2019 Stackie Awards from MarTech Conference West in San Jose

•Download as PPTX, PDF•

18 likes•28,782 views

The document appears to be a series of tweets from @chiefmartec discussing a stackie competition and donations. It includes references to entries, year-over-year comparisons of 2018 and 2019, non-tech brand stackies, and congratulations to winners.

Marketing

@chiefmartec
VP Platform Ecosystem
Editor
Program Chair
Scott Brinker
@chiefmartec

@chiefmartec
48 x $100 = $4,800 Donation

@chiefmartec
Double
Stackie
Rainbow
Year-Over-Year
Entries

@chiefmartec
Congratulations to our winners
— and thank you to everyone
who participated!

Grab’s Trust, Identity and Safety team detects fraud by deploying data science, analytics, and engineering platform to search for anomalous and suspicious transactions, or by identifying high-risk individuals who are likely to commit fraud. The team builds tools for managing data feeds, creates SDK for engineering integration, and builds rules engines and consoles for fraud detection. An example of fraudulent behavior could be that of an individual who pretends to be both the driver and passenger, and makes cashless payments to get promotions. Recently, the team launched GrabDefence as a SaaS service to start helping external clients in Southeast Asia to combat fraud in their business. Billions of fraud and safety detections are performed daily as there are millions of transactions happening every day and thus storing and querying the data of a database in real-time is not feasible. So come listen to us how we use Apache Kafka to detect fraud successfully!

Gamification: driving employee & customer loyalty, a telco scenario

Anietie Akpan

Closing the Experience Gap with Qualtrics XM

Qualtrics

Mobile Hacking

Novizul Evendi

Content Strategy for Everything

Kristina Halvorson

Experimentation as a growth strategy at Booking.com

webwinkelvakdag

B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

Content Marketing Institute

Gamification Benefits to Rewards/Loyalty Programs

talktalk

Rewards/loyalty programs are proven to rapidly gain and significantly retain customers, increase faster repeat revenues and accelerate customer engagement. Gamification adds to the concept of user engagement process and offers new dimension to both customers and staff. Here's #10 - 10 – Future trends in gamification changes the paradigm of customer engagement farther and faster than other means – game theory and artificial intelligence techniques will drive future customer engagement programs. Simulations of all kinds will be used internally to motivate staff and customers alike. Designing of games will evolve as part of nearly all business operations making the job of the job more efficient , effectively and certainly more fun.

Revenue Operations Technology - Harnessing Automation and AI for a Killer Sal...

Sales Hacker

State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the Enemy

Chris Green

Why SEO "Sticking Plasters" Aren't the Enemy (Based on - http://www.stateofdigital.com/seo-sticking-plasters-arent-enemy-perfection/) Sometimes, SEO is nothing more than getting the job done. The theory of what needs to happy to ensure a website ranks well is most often the easy part of the job, the hard part is ensuring that you have buy-in from all relevant parties to get recommendations in place. Rather than keep having your overly elaborate recommendations, reports and to-do lists ignored, Chris runs through some top tactics to ensure that recommendations are, actionable and more likely to get implemented.

The Future of Experience is Here | Seattle Interactive Conference 2018

Seattle Interactive Conference

Presenter: Dipanjan Chatterjee, Vice President, Forrester The only constant is change. Business has been transformed in the last decade and the pace of change keeps accelerating. This radical transformation is being fueled by the customer of the future, who is both defining and being defined by our ever-expanding technology frontiers. North Star brands will rise to the challenge with next generation experiences that harness the power of digital intelligence to deliver emotional resonance. This session will combine proprietary research from Forrester Research with case studies of leading-edge companies to explore best practices in brand and customer experience at the intersection of digital and emotional.

Digital Marketing Bootcamp - Evaluating Marketing Automation

Marketo

Why Constraints are Good? A Case Study of an Enterprise Agile Transformation

Matt Harasymczuk

Agile transformation requires understanding its rules by management. It is hard to leave status quo and change your way of thinking. It is especially hard when the previous model has been in use for many years. A frequent problem with Scrum / Kanban / Lean transformation is to go hard on deep water. Starting tommorow we're doing Scrum. Lack of understanding, communication chaos and rules distortion "just because daily is not working for us". What if take a different approach: slow and prudent? Let say iteratively. Gradually introduce another steps of chosen framework. However the question persists. How to effectively change our conservative organization into agile and constantly changing in response to business needs company?

