This article has a qualitative approach, where the main challenges that Marketing areas have in the era of disruptive technologies are raised. At the same time, it examines the opportunities offered by the same technologies to deal with the capture, management and treatment of large volumes of information dispersed in different sources, whose heterogeneous, unstructured data concentrates the basic elements to develop invaluable information to the departments Marketing, given that there would be obtained market trends, attributes and ideal characteristics to develop products and services tailored to consumers. Asqar Samadov "The Tasks of Marketing in the Digital Era" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd41164.pdf Paper URL: https://www.ijtsrd.comeconomics/market-economy/41164/the-tasks-of-marketing-in-the-digital-era/asqar-samadov
Tarek elashraf marketing - the impact of digital technology on b2 b communi...Tarek Elashraf
Communication between companies and their customers has changed dramatically, especially by the birth of social media platforms such as Facebook, Twitter, and LinkedIn
Social media platforms has changed the way B2B companies interact and communicate with them.
Here are four clear paths for winning over—and retaining—customers in the digital era. For more from s+b, see: http://www.strategy-business.com/marketing_media_sales.
An Introduction to Digital Marketing. My series of Digital Marketing Tutorials will help you to get a good insight into Digital Marketing !! Happy Learning Friends !!
In this presentation students have the opportunity to appreciate the changes in the wider environment affecting businesses in any particular sector. They also can use traditional models of analysis into a more digital context to appraise the relationships in the macro and micro environment of an organisation.
This lectures is followed by practical case studies, videos and activities students have to develop during the tutorial session.
Tarek elashraf marketing - the impact of digital technology on b2 b communi...Tarek Elashraf
Communication between companies and their customers has changed dramatically, especially by the birth of social media platforms such as Facebook, Twitter, and LinkedIn
Social media platforms has changed the way B2B companies interact and communicate with them.
Here are four clear paths for winning over—and retaining—customers in the digital era. For more from s+b, see: http://www.strategy-business.com/marketing_media_sales.
An Introduction to Digital Marketing. My series of Digital Marketing Tutorials will help you to get a good insight into Digital Marketing !! Happy Learning Friends !!
In this presentation students have the opportunity to appreciate the changes in the wider environment affecting businesses in any particular sector. They also can use traditional models of analysis into a more digital context to appraise the relationships in the macro and micro environment of an organisation.
This lectures is followed by practical case studies, videos and activities students have to develop during the tutorial session.
Part of MKT460 course in North South University.
This project report is about making different marketing strategies to launch the famous furniture brand IKEA in Bangladesh. As this is one of the top furniture brands in the world it is very much vital to follow the appropriate marketing strategies in case of launching. In this report we have done PESTLE analysis to analyze the environmental factors of Bangladesh. We have used Porter’s five forces to analyze the micro environment as well as the competition and rivalry. We have tried to understand the buying behavior of the buyers. This project describes the corporate level strategy including the future growth for the company in case of Bangladesh. We have also described the SBU level and functional level strategies. In case of segmentation we have talked about geographic, demographic, education and socio-cultural segmentation. We have also showed VALS strategy and behavioral segmentation. We have talked about the reason why we are choosing differentiated targeting. We have talked about our POP and POD. We have talked about how we are going to advertise our products such as message strategy, message execution etc. We have also talked about our innovative strategy.
Digital Marketing & Revenue Generation: A Framework for Accountable MarketingComplexant
In today’s digital marketing landscape there are no more excuses. Gone are the days where we would buy ads and hope for the best. Today, we have access to data that marketers could have only wished for a few years ago.
As a result, CEOs now want marketers to become 100% ROI-focused. Unfortunately less than 1 in 3 companies are able to properly calculate marketing ROI.
In this guide we look at the Accountable Marketing Methodology that we developed at Complexant to provide you with a structured approach to work from and build upon. Any marketing department can use this methodology to go from a traditional or lead-gen focused marketing organisation to an accountable, revenue-focused marketing organisation.
We will look at:
- How the Media Landscape has changed and how that affects the role of marketing.
- The CAM Methodology for Accountable Marketing.
- The Four Revenue Pillars and 5 Revenue Milestones.
- Why (new) Digital Marketing tactics aren't the answer.
While each and every organisation is unique and the scope of this guide only scratches the surface of the overall revenue marketing discussion - we hope you will find it valuable as a reference point to build upon when your formulating your own plans.
For more stuff like this visit our blog at http://www.complexant.com
Digital Marketing Mix lecture by Adam Richards, founder of Waypoint Digital Marketing, to students enrolled in the BA Fashion Marketing Degree at the University of Southampton School of Art.
A detail analysis on the roles of Digital marketing over Conventional marketingTanushree
The key to a great marketing campaign is to find the right balance between traditional and digital marketing. In the current scenario, digital marketing is the yin to traditional marketing’s yang. This report is purely focused on the work experience and whatever I have learned as an Intern at D.M Challenger, A Time
Bazaar Pvt Ltd. Company.
Instructions for the Business Research Project OptionIf the stu.docxnormanibarber20063
Instructions for the Business Research Project Option:
If the student picks the Business Research Project option, the guidelines below outline the project's expectations:
The purpose of this project is to pick a current issue or force affecting businesses, important to many businesses, and to research it. Examples would include globalization, increased focus on diversity of the workforce, greater competition, etc.
The research performed should focus on history and background of the issue and how it is affecting businesses today.
The remainder of the paper will address the possible trends of the issue [such as increasing globalization or increasing competition] and alternatives business managers have to address the issue.
Required Major parts for paper:
I. Introduction [What is the topic, why it is important….to whom]
II. Review of existing literature [history, background, current company experiences]
III. Impact on business [in the past, now, going forward]
IV. Going forward [projected trends, pending legislation, likely regulation, political pressures]
V. Management options to address likely trends going forward; these could include actions to mitigate risks of the trends or actions to take advantage of the trends
VI. Conclusion
Topic
The issue chosen for research is the role of new media on marketing in 2017 and beyond. The research project will explore available figures to find out if businesses are still spending big on traditional media advertising, including radio, television, and print media. The data will be compared to spending on online advertising over the past half decade. If indeed businesses are changing their advertising strategies, it will be important to show the effectiveness of new media. According to Forbes, people are watching more videos online and thus businesses may have to take note and create not only interesting but also informative content for their consumers. Social media has already been embraced by most corporations as a form of communication to customers. However, the paper will try and see the importance of having an actual social media strategy and the importance of well trained persons to handle these accounts.
BUSINESS RESEARCH OUTLINE 2
Business Research Outline
I. Introduction
The topic of this research is new media marketing. This is a form of marketing that is anchored on promotion of brands and the sale of products through emerging online channels. New media marketing leverages on the elements of both established and emerging online channels to engage potential and current customers. This channels include display advertising, content marketing and social networking platforms (Calder, Malthouse, & Maslowska, 2016). New media marketing aims at getting the consumer to interact with the brand and engaging them in a way that increases awareness and ultimately product sales. New media marketing has become significantly vital in the digital era and huge a.
The purpose of this article is to explore e-commerce issues particularly for developing an appropriate framework for ecommerce marketing. The issues that e-commerce faces will be examined through the marketing mix. The authors consider process as an additional P especially for ecommerce. Exploring the ideas of product, place, price, promotion and process with their implication in addressing and mitigating problems of ecommerce is the main focal point of this article. The authors find that the five concepts of the marketing mix equally play a critical part in the success of e-commerce. Therefore, concentrating on these concepts will prove to be of the utmost importance as an e-commerce provider.
Step 2 Attend Meeting with ACME· Read the ACME meeting documen.docxrjoseph5
Step 2: Attend Meeting with ACME
· Read the ACME meeting document to know what was discussed.
Step 3: Review Marketing Information on Consumer Buying Behavior
· Read all attached step 3 documents to answer questions in step 4.
· As you read through the following materials, begin to think about how this information will apply to the report you will prepare for Erik and Tarek. To successfully complete the report, you'll need an understanding of marketing. You’ll also benefit from a keen understanding of digital marketing, consumer buying behavior, and evaluating business attractiveness.
· As you conduct your analysis of ACME's consumer environment, remember that there are two types of market research: primary and secondary research. Both types of research are required in real-life, and each of them has its pros and cons. However, for this Project, only secondary research is required.
· Finally, to fully understand ACME's position, read about offerings—what a company provides its customers, be it a product, a service, or a mix of both. Also consider the differences between a product and a service. You know that a product can be more than just a physical good, it can be a service attached to a physical product, a "pure" service, an idea, a place, an organization, or even a person.
· After you have read these materials, proceed to the next step, where you will begin your analysis of the specified consumer markets
Step 4: Conduct a Consumer Buying Behavior Study
As previously mentioned, I would like you to conduct an analysis of the consumers in our main markets. Your analysis should consider both current and potential product users and should address the following questions:
· What needs are being met by the product purchase? What are the benefits to the consumers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives.
· Who is involved in the purchase process? Who are the influencers? Who are the buyers? Who are the end users?
· Where are the products sold, and what are the distribution channels?
· How often are the products purchased? Is there seasonality to sales?
I need you to produce a six-page preliminary consumer buying behavior report (excluding cover page, reference list, tables, graphs, and exhibits) explaining your findings on consumer needs, wants, and preferences in these markets. Make sure that your report is specific to consumers of ACME’s potential product and not to consumers in general.
Step 5: Complete Your Value Proposition
· I wanted to clarify that a customer-focused value proposition explains the reason why a customer purchases a product or uses a service (i.e., the value that a company delivers to its customers).
· Deliverable: (complete this part separate from step 2-4) Based on your research of consumer needs in our main markets, describe your value proposition, or the benefits that ACME and its potential new product would provide to customers. Remember.
Part of MKT460 course in North South University.
This project report is about making different marketing strategies to launch the famous furniture brand IKEA in Bangladesh. As this is one of the top furniture brands in the world it is very much vital to follow the appropriate marketing strategies in case of launching. In this report we have done PESTLE analysis to analyze the environmental factors of Bangladesh. We have used Porter’s five forces to analyze the micro environment as well as the competition and rivalry. We have tried to understand the buying behavior of the buyers. This project describes the corporate level strategy including the future growth for the company in case of Bangladesh. We have also described the SBU level and functional level strategies. In case of segmentation we have talked about geographic, demographic, education and socio-cultural segmentation. We have also showed VALS strategy and behavioral segmentation. We have talked about the reason why we are choosing differentiated targeting. We have talked about our POP and POD. We have talked about how we are going to advertise our products such as message strategy, message execution etc. We have also talked about our innovative strategy.
Digital Marketing & Revenue Generation: A Framework for Accountable MarketingComplexant
In today’s digital marketing landscape there are no more excuses. Gone are the days where we would buy ads and hope for the best. Today, we have access to data that marketers could have only wished for a few years ago.
As a result, CEOs now want marketers to become 100% ROI-focused. Unfortunately less than 1 in 3 companies are able to properly calculate marketing ROI.
In this guide we look at the Accountable Marketing Methodology that we developed at Complexant to provide you with a structured approach to work from and build upon. Any marketing department can use this methodology to go from a traditional or lead-gen focused marketing organisation to an accountable, revenue-focused marketing organisation.
We will look at:
- How the Media Landscape has changed and how that affects the role of marketing.
- The CAM Methodology for Accountable Marketing.
- The Four Revenue Pillars and 5 Revenue Milestones.
- Why (new) Digital Marketing tactics aren't the answer.
While each and every organisation is unique and the scope of this guide only scratches the surface of the overall revenue marketing discussion - we hope you will find it valuable as a reference point to build upon when your formulating your own plans.
For more stuff like this visit our blog at http://www.complexant.com
Digital Marketing Mix lecture by Adam Richards, founder of Waypoint Digital Marketing, to students enrolled in the BA Fashion Marketing Degree at the University of Southampton School of Art.
A detail analysis on the roles of Digital marketing over Conventional marketingTanushree
The key to a great marketing campaign is to find the right balance between traditional and digital marketing. In the current scenario, digital marketing is the yin to traditional marketing’s yang. This report is purely focused on the work experience and whatever I have learned as an Intern at D.M Challenger, A Time
Bazaar Pvt Ltd. Company.
Instructions for the Business Research Project OptionIf the stu.docxnormanibarber20063
Instructions for the Business Research Project Option:
If the student picks the Business Research Project option, the guidelines below outline the project's expectations:
The purpose of this project is to pick a current issue or force affecting businesses, important to many businesses, and to research it. Examples would include globalization, increased focus on diversity of the workforce, greater competition, etc.
The research performed should focus on history and background of the issue and how it is affecting businesses today.
The remainder of the paper will address the possible trends of the issue [such as increasing globalization or increasing competition] and alternatives business managers have to address the issue.
Required Major parts for paper:
I. Introduction [What is the topic, why it is important….to whom]
II. Review of existing literature [history, background, current company experiences]
III. Impact on business [in the past, now, going forward]
IV. Going forward [projected trends, pending legislation, likely regulation, political pressures]
V. Management options to address likely trends going forward; these could include actions to mitigate risks of the trends or actions to take advantage of the trends
VI. Conclusion
Topic
The issue chosen for research is the role of new media on marketing in 2017 and beyond. The research project will explore available figures to find out if businesses are still spending big on traditional media advertising, including radio, television, and print media. The data will be compared to spending on online advertising over the past half decade. If indeed businesses are changing their advertising strategies, it will be important to show the effectiveness of new media. According to Forbes, people are watching more videos online and thus businesses may have to take note and create not only interesting but also informative content for their consumers. Social media has already been embraced by most corporations as a form of communication to customers. However, the paper will try and see the importance of having an actual social media strategy and the importance of well trained persons to handle these accounts.
BUSINESS RESEARCH OUTLINE 2
Business Research Outline
I. Introduction
The topic of this research is new media marketing. This is a form of marketing that is anchored on promotion of brands and the sale of products through emerging online channels. New media marketing leverages on the elements of both established and emerging online channels to engage potential and current customers. This channels include display advertising, content marketing and social networking platforms (Calder, Malthouse, & Maslowska, 2016). New media marketing aims at getting the consumer to interact with the brand and engaging them in a way that increases awareness and ultimately product sales. New media marketing has become significantly vital in the digital era and huge a.
The purpose of this article is to explore e-commerce issues particularly for developing an appropriate framework for ecommerce marketing. The issues that e-commerce faces will be examined through the marketing mix. The authors consider process as an additional P especially for ecommerce. Exploring the ideas of product, place, price, promotion and process with their implication in addressing and mitigating problems of ecommerce is the main focal point of this article. The authors find that the five concepts of the marketing mix equally play a critical part in the success of e-commerce. Therefore, concentrating on these concepts will prove to be of the utmost importance as an e-commerce provider.
Step 2 Attend Meeting with ACME· Read the ACME meeting documen.docxrjoseph5
Step 2: Attend Meeting with ACME
· Read the ACME meeting document to know what was discussed.
Step 3: Review Marketing Information on Consumer Buying Behavior
· Read all attached step 3 documents to answer questions in step 4.
· As you read through the following materials, begin to think about how this information will apply to the report you will prepare for Erik and Tarek. To successfully complete the report, you'll need an understanding of marketing. You’ll also benefit from a keen understanding of digital marketing, consumer buying behavior, and evaluating business attractiveness.
· As you conduct your analysis of ACME's consumer environment, remember that there are two types of market research: primary and secondary research. Both types of research are required in real-life, and each of them has its pros and cons. However, for this Project, only secondary research is required.
· Finally, to fully understand ACME's position, read about offerings—what a company provides its customers, be it a product, a service, or a mix of both. Also consider the differences between a product and a service. You know that a product can be more than just a physical good, it can be a service attached to a physical product, a "pure" service, an idea, a place, an organization, or even a person.
· After you have read these materials, proceed to the next step, where you will begin your analysis of the specified consumer markets
Step 4: Conduct a Consumer Buying Behavior Study
As previously mentioned, I would like you to conduct an analysis of the consumers in our main markets. Your analysis should consider both current and potential product users and should address the following questions:
· What needs are being met by the product purchase? What are the benefits to the consumers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives.
· Who is involved in the purchase process? Who are the influencers? Who are the buyers? Who are the end users?
· Where are the products sold, and what are the distribution channels?
· How often are the products purchased? Is there seasonality to sales?
I need you to produce a six-page preliminary consumer buying behavior report (excluding cover page, reference list, tables, graphs, and exhibits) explaining your findings on consumer needs, wants, and preferences in these markets. Make sure that your report is specific to consumers of ACME’s potential product and not to consumers in general.
Step 5: Complete Your Value Proposition
· I wanted to clarify that a customer-focused value proposition explains the reason why a customer purchases a product or uses a service (i.e., the value that a company delivers to its customers).
· Deliverable: (complete this part separate from step 2-4) Based on your research of consumer needs in our main markets, describe your value proposition, or the benefits that ACME and its potential new product would provide to customers. Remember.
A critical reviewofdigitalmarketingijmra-14610Rajukumar510
LIFTED COMPETENCE offers in cooperation with the international Digital Marketing
Institute, the diploma program "Professional Diploma in Digital Marketing". The program is
offered in more than 40 countries and is accredited by Scottish Credit and Qualifications
Framework level 8. Several thousand participants have completed the program.
The training material is developed by leading experts such as Facebook, Ogilvy, Google
Comparative Analysis of Brand Performance and Financial Gains a Case Study of...inventionjournals
Digital marketing is a term for interactive marketing using digital techniques. The main objective is to create brand awareness and to raise sales. This paper finds the effects of mobile marketing of sportswear companies (Nike, Adidas and Puma) by the comparison of their fans/followers on internet and financial gains. In this study, it is found that mobile marketing helps to create awareness and to raise sales of company. Nike spends more on mobile marketing as compared to its both rivals and is also getting more profit and brand value than Adidas and Puma. Nike leads in digital market; the company has more fans and followers on internet(Facebook, Twitter and Youtube). Adidas also made strategies for mobile marketing that helped them to raise brand value and profit in recent years. Statistics shows that Puma is relatively far behind in this race. The company should develop strategies better than its rivals to raise its enterprise value and to compete in the world market
This strategic white paper, published in 2012, shows that to be successful in today's fast-changing world, technology companies must not only focus on developing their R&D and sales activities, but they must also improve their marketing capabilities.
It examines diverse commercial challenges that growing tech companies must face as they strive to become market leaders, and the crucial role that marketing plays in helping them generate value and growth.
The main thesis of this article is that several long term trends are reshaping marketing and forcing marketing managers to change radically to keep up. These long term trends are technological, socioeconomic and geopolitical. The future landscape of the business worldwide will have the marketing evolutions as a driver. These evolutions will be the response to the changes of business and marketing environment. How we see the future depends partly on our current perspective. A research oriented visionary will detail what the future brings for researchers. A technology oriented one describes the wonders of coming technologies. Marketing managers are likely concerned with future developments in their specific areas of responsibility i.e., advertising and promotion, branding, or supply chain . Academics likely look for the hot new research topics. S. Balaji | A. Jayaprakash | K. Prabhakaravarman "The Future Trends on Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33107.pdf Paper Url :https://www.ijtsrd.com/management/marketing/33107/the-future-trends-on-marketing/s-balaji
Post-Pandemic Reflections on Challenges and Opportunities for Marketing Resea...ALUMNI IN
The role of marketing is evolving rapidly, and design and analysis methods used by marketing researchers are also changing. These changes are emerging from transformations in management skills, technological innovations, continuously evolving customer behavior, and most recently the Covid-19 pandemic. But perhaps the most substantial driver of these changes is the emergence of big data and the analytical methods used to examine and understand the data. To continue being relevant, marketing research must remain as dynamic as the markets themselves and adapt accordingly to the following: data will continue increasing exponentially; data quality will improve; analytics will be more powerful, easier to use, and more widely used; management and customer decisions will increasingly be knowledge-based; privacy issues and challenges will be both a problem and an opportunity as organizations develop their analytics skills; data analytics will become firmly established as a competitive advantage, both in the marketing research industry and in academics; and for the foreseeable future, the demand for highly trained data scientists will exceed the supply.
Cosmetics are defined as “items with mild action on the human body for the purpose of cleaning, beautifying, adding to the attractiveness, altering the appearance, or keeping or promoting the skin or hair in good condition- while functional cosmetics, even if falling under the cosmetic definition, are designated as “items fulfilling specific actions like skin whitening, minimizing the appearance of lines in the face and body, protecting from the sun and sun tanning-. Ahiya Noor | Dr. Gaurav Kumar Sharma | Dr. Kaushal Kishore Chandrul "Cosmetic Science: An Overview" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45135.pdf Paper URL: https://www.ijtsrd.com/pharmacy/other/45135/cosmetic-science-an-overview/ahiya-noor
Standardization and Formulations of Calotropis ProceraYogeshIJTSRD
Plants growing in arid regions have elicited increased attention, because the hostile environment, in which these plants survive, forces them to develop chemical protective systems through adaptation which is rarely found in vegetation of other ecosystems. Furthermore, many of the plants grow in areas, where the dependence on traditional, plant based medicines over industrially produced pharmaceuticals persists to this day. The two plants, Calotopris Procera giant milkweed, also named C. Persica and Calotropis gigantea crown ower , have been used widely in traditional medicine in North Africa, the Middle East, and South and South East Asia. This has led to extensive research on the chemical constituents of the plants. Both plants are known to be sources of cardenolides, and newer research has yielded a number of interesting cancer active constituents. In addition, extracts of both plants have remarkable nematocidal, molluscidal and insecticidal activities. In many regions, the wood of Calotropis plants has been used as a building material and as a source of fuel. In addition, certain parts of the plants have been used as feed for livestock. In other regions, Calotropis plants are seen as invasive species that threaten local plant life and that due to their toxicity also pose a threat to grazing eld animals. Jaffar Khan | Pankaj Chasta | Dr. Gaurav Kumar Sharma | Dr. Kaushal Kishore Chandrul "Standardization and Formulations of Calotropis Procera" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45145.pdf Paper URL: https://www.ijtsrd.com/pharmacy/other/45145/standardization-and-formulations-of-calotropis-procera/jaffar-khan
Review of the Diagnosis and Treatment of ParalysisYogeshIJTSRD
Paralysis is a complete loss of motor power in any muscle group. When paralysis affects all four extremities, it is called quadriplegia when it affects only the lower extremities, paraplegia and when it affects the extremities on one side of the body, hemiplegic. For this reason, the term paralysis is generally reserved for more focal, less stereotyped weakness, for instance, affecting all the muscles innervated by a peripheral nerve. Many different anatomical lesions and etiologies can cause paralysis and determine its treatment. Bikash Debsingha | Dr. Gourav Kr. Sharma | Dr. Kausal Kishore Chandrul "Review of the Diagnosis and Treatment of Paralysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45108.pdf Paper URL: https://www.ijtsrd.com/pharmacy/pharmacology-/45108/review-of-the-diagnosis-and-treatment-of-paralysis/bikash-debsingha
Comparative Analysis of Forced Draft Cooling Tower Using Two Design Methods A...YogeshIJTSRD
Cooling towers make use of evaporation whereby some of the water is evaporated into a moving air stream and subsequently discharged into the atmosphere which results in cooling of the remainder water. The current research reviews various studies conducted on cooling tower using experimental and numerical techniques. Different design configuration and operating conditions on cooling towers are evaluated by various researchers. Significant findings from researches have shown new and improved design of cooling tower with much better performance as compared to conventional design. Neetish Kumar Sao | Dr. Surendra K. Dwivedi "Comparative Analysis of Forced Draft Cooling Tower Using Two Design Methods: A Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45100.pdf Paper URL: https://www.ijtsrd.com/engineering/mechanical-engineering/45100/comparative-analysis-of-forced-draft-cooling-tower-using-two-design-methods-a-review/neetish-kumar-sao
Criminology Educators Triumphs and StrugglesYogeshIJTSRD
This research study is geared on determining the triumphs and struggles of criminology educators. Included on the aim is to know their experiences and story being considered as teacher by accident. A qualitative research design was applied in this study. Researchers conducted a personal interview with the respondents with the aid of a guide questions which all points to main issue of this study. The findings of the study revealed that out of seven respondents, four are on the age bracket of 21 to 25 years old, two respondents are on the age bracket of 26 to 30 years old and a single respondent is on the age bracket of 36 to 40 years. Most of the respondents find enthusiasm in teaching and are aware that there is a need for them to proceed in post graduate studies for them to have a considerable salary. As to financial stability, only 1out of 7 considers herself as financially stable. The rest are saying that as of the moment, they are not yet financially stable basing on the rate of their salary. Qualification matters a lot in the field of academe because this was being shared by one of the respondents who considers herself as financially stable. Also, all of the respondents do not consider teaching as their first career of choice but most of them does not have any plan of shifting to another career. Girlie N. Cañete | Harry Santiago P. Achas | Pamela N. Cañete "Criminology Educators: Triumphs and Struggles" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45082.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/education/45082/criminology-educators-triumphs-and-struggles/girlie-n-cañete
A Review Herbal Drugs Used in Skin DisorderYogeshIJTSRD
The human bodys skin is an organ that allows it to interact with the environment while also shielding it from harmful external influences. People of all ages suffer from skin diseases all over the world. Its vital to keep your skin in good form for a healthy physique. Plants have been employed in some form or another since the beginning of time. This research has highlighted some prevalent skin disease issues, as well as the herbals utilized in disease therapy and the various formulations accessible in the pharmaceutical industry. Some medicinal plants have been shown to be quite effective in removing or reducing skin infection disorders. Chandramita Borah | Dr. Gaurav Kumar Sharma | Dr. Kaushal Kishore Chandrul "A Review: Herbal Drugs Used in Skin Disorder" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45118.pdf Paper URL: https://www.ijtsrd.com/pharmacy/other/45118/a-review-herbal-drugs-used-in-skin-disorder/chandramita-borah
Automatic Query Expansion Using Word Embedding Based on Fuzzy Graph Connectiv...YogeshIJTSRD
The aim of information retrieval systems is to retrieve relevant information according to the query provided. The queries are often vague and uncertain. Thus, to improve the system, we propose an Automatic Query Expansion technique, to expand the query by adding new terms to the user s initial query so as to minimize query mismatch and thereby improving retrieval performance. Most of the existing techniques for expanding queries do not take into account the degree of semantic relationship among words. In this paper, the query is expanded by exploring terms which are semantically similar to the initial query terms as well as considering the degree of relationship, that is, “fuzzy membership- between them. The terms which seemed most relevant are used in expanded query and improve the information retrieval process. The experiments conducted on the queries set show that the proposed Automatic query expansion approach gave a higher precision, recall, and F measure then non fuzzy edge weights. Tarun Goyal | Ms. Shalini Bhadola | Ms. Kirti Bhatia "Automatic Query Expansion Using Word Embedding Based on Fuzzy Graph Connectivity Measures" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45074.pdf Paper URL: https://www.ijtsrd.com/computer-science/artificial-intelligence/45074/automatic-query-expansion-using-word-embedding-based-on-fuzzy-graph-connectivity-measures/tarun-goyal
A New Proposal for Smartphone Based Drowsiness Detection and Warning System f...YogeshIJTSRD
This paper proposes a Smartphone based system for the detection of drowsiness in automotive drivers. The proposed system uses three stage drowsiness detection technique. The first stage uses the percentage of eyelid closure PERCLOS which is obtained by capturing images with the front camera of the Smartphone with a modified eye state classification method. The system uses near infrared lighting for illuminating the face of the driver during night driving. The second step uses the voiced to the unvoiced ratio VUR obtained from the speech data from the microphone, in the event PERCLOS crosses the threshold. The VUR is also compared with a threshold and if it is a value greater than that of the threshold, it moves on to the next verification stage. In the final verification stage, touch response is required within the stipulated time to declare whether the driver is drowsy or not and subsequently sound an alarm. To awake the driver, a vibrating mechanism is done and also the live GPS location is also sent to an emergency contact. We have studied eight other reference papers for the literature review. The system has three advantages over existing drowsiness detection systems. First, the three stage verification process makes the system more reliable. The second advantage is its implementation on an Android smart phone, which is readily available to most drivers or cab owners as compared to other general purpose embedded platforms. The third advantage is the use of SMS service to inform the control room as well as the passenger regarding the loss of attention of the driver. Abishek K Biju | Godwin Jolly | Asif Mohammed C A | Dr. Paul P Mathai | Derek Joseph "A New Proposal for Smartphone-Based Drowsiness Detection and Warning System for Automotive Drivers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45083.pdf Paper URL: https://www.ijtsrd.com/engineering/computer-engineering/45083/a-new-proposal-for-smartphonebased-drowsiness-detection-and-warning-system-for-automotive-drivers/abishek-k-biju
Data Security by AES Advanced Encryption StandardYogeshIJTSRD
Now a days with the rapid development of multimedia technologies, research on safety and security are becoming more important. Multimedia data are generated and transmitted through the communication channels and the wireless media. The efficiencies of encryption based on different existing algorithms are not up to the satisfactory limit. Hence researchers are trying to modify the existing algorithm or even develop new algorithms that help to increase security with a little encryption time. Here in this paper, we have furnished a new technology to modify the AES algorithm which gives more security with a little encryption time and which can be used to encrypt using 128 bit key. Theoretical analysis on the proposed algorithm with the existing reveals the novelty of our work. Here we have proposed a technique to randomize the key and hidden the key data into an encrypted digital image using the basics concept of cryptography and also using the concept of digital watermarking, the concept of key hide has also been encrypted. We have also proposed a new technique to reposition the pixels to break the correlation between them. So, the proposed scheme offers a more secure and cost effective mechanism for encryption. Next on the AES criteria list good performance. Widespread market adoption will require reasonably good performance on a variety of platforms, ranging from easy tocrack smart cards to the largest servers. Good algorithm performance includes speed for the encryption and decryption process as well as the key schedule. Prateek Goyal | Ms. Shalini Bhadola | Ms. Kirti Bhatia "Data Security by AES (Advanced Encryption Standard)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45073.pdf Paper URL: https://www.ijtsrd.com/computer-science/computer-security/45073/data-security-by-aes-advanced-encryption-standard/prateek-goyal
Antimicrobial and Phytochemical Screening of Phyllantus NiruriYogeshIJTSRD
Theorigin of Phyllanthus niruri is tropical America from there it spread as a weed to other tropic and sub tropics. It is a tropical annual herb shrub which grows as weed in moist humid waste land. Phyllanthus niruri is among more than 500 Phyllanthus species that are widely spread in temperate and tropical climates region Lizuka et al., 2007. It grows 30 40 cm in height, has small leaves and yellow flowers the stem has green capsule, and blooms with flowers with 5 white sepals and apical acute anther.38g of Mueller Hinton Agar was dissolved in 1000ml distilled water in a conical flask, the mouth of the conical flask was plugged with cotton woo wrapped in aluminium foil. This was sterilized in an autoclave at 121oC for 15mns. The media was removed and allowed to cool to 45oC, later poured into a sterilized plastic petri plates which were appropriately labeled. The present study revealed the antimicrobial activity and phytochemical screening of phyllanthus niruri. The antimicrobial activity of phyllanthus niruri shows great significant against pathogens which are responsible for common infections of skin, respiratory, urinary and gastrointestinal tracts. The phytochemical screening of oxalate, terpenoids, tannins, phenols, quinones, flavonoids, alkaloids, saponins and steroids were all found to be active within the plant. This bioactive phytochemicals present in P. niruri can be useful for further researches on the plant P. nururi since the phytochemicals have shown preclinical efficacies for treating human diseases’ which include hepatitis and HIV AIDS. This work has compiled the chemical constituents present and can be useful for further researches Dr. Mohammed Musa Lawan | Yusuf Sale Baba "Antimicrobial and Phytochemical Screening of Phyllantus Niruri" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd44948.pdf Paper URL: https://www.ijtsrd.com/chemistry/other/44948/antimicrobial-and-phytochemical-screening-of-phyllantus-niruri/dr-mohammed-musa-lawan
There is a need for temperature drop in a buried pipeline based on the media and process. Need of some methodology and design requirement for a set of conditions by reducing pipeline surface temperature and the temperature drops to atmospheric temperature at a particular distance of pipeline. Based on the conduction principle, desire reduction up to atmospheric temperature can be possible. Let us understand by below methods and design of Heat sink for buried pipe line. Natvarbhai Prabhudas Gajjar "Heat Sink for Underground Pipe Line" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45117.pdf Paper URL: https://www.ijtsrd.com/engineering/other/45117/heat-sink-for-underground-pipe-line/natvarbhai-prabhudas-gajjar
Newly Proposed Multi Channel Fiber Optic Cable CoreYogeshIJTSRD
Fiber optic cables have single core and multiple core options, but single and multiple core fiber cable -˜s core design need to be updated. Newly proposed design gives facilities to multiple usage than traditional design of cable core. Cable core design needs improvement by using present technology for decreasing material and cost and by improving efficiency of cable. Research need to be carried out in this direction. What do you think Natvarbhai Prabhudas Gajjar "Newly Proposed Multi Channel Fiber-Optic Cable Core" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45116.pdf Paper URL: https://www.ijtsrd.com/engineering/other/45116/newly-proposed-multi-channel-fiberoptic-cable-core/natvarbhai-prabhudas-gajjar
Security Sector Reform toward Professionalism of Military and PoliceYogeshIJTSRD
The need to understand and at the same time give prescriptions for the direction of security reform in Third world countries after the end of World War II has prompted the emergence of a big project called the study of security reform SSR . Within this framework emerge various theories and strategies for security reform, with various variations, including ideological variations that underlie these theories. The reform of the structural aspect is a reform of the institutional and structure of an institution, the instrumental reform includes the reform of the system, laws and regulations, while the reform of the cultural aspect is a reform of the habits or organizational culture in institutions in general and in particular the Timor Leste’s security institutions, both military and police. Arquimino Ramos "Security Sector Reform toward Professionalism of Military and Police" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45061.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/political-science/45061/security-sector-reform-toward-professionalism-of-military-and-police/arquimino-ramos
Stress An Undetachable Condition of LifeYogeshIJTSRD
Stressful life events affects human body, which may lead to cardiovascular diseases and effect metabolism and immune system. Recent studies showed increase in stress levels in developing countries. This study aimed to determine the stress levels in MBBS students. The objectives of the study are a To determine the current stress level, b To assess relation between stress level and lifestyle of college students. The present study was carried out in Ahmedabad City of Gujarat State. A total of 400 medical students were included in the study, which were selected using multi stage sampling aged between 18 years to 25 years. Students were questioned regarding their socioeconomic and life style parameters. The results showed that physical activity such as walking, exercise, yoga, meditation etc. were associated to stress levels. College students showed high stress levels with more satisfaction were mostly smokers. Their major reason for eating junk food and smoking was, increase in stress. Conclusion Majority of students suffered from moderate stress levels. Despite of having stress they were happy and satisfied with life with less no internet addiction. Spirituality and stress scales had a positive correlation as most of the students were averagely highly spiritual. Discriminant function can be used to determine the stress level of a person using age, BMI, internet addiction, spirituality, happiness scale and life satisfaction scale of that person. Jayshree N. Tolani | Dr. Nitinkumar D. Shah "Stress: An Undetachable Condition of Life" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45054.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/45054/stress-an-undetachable-condition-of-life/jayshree-n-tolani
Comparative Studies of Diabetes in Adult Nigerians Lipid Profile and Antioxid...YogeshIJTSRD
The study sought to determine the extent to which the usage of social media in the marketing of agricultural products in South West Nigeria can enhance farmers turnover. It employed the survey research design to collect data with the help of a structured questionnaire to elicit information from respondents selected from six 6 south western states. Research data were analysed using structural equation modelling. The results showed that the use of social media WhatsApp and Facebook in marketing of agricultural products significantly enhances farmers turnover. The managerial implication is that use of Whatsapp and Facebook in the marketing of agricultural products for the enhancement of farmers’ turnover was found to have significant influence on the enhancement in farmers’ turnover from agricultural products. Policy makers in government should provide the enabling environment for the telecommunication companies to enhance their reach by installing their facilities across the length and breadth of the country so that the network coverage will be strong at all times so that the benefits of social media usage will not be constrained. Egejuru, Leonard O | Akubugwo, Emmanuel I | Ugorji, Beatrice N "Comparative Studies of Diabetes in Adult Nigerians: Lipid Profile and Antioxidants Vitamins (A and C)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45021.pdf Paper URL: https://www.ijtsrd.com/biological-science/biochemistry/45021/comparative-studies-of-diabetes-in-adult-nigerians-lipid-profile-and-antioxidants-vitamins-a-and-c/egejuru-leonard-o
To Assess the Severity and Mortality among Covid 19 Patients after Having Vac...YogeshIJTSRD
The severity and mortality of COVID 19 cases has been associated with the Three category such as vaccination status, severity of disease and outcome. Objective presently study was aimed to assess the severity and mortality among covid 19 patients. Methods Using simple lottery random method 100 samples were selected. From these 100 patients, 50 patients were randomly assigned to case group and 50 patients in control group after informed consents of relative obtained. Patients in the case group who being died after got COVID 19 whereas 50 patients in the control group participated who were survive after got infected from COVID 19 patients. Result It has three categories such as a Vaccination status For the vaccination status we have seen 59 patients were not vaccinated and 41 patients was vaccinated out of 100. b Incidence There were 41 patients were vaccinated whereas 59 patients were not vaccinated. c Severity In the case of mortality we selected 50 patients who were died from the Corona and I got to know that out of 50 patients there were 12 24 patients were vaccinated whereas 38 76 patients were non vaccinated. Although for the 50 control survival group total 29 58 patients were vaccinated and 21 42 patients was not vaccinated all graph start. Conclusion we have find out that those people who got vaccinated were less infected and mortality rate very low. Prof. (Dr) Binod Kumar Singh | Dr. Saroj Kumar | Ms. Anuradha Sharma "To Assess the Severity and Mortality among Covid-19 Patients after Having Vaccinated: A Retrospective Study" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45065.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/45065/to-assess-the-severity-and-mortality-among-covid19-patients-after-having-vaccinated-a-retrospective-study/prof-dr-binod-kumar-singh
Novel Drug Delivery System An OverviewYogeshIJTSRD
In present scenario evolution of an existing drug molecule from a old form to a novel delivery system can significantly improve its performance in terms of patient compliance, safety and efficacy. In the form of a control drug delivery system an existing drug molecule can get a new life. An appropriately designed Novel Drug Delivery System can be a major advance for solving the problems related towards the release of the drug at specific site with specific rate. The porpuse for delivering drugs to patients efficiently and with fewer side effects has prompted pharmaceutical companies to engage in the development of new drug delivery system. This article covers the basic information regarding Novel Drug Delivery Systems and also advantages, factor etc. Chiranjit Barman | Dr. Gaurav Kumar Sharma | Dr. Kausal Kishore Chandrul "Novel Drug Delivery System: An Overview" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45068.pdf Paper URL: https://www.ijtsrd.com/pharmacy/novel-drug-delivery-sys/45068/novel-drug-delivery-system-an-overview/chiranjit-barman
With the growth of technology their grows threat to our data which is just secured by passwords so to make it more secure biometrics came into existence. As biometric systems are adopted and accepted for security purpose for various information and security systems. Hence it is immune to attacks. This paper deals with the security of biometric details of individuals. In this paper we will be discussing about biometrics and its types and the threats and security issues which is not talked about usually. The different technologies evolved and had contributed to biometrics in long run and their effects. Sushmita Raulo | Saurabh Gawade "Security Issues Related to Biometrics" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd44951.pdf Paper URL: https://www.ijtsrd.com/computer-science/computer-security/44951/security-issues-related-to-biometrics/sushmita-raulo
Comparative Analysis of Different Numerical Methods for the Solution of Initi...YogeshIJTSRD
A mathematical equation which involves a function and its derivatives is called a differential equation. We consider a real life situation, from this form a mathematical model, solve that model using some mathematical concepts and take interpretation of solution. It is a well known and popular concept in mathematics because of its massive application in real world problems. Differential equations are one of the most important mathematical tools used in modeling problems in Physics, Biology, Economics, Chemistry, Engineering and medical Sciences. Differential equation can describe many situations viz exponential growth and de cay, the population growth of species, the change in investment return over time. We can solve differential equations using classical as well as numerical methods, In this paper we compare numerical methods of solving initial valued first order ordinary differential equations namely Euler method, Improved Euler method, Runge Kutta method and their accuracy level. We use here Scilab Software to obtain direct solution for these methods. Vibahvari Tukaram Dhokrat "Comparative Analysis of Different Numerical Methods for the Solution of Initial Value Problems in First Order Ordinary Differential Equations" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45066.pdf Paper URL: https://www.ijtsrd.com/mathemetics/applied-mathematics/45066/comparative-analysis-of-different-numerical-methods-for-the-solution-of-initial-value-problems-in-first-order-ordinary-differential-equations/vibahvari-tukaram-dhokrat
Evaluation of Different Paving Mixes Using Optimum Stabilizing ContentYogeshIJTSRD
Bituminous mixes are most commonly used all over the world in flexible pavement construction. It consists of asphalt or bitumen used as a binder and mineral aggregate which are mixed together, laid down in layers and then compacted. Under normal circumstances, conventional bituminous pavements if designed and executed properly perform quite satisfactorily but the performance of bituminous mixes is very poor under various situations. Today’s asphaltic concrete pavements are expected to perform better as they are experiencing increased volume of traffic, increased loads and increased variations in daily or seasonal temperature over what has been experienced in the past. In addition, the performance of bituminous pavements is found to be very poor in moisture induced situations. Considering this a lot of work has been done on use of additives in bituminous mixtures and as well as on modification of bitumen. Research has indicated that the addition of polymers to asphalt binders helps to increase the interfacial cohesiveness of the bond between the aggregate and the binder which can enhance many properties of the asphalt pavements to help meet these increased demands. However, the additive that is to be used for modification of mix or binder should satisfy both the strength requirements as well as economical aspects. Naveen Kumar | Ms. Shivani "Evaluation of Different Paving Mixes Using Optimum Stabilizing Content" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45089.pdf Paper URL: https://www.ijtsrd.com/engineering/civil-engineering/45089/evaluation-of-different-paving-mixes-using-optimum-stabilizing-content/naveen-kumar
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
2. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID – IJTSRD41164 | Volume – 5 | Issue – 4 | May-June 2021 Page 130
clients, partners and for society in general. For their part,
Kotler and Armstrong (2014) agreed when saying that
"Marketing is the process by which companies create value
for customers and build solid relationships with customers
in order to capture customer value in return".
In both definitions it is specified that marketing manages
processes to create value for differentinterestgroups,which
is why the marketing function grows as a discipline outside
the organizations, delivering value not only to the parties
involved in the exchange but also to the society, however, it
is identified that in the definition of Kotler and Armstrong
they highlight the term creating solid relationships with
clients.
Based on the above, the marketing challenges are identified,
understanding the market, which according to what Ferrell
and Hartline (2012) mentioned in their most basic
description, the market is a set of buyers and sellers,
implying that the market is a group of individuals or
institutions with similar characteristics and needs that can
be served with a particular product or service,
understanding that as the “what”. However, the “where” is
what has changed with today's technology. At the moment,
where can be "anywhere", buyers and sellers are located
anywhere, with different cultures, thoughts, emotions and
needs.
Design the marketing strategy Immediately another
challenge jumps, how to design the client's marketing
strategy, if the market no longer has a physical location,
referring to the presence of a virtual market, where
products, services and information are exchanged through
existing technological networks, which grow quickly
detached from time and space.Several examples of this type
of market are companies suchasAmazon,eBayandMonster,
where customers can buy, place orders, exchange
information 24 hours a day, seven days a week and lose
control over the information that is said about their
company and products through blog, Twitter or discussion
forums of a virtual market outside the space of the same
market.
Marketing plan and program The company must first
create an offer that meets the needs of customers, this is
called a product; deciding how much to charge for the offer
is the price; and how you will make it available to target
consumers; square. Finally, the marketing program
establishes relationships with customers by transforming
the marketing strategy into actions,which,dependingonthe
way of connecting with customers, gives way to digital
marketing, which should be integrated into the strategic
marketing of the company. The following figure illustrates
the digitization of marketing and the relationship between
the product and service offering and how it will access the
customer.
Disruptive Technologies Disruptive Technologies offer
revolutionary changes in the realization of processes and
operations, they create growth in the industries in which
they penetrate andfromthemcompletelynewindustries can
be created through the introductionofproductsandservices
that are convenient for quality and price. Thesetechnologies
typically disrupt workforce participation by allowing
technologically unsophisticated individuals to enter and
become a highly competitive, industrial workforce.
Since the beginning of time, each new technological
invention has meant a paradigm shift for the way people
function in their work. However, the frequencyofchanges in
recent years has increased to such an extent that companies
have to renew almost every season. Usually they are small
changes or mere adaptations, but sometimes an innovation
appears that renders the previous mechanisms obsolete.
This is what is known as disruptive technology.
In this section, the disruptive technologies that have
generated significant impacts on the world will be listed to
directly locate the impact on the generation of information
required for marketing studies in the preparation of
strategies, plans and programs that generate value. to the
client and identification of new markets. According to Barba
(2014), few technologies shape and reshape the economic
landscape. For such technologies to rise to the category of
economically disruptive, they would have to radically
transform the status quo, transforming the way of working
and living.
Some technologies that have been agreed to have disruptive
economic impacts will be listed below.
3D printing, will allow the creation of large-scale
products.
Robots, one of the most powerful disruptive
technologies, currently perform operations that were
thought to be impossible to automate.
Internet of things, refers to identifiable objects, if all
objects were identified legibly it would be a drastic
change for the human population.
Cloud computing, is one of the most powerful disruptive
technologies, it allows the use of a variety of tools to
manage content or measure KPIs from any device with
Internet access.
Farmer drones, these are easy-to-use unmanned
aircraft, equipped with cameras and that also allow
water samples to be taken, to monitortheharvest,water
consumption and pest management.
3. BIG DATA
Definition At present, different authors have not reached a
consensus on a generally accepteddefinitionofBigData. The
authors examined define Big Data from different
perspectives, all of them complementary. In this section
there will be a synthesis of the concepts examined through
different citations. For McKinsey Global Institute (2011),
“Big Data refers to data sets whose size is beyond the
capabilities of typical database software tools to capture,
store, manage and analyze” (p. 1). According to Schmarzo
(2014) “Big Data seems different,perhapsbecauseitsnature
is more related to business transformation than to
technology” (p. 19). On the other hand, for Solana and Roca
(2015), “Big Data is decision-making or the provision of
services based on the use of digital data flows and the ability
to process them in real time” (p. 11).
Considering the detailed review of different authors in
several consulted publications, a definition in accordance
with the Digital Age will be taken as a reference.Considering
the concept of disruptive technologies, in this case the
contribution of Ortiz, Joyanes and Giraldo (2016) will be
considered:
Big Data is the organizational, technological and tactical
strategy that facilitates capturing, storing, processing and
analyzing the large volumes of data generated throughout
the company's value chain, which varies according to the
sector, industry and the needs of each company (p. 8).
3. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID – IJTSRD41164 | Volume – 5 | Issue – 4 | May-June 2021 Page 131
Picture-1 Big data value definition
Companies in general need to store all the data, which represents large volumes of information, which will be gradually
incorporated into their operational procedures, therefore it must be available at any time. Others require the information
processed in real time, for immediate decision-making, that is, they demand speed and thus offer their customers products at
the moment, according to the interests presented, to motivate the purchase inreal time.Likewise,otherorganizationsdemand
variety, which is why they store different types of data, to manipulate them in their business structure.Insummary, itcouldbe
indicated that the policies and business rules for the use of Big Data are perfectly linked to the mission, vision, purposes and
business objectives of each institution or organization.
Data types and sources of Big Data Big Data is different from traditional data sources that store structureddata in relational
databases, which would be the traditional schema.
However, the great variety of data generated by companies, people, machines, transactions, biometricsandthedifferenttypes
of technologies, it could be said that the most abundant and those with the most informative content for organizations,arethe
types of data unstructured. Due to the huge amount of data provided from various sources.
The main challenge: the 6Vs of Big Data With the permanent growth of the volume of data, companies in general face great
challenges every day to manage and administer the information generated from the different technological platforms. In
particular, IBM and Gartner propose the model of the three “Vs” to refer to the characteristics of Big Data: volume, speed and
variety. However, as technology advances and the volumes of information grow enormously, new features are added, this is
how IBM includes a fourth feature that is truthfulness, but Joyanes (2014) adds the fifth and it is about value .
On the other hand, another author, Tascón, proposes anadditional V,itisaboutvisualization,whichrepresentsthe newwaysof
seeing these data (Tascón, 2013). Therefore, it is concluded that the current Big Data has 6 "V", to cover the organizational
needs: volume, speed, variety, veracity, value and visualization, this is how this phenomenon that is information drives
innovation in companies, the technical elements and processes that lead to the immediate knowledge of your clients or client
prospects. These tasks involve many actions: capturing, storing, processing, and analyzing information as 6V attributes.
Of the great variety of data generated by companies, people, machines, transactions and biometrics among other sources, the
most abundant and those with the most informative content for organizations are the types of "unstructured"data,commonly
also called heterogeneous data. . From the huge amount of data provided by various sources, the web and social media will be
taken as a reference in this writing.
The creation of value in companies through Big Data Big Data can generate profits for companies andtheefficientcreation
of new products. Thanks to data processing, information can be generated that improves decision-making. That information,
plus the experience of obtaining new knowledge, can be used to innovate, create, improve existingprocessesandreducecosts.
It could also discover components, products, variables that generate a deeper knowledgeofhowcompaniesbehaveinternally,
their environment, influences, interaction with stakeholders, how they behave in relation to products, identify expectations,
and suggestions on how to behave. I could satisfy them better. Big Data can trigger the transformation of the company, its
products and even the market, since it could position companies in a privileged way.
With the knowledge and treatment of data, plus the combination of sources, together with creative and innovation processes,
companies could be transformed, through the search for relevant information. You can also explore the possiblerelationships
and combinations with data from social networks, which have details about opinions, tastes, preferences, customer needs,
feelings that a brand awakens with the stock market price (Galimary, 2014).
Below are a series of success stories and benefits regarding the implementation and application of Big Data in business
management, especially in Marketing.
4. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID – IJTSRD41164 | Volume – 5 | Issue – 4 | May-June 2021 Page 132
Recommendation engines AmazonbeganusingBigData-basedbook recommendations,replaceda teamofcritical publishers,
and the success was resounding and patented. Similarly, Google with recommended ads, Twitter with suggestions, Facebook
with friends, LinkedIn with suggested contacts. Those suggestionsare basedonanalysisofusers,theirbehavior,togeneratean
idea of how to satisfy them.
Marketing campaign analysis This section responds to the section “Marketing challenges” (See above). The marketing
process: create and capture customer value, given that the more atomized the data is, the more accurate the marketing
departments would be to identify and segment target customers and personalize content. The provision of data such as flows
on the webs, clicks, Facebook preferences, detailed call encodings, and the metadata of tweets, in short, will allow the
identification of new shopping patterns and customer behaviors.
