary depending on the time of day and device (mobile, tablet, or laptop). Some key findings include that afternoon tablet visits are longest, mobile visits in the morning are quicker, and tablets are most used for sharing articles. It also provides recommendations for optimizing branded content, such as emphasizing news value and relevance, keeping mobile content short, and making tablet content more rich and personal. The goal is to understand the best ways to place branded content based on user moments and device influence.
Media Mind: Dynamic Creative PptimizationEngel Fonseca
Smart Versioning is MediaMind's dynamic creative optimization product that improves ad performance by serving different ads to target audiences based on real-time data. Analysis found direct response campaigns using Smart Versioning maintained click-through rates but increased post-click conversion rates by 59% compared to regular campaigns. For branding campaigns, Smart Versioning increased ad engagement rates by 20%. Smart Versioning streamlines targeting and creative production while maximizing returns.
Reengineering the Omni-Channel OpportunityMediaMath
Edwin Lee, VP of Strategic Accounts at MediaMath, gave a presentation on reengineering the omni-channel opportunity at eTail East. He discussed how retailers can seize opportunities by leveraging data from multiple online and offline channels to improve marketing campaigns. Lee provided six best practices for retailers, including leveraging data, embracing transparency, creating collaborative partnerships, internal alignment, and making educated bets. He argued that a centralized marketing operating system is needed to effectively coordinate cross-channel campaigns and maximize opportunities across channels.
Dis moi où tu es, je te dirais qui (ce que) tu es...Université Laval
L'informatique ambiante et l'internet des objets transforment radicalement les rapports des sociétés humaines à leurs espaces. Le lieu s'impose comme l'unité spatiale de base. C'est à ce niveau d'échelle que s'expriment non seulement l'entièreté des spatialités (les expériences spatiales) individuelles et collectives, mais aussi les effets d'hybridation du matériel et de l’immatériel (le numérique) dans tous les champs des activités humaines. Dans cette conférence donnée à la conférence de l'AGMQ (automne 2015), deux questions seront abordées permettant de poser un regard singulier sur le futur des sciences géomatiques: celle des espaces-lieux dits "intelligents" et de leur personnalisation algorithmique d'une part ; celle d'autre part, du transhumanisme, en particulier dans sa dimension géospatiale.
Dossier de l'exposition Jean Pattou, 40 ans de dessins d'humeurChris Delepierre
Dossier de présentation de l'exposition "Pattou, 40 ans de dessins d'humeur", organisée avec l'association Art, Axe & Cible.
Vous le connaissez sûrement pour sa fresque monumentale du métro Lille Europe mais connaissez-vous ses dessins d’humeur ?
Depuis 40 ans, l'artiste peintre architecte lillois Jean Pattou porte un regard amusé, souvent critique, sur son métier d’architecte-urbaniste, l’actualité, la politique, la vi(ll)e qui nous entoure.
La rétrospective exceptionnelle « Pattou, 40 ans de dessins d’humeur », qui s’inscrit dans la dynamique de Lille Renaissance, présente au public, pour la toute première fois, une sélection de nombreux dessins et aquarelles choisis pour leur délicieuse ironie, dont l'extrême modernité nous fait comprendre que "Jean n'a Pattou dit" !
Présentation Kfait découverte Jeunes + Entrepreneuriat lors de la Convention...Chris Delepierre
Pouvoir latéral, ingéniosité collective, fonctionnement en mode agile, cocréation, crowdfunding, ancrage local, acteurs de la 3ème révolution industrielle... Sept jeunes qui changent le monde et dessinent l'économie de demain échangeront avec vous. Entrepreneurs ou intrapreneurs, porteurs de projets ou encore étudiants, ils sont les témoins d'une génération en quête de sens qui expérimente de nouveaux modèles économiques et de nouveaux styles de management.
5 Things about the Future of Programmatic - Digiday EU Publisher Summit 2014Matt O'Neill
20 minute session looking at the risks and opportunities of programmatic advertising. Looks in detail at threats and area of growth including mobile, data, and native advertising.
Restructuring monocities as a lever of paradigm shift towards iconomics for R...Université Paris-Dauphine
Russian regions in the focus of change: intervention Pr Claude Rochet in the forum held in Yekaterinburg, Nov 2016
Клод Рошке Профевор университет париж сакле
IAB Canada Roadshow 2015: The Future of Programmatic Advertising IAB Canada
30 under 30's Andrew Robitaille, Director of Sales, Eyereturn Marketing joined us for the 2015 IAB Canada Roadshow to share The Future of Programmatic.
Este plan de lección tiene como objetivo enseñar a los estudiantes de primer grado los elementos escolares básicos y sus colores correspondientes a través de frases sencillas. La maestra utilizará canciones, figuras de los elementos y hojas de trabajo para presentar vocabulario como lápiz, borrador, libro y sus colores. Los estudiantes aprenderán a identificar los objetos y describirlos usando oraciones como "este es un libro" y "el libro es azul".
The Past, Present, and Future of Programmatic, Digiday Programmatic Summit, M...Digiday
1. Programmatic advertising now accounts for the majority (59%) of digital ad spending in 2015, driven by growth in mobile and video.
2. The ad industry needs to focus on improving the consumer experience by controlling ad frequency, relevance, and quality to address issues like ad blocking.
3. Data and programmatic buying are reshaping the advertising industry, with agencies redefining their roles around data and analytics. Media buying jobs will increasingly require data and programmatic skills.
NYU Presentation: A Look Into The Programmatic Future Rubicon Project
VP Marketing Ben Plomion gives a lecture to NYU grad students on what we can expect to see more of in the programmatic future. Hint: use of live data,drones,more flow advertising,video video VIDEO,and yes,cookies (they're not dead yet).
He also discusses whether or not receiving an MBA is necessary to become a successful CMO in this programmatic future.
Pushing the Creative Envelope in Programmatic, Digiday Programmatic Summit, N...Digiday
Programmatic digital display ad spending has grown rapidly and is expected to continue growing, increasing its share of total digital display ad spending. However, advertisers need to move beyond just display ads and prioritize buying rich media, video, and native ads. There are also opportunities to better align marketing goals with metrics and consolidate platforms to gain a 360-degree view of customers. The key takeaways are to expand beyond just display advertising, align goals and expectations, and consolidate platforms for more comprehensive customer insights.
eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...eMarketer
Programmatic isn’t just for banners anymore. Video is a fast-growing part of the programmatic ecosystem, and advertisers are purchasing programmatic video ads to run on devices from desktops to mobile phones to connected TVs. Topics in this webinar include: eMarketer’s latest forecast of programmatic ad spending; Why connected TV is a gateway to buying programmatic video on other platforms; How recent programmatic ad platform acquisitions by major media players including Facebook, Yahoo, AOL, Google and Comcast will play out for buyers and sellers; Inventory quality issues and other obstacles holding back programmatic video advertising.
Jonge honden creative agency perspective on programmatic72andsunnyNL
This document discusses creativity in the age of programmatic advertising from the perspective of a creative agency. It outlines 3 important aspects of programmatic: storytelling with a direct connection and less transactional approach, accurate targeting and retargeting at scale, and freedom within a framework of dynamic creative and personalized stories. It provides an example of how to plan for dynamic programmatic creative by understanding an audience segment and intersecting their personal passions with media opportunities and creative approaches. The document emphasizes focusing on the story rather than the technology and continuous optimization by learning from real-time data.
Digital marketing trends final plymouth Chamber 06.08Get up to Speed
This document discusses eight mega trends in digital marketing: 1) increased customer focus and expectations of transparency, 2) the rise of mobile-first marketing, 3) the decline of Google+ and Google's shift towards standalone social products, 4) the growth of location-based and proximity marketing using tools like geofencing and beacons, 5) the rise of influencer marketing and user-generated recommendations, 6) the growth of cause marketing campaigns on social media like the ALS Ice Bucket Challenge, 7) programmatic advertising targeting users based on location and app usage, and 8) the importance of building trust through cause alignment and campaigns that demonstrate impact.
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
This document summarizes key trends in digital strategy and platforms according to a 2010 report. It discusses the importance of user experience and online storytelling. It notes that banner ads are less effective now. Emerging trends include cloud computing, mobile computing, and information consumption on multiple platforms. Content is increasingly shared by consumers. The principles of gaming are changing conversations. Technologies like augmented reality are merging online and offline experiences. The report also notes that 40% of opportunities will shift to mobile and that social media, measurement, and transparency are critical to digital strategy evolution. Producer, advertiser and audience roles are also evolving.
This document summarizes key topics from a 2010 digital marketing outlook report, including:
- Trends in user experience, online storytelling, and the decline of banner ads.
- Emerging platforms like mobile, cloud computing, and new forms of digital content consumption.
- The evolution of digital strategies, including the shift to mobile, importance of social media measurement, and changing roles of producers, advertisers and audiences.
- How brands can integrate into customers' lives through digital platforms and new forms of interaction like augmented reality.
Digital marketing requires a new approach that focuses on the customer experience across all touchpoints. Traditional marketing emphasized mass advertising through print, radio, and TV, but new technologies have empowered customers and given them easy access to vast amounts of information. Now marketing must be highly targeted, measurable, and provide value, efficiency, and personalization. It also demands creativity to engage the new generation of "prosumer" customers who are marketing savvy, connected, and demand quality experiences from the brands they interact with.
Digital Marketing: A Primer for Not-for-Profit OrganizationsZone 5
This document provides an overview of digital marketing for not-for-profit organizations. It defines digital marketing as marketing that takes place online, via social media, mobile apps, search engines, and personalized advertising. It then explains how digital marketing works through different channels and systems. Finally, it discusses how to measure the return on investment of digital marketing efforts through analytics and industry benchmarks.
Digital marketing requires digital leadership. Marketing is evolving from the traditional 4Ps to focus more on customers, costs, convenience, and communication. New technologies like the internet have revolutionized how consumers access information and relate to brands, making them more savvy and demanding. This has led to the rise of "prosumers" who are proactive, empowered consumers that expect brands to recognize their value. Information technology is becoming more integrated into everyday life and breaking down class barriers to information. Younger generations of workers known as Millennials prefer flexible work environments that are fun and allow them to work with friends while being challenged and developed as leaders.
Text message marketing for non-profit organizations. Anchor Mobile
Mobile marketing techniques have evolved from SMS text messaging and mobile applications to include location-based services, QR/2D barcodes, and augmented reality as people increasingly access the internet through mobile devices rather than PCs; while many websites are not yet mobile-friendly, non-profits are using mobile strategies like in-app ads and QR codes to raise awareness and engage constituents. The document provides examples of how organizations like the National Breast Cancer Foundation and PFLAG are successfully utilizing mobile marketing.
The document discusses 13 marketing trends that will impact 2013, including the growth of content marketing, social media, mobile marketing, and the need for marketers to focus on lead generation processes. It provides statistics on topics like social media and mobile device usage to illustrate the shifting digital landscape. Key quotes emphasize the importance of simplicity, content, and integration across marketing channels.
The Strategy Partner Group attended Contagious magazine's Now/Next/Why conference in New York City to address how big brands can best address current and future technological trends. Topics discussed included digital immediacy, adaptive innovation, new currencies, coding as an essential skill, creating global brand franchises, and innovations that take interactions beyond screens and into the real world. Speakers provided insights on how brands can navigate changes in areas like time preference, trust, education, data usage, and interactive technologies.
Digital marketing strategy for auto dealers e briks infotechebriksinfotech
This document discusses how digital marketing can help auto dealers sell more cars by addressing common pain points like improving returns on advertising spending and boosting customer retention. It outlines four parts: an overview of the digital media revolution, the value of social media for auto dealers, how to leverage digital media, and starting a digital marketing plan. Key points include how customers don't trust traditional advertising, where target markets are gathering online, and case studies of auto dealers embracing digital media like social media, mobile messaging, and video to boost sales and service appointments. It argues that dealers need an integrated digital marketing strategy to optimize opportunities and competitive advantages in this changing media landscape.
This document provides an overview of strategies for connecting with and engaging Millennial audiences. It begins with an introduction to the IPG Media Lab and its focus on audience-based solutions. The document then discusses how Millennials differ from older audiences in their distrust of advertising and preference for mobile media. Key trends for brands to capitalize on include the rise of wearable devices and streaming content. The document advocates using rewards to generate excitement and positive brand perceptions. It concludes by emphasizing the need for brands to experiment with new technologies, exchange value for customer data, and create native content to engage Millennials.
The document discusses several pieces of proposed legislation that could significantly impact the digital marketing industry:
- SOPA and PIPA aimed to expand the ability to fight online piracy but were opposed due to concerns over censorship and free speech. Protests in 2012 caused the bills to be postponed.
- CISPA would allow sharing of internet traffic data between companies and the government to investigate cyber threats, but is opposed by privacy advocates concerned about government surveillance.
- Other legislation mentioned includes Canada's Online Protection and Anti-Spam Law, which could also greatly affect how data is used in digital marketing if it limits data usage. Regulations around data usage and privacy have major implications for data-driven digital marketing business models
This document provides an overview of social media for business and highlights key trends and strategies. It discusses how social media has evolved from traditional marketing and emphasizes having a strategic plan. The main points are:
1) Social media has revolutionized communication just as prior technological advances like the telephone, radio, and television did.
2) Top trends for 2012 include using social platforms for customer service, prioritizing mobile experiences, and gamification.
3) A strategic social media plan is essential for success and should include stakeholder buy-in, community analysis, content planning, and implementation guidelines.
4) Businesses must adopt a strategic "publisher mindset" and focus on why they are using different social
Steve Hamilton from The Kent Messenger Group asks whether your business is ready for digital marketing and explains how local media can be a part of the larger marketing mix and how digital can be local too.
The document outlines 7 essential functions of an effective product detail page (PDP) on Amazon:
1. Inspires users with content that conveys the brand story, delivers on product promises, and allows users to visualize the product.
2. Drives prominence in search results through seasonally relevant content.
3. Converts users online and in physical stores by enhancing brick-and-mortar sales.
4. Tells a powerful product story through highlights of purchase drivers and prioritizing consumer wants.
5. Recreates the ability to see and touch the product with visual demonstrations.
6. Generates credibility through reviews and ratings to manage expectations.
7. The PDP
Optimizing product content on Amazon can improve visibility and conversion rates. According to the document:
1) 80% of clicks on Amazon come from the first page of search results, so including top searched keywords in titles is important to capture search volume.
2) Product images are highly influential, with 95% of customers viewing an entire image carousel. Testing different image styles can increase click-through rates and conversions.
3) The product description provides the best opportunity to target keywords, as searchers expect to find detailed information to inform their purchase decision. Classifying keywords helps determine what to include in descriptions and carousels.
HICKIES measured the effectiveness of their TV advertising campaigns on driving sales on Amazon. They partnered with Tatari, a data analytics company, to track ad impressions and measure responses across linear TV and streaming platforms. Tatari's analysis found that 60% of additional sales generated by HICKIES' TV ads came directly from Amazon, with TV allowing them to prospect new customers at scale. The data showed that TV ads led to an increase in on-site conversion rates on the HICKIES website and incremental sales on Amazon for up to 60 days after an ad aired.
The document discusses Amazon's strategies for brands. It notes that Amazon has over 100 million Prime members and 202 million individual shopper behaviors that are used for targeting. 80% of Amazon customers use it to discover new products. The opportunity for new brands on Amazon is highlighted. Customers interact with Amazon in many ways beyond just shopping, including reviews, ecommerce, streaming, social media, and voice services. The document provides tips for strategic brand alignment on Amazon, including leveraging their logistics network, creating quality content, and optimizing regularly. It also discusses approaching marquee days creatively and fostering relationships with multiple Amazon teams.
The document presents Booyah Advertising's modern approach to Amazon strategy, highlighting how utilizing advertising fueled over 700% growth in ad sales and over 500% growth in organic sales between July 2019 and January 2020. It shows how objective-based advertising delivered 52% of traffic and 38% of sales from ads, and discusses plans to bring other ecommerce advertising channels like paid social, search, and display to Amazon. The presentation aims to demonstrate Booyah's proven approach for taking control of the Amazon platform through content, advertising, and expanding to other sales venues.
Amazon has a 47% share of the US ecommerce market compared to 14.5% for the next three competitors combined. Consumer goods leaders see Amazon as a critical threat and 68% believe consumers are more loyal to Amazon than their own brands. The document seeks to debunk common myths about investing and advertising on Amazon, noting that the right approach depends on short and long-term goals, requires understanding multiple metrics and the whole business model, and that Amazon reviews and custom creative are important factors for success on the platform.
This document provides 3 predictions to guide Amazon advertising strategy in 2020 from Perpetua, an Amazon advertising company. Prediction 1 is that opportunities will open up for richer creative content on Amazon Ads like sponsored brand video. Prediction 2 is that demand for Amazon DSP advertising will grow for its custom targeting abilities, while attribution features will also become more important. Prediction 3 is that success metrics will acknowledge organic sales and total sales, not just attributed metrics, to better reflect business health. Perpetua positions itself as an expert able to help with sponsored brand campaigns, DSP management, and advanced analytics.
The document outlines Mark Power's approach to developing a strategic plan for Amazon advertising and marketing. It recommends conducting an audit of a brand's current Amazon presence, developing a holistic strategy that integrates Amazon across marketing channels, and fixing foundations like product pages before launching performance advertising campaigns. The approach aims to help brands succeed on Amazon by planning across the full ecosystem beyond just the online store.
This document summarizes an advertising strategy for eos lip balm on Amazon to unlock growth on the platform. The strategy has three main goals: 1) Defend and own the brand by protecting priority products and retaining loyal customers. 2) Drive incremental reach within and outside of Amazon using always-on acquisition efforts. 3) Drive brand equity through storytelling about eos' purpose and innovative products. The strategy outlines tactics like sponsored brand and product ads, remarketing, video content, and partnerships to achieve these goals and metrics like sales growth, return on ad spend, new customer acquisition, and impressions.
This document provides an introduction to advertising on Amazon. It discusses different types of advertising options on Amazon including paid media like banners and search ads, earned media like reviews, and merchandising strategies. It highlights key differences between Amazon's Sponsored Ads and Amazon DSP programs, and provides tips on setting goals and leveraging placement, audience, creative assets, and messaging to align ad campaigns with goals. It also discusses measurement metrics to track return on investment and effectiveness of Amazon advertising.
Amazon Strategies January 2019 | Dash HudsonDigiday
This document summarizes Dash Hudson's visual marketing platform, which allows brands to predict creative performance, distribute content across channels, and measure and improve photo and video engagement. It focuses on helping brands leverage existing high-quality creative by bringing it to new audiences and channels to increase traffic and revenue. Dash Hudson's AI tool called Vision can analyze content to understand what performs best for a brand and provide recommendations. It has helped brands like Kendra Scott and REVOLVE increase their return on ad spend by 48% and 70% respectively by using Vision-recommended creative.
Amazon Strategies January 2019 | Direct Agents & CarharttDigiday
This document provides information about Direct Agents, an Amazon management agency. It discusses how Direct Agents helps build and transform brands through media, strategy, analytics, and creative services. Direct Agents provides a full suite of Amazon services including new product launches, product and account management, organic ranking optimization, paid media management, promotions, and measurement. The document also provides background on speakers Suzanne Perry from Carhartt and Daniel Owen from Direct Agents.
The document discusses strategies for building a brand on Amazon. It outlines that WellPath leveraged assets developed for their brand and audience to launch products on Amazon. Three key learnings are discussed: 1) Brand matters on Amazon and consumers will pay a premium for recognized brands; 2) First party data from owned channels is valuable for directing traffic to Amazon listings; 3) Building an engaged community establishes brand authority and mobilizes fans for new product launches. The strategies focus on developing four pillars of consumer trust, acquiring first party data, and building a community through content and social media.
This document discusses Amazon as a full-funnel marketing solution. It covers three main topics:
1) Sponsored ads advertising is becoming more competitive and important. Strategic harvesting of product IDs (ASINs) through sponsored product campaigns can help target new products.
2) Re-engaging high-intent audiences by adopting and investing in Amazon DSP to target customers at different stages of the purchasing funnel. This includes remarketing to those who viewed but didn't buy products.
3) Key takeaways around adoption, investment, and optimization of Amazon advertising. Brands should adopt new ad products like DSP and invest appropriately to optimize performance over time as Amazon continues changing.
Belkin utilizes data from sources like search terms, conversion rates, and reviews to inform product development and marketing strategies aimed at conquering new categories and defending market share positions. They focus on providing the best products at competitive price points while maintaining a commitment to customer and consumer value. Belkin also protects its brand across marketplaces and evaluates consumer preferred platforms to engage with customers and generate new growth opportunities.
Amazon Strategies January 2019 | Stella RisingDigiday
The document discusses research from Stella Rising on consumer beauty shopping behavior, particularly on Amazon. It finds that Amazon is the top starting point for many consumers' digital shopping searches. The majority of beauty discovery now happens online, especially on Amazon, Instagram, and YouTube. Convenience is the top reason consumers choose Amazon, citing fast shipping and the ability to shop anytime. When researching products on Amazon, consumers primarily search by brand or category name. Reviews, descriptions, and images are most important for influencing purchase decisions.
Amazon Strategies January 2019 | MoroccanoilDigiday
This document provides tips for luxury brands on Amazon to create a premium customer experience. It recommends that luxury brands own their brand by controlling the product title, price, seller information, and description. It also suggests elevating product pages with high-quality images and video, expanded specifications, and reviews. Brand stores should have a clear brand identity, premium visuals and copy, and highlight best sellers to build the brand image and differentiate the luxury experience on Amazon.
Digiday Brand Summit December 2019 | RecessDigiday
A consumer wellness brand creates products using CBD and adaptogens to help people feel balanced, centered, and inspired to be productive despite stress. The brand sees CBD as the new caffeine and markets feelings of calm and recess rather than ingredients, using a creative voice and visual identity to attract creatives and provide a solution for anxiety through experiences and products.
Digiday Brand Summit December 2019 | LipLoveDigiday
Inclusivity is Not an Option or a Trend
The document discusses 3 rules brands must follow to be truly inclusive. Rule 1 is to avoid cultural appropriation and respect other cultures. Rule 2 is to be genuine and authentic by doing research to understand minority customer needs. Rule 3 is to be transparent, ask questions, and gain feedback to improve inclusiveness. The document emphasizes that inclusivity requires more than just meeting diversity quotas and urges brands to reflect on how to champion inclusiveness internally.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
2. 2
• Linear, Long Process
• All About Opinions
• Adverserial
• Post Campaign Results
• High Cost
• Uni Channel
History Of Creative
2015 Lenovo Internal. All rights reserved.
4. 4
"Millennials Don't Want Ads. They Want Stories."
Millennials are much more receptive to
advertising tailored to their own interests.
This may seem selfish until you realize
Millennials grew up in an individualized
world, where social media, news feeds,
consumption of culture, and much more,
was designed around the user's specific
decisions and choices. It shouldn't be
surprising that such a group would be more
interested in advertising that works the
same way. - NewsCred
14. 14
Real Time Measurement – Hands On
Which brand is associated with the Yoga tablet?
Lenovo
Apple
HP
Dell
15. 15
• I/O To Die
• CMS Creative Systems Linked Dynamically To DSP
– Base Creative
– Ad Overlays (interactive components)
• Auto Adjust For New Brand Measures
• Analysts To Be Marketers, Marketers To Be Analysts
A Wish List For Programmatic Creative
16. 16
• ENSURE WELL DEFINED CONTENT STRATEGY
• BUILD YOUR CONTENT DIFFERENTLY
• MEASURE BRAND IMPACT
– Production to Media Cost
Summary