Self-Programming Artificial Intelligence Grace Hopper GHC 2018 GHC18

Kory Becker

Is it possible for a computer program to write its own programs? While this kind of idea could seem far-fetched, it may actually be closer than we think. This presentation introduces "AI Programmer", a machine learning system, which can automatically generate full software programs requiring only minimal human guidance. The system uses genetic algorithms coupled with a tightly constrained programming language. We’ll cover an overview of the system design and see examples of its software-generation capabilities. #GHC18

MarTech Conference 2019 Marketoonist Caption Contest

MarTech Conference

MarTech SlideShare Annoucement

MarTech Conference

MarTech Cartoon Caption Contest (Top 10) By Tom Fishburne

MarTech Conference

2017 Stackie & Hackie Awards competition at The MarTech Conference

MarTech Conference

Presented by Scott Brinker (@ChiefMartec) Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community. This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 competitions. But, wow, this year’s entries are even better. (As a reminder: to enter the Stackies, marketers send in a single slide that illustrates the way they conceptualize their marketing stack — technically, strategically, and/or operationally.) We also expanded the awards this year with the Hackies, inviting marketers to send in an essay describing a brilliant “marketing hack” that they’ve used at the intersection of marketing, technology, and management. MarTech Stackies & Hackies Donates to Girls Who Code To encourage entries, we agreed to donate $100 to Girls Who Code for every Stackie or Hackie published. So this evening we were pleased to present them with a check for $7,800 (57 + 21 * $100 = $7,800). The top three winners of the Hackies were determined by the number of social media shares those essays received — plus we also gave out an Editor’s Choice award to the one our editorial teams liked best. For the Stackies, we had an incredible panel of judges — Barry Levine of MarTech Today, Elisabeth Osmeloski of MarketingLand, David Raab of Raab Associates, Marc Sirkin of the MarTech Conference, and Anand Thaker of IntelliPhi — as well as yours truly, as the Stackies & Hackies Awards Chair. We selected the winners by evaluating them on five criteria: Alignment — how well-aligned is your stack with your business Concept — how insightful is the conceptual organization of your stack Clarity — how easy is it for a reader to understand your stack Design — the aesthetics of your slide and its visual appeal Detail — more detail is generally better, within reason for a single slide Of course, all that really matters about a marketing stack is whether its effective for your business. So while we are happy to give a shout out to some of the stacks we liked best, all of the entries are extremely valuable — they give all of us a rich corpus of real-world marketing stacks, viewed through a variety of insightful lenses. This helps all of us better understand the reality of modern marketing technology operations and learn from each other.

CX Appeal: Technology to Keep Your Customers Coming Back for More By Gerry Mu...

MarTech Conference

Growing Beyond the Conversion Optimization Essentials By Harper Grubbs and Ch...

MarTech Conference

From the #MarTech San Francisco Conference in San Francisco, California May 9-11, 2017. SESSION: Beyond CRO: How to Use Psychological Principles to Improve Your Customer Experience & Increase Conversions. PRESENTATION: Growing Beyond the Conversion Optimization Essentials - Given by Chris Goward, @chrisgoward - WiderFunnel, CEO & Founder and Harper Grubbs, @harpergrubbs - Heifer International, Director of Digital Marketing

5 Steps to Operationalize Your Customer Journey By Michael Feaster and Isaac ...

MarTech Conference

What's hot

Career in Ethical Hacking

neosphere

Detect Fraud Successfully with GrabDefence! | Muqi Li, Grab

HostedbyConfluent

Gamification: driving employee & customer loyalty, a telco scenario

Anietie Akpan

Closing the Experience Gap with Qualtrics XM

Qualtrics

Mobile Hacking

Novizul Evendi

Content Strategy for Everything

Kristina Halvorson

Experimentation as a growth strategy at Booking.com

webwinkelvakdag

B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

Content Marketing Institute

Gamification Benefits to Rewards/Loyalty Programs

talktalk

What's hot (9)

Career in Ethical Hacking

Detect Fraud Successfully with GrabDefence! | Muqi Li, Grab

Gamification: driving employee & customer loyalty, a telco scenario

Closing the Experience Gap with Qualtrics XM

Mobile Hacking

Content Strategy for Everything

Experimentation as a growth strategy at Booking.com

B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

Gamification Benefits to Rewards/Loyalty Programs

Similar to 2019 Stackie Awards from MarTech Conference West in San Jose

Revenue Operations Technology - Harnessing Automation and AI for a Killer Sal...

Sales Hacker

State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the Enemy

Chris Green

The Future of Experience is Here | Seattle Interactive Conference 2018

Seattle Interactive Conference

Digital Marketing Bootcamp - Evaluating Marketing Automation

Marketo

Why Constraints are Good? A Case Study of an Enterprise Agile Transformation

Matt Harasymczuk

Self-Programming Artificial Intelligence Grace Hopper GHC 2018 GHC18

Kory Becker

Similar to 2019 Stackie Awards from MarTech Conference West in San Jose (6)

Revenue Operations Technology - Harnessing Automation and AI for a Killer Sal...

State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the Enemy

The Future of Experience is Here | Seattle Interactive Conference 2018

Digital Marketing Bootcamp - Evaluating Marketing Automation

Why Constraints are Good? A Case Study of an Enterprise Agile Transformation

Self-Programming Artificial Intelligence Grace Hopper GHC 2018 GHC18

Recently uploaded

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Marketing Training In Bangalore

syedasifsyed46

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover