The Talent Land Grab In Marketing Technology How To Win Final By Erica Seidel
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From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: The Talent Land Grab in Marketing Technology: How to Win. PRESENTATION: The Talent Land Grab in Marketing Technology: How to Win - Given by Erica Seidel, @erica_seidel - CEO, The Connective Good. #MARTECH
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The Talent Land Grab In Marketing Technology How To Win Final By Erica Seidel
- 1. The Talent Land Grab In Marketing Technology:: How To Win Erica Seidel @erica_seidel
- 7. • Make marketing faster, smarter, leaner, more stable • Diagnose needs • Add value and speed to customer journey @erica_seidel
- 8. • Link technology to overall goals • Articulate how marketing tech will benefit business • Add value to a CMO and to a CIO • Scale and optimize solutions
- 9. • Curiosity • Efficiency • Hands-on nature • Willing to learn @erica_seidel
- 10. • Make marketing faster, smarter, leaner, more stable • Diagnose needs • Add value and speed to the customer journey • Curiosity • Efficiency • Hands-on nature • Willing to learn • Link technology to overall goals • Articulate how marketing tech will benefit business • Add value to a CMO and to a CIO • Scale and optimize solutions @erica_seidel
- 11. @erica_seidel
- 12. @erica_seidel
- 13. Recruiting Marketing Scouting Lead Gen Evaluating Lead Qualification Selling Customer Experience / Closing the Deal @erica_seidel
- 14. What percent of hires in 2013 came from posting on LinkedIn? Source: Career XRoads @erica_seidel 3%
- 15. Scouting • Frame your 'must haves' in terms of skills • Look beyond titles • Hire a talent magnet first • Network with vendors @erica_seidel
- 16. • $200,000 • 4 years • $800,000 • $1,000,000 Selling @erica_seidel
- 17. Selling • What makes your opportunity unique? • Why would someone consider a job with you? @erica_seidel
- 18. @erica_seidel
- 19. “What makes our marketing transformation exciting to recruits is that the executive team, including the CEO, supports and understands modern marketing. Here, they don't have to swim against the tide. Here, marketing technologists will focus on driving big change immediately instead of trying to sell it to people who will never get it.” — Rishi Dave, CMO, Dun & Bradstreet @erica_seidel
- 20. Review: Bring it all together @erica_seidel
- 21. @erica_seidel 3 Assess your recruiting process. 2 Identify what you offer and to whom. 1 Revisit your assumptions of the ideal hire. Post and pray or scout and sell? 4 Apply your marketing chops to recruiting.
- 22. Thank you Erica Seidel The Connective Good erica@theconnectivegood.com Monthly newsletter and link to ‘Talent Land Grab’ report at: www.theconnectivegood.com @erica_seidel