Customer loyalty Loyalty to your customers is not a matter of luck (Alcaide, 2015), the repurchase of products by the same
customer may indicate a higher degree of loyalty and lessprobabilityoflosingthecustomer,thatiswhymanycompaniesstrive
to improve the cross-selling and up-selling, however, the heterogeneity of criteria is a problem when analyzing sales between
different lines of business. Big Data is capable of treating this data ina unifiedway,allowinglarge-scaleanalysisandidentifying
patterns correlated with the loss of customers or greater loyalty, in this way the efforts and initiatives are fully targeted.
Social Analysis Facebook data scientists discovered that, if a friend shared a photo and added a "like", that caused other
friends to be encouraged to act in the same way, this led to Facebook modifying the news page giving greater visibility of the
actions carried out by friends, generating a circle of new contributions. In summary, thistypeof behaviorpatternscapturedby
the behavior associated with Big Data would be difficult to find by other means.
Predictive analytics The immense volume of data that financial institutions must process to predict future changes in the
markets, using current and historical data, make the analyzes can be solved usingBigData technology.BigData allowsanalysis
in a simpler, faster way, even in real time, with relatively low costs.
Risk analysis In an increasingly globalized environment, proactive and continuous management to analyze and evaluate
business risks are keys to success. However, the heterogeneities of the actors involved in these processes make it difficult to
carry out the analyzes. An example of the expansion of a company with BigData Scoringwhichisa determiningtool tomeasure
credit risk in banking entities and which allows evaluating the solvency of a client basedondata fromsocial networks,thetime
they spend consulting Facebook, the university degree of the network of friends, the "likes" or the indicatedpreferences.They
also mention news that crosses with other companies looking for alerts about inconsistent data. In his profile of the social
network LinkedIn indicates that he is a Harvard graduate, no friend in his network has studied at Harvard, it may be possible,
but it is unlikely.
4. ROMI MEASUREMENT
Definition ROMI is the return on investment in social media. Its objective is to identify all the annual contributions that the
business has obtained from social media marketing, both in sales, increase in market share,amongotherdata (AwarenessInc.,
2012). Another expert indicates that "the Social Media ROI is the profitability obtained from the activities carried out in social
networks and media" (Serrano, 2012, p. 5).
Picture-2 Measuring return on Marketing investment
The 4Rs of Social Media To measureROMIitisnecessaryto
take into account the 4 “Rs” of social media. The first "R" for
recognition: they are the data and valuesmostrecognizedby
all, these can be fans, followers, subscribers, that allow
recognizing at a glance the situation of a brand in a social
environment. The second "R" of revaluation: after having a
recognized community, the company or brand must try to
revalue it constantly. The third, reaction: the previous ones
are fundamental, but they are useless if a concrete action is
not achieved by the Internet user. Faced with a marketing
stimulus, there must be a reaction on the part of the user to
achieve the proposed objectives.
The fourth of recognition: if the campaign has made theuser
react, only the step that shows greater involvement, loyalty
5. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID – IJTSRD41164 | Volume – 5 | Issue – 4 | May-June 2021 Page 133
and recommendation remains, share, mention, retweet,
among other things that are signs that the user is not only a
fan of the brand, but hopes that others will find out and also
become fans or followers.
How to measure ROMI To measure the ROMI, the costsand
expenses of the personnel, activities, actions and resources
required to carry out the campaign in social media andother
expenses incurred are added. On the other hand, the results
obtained derived from activities in social media that have a
direct impact on business results are calculated,itcanbethe
percentage of total sales, net profit of the percentageofsales
made through social networks or favored by campaigns in
these (Awareness Inc., 2012).
Measuring ROMI is as important as identifying net costs,
revenues, and benefits. However, what is really important is
to determine which social media marketing campaigns are
appropriate for each organization, in this case the
environment, types of customers, variables and important
and transcendental attributes for the business and thevalue
chain are required. The metrics applied to ROMI allow
evaluating social media and must have a meaningorcontext.
There are four types of metrics
Fundamental metrics: these should include:
engagement, engagement, influence, advocates, and
impact.
Business value metrics:encompasscorporategoalssuch
as revenue, market shares, and consumer satisfaction.
Result metrics KPIs: they are the key performance
indicators, they are carried out taking into account the
objectives for which you are working and these may
vary according to business needs or objectives.
Counting metrics: they are the lowest level ofanalysis:
administrators, followers, visits, views, click numbers,
this data reveals information tactical details of the
social-media campaign.
5. CONCLUSIONS
Disruptive technologies generate disruptive economies,
which forces the world to rethink its activitiesingeneral,the
Marketing area is not alien to this reality since they have to
analyze the difficulties and challengesofchangingMarketing
and identify technological solutions that allow them to
maintain the vision on new markets, adding value and
innovating to products or services, developed to measure
and based on the expectations of customers, increasingly
demanding and changing. Big Data in the digital age is the
tool to face existing challenges, it is the solution to the mega
explosion of information, dispersed, unstructured and
heterogeneous, since it has the ability to extract the
abundant information that exists in social networks , and
other sources of information, whose treatment forges
valuable information for the marketing areasinthedifferent
companies, because through that information they are able
to identify essential factors for the new studies, analysisand
execution of the marketing processes in the different
commercial schemes and whose return on investment
generates positive KPIs and ROMI for shareholders and
stakeholders in general.
Technological developments will continue over time, so it is
necessary to continue with studies of disruptive trends in
different areas, to take advantage of little perceptible but
existing opportunities and in turn as a precautionary
measure that through new studies avoid negative business
and social impacts as they may not have opted for
innovation.
REFERERNCES
[1] Hammerl, T., Schwaiger, J. M., &Leist, S. (2019).
Measuring the Success of Social Media: Matching
Identified Success Factors to Social Media KPIs.
[2] Khotimah, K. (2015). Measurement of Return on
Marketing Investment (ROMI) in Manufacturing
Companies. VanderbiltOwenGraduateSchoolofManage
mentResearchPaperForthcoming.
[3] Stoop, J. (2009). Developing a reference model for KPI
and Dashboard reporting in Sales & Marketing
(Bachelor's thesis, University of Twente).
[4] Schmarzo, B. (2014). KPMG survey: Firms struggle
with big data. RetrievedMay, 23, 2014.
[5] Saura, J. R., Palos-Sánchez, P., &Cerdá Suárez, L. M.
(2017). Understanding the digital marketing
environment with KPIs and web analytics. Future
Internet, 9(4), 76.
[6] Vianello, S. (2011). Web marketing metrics: dalle
analytics alladefinizionedeikpi.
[7] Chaffey, D., & Smith, P. R. (2017). Digital marketing
excellence: planning, optimizingandintegratingonline
marketing. Taylor&Francis.
[8] Doyle, C. (2016). A dictionary of marketing.
OxfordUniversityPress.
[9] Rauschnabel, P. A., Felix, R., &Hinsch, C. (2019).
Augmented reality marketing: How mobile AR-apps
can improve brands through inspiration. Journal of
Retailing and Consumer Services, 49, 43-53.
[10] Berdiyorov, T.A.(2019).MARKETINGIN TRANSPORT
SERVICES. Экономика и социум, (12), 41-44.
[11] Cook, W. A., &Talluri, V. S. (2004). How the pursuit of
ROMI is changing marketing management. Journal of
Advertising Research, 44(3), 244-254.