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Demand-side platforms emerged in 2007, changing how digital media is purchased and creating a more efficient way for advertisers to reach consumers at scale. Since then, programmatic has grown significantly in both media opportunity and data management. Nearly all major brands and publishers now have or are developing programmatic strategies. The presentation discusses how programmatic has grown tremendously in Europe and Brazil in recent years, with spending increasing by hundreds of millions. It also outlines how an open ecosystem supports innovation, transparency, and outcomes for both demand and supply stakeholders in programmatic advertising.

Realizing Customer-Centric Marketing with Programmatic Technology, Argyle CMO...

The document discusses how marketers are increasingly focused on delivering more customer-centric and relevant communications. It notes that 53% of marketers want to be more customer-centric, and 89% of companies plan to compete based on customer experience by 2016. The document argues that programmatic technology can help companies realize customer-centric marketing by evaluating opportunities dynamically, activating data, embracing transparency, personalizing messages, minimizing fragmentation, and optimizing toward what works. It presents MediaMath as a solution that provides a connected source for addressable media across all channels to deliver more personalized messages.

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shenkelmm

This document discusses strategies for programmatic success. It recommends: 1) Breaking down silos between marketing channels to improve traffic and sales. 2) Having close collaboration between CMOs and CIOs to take advantage of opportunities in mobile and cross-channel retail. 3) Leveraging advanced attribution to understand high-value touchpoints and increase revenue-generating interactions by 28%.

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Interact 2015, Martin Hubert - nugg.ad

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1) Data is central to digital advertising, with over 80% of companies confirming its importance now and in the future. However, data is often siloed without being relevant to user needs. 2) The evolution of data-driven advertising is shaking up the industry as contextual, predictive, and integrated smart data becomes more prevalent. Smart data can bridge the gap between brands and performance. 3) Using integrated smart data along the user journey from initial consideration to loyalty can provide advanced targeting, dissolve data silos, and increase transparency through smart KPIs.

Master Track C: "Programmatic Disruption"

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Dan Dal Degan is the VP of Marketing Cloud at Salesforce. Social media has changed marketing forever by making it engaging, transparent, targeted, and in real-time. Salesforce is a global leader in enterprise cloud computing with over $3 billion in revenue and 37% annual growth. As technology advances through social, mobile, local, and cloud revolutions, companies must become "customer companies" by connecting with customers in new ways across all channels.

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Digital transformation requires evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience life cycle. Creating a great customer experience means focusing on all aspects of that experience from first touch through purchase and beyond. eCommerce platforms continue to evolve and adapt as customers demand a more personalized buying experience. Join us as we highlight how the evolution of commerce solutions helps your digital transformation as you bridge the gap between digital marketing and the commerce experience. In our webinar, our experts covered: -The opportunities and benefits of blending content and commerce to optimize the customer experience -How eCommerce platforms are evolving to enhance customer experience -How to position your company to provide a compelling and integrated marketing and transactional customer experience

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